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Cutting Through the Digital Fog : Music industry's rare chance to reposition for greater profit

Book Description
Digitization is changing the way companies create, market, and distribute entertainment. In 1999, radio programming and concert ticket sales captured 71% of the music industry?s total profit pool. A major record label, taking the initiative today, could change that and gain a much greater share of the revenue and profits now going to broadcasters and retailers.
Book Information
PublisherBain & Company
BindingDigital
Reading LevelUncategorized
# of PagesN/A
ISBN-10B00005Q8VJ
Publication Date07/01/2001
The Creators
About Ashish Singh (Author) : Ashish Singh is a published author. Published credits of Ashish Singh include Limits of Scale : Pharmas need to successfully restructure around a few therapeutic franchises to grow and Cutting Through... more
View Ashish Singh's profile
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