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Advertising to Children in China
Average rating
4 out of 5
Based on 3 Ratings and 3 Reviews

Book Description

This book discusses children and advertising in China, the country with the largest population of children in the world. As China rapidly becomes a market-driven economy and its one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents requires the useful information provided by this book.More

Book Information
PublisherThe Chinese University Press
BindingHardcover (2 editions)
Reading LevelUncategorized
# of Pages224
ISBN-109629961423
ISBN-13978-9629961428
Publication Date03/31/2004
The Creators
About James U. McNeal (Author) : James U. McNeal is a published author. Some of the published credits of James U. McNeal include On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood, On Becoming a Consumer: ... more
View James U. McNeal's profile

About Kara Chan (Author) : Kara Chan is a published author. Published credits of Kara Chan include Advertising to Children in China.
View Kara Chan's profile

About Professor Kara Chan (Author) : Professor Kara Chan is a published author. Published credits of Professor Kara Chan include Advertising to Children in China.
View Professor Kara Chan's profile
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