Innovation in agri-food Systems
Book Description
This is a fully rewritten and extended version of the successful first edition of a textbook which focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects such as processing, logistics and information technology, and presents an integrated view of how new food product development is to be situate... More
Book Information
Publisher | Wageningen Academic Publishers |
Binding | Paperback |
Reading Level | Uncategorized |
# of Pages | 400 |
ISBN-10 | 9076998655 |
ISBN-13 | 978-9076998657 |
Publication Date | 05/31/2005 |
The Creators
About W. M. F. Jongen (Editor) : W. M. F. Jongen is a published editor. A published credit of W. M. F. Jongen is Innovation in agri-food Systems.
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