Creating Ever-Cool: A Marketer's Guide to a Kid's Heart
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Based on 22 Ratings and 14 Reviews |
Book Description
By achieving what the author terms ever-cool status, brands are able to gain young customers for life.
Book Information
Publisher | Pelican Publishing Company, Inc. |
Binding | Hardcover (2 editions) |
Reading Level | Uncategorized |
# of Pages | 253 |
ISBN-10 | 1565542568 |
ISBN-13 | 978-1565542563 |
Publication Date | 09/30/1997 |
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