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In today's competitive publishing environment, a publisher's success depends greatly on a coordinated game plan. This is true whether the publisher is a multi-million dollar company with thousands of titles, or an author patiently waiting at home for their first box of books to arrive from the printer. Publishers, self-publishing authors, and writers seeking a publisher must employ strategic plann... More

In today's competitive publishing environment, a publisher's success depends greatly on a coordinated game plan. This is true whether the publisher is a multi-million dollar company with thousands of titles, or an author patiently waiting at home for their first box of books to arrive from the printer. Publishers, self-publishing authors, and writers seeking a publisher must employ strategic planning techniques develop actions and approaches to achieve targets to maximize the best possible chance of achieving marketplace success. For readers who want to take the giant step from manuscript to marketplace, Wham! Bam! Publishing Volume I gives real-life tips for creating a Strategic Marketing Plan and working within complex, confusing and competitive publishing systems. The authors don't sugar-coat the reality, but provide readers with proven business techniques to apply to the business of publishing your book.

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