Marshall McLuhan: Wise Guy
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Book Description
Communications theorist Marshall McLuhan (1911-1980) predicted the effects of electronic media on modern culture as early as 1964. McLuhan published several breakthrough books and coined terms like "hot" and "cool" media, "the global village," and "the medium is the message."
Book Information
Publisher | Dundurn Press |
Binding | Paperback (3 editions) |
Reading Level | Uncategorized |
# of Pages | 224 |
ISBN-10 | 0968816673 |
ISBN-13 | 978-0968816677 |
Publication Date | 01/01/2001 |
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