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Marketing: College Course Companion


Book Description
This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.
Book Information
PublisherLetts Educational
BindingPaperback (5 editions)
Reading LevelUncategorized
# of Pages256
ISBN-100850978548
ISBN-13978-0850978544
Publication Date10/1989
The Creators
About Geoffrey A. Lancaster (Author) : Geoffrey A. Lancaster is a published author. Published credits of Geoffrey A. Lancaster include Marketing: Second Edition.
View Geoffrey A. Lancaster's profile

About Paul Reynolds (Author) : Paul Reynolds is a published author. Published credits of Paul Reynolds include Marketing: Second Edition.
View Paul Reynolds' profile

About Richard Pearson (Author) : Richard Pearson is a published author. Published credits of Richard Pearson include Marketing (Letts Study Aid).
View Richard Pearson's profile
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