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Advertising


Book Description
Every day, we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us. Media Milestones provide a historical background and ... More
Book Information
PublisherHodder Wayland
BindingHardcover (3 editions)
Reading LevelUncategorized
# of Pages64
ISBN-100750240504
ISBN-13978-0750240505
Publication Date06/13/2002
The Creators
About Julian Petley (Author) : Julian Petley is a published author of children's books and young adult books. Some of the published credits of Julian Petley include Advertising (Media Wise), Newspapers & Magazines (Media Wise), A Y... more
View Julian Petley's profile
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