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Introduction to Corporate Strategy

Book Description
This new introductory text is designed for undergraduates and students of professional qualifications needing a first course in strategy. * covers all the areas necessary to accompany an introductory course in this area;* concentrates both on the so called "hard" aspects of the subject such as analysis, performance and change and on the "soft" and human elements of strategy development. * looks at... More
Book Information
PublisherPalgrave MacMillan Ltd
BindingHardcover (2 editions)
Reading LevelUncategorized
# of Pages368
ISBN-100333611047
ISBN-13978-0333611043
Publication Date05/17/1996
The Creators
About Richard Pettinger (Author) : Richard Pettinger is a published author. Published credits of Richard Pettinger include Introduction to Corporate Strategy.
View Richard Pettinger's profile
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