The Mirror Makers: A History of American Advertising and Its Creators
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Book Description
A general history of American advertising which lists the media buyers, copywriters and agencies who developed American advertising from 1840 to the 1980s. The author examines advertising philosophies, investigates the arts of print buying, copywriting, market reasearch and branding. He looks at the evolution of the retail market place and the magazines, radio and TV that makes advertising a power... More
Book Information
Publisher | University of Illinois Press |
Binding | Paperback (8 editions) |
Reading Level | Uncategorized |
# of Pages | 416 |
ISBN-10 | 0252066596 |
ISBN-13 | 978-0252066597 |
Publication Date | 07/01/1997 |
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