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International Business: a Managerial Perspective


Book Description

This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each ... More

Book Information
PublisherAddison Wesley Publishing Company
BindingPaperback (14 editions)
Reading LevelUncategorized
# of PagesN/A
ISBN-100201522365
ISBN-13978-0201522365
Publication Date/1999
The Creators
About Ricky W. Griffin (Author) : Ricky W. Griffin is a published author. Some of the published credits of Ricky W. Griffin include International Business (5th Edition).
View Ricky W. Griffin's profile
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