What is JacketFlap

  • JacketFlap connects you to the work of more than 200,000 authors, illustrators, publishers and other creators of books for Children and Young Adults. The site is updated daily with information about every book, author, illustrator, and publisher in the children's / young adult book industry. Members include published authors and illustrators, librarians, agents, editors, publicists, booksellers, publishers and fans.
    Join now (it's free).

Sort Blog Posts

Sort Posts by:

  • in
    from   

Suggest a Blog

Enter a Blog's Feed URL below and click Submit:

Most Commented Posts

In the past 7 days

Recent Posts

(tagged with 'Marketing Tips For Authors')

Recent Comments

Recently Viewed

JacketFlap Sponsors

Spread the word about books.
Put this Widget on your blog!
  • Powered by JacketFlap.com

Are you a book Publisher?
Learn about Widgets now!

Advertise on JacketFlap

MyJacketFlap Blogs

  • Login or Register for free to create your own customized page of blog posts from your favorite blogs. You can also add blogs by clicking the "Add to MyJacketFlap" links next to the blog name in each post.

Blog Posts by Tag

In the past 7 days

Blog Posts by Date

Click days in this calendar to see posts by day or month
new posts in all blogs
Viewing: Blog Posts Tagged with: Marketing Tips For Authors, Most Recent at Top [Help]
Results 1 - 2 of 2
1. 5 Questions with Best Selling Author Sharon Bayliss

 

BookBuzzr author Sharon Bayliss’ book – Destruction: The December People, Book One recently hit the #1 spot on the Amazon. We reached out to Sharon to learn more about her story.

The screenshot below was taken on June 20, 2014.

 

Hi Sharon, thank you for taking the time to do this interview.

1. How did you begin writing? Did you intend to become an author, or do you have a specific reason or reasons for writing each book?

 I have been writing fiction since I was fifteen. I clearly remember when my English teacher pulled me aside and told me I was talented. That gave me the motivation to keep writing and getting better. It has always been my dream to be an author.

 

2. How did you come up with the title of your book or series? Tell us a little bit about your book series.

Destruction is book 1 in The December People Series. The December People Series revolves around the Vandergraff family, a family of dark wizards living in Houston, Texas. There will be four books in the series, in honor of the four seasons. The series is called “December People” because wizards are classified by seasons, with winter being the darkest. “Destruction” refers to the destructive quality of dark magic.


 

3. Do you have a special time to write or how is your day structured?

Every time I’m asked that question, I chuckle a bit. My life is chaotic. I have a full time job and also have two small children. I don’t have dedicated time to write and just squeeze in it whenever I can.

 

4. Do you read your reviews? Do you respond to them, good or bad? Do you have any advice on how to deal with the bad?

I wrote a blog post on this topic called, Why I Read My Book’s Reviews. So, yes, I do read them! I often thank people for their reviews, but I never argue or make comments other than “thank you.” As for dealing with bad, I recommend looking at the big picture. It’s amazing how much one scathing review can hurt, even if you have 50 others that are glowing. Do you best to look at the overall star rating and remind yourself that ALL successful authors get bad reviews!

 

5. Is there any marketing technique you used that had an immediate impact on your sales figures?

99 cent sales always work for me, especially if well-promoted. On the day I reached the #1 spot above, my publisher had put Destruction on Book Bub. It was certainly the one single marketing tool that had the most dramatic effect. If you can make it in, and can afford it, I highly recommend it.

_________________________________________________________________________________________________________

Vikram Narayan is the founder of BookBuzzr Book Marketing Technologies. Vikram is a graduate of Carnegie Mellon University. Prior to starting BookBuzzr, Vikram founded another software company that has been successfully serving clients from all over the world since 2001. When he is not dreaming up ways to help authors accelerate their earnings and book sales, Vikram spends his time playing the guitar, practicing Aikido and spending time with his family._________________________________________________________________________________________________________

Add a Comment
2. Do You Need an Author Photo?

Are you one of those people? You're in a book store, randomly grabbing hard covers and paperbacks off a shelf, based on the book cover, and then you either flip to the back cover or crack open the back of the book to sneak a peek at the author's photo?


Truth is, if you answered yes, you're probably not alone.

In today's publishing world, the author photo can be one of the most important pieces of the marketing equation. A 2009 NPR report claims a distinct relationship exists between an author and an author's photograph.

Or maybe not. In a Christian Science Monitor piece from the same year, book blogger Jessa Crispin says it's jarring to meet an author and realize they look nothing like their author photo.

Whether you plan to use a photo on your book's cover, with a freelance piece, or as promotional material, writers have plenty to consider:
  1. Dress for success: Think about the type of material you write. If you're reading a book about investing in today's market, would you trust a photo of a woman in business attire or will the blue-jeans-and-T-shirt gal draw your attention. A photo tells a story in one frame. What story are you attempting to tell?
  2. Black and white vs. Color: Which is most effective? I pulled books off one bookshelf, and came to a split decision. Thirty books showed black and white photos; the other thirty displayed author's in full color.
  3. Professional photo session: More than likely, an author will end of covering the cost of author photos. Do you need a professional photo session? Can a friend or significant other point and shoot your digital camera? Most computers come with digital photo editing
    software, which makes creating, cropping, and perfecting an author photo a click!
Let's dissect an author photo, pointing out the good - and bad - elements. Meet LuAnn. (That's me.)


Two positive elements of this photo exist. I chose to stand next to a noiseless background. It's an accentuating color and offers minimal distraction. Also, I selected to wear a solid color, which again, keeps the photo's noise level to a minimum.

Any negatives? If I could reselect a shirt, I'd choose something besides cream, especially since I'm fair-skinned and blonde. I'd also double check the room's lighting to make sure the shadow doesn't cause problems with the photo.

This was not a professional shoot. A friend snapped the picture with my digital camera and I sent the file to my editor, who worked her magic!

Once you've had your photos taken, ask for digital files in both low-res (72 DPI) and high-res (300 DPI). Low-res works best for online; high-res is used in printed formats.

Also think about updating your photo every few years. It will cut down on those awkward moments Crispin described. This photo is four years old and I've changed - just a bit - since then.

Do you use an author's photo? What tips can you offer?

by LuAnn Schindler