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Viewing: Blog Posts Tagged with: Book It!, Most Recent at Top [Help]
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1. Pizza Hut’s BOOK IT Effort Goes Digital

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2. Join John Lithgow for America’s Biggest Bedtime Story!

Tomorrow on April 14, kids will have a reason to look forward to bedtime.  By popular demand, First Book partner BOOK IT!® is bringing back America’s Biggest Bedtime Story — an online special event will feature actor John Lithgow reading from his children’s book, I Got Two Dogs.

Watch the quick promo spot here.

America’s Biggest Bedtime Story premiered in 2007 when more than 60,000 families logged on to watch Lithgow read his book, The Remarkable Farkle McBride.  If families and viewers break that record number, the BOOK IT! program will donate $10,000 to First Book, helping to ensure no child grows up without a great bedtime story.  You can join them by donating online.

The goal of the campaign is to encourage families to start a nightly tradition of reading together for at least 20 minutes every night.  According to a 2009 BOOK IT! survey, 48% of families do not yet have a nightly reading tradition in place.  What about you?  Do you have a nightly reading ritual with your kids?

Join us on Tuesday: tune in to the webcast and help BOOK IT! and First Book share the magic of bedtime stories with kids in need!

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