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Six years ago, Sue Resnick and Liz Frankel started the Cottage Kids Read program at the Pleasantville Cottage School. While volunteering at the school they noticed something that struck them. There weren’t any books for pleasure in the cottages where the students lived.

Located in Pleasantville, NY, the residential treatment facility serves kids who have been neglected, abused, or whose families are unable to care for them.

Sue and Liz knew books could be a solace for kids who may lack a source of calm in their daily lives. Reading stories or poems that interest them could open up new worlds. After they identified the issue, Sue and Liz went to the school’s Therapeutic Arts Director, Dee Hanbury, to find a solution.

Three years ago Dee, Sue and Liz discovered First Book campaigns. Since then, volunteers and staff have had great success raising the money they need to purchase books through First Book. They’ve used First Book campaigns to not only fill the cottages with books, but to expose kids to new ideas and help them dream big.

Now, when kids see Sue and Liz on campus, they ask for books by name. The kids have their favorite authors. Liz and Sue have created a culture of reading that not only helps kids grow, but has therapeutic benefits as some work through complex emotional challenges.

“They say that reading gives them an escape when they need to get away from bad memories or from their peers to get some space,” says Dee.

The volunteers and staff see the impact books have on kids’ lives — it’s why they work tirelessly to raise more money each year. And with First Book campaigns, their work can go even further.

Start your work today.

The post One Campaign. A Lasting Culture of Reading. appeared first on First Book Blog.

There is one woman who inspires Tesa Brand, a community volunteer and aspiring publicist from Fort Wayne, Indiana.

Kerry Washington.

Washington, the star of ABC’s Scandal, is an education advocate and avid reader. For her birthday last January, Washington started a campaign to provide books for kids in need by raising money through First Book. So when Tesa decided that she wanted to celebrate the woman who “inspires her every day,” starting a campaign through First Book in her honor was the obvious choice.

Not so obvious was the amazing response Tesa’s campaign would receive. In just two weeks the campaign exceeded its goal and received donations from all over the world.

Using her network of fellow Kerry Washington fans, or “Kerracters” as they call themselves, Tesa took to Twitter and promoted the campaign. From there, the campaign took off and Tesa could hardly believe the amount of support it received.

In total, Tesa’s campaign raised $4,000 to help spread the joy of reading. Through First Book campaigns, Tesa was able to identify and direct the funds raised to help specific schools and programs. To further honor her hero, Tesa chose three schools and programs that are near and dear to Kerry’s heart, including the Boys and Girls Club that Kerry attended as a child.

For Tesa, it is all about paying it forward and ensuring that kids have the same resources and opportunities she had.

“I loved going to the library. The days we got to go to the library in school were my favorite days,” she says. “Books really are the key to everything in life.”

Whether you’re an aspiring publicist with a love for libraries or a movie star with a passion for storytelling, you can make a huge impact in your community or across the country by starting a First Book campaign today.

The post One Fan’s Campaign to Honor Her Favorite Book-Loving Celebrity appeared first on First Book Blog.

You’ve got a great fundraising idea. You have a goal. You’re excited to provide books and resources for kids in need.

Now what?

First Book Campaigns makes starting an individual or group campaign easier than ever. Follow these four steps and become a champion for children in need today!

Create Your Campaign – Start by going to firstbook.fundly.com and signing up using your personal email or Facebook account. Give your campaign a name and a goal then follow the easy to use campaign creation wizard.

Customize Your Page – Make your campaign stand out! Tell your story and encourage potential donors to give to your campaign. Present facts and statistics about the need for books and resources for kids. Ask directly for donations in specific amounts. Share photos and images. And of course, don’t forget to thank your donors.

Designate Your Funds – Your campaign can support any eligible school or program serving kids in need. All you need to do is verify that the school or program is eligible, be sure the school or program signs up with First Book and then complete the online designation form. The funds raised can also provide books and resources to wherever the need is greatest.

Promote Your Campaign – Spread the word about your campaign. Reach out to friends, family, colleagues and acquaintances using social media, email, flyers and even good old-fashioned word of mouth.

For more information about starting a First Book campaign please visit our campaign resource kit or the First Book campaign site.

The post Four Easy Steps to Become a Champion for Kids in Need appeared first on First Book Blog.

By Elvin Lim

It should now be clear to all that the highly polarized environment that is Washington is dysfunctional, and the disillusionment it is causing portends yet more headlocks and cynicism to come.

Here is the all-too-familiar cycle of American electoral politics in the last few decades. Campaign gurus draw sharp distinctions to get out the vote. The impassioned vote wins the day. Impatient voters watch their newly elected president or representative fail to pass in undiluted form the the reforms promised during the campaign. Disillusion ensues. The gurus step in with a new round of fiesty charges, and the cycle begins anew.

At some point, citizens are going to get tired of being stoked, poked, and roped, and all for nought. The Tea Party and Occupy Wall Street movements are reactions against a system gone awry. The low approval ratings for the Congress and the president are another indicator. The Republicans’ perpetual search for an anti-establishment alternative is another.

And now we are facing a spectacular new failure. The “super committee” charged with reaching a budget reduction deal has proved itself anything but super. If twelve people can no longer agree to make hard decisions, it is reflective of the larger malaise of which we dare not speak. It is that democracy has run amok in a republic founded on the idea that our elected representatives should be able to make decisions on our behalf, and sometimes in spite of ourselves, because representation is a higher calling than mimicry. Maybe that is why Abraham Lincoln did not deliver a single campaign speech in 1860.

Each of the twelve men and women in the committee are thinking about their constituencies, their parties, and their base and so bluster and bravado must take precedence over compromise and conciliation. When the voice of the people, artificially stoked for shrillness, begins to infect the deliberative process even in between electoral cycles, there is no chance for serious inter-branch deliberation. We have reduced our representatives to sycophants whose mantra is do nothing but heap the blame on the other party.

The solution is not to exploit the disillusioned by way of new campaign slogans and negative ads to artificially jolt their temporary and baser passions, but for the noise and the trouble-makers fixated only on winning at the next ballot to be weeded out of the system. To do that, citizens must realize that the lion’s share of what counts as democracy today is making it nearly impossible for the representatives of our republic to make decisions on behalf of We the People. Remember: ours is a republic, if we can keep it.

Elvin Lim is Associate Professor of Government at Wesleyan University and author of The Anti-intellectual Presidency, which draws on interviews with more than 40 presidential speechwriters to investigate this relentless qualitative decline, over the course of 200 years, in our presidents’ ability to communicate with the public. He also blogs at www.elvinlim.com and his column on politics appears here each week.

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