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1. Dipping a Toe into Marketing Waters

As a charter contributor to this blog, I’m really going to miss it.  I have gained so much from this participation, including the discovery of my “inner blogger” which lives on with my contributions to the Huffington Post.  I hope you will follow me, like me and comment. 

Mostly, I’m grateful for the wonderful community this blog has created.  It has expanded my horizons—I have read books by everyone who blogs, and more.  What an amazing group of writers!

However, this is NOT the end of iNK Think Tank, which is gaining a head of steam.   Last week, Dorothytalked about our new endeavor The Nonfiction Minute  It is a legacy of this blog.  What are its chances—this new communal brainchild—of making its way in this world successfully?

I decided to find out by sending out an email announcement to the iNK mailing list—people who are interested enough in children’s nonfiction to have registered in the iNK database of our books in print.  I wrote a personal email (we know that people are more likely to open an email with a name on it) rather than a press release or corporate announcement. I quoted Alex Siy’s concept for it and gave them the link to the seven Nonfiction Minutes we have published as a sample of what will come in the fall. 



Within seconds I had a letter of congratulations from Nick Glass, president and founder of TeachingBooks.net.  Then I started checking the stats page for the NM website. I watched with amazement as the graph spiked.  I ran a report on the mailing.  The average mass mailing has an open rate of 8%--This one is 11.89% with a 53% click-through to the site.  As of early this week there was a total of more than 1300 page-views.  Since the number of page-views exceeds the number of clicks from the mailing list, I conclude that people are sending the link around.   In addition, our Nonfiction Minute Facebook Page is open for comments and I received a lot of personal emails:

“I really enjoyed these Nonfiction Minutes.  I could definitely use them in my classroom.  I teach second grade and my district will not invest in a reading series.  This has it's good and bad points as you can imagine.  It is tough to write lesson plans when there are no materials.  Some supervisors want text in the kids hands which can be tricky without many books, especially nonfiction.”

“Wow is all I can say. I loved the stories and I know my struggling readers will too. I used to do ‘The Reading Minute’  and it took time to find the articles or write my own, but these are done for me. These will be great for writing constructive responses on theme as well.”

“These sound bites are delightful.They add information and satisfying detail to topics that should be of interest to all.I will recommend them in the upcoming presentation I will be giving at the Ohio Association of Gifted Children (OAGC) this fall, and to my elementary school teachers in my school district.”
“This is spectacular!! I love it! I just wrote a short piece about Stubby, the dog. Funny coincidence.Your work never ceases to amaze me.”

“I love this! I am a special education middle school teacher and can't wait for this to come out in Sept! The kids can read and hear and then see a picture to help them remember it. I would make up one or two test questions that would be on our standardized tests for each one.”
  “Love, love, love the nonfiction minute.  Great choices and thank you for the audible for each as well which permits all learners equal access. My students adore learning facts as relayed to them by talented storytellers.I am now thinking differently about each potato chip I eat.
"Thanks for being inspired and then actually executing your great idea.  I will share with my librarians and they will pass it on.”
The Nonfiction Minute is a blog for kids about the various aspects of the world the fuel our passions as authors.  It is our opportunity to show (not “tell”) the world why we win awards.  It will lead to interest in us as brands—people who write about the real world through the filter of individual minds rather than adhering to the text-flattening guidelines for textbook writers.  Feel free to spread the word.

This mailing was a tiny test of the marketing waters. The idea is to do a soft launch—build a buzz before we go live in September.  In August we have a marketing plan to reach 13 million teachers. I’m fastening my seat belt.  Stay tuned.......This is only a "see you again, soon!"

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2. Starting a Movement

In late 2007, I received an email from Linda Salzman asking if I would contribute to an idea she had.  She wanted to start a group blog of nonfiction authors to talk about our work, our process, or anything else that was on our minds.  Why was she asking me? She said she was approaching the nonfiction authors she admired most. Hmmm....flattery certainly creates openings. I was definitely interested.  Naturally, my first question was, “Is there any money in this?”  When she said, “No,” I said, without hesitation, “OK, I’m in.”  You see, I thought she had a really good idea and my mantra for my life, whenever an opportunity arises, is:
  1. I might learn something.
  2. It might lead someplace.
  3. It pays well.
If the opportunity met two out of the three criteria, I did it.  My first post “Information Is the Least of It” was published on the third day of this blog.  In many respects it is shameless self-promotion, but hey, I assumed that it was allowed, part of the deal.

Looking back, I realize how much courage is needed to start something and Linda certainly faced rejection early in her enterprise.  Recently I saw this hilarious and strikingly insightful video about what it takes to get something off the ground:.   



In hindsight, I see that I was a first follower of Linda.  But, in July of 2009, I became the shirtless dancing guy when I woke up one morning with the idea of organizing the community of authors who contributed to the I.N.K. blog into a company called  iNK Think Tank.  The mission of iNK Think Tank is to get nonfiction literature into classrooms; to educate the world about our genre. To this end we provide a free database, which helps teachers and others find books on subjects that can fit into curricula.  Last month, without promotion, we had 500 new registrants for the database and the site is averaging about 5,000 visitors a month with a high of 8,000 last November..

But our books are still excluded from most classroom work. There are all kinds of reasons for this.  Some of them include the fact that there is the hegemony of textbooks as the source of content, the notion that the quality of writing doesn't matter as long as the subject is “covered,” and that efficiency in education means that everyone is literally on the same page often at the same time. (A text book is not the Bible!) Teachers do not know our work by our name and it would help if we defined ourselves by brand..  In fiction, the author’s name becomes the “brand” because the name is used to catalogue and shelve the books.  In nonfiction, we are cataloged and shelved by subject matter. At a time when the CCSS require that 50% if all reading in elementary school and 75% in high school be nonfiction, teachers still don't know about our books.  And, according to Roger Sutton, this demand for nonfiction reading is not translating into more nonfiction publishing.  iNK is  not going to take this situation lying down.

Alexandra Siy gave us an idea on how to get our literary foot in the classroom door. Again, I’m in the familiar role of first follower taking Alex's lead.  This summer iNK is launching a program for students, called the Nonfiction Minute, of very short (400 words max), stand-alone entries, which teachers will be able to use in their classrooms to introduce students to top nonfiction authors.   The writing will showcase the many voices and topics that fuel our passions.  For the moment, we will offer the Nonfiction Minute free.  I have every confidence that we’ll learn a lot and it will lead someplace.

I'm still walking the path Linda Salzman started me on so many years ago.  As this I.N.K. blog becomes an archive, I can only say a heartfelt thank you to Linda. iNK Think Tank would not exist if not for you.

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3. Eating Dessert First

The whole idea of traveling is to learn about new places and new people.  You can buy tours where the itinerary is planned by someone else.  But for me, the best trips are the ones where I start the process that will create a trip to research a new project.  Make no mistake; it takes time and attention to plan such a trip.  This winter I made two trips to research my next book How Could We Foil a Flood?I’m particularly interested in the engineering aspect of flood control because more than forty percent of loss of life and property from natural disasters comes from flooding, and because we’ve been engineering to prevent flooding for at least 1000 years.  Most other natural disasters have had little to no engineering applied to controlling the phenomenon—we’re struggling hard enough learning how to predict them.

So the first question I ask, after reading extensively is on the subject is, who knows about this?  It is always useful to start looking for contact information though tourism or government sources.  So I made contact with the Mississippi Army Corps of Engineers (ACE) who connected me to the ACE in New Orleans, where they’re putting the finishing touches on an enormous post-Katrina resiliency post-flooding  project.  (It is no longer politically correct to call it “flood control.”) 
Lexi poses next to the new West Closure Pumping Station
--the most powerful pump in the world.
It can fill an olympic-sized swimming pool in 5 seconds.
Next, I contact the tourism people and tell them where I plan to visit and ask if I can get media rates on accommodations, freebies, etc.  Since New Orleans, a tourism mecca,  was on the itinerary, I was booked into a great hotel in the French Quarter at an affordable price.  My nineteen-year-old granddaughter, Lexi, had approached me last fall, “Please, please, please Gran, I’ve never been anywhere or seen anything.  Take me with you.”  How could I resist that gift?  My response,  “Okay, but you’ll have to work.  I need you to listen to all the interviews, take photos and videos, and keep track of all my contacts.”  And so the deal was struck.  It took a good three months to make the arrangements.
Here I am in front of some major sluices that keep the North Sea from flooding
the lowlands.  It was cold and windy with wind turbines everywhere.

The second trip I made was to the place where they know more about keeping the sea at bay than any other nation—the Netherlands.  Here, a peculiar serendipity  (not unusual for these amazing trips) played a role.  Over Thanksgiving my son had new guests—his wife’s mother’s first cousin from Scotland and her Dutch husband, Wim—were visiting from Canada. I told Wim I was planning to visit his country, so he offered the help of his brother Giovanni and his wife, Mechtild, who lived in the Hague.  Giovanni was a recently retired diplomat with time on his hands.  They stepped up and offered me a place to stay and would drive me to all my venues. In effect, they would do the job Lexi had done.  (I had been planning to take Lexi along, but she’s in her first year of college/nursing school with a heavy schedule and prioritized well.  She couldn’t take the time to come.  I’m proud of her for that.) 
I always thank the people I interview with a signed book and
an acknowledgment when the new book is published
The arrangements and schedule of what I’d see and who I’d interview was done by Arjan Braamskamp of the Dutch Consulate in NYC.  It was an amazing, exhausting and rigorous schedule.  I was wished “bon voyage” in person by Rob de Vos, the Consul General who happens to be a friend of Giovanni (talk about a small world!)
My one day to relax was two weeks before the tulips so I settled for
tiptoeing through the crocuses in the Hague.
These trips are like eating dessert first. Now comes the hard part of sifting through all the material and crafting it into something new, which will ignite the desire to learn from my readers.

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4. Join the Resistance


My “inner blogger,” which I discovered six years ago when Linda Salzman started this blog, is now in full flower at the Huffington Post.  Since September I’ve tried to post twice a week.  My initial mission was to add my two cents to the national discussion on education.  But a second mission has emerged—to shed light for the general public on our genre, children’s nonfiction literature.  To that end I’ve requested that my colleagues send me their most recent books.  I read them and write posts that show a book’s timeliness to current events or where it fits into the curriculum.  I am not a book reviewer as all of my posts are unabashed cheers for the brilliance of these authors.  As an author, myself, there is a conflict of interest for me to act as a critic.  But I have no problem endorsing the creativity and insights of my fellow authors. 


The adoption of the Common Core State Standards has created an opening for public awareness of our genre.  It has helped to create a readership for this blog.  When I first read the CCS standards, I saw them as an opportunity for teachers and educators to bring their own passions and creativity to classrooms through, among other things, the use of our books.  Children need to know there are many voices out there so they can develop voices of their own.  But this opening for diversity has been hi-jacked by standardized testing and the demand that teachers constantly document how they are meeting the CCSS—yet another chore that competes with instructional time.  One of the more absurd examples of the implementation of the CCSS is the lesson on close reading of the Gettysburg Address by focusing on text only, with no background knowledge of the Civil War.  

Diane Ravitch is leading a movement against the CCSS.  I’ve been a faithful subscriber to her amazing blog (she posts 5,6,7 times a day!) and she and her followers are gaining traction.  Meanwhile, NY State, for example has a huge contract with Pearson for their textbooks and their texts.   Granted, they and McGraw Hill and other textbook publishers are buying rights to our books to excerpt in their publications (and/or in the tests themselves) along with lesson plans making nice, convenient packages for harried teachers and furthering the notion that their books are the only books kids need to read to pass the tests, although their ethics in this are currently being questioned (in the example I've linked above).

My intent through my Huff Post blogis to join Diane's fight against the huge corporations that have dominated classroom reading for many years, the standardized teaching and testing and their ties to teacher evaluation.  Instead of emphasizing the horrors of turning teachers in to robots, all teaching the same page at the same time, I want to show the exciting alternatives that our genre offers. So I invite the readership of this blog to join me.  This means you need to use social media to spread the word. So "follow," "tweet," "share," and "like." It's the way business is being done these days.  So many people out there are still unaware of our existence.  This is one positive way we can all  help save public education.

I’m showing you the covers of the books I've given a shout-out to, so far.  The titles below the images are links to my posts.  Please join the "resistance" and spread the word. 


Arousing a Sense of Wonder
In the post that went live last Thursday (Here Come the HUMPBACKS!), I featured April’s three recent picture books.  I gave a shout-out to all of us who write for this blog and on the iNK website.  Keep those (virtual) cards and letters coming!!!
<!--[if gte mso 9]> Normal 0 false false false EN-US JA X-NONE <![endif]-->

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5. Artistic License and Telling Details


The newest crop of award-winning films from Hollywood, Lincoln, Zero Dark Thirty, and Argo, are all based on true stories.  The key word here is “based.” It seems that film-makers have no trouble inventing scenes, creating dialog, and inserting information that is completely made up if, in their opinion, it makes a better story.  The rationale?  Movie-goers “expect” an exciting chase scene in Argo or a  Navy Seal raid on Osama Bin Laden’s home to be noisy even if it never happened.  Historians are worried because so many people are learning history from the movies.  Will the story from the movie’s point of view become the myth that supplants the careful scholarship and meticulous digging that drives the best historians to get it right?  The good news is that these transgressions are being noticed.  But we authors who contribute to this blog, who craft nonfiction for children, may be held to the highest standards around.  We’re not allowed to make anything up.  Period.  Maybe we’re the last group on the planet to be held to such high standards.  Anna’s recent post on Just the Facts shows how hard we work to make sure we’re accurate.

The erosion of the truth seems to be touching journalism as well. One previously absolutely inviolate journalistic standard was that every fact must be verified by at least three independent sources.   It’s hard for a reader to check on the accuracy of many stories because journalists can keep some of their sources secret.  So one outcome is that people wind up reading and tuning in to the media they agree with. The biased medium becomes the arbiter of what it wants its audience to believe, cherry-picking from the many conflicting “facts” being touted in public that support different sides of critical issues.  It’s no wonder that the “echo chamber” of Fox News [Un]fair and [Un]balanced skewed version of the news kept them in a bubble oblivious to the possibility that Obama would be elected, even after the election results were called by other news services.  Many pundits dissected why Fox News got it wrong but the consensus seems to be that they had problems believing the inconvenient truth of independent polls so their own slanted views became their own truth.  I googled  the words “journalism erosion of standards” and up came a slew of posts with many different  examples about the extent of misinformation foisted on the public.  There was so much disagreement between these posts that I’m now confused about the truth on a variety of issues.  But all the articles seem to agree that many news organizations play fast and loose with the truth in the interest of ratings, readership, political and social bias, and the bottom line. Propaganda is alive and well in the good old USA.

 What happens when misinformation is embedded in a compellingly told story that has a lot of truth to it? What should our response be when it is uncovered?  Here’s a thorny problem from the film Lincoln:  It seems there were two invented Connecticut “nays” against the 13th amendment in the voting scene in the movie thus casting the Nutmeg State incorrectly on the wrong side of history.  My initial reaction was:  where were the fact checkers?  This is the kind of error that is so easy to correct. Were the film-makers being lazy or sloppy?  The Connecticut congressman, Joe Courtney, called out the error in an open letter to director Steven Spielberg.  In response, Tony Kushner, the screenwriter admitted that it was no accident.  He had made the changes deliberately.   Kushner argues that the facts were changed to serve the larger story: “These alterations were made to clarify to the audience the historical reality that the Thirteenth Amendment passed by a very narrow margin that wasn't determined until the end of the vote. The closeness of that vote and the means by which it came about was the story we wanted to tell. In making changes to the voting sequence, we adhered to time-honored and completely legitimate standards for the creation of historical drama, which is what Lincoln is.” In other words, he used artistic license to shorten the voting scene in the film from the actual historical voting time in the interest of a dramatic effect.  You can read the arguments  here. So it wasn't laziness or sloppiness. I think he has a point. 

Dramas like Lincoln and Argo create tremendous interest in history. When kids encounter a compelling story or an amazing fact they want to know if it is true. The proper answer is “Mostly.”  But a curious kid now wants to know what’s true and what isn't.  Aha!  A teachable moment!  What an opportunity!  Telling details (small things that catch one’s attention) can add to the credibility of a work if true or, if incorrect, indicate that the work was not vetted for accuracy and perhaps shouldn't be trusted.   If only the interested person knew for sure which were which!

Maybe this is an opportunity for us.  Perhaps it takes authors who write history for children to create white papers on these films.  They could explain what is true and where truth has been manipulated.  They could ask questions like, can you think of another way to meet the requirements of an historical drama without changing the facts? Are there any fabrications that are unacceptable in a work that portrays real events?  If so, what are they and why should they not be included?  What does a careless error of fact tell you about the creators of the work?  Whose responsibility is it for those errors? 

Searching for truth drives us in creating our books.  Perhaps we need to add our voices into the larger conversation engendered by the popular media.




6 Comments on Artistic License and Telling Details, last added: 3/7/2013
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6. Taking Note of Note-Taking


     Ever notice people who scribble constantly while attending a talk?  I do because I don’t take notes well.  In fact, I hardly take notes at all.  I find note-taking gets in the way of attentive listening.  I’m afraid I’ll miss something if I divert my attention to writing something down.   Note-taking is a different activity than actively listening.  So when I interview an expert to learn about his/her field for a project I’m working on, I bring along a tape recorder.  The only notes I take are about specifics—the spelling of a name, or a particular recommended reading, or a website I should visit.  Later, when I am synthesizing material in my own writing, I can always double check my memory about what I heard with the tape recorder.  I have come to understand that my memory is quite good. And, as a result, I’ve come to rely on it.  If I’m worried about forgetting some of the details after listening all day, I write my notes in the evening.

     It seems that Socrates also noticed this.  He worried about the technology of his day, the stylus, which allowed people to write in clay.  He was afraid that “[Writing] destroys memory [and] weakens the mind, relieving it of…work that makes it strong. [It] is an inhuman thing.” In other words, if you could easily make notes (now carved in clay), you no longer had to remember what you wrote down and so you could now forget it.  Listeningand writing are two different and, perhaps, competing verbal activities. Modern research into multitasking indicates that we really don’t do two or more things at once, but simply shift attention back and forth from different tasks. But in college, we were all encouraged to take notes, not only from lectures but from our readings as well.

     For my first term paper when I was in college, I learned from a graduate student that 3”x 5” note cards about the research were the order of the day and I diligently wrote them.  But, today, when I’m reading to learn, I find it disruptive to write notes.  That’s why I found Deb Heiligman’s post A Modest Proposal (for Doing Research  with Kids)from three years ago so memorable.  When I’m trying to grasp concepts the best way for me to learn is to read several different sources on the same subject. It is only when you can articulate a concept in your own words that you truly “own” it. So I also use Deb’s technique of only making a note when something jumps out at me and I know that I’ll want to revisit it. 

     But doesn’t the act of writing also strengthen memory?  The many times I forget to bring along the grocery list I had recently created makes no difference at all in collecting every item on that list into my shopping basket.  We authors are verbally articulate about the material in our books because we’ve thought about it and written about it and, as a result, remember it better.  The many pundits who speak so well on news talk shows are all excellent writers.  Good speaking comes from having written and practicing by engaging in substantive conversations.
     
     The Common Core State Standards  “…..require that students systematically acquire knowledge in literature and other disciplines through reading, writing, speaking, and listening.”  To become an articulate, educated person requires interaction of all four of these activities, which I’ve bold-faced in this post. I’m not sure where note-taking fits into this process.  I have a hunch that it’s one of those highly individualized quirks that everyone has to discover independently. In other words, we each have to figure out what works best in our personal acquisition of knowledge.  This could be a sub-text of the CCSS. Although becoming educated involves all four activities, how you make it work for yourself can be discovered only empirically.  There is no one right way, one size fits all.  It is this process of self-discovery that needs to be communicated to teachers and students. 

1 Comments on Taking Note of Note-Taking, last added: 2/8/2013
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7. We're Rallying the Troops


               What was your reaction to Roz Schanzer’s excellent post,yesterday?  Frankly, it made steam come out of my ears.  I took it as a shot across our bow.  The Washington Post article she linked to and the article last week in the NY Times show an enormous lack of knowledge about our genre.  It’s almost as if we’re invisible to the rest of the world.  We’re fighting all kinds of assumptions.  Here are a few right off the top of my head:
·         All nonfiction is equal and equally boring.
·         Nonfiction is reading a manual
·         “there isn’t that human connection that you get with literature. And the kids are shutting down
·         Nonfiction is “recipes and train schedules.”
·         “nonfiction requires more rigor than a literary novel
·         “nonfiction may help you win the corner office but won’t necessarily nourish the soul.

And the articles that I excerpted these quotes from mention only long-form journalism as an example of high quality nonfiction; neither article mentions the existence of our genre of nonfiction literature for kids.

It’s not like we haven’t been thinking about this for a looooong time.  Here are a few of the reasons our books are not studied in classrooms as the CCSS say they should be taught:  
·         They don’t come with ancillary material such as lesson plans, and teacher’s guides and study questions.
·         Educators don’t understand how they support and fit into the curriculum. 
·         Teachers are afraid to stray from the prescribed reading material for fear something might show up on the assessment tests that they should have “covered” but missed.
·         Teachers are over-worked, over-scheduled and have very little time to invest in doing something differently unless they know it will work.
·         Many educators have not taken the time to read even one of our books.  Teachers have no time to read them. Librarians may beg teachers to work with them and pull books but often they don’t have much influence. 
·         There is a LOT of confusion about the CCSS.  Educators need to understand that the standards are in the way things are taught, not in the books themselves.  Teaching from badly written material is NOT the way to teach kids to read to learn—one of the basic literacy skills of the CCSS. So they need to find out that our books are going to liberate them to teach with much more creativity, critical thinking and, yes, humanity. And reading is not just for ELA classes but for all subject areas.  Our books are not competing with the teaching  of fictional literature. 

iNK Think Tank is in the process of becoming a company that will address these issues.  It’s been a learning curve to find out how to be a business but, after three years, it’s starting to come together. Here are some of the things we’re planning:  (I’m into lists today.)
·         We are going to expand our membership to include you, our readers.  If you were a member, what would you want from such a membership? We’re thinking lesson plans, book clubs with online discussions, a community of sharing and strategizing about using nonfiction in the classroom.
·         We will have the money to pay for high-quality lesson plans, and consultants, and  passionate advocates and we invite you to participate. 
·         We’re not yet sure how things will develop but we already have a mailing list of thousands of registered users for our database and will use it to keep you informed.  So if you’d like to be involved please register in the iNK Think Tank database and be sure to use an email address that won’t come up against a school firewall. 
·         If you have ideas and suggestions about how you personally can help, please send them in to: [email protected]

It’s clear that we authors can’t fight this alone; we need your help. Please join us.  Learning is a struggle, but the community that reads this blog knows that it can be a joyous one.  It’s time to help the rest of the world find out.

4 Comments on We're Rallying the Troops, last added: 12/5/2012
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8. Honor Thy Reader: The Making of a Nonfiction Picture Book


After the longest hiatus in my career, I have a book coming out early next year called This Place Is Cold.  Actually, it’s not a new book.  It is a revised version of a book originally published in 1989 that never went out-of-print.  But after a 24-year run (not bad!) I was asked to take a look at it and cut it so it wouldn’t look so “text heavy.”  (Subtext: today’s kids have shorter attention spans; it must look less wordy.)  I was also to update the relevant information, especially about global warming. The designer would give it a fresh new look but the fabulous art, by my dear friend Barbara Lavallee, still makes this a book anyone would want to pick up.
After spending the past three years writing more than ever for blogs, and emails, and other business related projects, the various stages of This Place Is Cold that required my review suddenly made me aware of how much attention goes into the making of a book product for children. It was in stark contrast to my current writing, which is read only by my eyes before it is published.  (Of course, we all know that online publications are only for the moment.  No one expects them to be perfect.)   

First, there was the editing—queries from my editor who worked on the revisions script.  Next came the copy-edited manuscript, where I had to respond to tiny details that I thought I had already answered.  For example, I wrote:
“It's no big deal to have a pilot's license in Alaska. One person in every sixty-one has one.”   (The original version said “One person in every seventy-six has one.”) I had to check on those figures twice for two different passes.
 
I was struck by the care that was taken and the sheer number of times this small book had been read by so many different people.  So I asked one of my editors, Mary Kate Castellani, if she could fill me in on the process.  How many times is a book read and corrected before it is released to the world?  Here’s her summation (my comments in black):

  • ·         Author and editor work on manuscript [Who knows how many readings that involves!]
  • ·         MS is copyedited and if a work of nonfiction, all the facts are checked against trusted sources. Any information that can’t be confirmed independently of the author will need to be sourced by the author. [copy editors read a manuscript several times]
  • ·         Copy edited manuscript is sent to author for corrections. Then returned and checked [a couple of more readings]
  • ·         Artwork is also turned in and checked for errors, inconsistencies and any other problems.  Once the art is corrected, it is sent to a printer in Far East to make hi-resolution scans for the book design.
  • ·         MS is sent, along with cover copy and any additional information to the designer. [Designer reads ms.]
  • ·         Designer creates design samples to share with editor to preview font choices, and general design elements.
  • ·         Editor shares design samples with the author.
  • ·         Once design samples are approved, designer sets entire book from start to finish using hi-res scans from printer.
  • ·         A first pass set of mechanicals (initial layouts) is then routed in-house where editor, production editor, publisher, school and library marketing director, and art director all review. [Five more readings!]
  • ·         Sets of mechs are simultaneously sent to author and illustrator to review for errors or any issues with layout. [2 more readings.]
  • ·         All queries and comments are resolved, and mechs are sent back to designer to input all changes and make any design adjustments.  The designer then routes the second pass mechs to route in house again, this time only to the editor, productions editor and managing editor.  Any major changes may be shown to the author/illustrator once more. [another five readings]
  • ·         Book closes for proofing and is sent to printers in Far East.
  • ·         F&Gs (folded and gathered sheets) are pulled from the proofing stage.
  • ·         Proofs are sent to New York office to be reviewed in house for any errors. Sets of proofs are sent to author and illustrator for one last review. At this point any changes cost money at the printer, so should be reserved for major changes/errors.
  • ·         Art director and designer check proofs against original art to make sure the color is as it should be.  
  • ·         Proofs are returned to printer for final printing.
  • ·         Printer sends one last set of plotters to check for any last errors.
  • ·         Plotters are approved and books are printed. 

With so many opportunities for the author/illustrator and the in-house editors to check the pages, the book is printed without mistakes.  While an error certainly does happen every once in a while, we always correct any mistakes if and when the book is reprinted.   In my time at Walker, there have been only a handful of errors—usually reported by readers, who do very careful reads of their own!

By my calculations, a thirty-two page picture book of 3,000 words (5 typewritten pages single spaced) is reviewed by at least seven people, each reading it an average of four times—25+ readings before it becomes a book.  Talk about dotting the i’s and crossing the t’s!  This much investment is a statement about honor and pride of workmanship but mostly it is a tribute to the ultimate user—children.  In the writer’s jargon of “show, don’t tell” my book shows them, “We’re giving you our very best.  It’s what you deserve.”   It is also designed to last and to be treasured.


2 Comments on Honor Thy Reader: The Making of a Nonfiction Picture Book, last added: 10/3/2012
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9. This Blog, iNK Think Tank, and You



It has always seemed strange to me that in our endless discussions about education so little stress is laid on the pleasure of becoming an educated person, the enormous interest it adds to life. To be able to be caught up into the world of thought -- that is to be educated. -Edith Hamilton, educator and writer (1867-1963)

When Linda Salzman founded this blog in January of 2008 (almost 5 years ago!) her mission was to introduce extraordinary books about the real world, available for the education of children, through the voices of their authors.  Linda’s vision was simple:  turn the spotlight on nonfiction literature and its authors as a resource for educators.  I became a charter member of I.N.K., because Linda’s mission was in perfect alignment with the educator in me.  I teach science through my books, which contain my best thinking for doing so.

About a year and a half later (July of 2009) I woke up one morning with a vision of my own.  Educators needed more than a blog to learn about children’s nonfiction; they needed a tool to find books that fit into their curriculum.  And we authors needed an organization to promote our genre and our expertise in a variety of ways.  iNK Think Tank emerged from the community of I.N.K. bloggers and made a splash in October of 2009 with the launch of our website and free online database.

There is no other organization out there quite like iNK Think Tank, LLC.  I call us the “United Artists” of children’s nonfiction and we are establishing a brand for excellence.  Membership is by invitation only.  Each iNK member has a body of work and has won numerous awards and critical acclaim.  Today, when anyone can publish with the click of a mouse, we believe that the public wants to know where to go to find excellence.  We are a classy boutique in an infinite yard sale.  And there are signs that the brand of iNK is taking hold.  The number of registered users of our database has been growing steadily, day by day and is now in the many thousands. We are receiving many favorable press notices.  Last year, a number of iNK authors were featured in Spotlight webinars by the Center for Interactive Learning and Collaboration, and many of our authors wereinterviewed by Neil Haley on his Total Education Hour (recordings of these events can be accessed on our website.) Neil has recently been in contact with me and wants to give us a regular slot.

We are also designed to serve the needs of educators and students.  The Common Core State Standards focus attention on the processes of reading, writing, speaking, listening, and using language effectively in a variety of content areas.  The CCSS want students to be able to use language to report, persuade, interpret, and craft their own thoughts.  The standards encourage the development of critical thinking about what the students read. These are skills that we authors have mastered.  We are in a unique position to help students learn these skills through the passions we have for our own disciplines.  One of my epiphanies three years ago was the realization that it is our books that are excerpted on the state-wide assessment tests, yet the classroom reading used to prepare students for these tests doesn’t necessarily include anything remotely resembling our books.

All of us do school visits, which generate tremendous excitement for students and may have a residual effect in school libraries for years.  Yet, the impact of these visits is ephemeral.  If our books are not integrated into classroom work, where the rubber meets the road for genuine learning, they and our visits are doomed to be relegated to the role of “enrichment.” Teachers fear that if they substitute our books for prescribed reading they may not “cover the material.” Often the correlation between a wonderful nonfiction book and the prescribed curriculum content is not verbatim or obvious so teachers default to using pedestrian, formulaic, and packaged “instructional” material that can kill two beautiful birds with one stone: the desire to read and the desire to learn.  ELA instruction always includes fictional literature; why not use high quality nonfictionto teach science, geography, history, civics, and math?

I believe that a school’s job for the twenty-first century is to develop a child’s passion for learning.  Lifelong learners know their own idiosyncratic learning styles.  They are not easily thrown by the inevitable mistakes and difficulties that come with attacking a new skill or subject. They know how to persist.  iNK’s nonfiction authors are masterful lifelong learners.  So, why not bring us, along with our books, into your classroom? Why not have your students learn directly from us how we do it?

A group of iNK members, Authors on Call, is a team prepared to work with teachers and students via interactive videoconferencing to facilitate real learning.  Last year we piloted a program with an elementary school in New Jersey, and this year we’re starting to catch on.  In the interest of full disclosure, videoconferencing provides us authors with a revenue stream, essential if we are to keep writing. (Remember, most of us don’t have a day job.)   But videoconferencing also makes the fees very affordable (no travel expenses) and sessions (which are not one-shots but delivered over a period of weeks) can be timed to a teacher’s schedule.  A school can tap into the wisdom and knowledge of a group of authors as related directly to their curriculum needs for about the cost of an author’s school visit. Authors on Call, and its Class ACTS (Authors Collaborating with Teachers and Students) programs, create and fulfill teachable moments that deliver terrific professional development for teachers and the excitement of a school visit for kids.
 
iNK Think Tank authors  know the meaning of Edith Hamilton’s quote at the beginning of this post.  Now our mission is to help children, through their teachers, discover it. 

Note:  the current iNK Think Tank website is in the process of being updated.  It will go live shortly.  Registered users of the database will be notified when this happens and will also get advanced notice of upcoming publications. If you wish to receive iNK notifications, please use a personal email address as many schools have filters that prevent us from reaching you.

3 Comments on This Blog, iNK Think Tank, and You, last added: 9/5/2012
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10. There's a Sea-Change Coming to Education










One of the advantages of the new blogger format is that we can see how many people read a post.  This post, which originally ran on May 2, not very long ago, had almost 800 views. This is substantially more than the average post.  For this reason, as per our July reruns, I'm posting it again.








One person I’ve gotten to know well and admire this year is Dr. Myra Zarnowski, Professor of Children’s Literature at Queens College School of Education, part of the City University of NY.  Myra specializes in teaching undergraduate and graduate students how to teach nonfiction literature in the classroom.  She has studied the books written by iNK authors and she is an expert on the Common Core Standards, now the new educational objectives adopted by 47 states.  Recently she gave a webinar for

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11. There's a Sea-Change Coming to Education






One person I’ve gotten to know well and admire this year is Dr. Myra Zarnowski, Professor of Children’s Literature at Queens College School of Education, part of the City University of NY.  Myraspecializes in teaching undergraduate and graduate students how to teach nonfiction literature in the classroom.  She has studied the books written by iNK authors and she is an expert on the Common Core Standards, now the new educational objectives adopted by 47 states.  Recently she gave a webinarfor Capstone,a leading educational publisher, with Marc Aronson and Mary Ann Cappiello about how to meet Common Core Standards using  various strategies and children’s nonfiction.  Usually Myrainterviews authors (including moi) but today, I thought I’d turn the tables and interview her.


Myra, Can you explain, in a nutshell, what the Common Core Standards are about and how they will change the educational culture in this country?
The stated goal of the CCSS is to prepare students to be college and career ready. To get the skills they need, students in every grade will be spending more time reading nonfiction literature and thoughtfully responding to it—50% of all reading in elementary school and 70% in high school. That’s the exciting part.  Nonfiction is going to be central to much of what we do. Teachers at all levels will be using more nonfiction, and they will be using it to study selected topics in depth. It is our green light to dig deeply into topics in math, science, and history. We’ll be doing some close reading--comparing, integrating, synthesizing, and evaluating books and related materials. We’ll be looking at the craft of writing as well as the content.  Above all, we’ll be supporting students as they develop their own evidence-based ideas.

What are some of the problems teachers articulate about using children’s nonfiction in the classroom?
The biggest problem teachers talk about is that they don’t know nonfiction books.  As they strive to provide a better balance between fiction and nonfiction in their classes, teachers will be on the lookout for quality nonfiction.  That means that we all have to do our part to help teachers find the books they need. The curriculum isn’t going away. Teachers will still be teaching math, science, and social studies. So what they need is a means of finding nonfiction literature that can enhance what they are already doing.  They also need to understand the wide range

8 Comments on There's a Sea-Change Coming to Education, last added: 5/5/2012
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12. Peaks and Valleys

A couple of weeks ago I was in a waterfront hotel in Vancouver BC where I received a Lifetime Achievement Award from AAAS/Subaru Science Books & Films. It was certainly a validation, a crowning moment, (here’s the video) but awards are a funny thing. If one is truly engaged in life, it’s the struggles that are the focus. So right now I’m thinking about what happened this past weekend.

We are midway through the school year and about half of the authors participating in iNK’s pilot project, where we are collaborating with both teachers and students of Bogert Elementary School, have completed their missions. Roz Schanzer worked with two fourth grade classes. They had to learn about New Jersey’s government, a somewhat dry subject. But under Roz’s direction they produced an amazing book called The Golden Government. You can read a rave review of the project from teacher Heather Santoro
here. Dorothy Patent worked with two fifth grade teachers. Read what Chris Kostenko said about that experience here. I worked with Carla Christiana and Alicia Palmeri on the solar system and we’re about halfway through the unit. I’ve written an article about our experience that will be the lead feature in the April edition of Science Books & Films but you can see the effect on student learning in this video where the kids are exclaiming over the NASA website. What we’re doing is groundbreaking because of its scale, its intimacy, and the effective timing of the conferences so that we are truly transforming the learning of the children. That’s where the rubber meets the road in education. It’s far more effective than a school visit, which generates enormous interest and excitement, very little of which is channeled into the work kids do in the classroom every day.

I may be a little impatient, but I want people to realize that using children’s nonfiction authors and their books as a resource for education produces powerful results. So whenever possible I’ve been submitting proposals to conferences to present our work. The conferences are NOT library conferences. (Librarians have their own problems trying to get classroom teachers to use nonfiction.) I’ve been sending in proposals to conferences for teachers of technology. I figure that many schools have videoconferencing equipment sitting around, gathering dust and the techies in charge of the equipment are looking for reasons to use it. It stands to reason that they’d like to find something that their classroom teacher colleagues will appreciate. Maybe this is a kind of oblique approach to marketing but hey, I have an experimental nature. I have no illusions that my reputation as an author is meaningful to technology teachers. Basically, I’m starting over, a humbling experience. So finally, after being rejected twice by the BIG conferences ISTE (international Society for Technology in Education) and NYSCATE (New York State Association for Computers and Technology in Education) I was finally accepted, for this past weekend at a little regional NYSCATE conference in Wappingers Falls, NY (about an hour from my home.)

Wow! This was exciting news. So I lined up Bogert’s media specialist, Heidi Kabot, and Dorothy’s two teachers, and Roz and Dorothy, to hang around their computers on a Saturday afternoon, so I co

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13. Time Flies When You're Having Fun

It’s hard to believe that our blog, I.N.K., is four years old this month, and, as a charter member, I checked the archives and, sure enough, I posted my first contribution on February 6, 2008. So It seems that today I'm launching our anniversary celebration with this post. I want to congratulate I.N.K.'s founder, Linda Salzman, for her courage and perseverance in starting something that has proven to have staying power and real influence in the nonfiction world. For me personally, however, becoming a part of this blog was the beginning of a life-changing experience and I’m not exaggerating. Let me elaborate:


I remember the conversation with Linda when we chatted about my joining her blog. (I think we chatted over the phone but maybe it was by email.) I asked her if it paid anything. She said no. I thought to myself, “No news here” and I immediately responded that I was on board. My marching order for committing to something is:
1. I might learn something.
2. It might lead someplace
3. It pays well.

Two out of three and I do it. I figured that once a month wasn’t that big a chore and I had a backlog of various articles I had previously written that could plug in if I wasn’t inspired to write something new. Obviously, I had a little insecurity that I had something of value to contribute.

A little backstory here. I grew up pre-woman’s movement when it was not uncommon for girls to believe that men were more intelligent than women. As a young girl, I remember thinking that no one would ever be interested in my opinion about anything. I gravitated toward science partly because talking about science gave me some authority. I was talking about stuff that was verifiable, accepted knowledge, something I could believe in. And it wasn’t easy to acquire this knowledge because when I got to the University of Wisconsin at the tender age of just-turned 16 and discovered my interested in science, I was told that a science major was discouraged for girls because we’d go have families and not use our education. So I transferred to Barnard (a woman’s college) and when said I wanted to major in zoology, I was in, instantly.


Four years ago, when Linda recruited me, I guess I was worried that the well would run dry—I would run out of things to discuss as a regular blogger. There was also a little residual angst about anyone being interested in my opinion. Au contraire! Somehow blogging made me discover that I had LOTS to say. I want to talk about science, about learning, about how teachers can have more fun while they teach and more than meet educational standards by using our books, how our publishing world is changing in this digital age, and how students can learn to love the learning process. I started keeping an idea file for future posts but I hardly ever consulted it. Somehow the topic of the next post welled up in me several days before it was due and I was propelled to my keyboard to start writing. In September of 2010 I started writing a regular blog for Education Update and they can’t post them as fast as I write them. (It’s not like blogspot where we post our own.) It’s as if a spigot was turned on in me and now I can’t shut up. (They say this happens to some women of "a certain age.")


So now let me talk about the Elephant in the Room. The truth is that, for the first time in my career, I have no outstanding book contracts. ( I have a couple of old books currently being updated. That's it on the new book front.) School visits, where I made a very good living, have dried up. I don’t want to retire and I can’t afford to. Scary. Rather than sit and wring my hands with worry, or pretend that this isn't h

8 Comments on Time Flies When You're Having Fun, last added: 2/4/2012
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14. A Call to Action

Last Wednesday evening I did an interactive videoconference with Marc Aronson’s Ebook and App class of graduate students at Rutgers. It was a terrific opportunity for me use a technology medium to elaborate on what the Authors on Call group of Ink Think Tank is doing in its pilot project with Bogert Elementary School. (Some of the results are starting to come in and if you want to watch them unfold, you can go to the project’s wiki.) Since Marc is a vocal advocate for nonfiction literature in his SLJ blog, I was somewhat surprised to find that so many of his students seemed unaware of the struggle to get schools to use nonfiction literature in classrooms as the primary reading material and to use its authors in a timely and productive way to enhance the learning of both teachers and students. We, readers of this blog, who are committed to nonfiction literature as authors and educators, are all inhabitants of a “bubble” where the use of nonfiction literature is prevalent. And, since we mainly talk to each other, we can delude ourselves into thinking that it is more widespread than it actually is.

This month, I’ve also been travelling—first to Doha, Qatar where I attended the World Innovation Summit for Education (WISE) as I did last year, and then, a week later to Israel with a delegation of school superintendents. (50 hours in the air, don’t ask!) At WISE I attended a workshop where a study was presented to see how the delivery systems of reading material—i.e. print vs digital—affected literacy. Conducted by www.educationimpact.net, the results, it seems, are equivocal. In some countries kids learned more from books and in others they learned more from a screen. I finally raised my hand and asked, “What were these kids reading?” No one seemed to know. I then made the point that not all books are equal and not all digital materials are equal. I gave them an example of how to write to engage readers. At the end of the session a number of people asked for my card.

I was at WISE wearing my journalist’s hat, covering the conference for Education Update. I did a video interview of Dr. Jeffrey Sachs, head of the Earth Institute at Columbia University. He was extremely interested in what iNK (not a typo, we’re getting new logos, thank you Steve Jenkins) is doing in its pilot project. His organization is tackling some major issues world wide—like poverty, disease, ignorance and global warming. I asked him, “What can be done to accelerate change?” I
n a nutshell, Sachs said that networking is very important but, in addition, you must act—do something to prove that it works and acts as a model for others to follow. (You can see my three minute interview here.)

In Israel, we visited schools that are making breakthroughs in serving minority and impoverished children and in technology in the classroom. But, again, nowhere did I see evidence that there is attention paid to the quality of classroom instructional material. The lessons I observed seemed very pedantic and traditional. It’s almost as if no one is taking a hard look at instructional material.

At the end of my session with Marc’s class a student asked me, “How can I help?” I see ver

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15. A Leap of Faith


Years ago, when publishing was in its heyday, established authors could sell from concept. Here’s how it worked. An author and an editor did lunch. (The publisher picked up the tab.) They discussed possibilities for future projects. When the editor liked an idea s/he said, “Write me a proposal.” That was it. There was trust that the author would deliver a book that they would be happy to publish. The author walked out of the lunch confident of an assignment with money to follow. That was then. Now even established writers have to do proposals complete with a marketing analysis, detailed outlines, maybe a few well-written chapters, and loads of background material. Then they wait for the proposal to be reviewed before a full committee, which seems to be more dedicated to why they shouldn’t do a book than why they should. In these hard times, the beleaguered publishers must constantly consider their bottom line when investing in a project.

The best editors, however, still know how to imagine along with authors. We all know that every book starts with a vision—a fleshed-out idea of how to create a work. Other parts of society are not quite so visionary. As much as we would like to think otherwise, most people don’t “get” innovative ideas. The popular show, Mad Men, about the advertising industry back in the sixties understood this. Fully articulated and illustrated presentations were required to in order to leave nothing up to the imagination of their clients. They knew that even when a concept has merit and is worth a try, every innovative venture, every work of creativity, requires a leap of faith in order to turn a concept into a reality.

What, then, is innovation? I have defined it as: Creating something new from disparate existing elements used in novel ways to solve a contemporary problem while forecasting its own future growth and development. In my
outside-the-box proposal published last month in this blog I proposed using nonfiction literature in the classroom (nothing new here), combined with professional development from the authors themselves (nothing new here) to help teachers use their books effectively, and ending up with an author visit with the students after they’ve studied the books (this doesn’t happen often but there’s nothing new here, either.) What makes this program innovative? Its scale (school-wide, many authors and many books) and the timing of the professional development—just before the books are to be used by the teachers, so they can immediately apply what they’ve learned and the timing of the author-visits with kids (just when they’ve completed studying a book). The technologies that makes such an ambitious program possible and even more importantly, affordable, are interactive videoconferencing—face-to-face conversations between the authors and the school participants and a wiki, a collective online document that chronicles contributions from all the participants and serves as a written record of the project. The authors don’t need to travel and schools don’t need to pick up the travel expenses and the in-person personal appearance fees. All of us authors know the excitement of a school visit. It is often the highpoint of a school year. I’ve always wondered how the teachers took advantage, back in their classrooms, of the energy and enthusiasm generated by these visits. I believe that my program for Authors on Call does just that. What we’re really offering, beyond expertise and excellent writing is inspiration and excitement. My problem: I needed to find a school willing to test this idea.

Dave

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16. An Outside-the-Box Proposal

Welcome back, I.N.K. readers.... Another school year begins and one where we're gaining strength and a real voice. Our Ink Think Tank Website has been updated with many new features. But that's not what I want to discuss today.


For the past two years, I’ve been working on a very innovative project, and it has taken me a while to find a way to get others to share my vision. I’ve been on a very steep learning curve, but learn I have! I think I’ve finally figured out how to present my idea so others get it. I’m going to make it very specific and concrete. So this is an experiment; I’m going to share my outside-the-box thinking with you.

Here are the questions I’m asking:

* What would happen to the learning environment of your school if your teachers and a team of award- winning children’s nonfiction authors collaborated in a large-scale, school-wide project where everyone was involved in sharing knowledge and skills?

* Is the love of learning—the passion that drives us children’s nonfiction authors--contagious? Can you catch it from us? Because lifelong learning is who we are and what we do


.
* What happens to student literacy when the core reading material is children’s nonfiction literature? Our books are normally considered “enrichment” and relegated to a secondary role in student learning, if not completely ignored in most classrooms, although they more than meet national educational standards. Suppose that they become the intellectual meal rather than a sometime dessert? Can you imagine it?


* How could personal contact with the award-winning authors of the books enhance the professional development of your teachers in both literacy skills (writing) and knowledge of content?


* How can these questions be addressed in a way that is affordable for a school and yet compensates authors (who have no salary or benefits) for their time and expertise?

Ink Think Tank has a group, Authors on Call of nine award-winning nonfiction authors and two consultants, one in literacy and one in children’s nonfiction literature. .We are pioneering a way to work with schools via interactive videoconferencing (ivc). Let me describe how a partnership with an elementary K-5 school with about 500 students would work. Please note that this is just an example that can be modified to fit your school:

* Your school would select one title from each author that fits into your scope and sequence in science, social studies and math. The authors can help with the selection. They can also show how the selected books fit into the scope and sequence of your language arts program.
* The authors are as follows:
Vicki Cobb (hands-on science, biography, physical science, chemistry, biology)
Penny Colman (history, women’s history, history of unusual things)
Trish Marx (geography, multicultural issues)
Jim Murphy(history, disasters)
Dorothy Hinshaw Patent (natural science,

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17. The Voice from the Page


This post was originally published on October 6, 2010 and received many comments. It is even more relevant today as next year, in NYS, 40% of a teacher's evaluation will depend on how his/her students perform on assessment tests where the readings are excerpts of our writings, although most teachers are not aware of this fact.

I ’m becoming a part of the movement to save education. I went to see “Waiting for Superman” two days after it opened. I go to webinars. I was invited to hear Geoffrey Canada speak at a McGraw-Hill function last week and I used my phone to take this picture and so you can see I was really there. What has become increasingly clear is that in spite of all the clamor about literacy and whether or not kids can read, there is no mention about the quality of what kids are reading. In an online #edchat (# refers to a group on Twitter) last week teachers were slamming textbooks right and left. Did you know each textbook costs $80+? That’s not only a strain on school budgets; it’s also a strain on kids’ backs! So teachers were talking about putting together their own reading materials for their classes from free open source materials, both print and digital. The underlying premise: one source of information is interchangeable with another.They are if you substitute online info for textbook info. They are both equally bad. I tweeted (peeped? piped up?) “I left teaching to write. No time to do both well.” Don’t think anyone heard me. I was not retweeted.

There is a consensus about what makes a great teacher—it takes mentoring, experience, constant professional development, passion, commitment, discipline, sacrifice and TIME. Guess what, folks—it takes the same thing to become a great writer. Our editors are our mentors, we write, write, write, we get feedback from our readers and critics. It’s tough but we stay with it despite no union, no safety net, no regular paycheck.(And, let me tell you, there is attrition in the ranks.) The qualities that make a great teacher are evident in their personalities, in their intense interactions with their students, in their deeds. What reaches their students is WHO they are as human beings—their humanity. Guess what folks—the same thing is true of us writers. We all have learned how to put who we are as human beings behind the words on the page. It’s called “voice.” Literature has voice. Can you feel how hard I’m hitting these keys right now? I want you to HEAR me. I want my words to shout not tweet.

The #edchat I participated in was my first. I was a little handicapped by my lack of experience with Twitter. Tweets flew by so fast I was breathless trying to read and type (and think) simultaneously. (So many tweets, so little time…..) I was amazed at the way some tweets got answered directly by others. (How’d they do that?). And that there were so few typos!!! Finally I wrote a tweet that seemed to resonate with the group: “Where is it written that every kid has to read the same book on a subject? Why can’t they read different books and discuss?” I used up all my 140 characters on that one but it got me noticed. That tweet was retweeted by quite a few and afterwards a lot of people tweeted me directly (it’s like an email but very short) to thank me and invite me back next week. (A major Twitterer, Shelly Terrell, with almost 9,000 followers sent me her

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18. “Less” Is the New “More?”




I’ve just finished reading Rebecca Skloot’s well-told story: The Immortal Life of Henrietta Lacks. In her introduction, she assures her readers that this is, indeed, a work of nonfiction—nothing is made up—which warmed my heart as an author who scrupulously sticks to documented and verifiable facts. It started me thinking about the difference between writing nonfiction for adults and writing nonfiction for children. Certainly, the subject matter of this story—the establishment of a line of human tissue culture cells from the cervical cancer of a poor black women, who died from her disease in 1951 at the tender age of 32, might not be considered appropriate for children (although I understand that a version for young people is in the works). But the most obvious difference between adult and children’s nonfiction is the length of the book— this one was almost 400 pages with no pictures to break up the text. Rebecca Skloot tells a comprehensive story, using techniques of novelists: detailed atmospherics, physical appearances of the characters along with their back stories, and foreshadowing of events to create narrative tension. Maybe it was a tad too comprehensive but I’m a good reader; I can take it.

It’s our job, as authors for children, to wade through enormous amounts of material, to curate the facts most pertinent to the story we want to tell, to figure out a structure for the story and to make the prose as lean and muscular as possible. This discipline makes us excellent writers for the uninitiated of all ages. (Best kept secret: If you want to learn something new, read a kid’s book on the subject.)

In an ideal world, the length of a book should be determined by the author, who would use exactly as many words needed to create a compelling narrative and not one word more. But print formats determine price and so we have constraints that dictate word count. In addition, I hear from a colleague who teaches children’s literature to current and future teachers, that often teachers reject certain children’s books they deem “too wordy” for today’s readers.. Obviously, that message is reaching publishers because I’m currently revising two books published about twenty years ago with the objective of cutting the text so that the redesigned books look less “text dense.” This is forcing me to rethink each sentence, rethink each concept and ruthlessly discard language that I agonized over so long ago. I don’t know yet if the new version will speak more clearly and powerfully than the old one but the effort is worth it if it keeps the books alive for another twenty years. And the shorter version just might be an improvement.

Yet, I have some questions about this. A long book with a page-turning story, whether it’s fiction or nonfiction, renders the incomparable experience of “curling up with a good book.” Kids discovered this experience with the Harry Potter books. Some might wonder: Can a work of nonfiction ever be a page-turning book you curl up with? (Yes, read the Immortal Life.......) On the other hand, many adult nonfiction books are over-stuffed (for my taste) with too much information. Is a true story more powerful when written shorter? When does a reader want to know a subject in depth? When is padding a book a self-indulgent ego trip by the author? In short (pardon the pun) what makes a subject or a story worthy enough to be book length? Is “less” truly the new “more?”

The decisions about these issues, as made by authors, are part of what distinguishes literature from ordinary writing.<

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19. Just Cuz It's a Fact, Doesn't Mean They'll Believe It


When Galileo discovered the moons of Jupiter in his telescope, he couldn’t wait to share the news with the world. So, in 1610 he hurriedly rushed The Starry Messenger, the story of his discovery, into print. Now, in those days they didn’t have talk shows, so, to promote his book, Galileo took his telescope to dinner parties and invited the guests to see Jupiter’s moons for themselves. Many refused to look claiming that the telescope was an instrument of the devil. They accused Galileo of trying to trick them, painting the moons of Jupiter on the end of the telescope. Galileo’s response was that if that were the case they would see the moons no matter where they looked when actually they could see them only if they looked where he told them to look. But the main objection was that there was nothing in the Bible about this phenomenon. Galileo’s famous response: “The Bible shows the way to go to heaven, not the way the heavens go.”

Galileo is considered the father of modern science, now a huge body of knowledge that has been accumulating incrementally throught the work of thousands of people. Each tiny bit of information can be challenged by asking, “How do you know?” And each contributing scientist can answer as Galileo did to the dinner party guests, “This is what I did. If you do what I did, then you’ll know what I know.” In other words, scientific information is verifiable, replicable human experience. Science has grown exponentially since Galileo. It is built on a huge body of data and its power shows up in technology. The principles that are used to make a light go on when you throw a switch were learned in the same meticulous way that we’ve come to understand how the carbon dioxide levels in the atmosphere have risen over the past 100 years leading to ominous climate change or that Darwin was right, and living species are interconnected as “Islands in a sea of death.”


Yet there are many who cherry pick science—only believing its findings when they agree with them.

Documented proof doesn’t fare much better. Despite the recent publication of President Obama’s questioned-by-some birth certificate, there is still a percentage of the population that refuses to believe he was born in the USA.

We’ve spent a lot of time in this blog discussing the rigors with which we verify the accuracy of thematerial we write about for the nonfiction world. Personally, we can enjoy the satisfaction of knowing we are dealing with facts and we are careful to mention that when the facts are in dispute, that too is a fact. Yet, there are still those who are not convinced.

What’s going on here? Believe it or not,
science has taken a look at so-called “motivated reasoning” where people rationalize evidence that is not in keeping with deeply held beliefs. Here are some of the findings:


  • “a large number of psychological studies have shown that people respond to scientific or technical evidence in ways that justify their preexisting beliefs.”

  • "people rejected the validity of a scientific source because its conclusion contradicted their deeply held views—and thus the relative risks inherent in each scenario”

  • “head-on attempts to persu

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20. Magic in the Classroom


My first teaching job was seventh and eighth grade science. I was twenty-three years old, married, with a master’s degree in secondary school science and permanent NY State certification to teach high school biology, chemistry and physics. But I had had a hard time finding a job. In those days young married women were not considered a good investment by schools as they were likely to get pregnant and quit. And, because of my graduate degree, they had to start me at a higher pay scale than someone with just a BA. So I was grateful to get the job and prepared myself to face the students with the reputation of raging hormones.

The first eighth grade unit was on “Modern Atomic Theory.” (Do they still teach it?) Somewhere in my training echoed the phrase “Make it relevant.” So I walked into my first class armed with a Fabulous Factoid. After describing the nucleus of the atom with its protons and neutrons and its orbiting electrons the stage was set for the delivery of my FF. “Want to know what makes up most of an atom?” I asked my class rhetorically. “It’s mostly empty space. In fact, if you took out all the space of all the atoms in a fleet of battle ships (maybe 17 ships) and packed all those subatomic particles next to each other, you would have a mass the size of a basketball that weighed as much as the entire fleet!” I paused, satisfied that I had delivered my FF with sufficient drama. Silence greeted me. Then, at the back of the room, a boy slowly raised his hand. (I still remember his name). “Mrs. Cobb,” asked David incredulously, “how do they know that?” I was stunned. I didn’t know the answer. I figured I’d better not fake it. “Good question, David. I’ll find out,” I stammered.

Needless to say, the answer was not in the textbook (nor, for that matter was the FF). So I went to the library and found a children’s book called The Story of the Atom. (I don’t remember the author; there is a current book with the same title by Joy Hakim.) I noticed that the door to my classroom was closed and no one was watching me. So I taught the unit from this book and ignored the textbook. Each day I told a different story giving kids notes they could study from—How Henri Becquerel accidentally discovered invisible rays from a rock; rays that passed through opaque paper. How his friend, Marie Curie, measured the strength of these rays and discovered two more radioactive elements. I described Roentgen’s astonishment the first time he

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21. Writing that Resonates


There’s a lot of writing going on out there in the blogosphere and it’s changing the way people write. Most of it is inconsequential—a lot of noise. But some if it is important, indeed profound. These authors are writing to be heard. They are thinking about their readers and writing so that readers want to “follow” them. Without gatekeepers, like editors, publishers and critics, these writers are finding ways to resonate with their audience. Of course, we children’s nonfiction authors know how to do this. Many of us have even had to educate our gatekeepers. Our readers are never out of our minds. Here’s what we’ve learned from the school of hard knocks: When you don’t have a captive audience you must become captivating.

First you have to get the reader’s attention, then you have to keep it. Easier said than done. The devil is always in the details and I’m not sure that it ever gets any easier. But recently I’ve discovered that Twitter and Twitter Chats can sharpen communication skills.. The strength of Twitter is its 140-character limit. In effect, it’s good training for writing powerful advertising copy. A good tweet spurs the reader into action—to retweet (send it on to others) or to visit a link where the tweet’s subject is spelled out in depth. There’s a website that is pulling “pearls of wisdom” from Tweetchats and they will soon be publishing them as books. Here’s an
example of profound tweets from a leadership chat about “vision.”

Our blog, is not really a blog. What we write here is more like op-ed opinion columns. A true blogger writes short and often. One of the best is
Seth Godin who writes about marketing but is a very successful self-published guru whose program on the future of publishing in NYC was sold out within hours of its announcement. In order to be successful, new posts have to come frequently and have to resonate with readers. Often, people who have a “viral” success with a video on You Tube can’t do much with it because it is truly a “flash in the pan.” Only people with singular intellects can sustain high quality writing while blogging day after day, year after year.

How does one become a writer who resonates? First, you have to speak the language of your audience. Most children’s book authors write for the child they were. They don’t focus-group children. When I was ten, I recall listening to an adult telling me, in a very patronizing manner, how life was when he was a kid. I remember thinking that he wasn’t remembering childhood correctly. At that moment I vowed to myself that I would never forget what it was like to be a child. I had a sense of myself as a person, one who had a lot yet to learn, but not to be dismissed as someone who was unintelligent or unaware. If you don’t speak “child” it is easily spotted by the children's book gatekeepers and rejection slips quickly follow.


Second, never underestimate the intelligence of your readership or overestimate their prior knowledge. The first makes sure that your tone is not patronizing. The second makes sure that they “get” what you’re saying. It is only when you are clear and accessible that you demonstrate mastery of concepts. This runs counter to some writers who believe that inaccessibility manifests erudition.

Third

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22. I.N.K. News for December and BOOK RECOMMENDATIONS

News:

Books by several I.N.K. bloggers are among the winners of the first annual Eureka! Nonfiction Children’s Book Awards issued in October by the California Reading Association. Barbara Kerley’s The Extraordinary Mark Twain (According to Susy) was a Eureka! Gold Award winner, while Eureka! Silver Honor Books included Bylines: A Photobiography of Nellie Bly by Sue Macy, Down, Down, Down: A Journey to the Bottom of the Sea by Steve Jenkins, Under the Snow by Melissa Stewart, and The Boy Who Invented TV: The Story of Philo Farnsworth and Lives of the Pirates: Swashbucklers, Scoundrels (Neighbors Beware!) by past blogger Kathleen Krull.

Melissa Stewart will be presenting at the TED Women's Conference at the Paley Center for Media in Washington D.C. from a satellite location at Olin College in Needham, MA at 1:00 on December 6. http://conferences.ted.com/TEDWomen/

Penny Colman is joining Ink Think Tank and Ink Link:Authors on Call. Penny has written major award-winning books on women's history. Check out her website: http://www.pennycolman.com/

Vicki Cobb is covering the WISE - World Innovation Summit for Education - to be held in Doha, Qatar from December the 7th to the 9th 2010 for Education Update newspaper. She'll undoubtedly be blogging about it for I.N.K.







Book Recommendations:

As I write, 28 November, 2010, let me note that today is the 115th anniversary of America's first
automobile race. I note it here because author/illustrator Michael Dooling did a grand job of showing
and telling all about the event in his book, The Great Horse-less Carriage Race. And, with another
Christmas bearing down upon us all, I'll be reading & recommending Jim Murphy's grand book about
the impromptu Yuletide TRUCE, celebrated by English and German soldiers, caught up in the Great
and Terrible War, in 1914.


Books
Almost Astronauts: 13 Women Who Dared to Dream by Tanya Lee Stone

Born to Be Giants: How Baby Dinosaurs Grew to Rule the World by Lita Judge

Charles and Emma: The Darwin’s Leap of Faith by Deborah Heiligman

The Day-Glo Brothers by Chris Barton (illus. Tony Persiani)

An Egg is Quiet by Dianna Hutts Aston (illus. Sylvia Long)




How Many Ways Can You Catch a Fly? by Steve Jenkins and Robin Page

Lucy Long Ago: Uncovering the Mysteries of Where We Came From by Catherine Thimmesh

Marching for Freedom: Walk Together Children and Don’t You Grow Weary by Elizabeth Partridge

Meet the Howlers by April Pulley Sayre (illus. Woody Miller)

Neo Leo: The Ageless Ideas of Leonard da Vinci by Gene Baretta

Nic Bishop Spiders by Nic Bishop

Planting the Trees of Kenya: The Story of Wangari Maathai by Claire A. Nivola

Redwoods by Jason Chin

River of Words: the Story of William Carlos Williams by Jen Bryant (illus. by Melissa Sweet)

Ubiquitous: Celebrating Nature’s Survivors by Joyce Sidman (illus. Beckie Prange)

Under the Snow by Melissa Stewart (illus. Constance R. Bergum)


Volcano Wakes Up! by Lisa Westberg Peters (illus. Steve Jenkins)

Vulture View by April Pulley Sayre (illus. Steve Jenkins)

What to Do About Alice? How Alice Roosevelt Broke the Rules, Charmed the World, and Drove Her Father Teddy Crazy! by Barbara Kerley (illus. Edwin Fotheringham)

When the Wolves Returned: Restoring Nature’s Balance in Yellowstone by Dorothy Hinshaw Patent (photos Dan and Cassie Hartman)

Where in the Wild? Camouflaged Creatures Concealed and Revealed by David Schwartz and Yael Schy (photos Dwight Kuhn)



Wolfsnail: A Backyard Predator by Sarah C. Campbell and Richard P. Campbell

From Susan Goodman:

I have two new favorite nonfiction book

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23. The Internet and My Brain


When I was a kid I could read nonstop all day long. I became so engrossed in a story that my mother could take me shopping and try clothes on me while, all the time, I had my nose in a book. Not any more. Although I can still focus quite well and be oblivious to my surroundings, I can’t seem to do it as long without a break. And the breaks seem to be pretty frequent, every half hour or so. Maybe it’s age. But after reading The Shallows: What the Internet is Doing to Our Brains, by Nicholas Carr, I’m convinced otherwise. All the time I spend at my computer is taking its toll.

Nicholas Carr makes a compelling argument about the perils of increased internet use as a cautionary tale, citing scientific studies for all of his premises. Here’s what he says in a nutshell:

1. The brain is plastic. It changes depending on how it is used.
2. Over the history of mankind the brain has developed different skills at different times and has lost some of the skills it previously had.

For example: Before there were books and writing, memory and recall prevailed. Once writing was available, individual recall and memory became less important but books became very important. Books encouraged the skill of deep reading, necessary for following the thoughts of an author who was practicing deep thinking about a topic.

The internet fosters multitasking and develops an addiction for distraction. Memory or the ability to write well, according to protocols of standard English, is no longer as important.

Carr says: “A personal letter written in, say, the nineteenth century bears little resemblance to a personal e-mail or text message written today. Our indulgence in the pleasures of informality and immediacy has led to a narrowing of expressiveness and a loss of eloquence.” ;-)

3. The internet makes all media available at all times through single devices. The genie is out of the bottle. But it may come at a huge price.

Carr says: “The Net grants us instant access to a library of information unprecedented in its size and scope, and it make it easy for us to sort through that library—to find, if not exactly what we were looking for, at least something sufficient for our immediate purposes. What the Net diminishes is ….. the ability to know, in depth, a subject for ourselves, to construct within our own minds the rich and idiosyncratic set of connections that give rise to a singular intelligence.”

4. At first people thought that the Internet would foster learning through hyperlinks. But they were wrong. Carr says: “Many studies comparing straight reading to reading the same material with hyperlinks have shown over and over again that more is retained by straight reading. Links get in the way of learning.” (Note the absence of hyperlinks in this post.)

Students who had access to the internet while at a lecture, even if some of the sites visited during the lecture were on the same topic, retained less of the lecture than students who just listened. The human brain seems to be hard-wired to respond to distraction—probably a survival skill from the prehistoric days of hunting and gathering when paying attention to the unexpected had real survival value. It is the ability to focus and think deeply that must be cultivated and practiced. (Hence the danger implied by the title "The Shallows.")

Carr is afraid that what may be sacrificed in attributing too much power to this tool is the kind of thinking that is most human: the calm attentive mind, empathy and compassion.

This

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24. I.N.K. News for November

Susan Goodman is delighted that her book, The First Step, is going to be published by Farrar, Straus and Giroux and will be illustrated by E.B. Lewis.

Loreen Leedy will participate in a panel discussion and reception on Friday, December 3 from 5:00 pm to 8:00 pm at the Art Institute of Fort Lauderdale for the exhibit The Storymaker's Art. Work from eight Florida illustrators will be included in the show. http://www.thestorymakersart.com/

Gretchen Woelfle will be traveling with novelist Carolyn Marsden to West Africa (via Paris!) to give author talks at international schools in Bamako, Mali; Ouagadougou, Burkina Faso; and Dakar, Senegal. Watch for a full report in December.

Vicki Cobb and Rosalyn Schanzer will be presenting jointly at the Science Teachers Association of Ontario (STAO) conference at 11/11 11 am via videoconferencing. Vicki also has an article in the November Booklistonline Quick Tips called "Nonfiction Books and the Joy of Learning" where she promotes our blog.

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25. The Voice from the Page






I’m becoming a part of the movement to save education. I went to see “Waiting for Superman” two days after it opened. I go to webinars. I was invited to hear Geoffrey Canada speak at a McGraw-Hill function last week and I used my phone to take this picture and so you can see I was really there. What has become increasingly clear is that in spite of all the clamor about literacy and whether or not kids can read, there is no mention about the quality of WHAT kids are reading. In an online #edchat (# refers to a group on Twitter) last week teachers were slamming textbooks right and left. Did you know each textbook costs $80+? That’s not only a strain on school budgets; it’s also a strain on kids’ backs! So teachers were talking about putting together their own reading materials for their classes from free open source materials, both print and digital. The underlying premise: one source of information is interchangeable with another. I tweeted (peeped? piped up?) “I left teaching to write. No time to do both well.” Don’t think anyone heard me. I was not retweeted.

There is a consensus about what makes a great teacher—it takes mentoring, experience, constant professional development, passion, commitment, discipline, sacrifice and TIME. Guess what, folks—it takes the same thing to become a great writer. Our editors are our mentors, we write, write, write, we get feedback from our readers and critics. It’s tough but we stay with it despite no union, no safety net, no regular paycheck.(And, let me tell you, there is attrition in the ranks.) The qualities that make a great teacher are evident in their personalities, in their intense interactions with their students, in their deeds. What reaches their students is WHO they are as human beings—their humanity. Guess what folks—the same thing is true of us writers. We all have learned how to put who we are as human beings behind the words on the page. It’s called “voice.” Literature has voice. Can you feel how hard I’m hitting these keys right now? I want you to HEAR me. I want my words to shout not tweet.

The #edchat I participated in was my first. I was a little handicapped by my lack of experience with Twitter. Tweets flew by so fast I was breathless trying to read and type (and think) simultaneously. (So many tweets, so little time…..) I was amazed at the way some tweets got answered directly by others. (How’d they do that?). And that there were so few typos!!! Finally I wrote a tweet that seemed to resonate with the group: “Where is it written that every kid has to read the same book on a subject? Why can’t they read different books and discuss?” I used up all my 140 characters on that one but it got me noticed. That tweet was retweeted by quite a few and afterwards a lot of people tweeted me directly (it’s like an email but very short) to thank me and invite me back next week. (A major Twitterer, Shelly Terrell, with almost 9,000 followers sent me her
TweetDeck tutorial to be better prepared next time.)

Maybe we delude ourselves with our awards and blogs and conversations with each other that we are making a difference. The bottom line is that the people who read this blog all get what we are saying; we’re preaching to the choir. It feels good to have that validation. But it�

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