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Viewing: Blog Posts Tagged with: reading is fundamental, Most Recent at Top [Help]
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1. Finding Bruchac's BUFFALO SONG at Reading is Fundamental's office

In July I was in Washington DC to visit my daughter. Among the many things I did while there was visit the Reading is Fundamental office. As I waited in their reception area, I noted the books on their coffee table. Among them was Joseph Bruchac's excellent Buffalo Song:



Seeing it did two things:

First, it isn't often that a great book by a Native author greets me as I sit in a waiting room. My heart soared.

Second, its presence on that table is evidence that the people at Reading is Fundamental are committed to providing recipients of their books with ones that accurately portray Native people. Books that don't stereotype or romanticize who we are, and who we were...  They're important! Not just to Native readers, but non-Native ones, too!

In 2008, I posted Beverly Slapin's review of Buffalo Song.

Bruchac's book is superior to Jean Craighead George's The Buffalo Are Back. My review of her book is here: Jean Craighead George's THE BUFFALO ARE BACK

Read Slapin's review of Bruchac's book and get a copy. If you've got one on on your shelf, feature it in a display. For many kids, school is starting. Featuring it now helps get Native culture into the hands of children right away. Don't wait till that month designated for Native Americans (November) to share books by Native peoples.

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2. Success Stories: 45,000 More Books in Alabama

Cathy Gifford, like so many program directors, was on a tight budget. In 2011, the director at Jean Dean RIF (Reading is Fundamental) found herself needing to cut 14,000 books from her program. This meant that many of the children she served in her Alabama town would go without the gift of reading this year.

Cathy came to First Book with her dilemma. Because she needed many copies of a few specific titles, we were able to complete a special order for her – working with publishers to drive down the cost of each book to a DSCF8382 cropped 10x8 Hunleyprice Jean Dean RIF could afford.

msmarymackThe result?  Over the last three years Cathy has been able to purchase 45,000 books to be distributed through Jean Dean RIF for only $114,000.  That’s an average of just $2.50 per book, and  savings of 64% overall.  And most importantly, 25,000 kids every year are getting brand new books – many for the first time – to give them a strong start in life.

Every year, Alabama RIF helps close to 25,000 at-risk young children receive three books in their homes to help them succeed when they get to school, and go on to thrive in life thanks to our partnership and your generosity.

Need more than 1,000 copies of a single title? Reach out to us about a Special Order at [email protected].  We look forward to helping you get all the books you need for your kids!

The post Success Stories: 45,000 More Books in Alabama appeared first on First Book Blog.

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3. New Survey from RIF Finds Only 17% of Parents Make Reading a Top Priority for Summer

News Release from RIF: Kids Spend Nearly Triple the Time Playing Video Games or Watching TV vs. Reading

Macy's and Reading Is Fundamental Launch Be Book Smart Campaign June 18 to Support Children's Literacy

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WASHINGTON - (June 18, 2014) - Despite research that indicates the importance of summer reading in preventing children from losing literacy skills, only 17 percent of parents say reading is a top summer priority, according to a new survey from Reading Is Fundamental (RIF) and Macy's. The survey, conducted by Harris Interactive, also finds that children spend nearly three times as many hours weekly watching TV or playing video games as they do reading in the summer. More than 1,000 parents with children ages 5-11 completed the survey online in April.

Results of the survey are made public as Macy's and RIF launch the 11th annual Be Book Smart campaign to support children's literacy. Be Book Smart begins June 18, and invites customers nationwide to give $3 at any Macy's register in-store, to help provide a book for a child andget $10 off a purchase of $30 or more. Macy's will donate 100 percent of every $3 to RIF. The campaign ends July 13.

"Many families think of reading as eating your vegetables--good for you but not necessarily a treat. Reading is the best vacation. It takes you places you never dreamed you would visit, and summer especially is a time when kids can immerse themselves in the topics they like best," said Carol H. Rasco, CEO of Reading Is Fundamental. "Thanks to our partnership with Macy's, we are bringing more books to children who need them most and starting them on a journey to a lifelong love of reading."

More than 60 percent of parents in the survey said they do not believe their child loses reading skills over the summer. However, existing research shows that summer learning loss is a major problem, particularly for low-income children who can lose up to three months of reading skills because of limited access to books and learning opportunities while out of school. The key to helping children maintain and even improve their literacy skills over the summer is providing access to quality books that they can choose based on personal interests. 

Full survey results are highlighted in an executive summary by Harris Interactive. Key findings include:

  • On average, parents say their child spends 17.4 hours/week watching TV or playing video games, 16.7 hours/week playing outside and only 5.9 hours/week reading.
  • Parents who consider reading to be extremely or very important are twice as likely to have a child who reads every day.
  • Children who were involved in a reading program last summer were up to two times more likely to read every day. Yet, over half of parents said their child did not participate in a reading program at all last summer.
  • Last summer, children who read because they wanted to were twice as likely to read than children who read because they had to.
  • Despite the proliferation of e-books and digital formats, 83 percent of parents said their child preferred print books for summer reading, compared to 7 percent preferring tablets and 4 percent preferring e-readers.

"We are committed to RIF's mission of empowering children through literacy and inspiring them to embrace the joy of reading during the summer," said Martine Reardon, chief marketing officer, Macy's. "Be Book Smart offers our customers the opportunity to give back to their local community, and thanks to the collective generosity of our customers and associates, we've given 10 million books to kids since 2004."

The survey sheds new light on the importance of summer reading, as advocates across the nation gear up for National Summer Learning Day, on June 20.

To celebrate the launch of the campaign, select Macy's across the country will host Reading Circles, featuring storytelling and photos with popular book characters. Customers can also help spread the word about the campaign by entering the Be Book Smart Summer Instagram photo contest. One winner will be selected each week  of the campaign to receive a $500 Macy's gift card. Visit rif.org /macys  for more details.

 Since 2004, Macy's has helped raise nearly $30 million for RIF. Through customer-supported fundraising campaigns, in-store events and volunteer activities, Macy's has donated funds and resources to further the message of literacy for future success. Macy's longstanding support has enabled RIF to promote literacy at all levels, from buying books for children, training educators, and providing resources to parents.

Methodology

This summer reading survey was conducted online within the United States by Harris Interactive on behalf of Reading Is Fundamental between April 7-18, 2014 among 1,014 parents of kids ages 5-11. No estimates of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Olivia Doherty at [email protected] or 410-990-0824.

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4. 48 Hour Book Challenge: Prizes and Heroes

Like many causes of equality, the issue of diversity in children's literature is nothing new, though I am hopeful that the rising voices across multiple platforms can affect change. But it's also a great time to acknowledge some of the heroes of the cause along the way... or at least those that somehow are connected to the 48 Hour Book Challenge.

Thank you to Reading is Fundamental, who will contribute their Multicultural STEAM Book Collections sponsored by Macy's to be donated by winner to a school or other child serving organization where they will be used. These wonderful collections have been part of the RIF initiative for a while, bringing diverse books to kids who need them. I will award one collection to a random selected winner from all 48 Hour Book Challenge finishers who complete twelve hours or more during the weekend. Thanks again to RIF for their support.

Thank you to A Year of Reading who made me teary-eyed with this:
In honor of all of the reading Pam has inspired over the years with her blog and with 48HBC, and especially because of the #WeNeedDiverseBooks focus this year, we are making a donation in her honor to First Book, a non-profit organization that provides access to new books for children in need.
I am not only touched by the gesture of Franki and Mary Lee, but am so excited that they would donate to another hero of the cause, as First Book stepped up with a commitment to purchase 10,000 copies of diverse books it selects to distribute. And that's just another step for an organization already devoted to the cause of Stories for All.

Another note of appreciation goes to Lee & Low Books, who've continued to send me review copies even as I've been less than great about getting reviews published. But for me, they've exposed me to a world of titles that I've been able to ask my public library to acquire. For you, they've now contributed a collection of books that I'll be giving out as prizes to 48 Hour Book Challenge winners. I'd also like to thank them for just being there, publishing books that are so very needed. I suspect it is not the most profitable business model that could be conceived in an industry that always seems to be chasing the next Harry Potter or Wimpy Kid or Twilight series, but it's honorable and admirable. Thank you Lee & Low Books, for being a leader in diversity.

Thanks go out to my KidLitosphere buddies who have been promoting the 48HBC through blogs, tweets, and listservs so that we can have a weekend reading and sharing titles for all kids. Thanks to #WeNeedDiverseBooks as a movement and website, which invigorated me to take my weekend off work and give it back to books.

An official 48 Hour Book Challenge sign-in goes up tomorrow morning, but I'd love to see your comments or book lists on the original post or here. Thanks!

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5. Thank You, PiBoIdMo, Aladdin/Simon & Schuster and RIF!

Thank you, PiBoIdMo participants, guest bloggers and illustrators. Do you know what you did?

You helped me raise $433.62 to donate to RIF, Reading is Fundamental.

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Your purchases via the PiBoIdMo CafePress Shop made it possible.

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With Carol Hampton Rasco, CEO of RIF

For every $10 donated, RIF is able to distribute four books to a child in need.

FOUR BOOKS!

fourbooks

So last month I made my way down to RIF Headquarters in D.C. I toured their offices and talked with RIF staff about the important work they’re doing.

One staff member had just returned from a county in Appalachia, where 28% of the schoolchildren were officially homeless, and where even more lived in crowded trailers with multiple families apiece.

The school Principal told RIF that amazingly, their test scores rose from 9th percentile to the 22nd percentile in just one year. To what did they attribute that growth? RIF! Now that these children have books of their own, they’re able to continue learning at home and over the summer break instead of being left behind. Books are AMAZING. But you already knew that, right?

As part of my trip to RIF, my publisher, the Aladdin imprint of Simon & Schuster, donated 100 copies of THE MONSTORE to the children at Bancroft Elementary in Washington, D.C. I was honored to appear at the school to talk to the children about writing and to personally sign every copy.

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The best moment of the day? When I told the children they’d each be going home with a copy of my book. They cheered and hoorayed, and two besties in the front row hugged each other so tight they tumbled over in joy. Now that’s a great day for any author. Thank you, Aladdin and RIF!

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I have something else important to tell you.

RIF’s donations have taken a plummet in recent times. The economy has hit them hard. So please consider donating directly. Remember $10 = 4 books!

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Donate here. Or here.

And again, thank you for making the PiBoIdMo donation possible!

keepcalmkidstee

 


11 Comments on Thank You, PiBoIdMo, Aladdin/Simon & Schuster and RIF!, last added: 5/9/2014
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6. Being Celebrated at A Year of Reading

RIF_Primary_VerticalI've been having kind of a hectic day: work, laundry, doctor's appointment (with shots!) for my daughter, etc. But finally I sat down to my personal email, and found this email from Reading is Fundamental: 

"A gift was given to Reading Is Fundamental (RIF) in your honor. The nation’s largest children’s literacy nonprofit, RIF helps get books to kids in need. For many of the kids RIF serves, their RIF books are their only books. The books provided through this gift made in your honor can spark lifetimes of ambition."

There was an accompanying note from Mary Lee Hahn and Franki Sibberson. When I traveled to their wonderful blog, A Year of Reading, I found this post: Celebrating Jen Robinson with a donation to RIF. I had been following Franki and Mary Lee's year-long celebration of their blog's eighth birthday, in which they highlight fellow bloggers whose work has inspired them, and make donations to relevant charities in those bloggers' names. But it never even crossed my mind that they might pick me. I feel so honored and grateful that I am nearly at a loss for words. 

Their post is full of reminders of my very earliest days of blogging, when those of us who discovered blogging started coming together. My lists of Cool Girls of Children's Literature and Cool Boys of Children's Literature helped lead to Mary Lee and Franki's list of 100 Cool Teachers in Children's Literature. And the rest is history! We all had so much FUN blogging back then. I mean, I still do, but there was such a relief for me when I first started in finding kindred spirits, other adults who cared about children's books even more than I did. 

Later, when my daughter was born, Mary Lee and Franki were among a group of wonderful online friends who had become real friends who gave me a virtual book shower. Franki and Mary Lee sent me two books that remain among my favorites (though my daughter now declares them to be for babies): Ten Little Fingers and Ten Little Toes by Mem Fox & Helen Oxenbury and Ten Tiny Babies by Karen Katz. I have in turn passed on copies of these books to many other friends and family members in the four years since. 

I've been fortunate enough to meet Mary Lee and Franki in person at a conference or two over the years, and I hope to see them in person again before too long. They have brightened my blogging experience over the years, and today they made me stop in the middle of a not so fun day and remember the value of finding kindred spirits. I hope you'll check out their post. Thanks, Franki and Mary Lee! It's an honor to know you. 

© 2014 by Jennifer Robinson of Jen Robinson's Book Page. All rights reserved. You can also follow me @JensBookPage or at my Growing Bookworms page on Facebook

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7. Operation Teen Book Drop, 2014, Philanthropies



As we get ready to Rock the Drop on Thursday, the 17th, here's a list of seven philanthropies you might look into. Get your book ready to drop with a bookplate and think how else you might contribute to Support Teen Literature Day!

Operation Teen Book Drop, 2014 – Seven Literary Philanthropies We Love

1. Girls Write Now
Founded in 1998, Girls Write Now is the first organization in the country with a writing and mentoring model exclusively for girls. Girls Write Now provides guidance, support, and opportunities for at-risk and underserved girls from New York City’s public high schools to develop their creative, independent voices, explore careers in professional writing, and learn how to make healthy school, career and life choices.

2. First Book
A recognized leader in social enterprise, First Book has pioneered groundbreaking channels to provide new books and educational resources at deeply reduced prices — and for free — to schools and programs serving children in need.

3. 826 National
826 National is a nonprofit organization that provides strategic leadership, administration, and other resources to ensure the success of its network of eight writing and tutoring centers. Its mission is based on the understanding that great leaps in learning can happen with one-on-one attention, and that strong writing skills are fundamental to future success.

4. The Lisa Libraries
The Lisa Libraries donates new children's books and small libraries to organizations that work with kids in poor and under-served areas. It was started by author Ann M. Martin and friends to honor and memorialize children's book editor Lisa Novak. Since its founding in 1990, the Lisa Libraries has contributed over 300,000 books to nonprofit organizations across the country.

5. Room to Read
Room to Read works in collaboration with communities and local governments across Asia and Africa to develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the life skills they’ll need to succeed in school and beyond.

6. Reading is Fundamental
Reading Is Fundamental (RIF) is the largest children’s literacy nonprofit in the United States. It prepares and motivates children to read by delivering free books and literacy resources to those children and families who need them most. RIF inspires children to be lifelong readers through the power of choice.

7. World Literacy Foundation
The World Literacy Foundation is an independent not-for-profit charitable body, founded in Australia in 2003 that acknowledges education as a basic human right, and believes that literacy unlocks the door to a life of learning.

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8. rgz Newsflash: Get Ready to Rock the Drop, April 17th, 2014


It's coming! Support Teen Literature Day is Thursday, April 17th, 2014! So we all need to get ready for Operation Teen Book Drop. Above is the banner celebrating the day and our fabulous sponsors: iheartdaily and Justine Magazine. Feel free to grab and share it!

Below is the bookplate for you to print and glue into the young adult book you choose to drop in a public gathering place to Rock the Drop on April 17th. Follow us on facebook and twitter and plan to post a pic. #rockthedrop

 
To continue the celebration of our 7 year anniversary, we thought to recommend 7 philanthropies you might support as well this season. Watch for a full write-up soon!
 
 
In the meantime, readergirlz, let's get ready to Rock the Drop!
 
LorieAnncard2010small.jpg image by readergirlz  


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9. McDonald's to Provide Books in US Happy Meals for the First Time

Hjappy-hourI just received the press release below, and thought that it was worth sharing. I applaud McDonald's efforts to put books inside of Happy Meals, instead of toys, and to also share books with RIF for distribution to kids in need.

I have to admit that personally I would have liked to see books included that are a bit less message-y (see descriptions at the end of the press release). I haven't seen the books themselves, so they may be better than I'm expecting. I hope so. My general fear of message-y books is that they can backfire, and turn kids off of reading. I do trust that RIF's involvement will help. 

In any event, given the number of US children who lack any books of their own, I am in favor of a program that reaches out to families where they already are and says "Hey, books are important. Here's one for you!". This is the first time that McDonald's has put books in Happy Meals, though they plan another cycle next November. What do you all think?

McDonald's USA to Provide More Than 20 Million Books to Families in the U.S. Through New Happy Meal Promotion

  • Partnership with literacy non-profit Reading Is Fundamental will give an additional 100,000 books to kids nationwide
  • McDonald's two-year book offering: anytime access to reading with new interactive digital books through 2014, second installation of Happy Meal Books to be offered in 2015 

OAK BROOK, IL--(Oct 10, 2013) - In time for National Family Literacy Day on Nov. 1, McDonald's USA is inviting families to celebrate the joy of reading with the launch of a new Happy Meal Books promotion.

From Nov. 1 - Nov. 14, McDonald's will offer books in print for Happy Meal customers, providing more than 20 million books to families across the U.S. Throughout the two-week Happy Meal Books offer, families will be able to enjoy four original books featuring McDonald's Happy Meal characters. Each limited-edition book brings nutrition, imagination and play to life in a fun way.

"We're excited to invite families to spend time together and celebrate the joy of reading through these fun and original Happy Meal Books," said Ubong Ituen, vice president of marketing for McDonald's USA. "This is the latest step in our ongoing efforts to enrich the lives of families, and part of a broader book strategy that will combine the fun of the Happy Meal, new partners and technology to inspire more family reading time."

As part of the launch of Happy Meal Books, McDonald's is collaborating with Reading Is Fundamental (RIF), the largest children's literacy non-profit in the U.S., to help more children and their families discover the joy of reading. RIF will distribute 100,000 Happy Meal Books to children who do not have easy access to books. 

RIF_Primary_Vertical"Books are essential for inspiring children to explore, dream, and achieve, yet far too many children do not have this basic resource," said Reading Is Fundamental CEO Carol Hampton Rasco. "To change this unfortunate reality, RIF is uniting with McDonald's, a company that embraces the transformative power of books and is committed to helping families and communities thrive. Together, McDonald's and RIF can truly help enrich kids' lives through access to books and by putting the fun back into reading."

e-Books to Launch November 1
Also starting on Nov. 1, McDonald's will give families anytime access to reading with a new interactive digital book each month through the end of 2014.

The free interactive e-books will be available on McPlay, McDonald's Happy Meal App, and will allow kids to read, discover and explore exciting new worlds. McDonald's has partnered with DK Publishing, an award winning global publisher, to offer educational and entertaining content for customers -- the first e-book introduces DK's Amazing World Series, with "The World's Greatest Cities."

Kids will also be able to engage with an interactive digital version of McDonald's Happy Meal print book, "The Goat Who Ate Everything" via the McPlay app.

The Happy Meal Books, as well as the DK Publishing e-books, will also be available for download at HappyMeal.com. Spanish versions of McDonald's Happy Meal Books will be available on McDonalds.com and MeEncanta.com.

About Happy Meal Books
The four limited-edition books include:

  • "The Goat Who Ate Everything" -- Tells a story of a goat who has a big appetite and struggles to eat right. But when he does, he feels great and becomes the playful 'kid' everyone loves.
  • "Deana's Big Dreams" -- Shares how Deana, the world's smallest dinosaur, grew tall by eating right. 
  • "Ant, Can't" -- Features Ant, a bite-sized bodybuilder who's big on encouraging physical fitness through exercise and eating right.
  • "Doddi the Dodo Goes to Orlando" -- Follows happy-go-lucky bird Doddi who travels the world. She eats right because this dodo is always on the go-go.

McDonald's is already planning its next Happy Meal Books program, scheduled to be released in 2015.

For more information about Happy Meal Books, visit www.McDonalds.com.

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10. Press Release: New RIF Survey Finds Only 1 in 3 Parents Read Bedtime Stories to Kids Every Night

Macy’s and Reading Is Fundamental Launch Annual Be Book Smart Campaign June 21 to Support Children’s Literacy

RIF_Primary_VerticalWASHINGTON – (June 20, 2013) – Despite research on the importance of reading with children from a young age, few parents with kids age eight and younger are engaged in nightly reading, according to a new survey from Reading Is Fundamental (RIF) and Macy’s. The survey, conducted by Harris Interactive, finds that only one in three parents (33 percent) read bedtime stories with their children every night, and 50 percent of parents say their children spend more time with TV or video games than with books. More than 1,000 parents across the U.S. completed the survey online in April.

Bebooksmart-logo-redResults of the survey are revealed as Macy’s and RIF enter the 10th year of a partnership that will deliver its 10 millionth book to children in need nationwide. Be Book Smart launches tomorrow, June 21, and invites customers coast-to-coast to give $3 at any Macy’s register in-store to help provide a book for a child in their local community. Macy’s will donate the full amount to RIF, and customers will receive a coupon for $10 off an in-store purchase of $50 or more. The month-long fundraising effort ends July 21. Last year, Macy’s helped to raise $4.8 million to provide 1.6 million books to children who would not get a new book otherwise.

“Bedtime stories build the foundation for future achievement. For a decade, Macy’s and RIF have worked together to get books and literacy resources to children in need, giving children and parents tools they need to dream big,” said Carol H. Rasco, president and CEO of ReadingIs Fundamental. “While much news in this survey is encouraging, there is more work to be done – work that Be Book Smart and our partnership with Macy’s will help make possible.”

Full survey results are highlighted in an executive summary by Harris Interactive, and key findings include:

Findings on the amount of time spent reading

  • Eighty-seven percent of parents say they currently read bedtime stories with their children.
  • But only one in three parents (33 percent) read bedtime stories daily with their children.
  • Children of families with an annual household income below $35,000 are more likely to watch TV (40 percent) than read books (35 percent).
Findings on printed book use
  • Printed books (76 percent) are the format of choice for most parents of children age eight and younger.
  • Twice as many children prefer a printed book (20 percent) over an e-book (9 percent), say parents who read both types of books to their children.
  • Less than one in five parents (17 percent) use a combination of printed and e-books.
Existing research on literacy shows the importance of starting early:
  • Children who don’t read well by the end of third grade are four times more likely to drop out of high school than proficient readers, according to a report by the Annie E. Casey Foundation.
  • Two-thirds of U.S. fourth graders – and more than four-fifths of those from low-income families – are not reading proficiently, according to the 2011 National Assessment of Educational Progress.
Many literacy studies also show a direct correlation between income level and the number of books in the household, creating even more obstacles to developing children’s literacy. RIF works to help overcome these challenges by delivering free books and literacy resources to children and families who need them most.

“We are proud to join our customers in supporting RIF’s work to help children have better access to books and develop a lifelong love of reading,” said Martine Reardon, chief marketing officer, Macy's. “In talking about our partnership with RIF, I hear so often about the memories created between a parent and a child through reading bedtime stories. This summer, we are especially excited to be hitting a milestone that will enable our 10 millionth book to be distributed as a result of Macy’s partnership with RIF.”

Since 2004, Macy's has helped raise more than $25.8 million for RIF. Through customer-supported fundraising campaigns, in-store events and volunteer activities, Macy's has donated funds and resources to further the important message of literacy for future success. Macy’s longstanding support has enabled RIF to promote literacy at all levels, from buying books for children and training educators to providing resources to parents.

Macy’s customers can take part in supporting children’s reading and bedtime stories by donating to the Be Book Smart campaign from June 21 to July 21, taking part in efforts to contribute the campaign’s 10 millionth book to a child in need.

Facebook Sweepstakes
As part of the Be Book Smart campaign, Macy’s and RIF will host a sweepstakes on Facebook to encourage supporters to share information about the campaign and post images of quotes from favorite authors to their personal timelines via a Facebook app. Each week, one winner will be awarded a $500 Macy’s gift card. For official rules and to enter the sweepstakes, visit facebook.com/macys or rif.org/sweeps. No purchase necessary to enter or win a prize.

Methodology
This Bedtime Story survey was conducted online within the United States by Harris Interactive on behalf of Reading Is Fundamental between April 8-15, 2013 among 1,003 parents of kids age 8 or younger. No estimates of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Olivia Doherty at [email protected] or 301-656-0348.

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11. Competitors or Collaborators? A Q&A with Carol Rasco on How First Book Works with RIF

Carol Rasco, president and CEO of Reading Is Fundamental (RIF), recently answered some questions about the importance of the RIF and First Book partnership that has been established for many years. 

First Book's CEO & President, Kyle Zimmer & RIF's Presidnet, Carol RascoQ: RIF and First Book are sometimes thought of as competitors rather than partners. Could you put this myth to rest and explain the importance of this partnership?

Carol Rasco:  RIF and First Book have been close partners for many years. The missions and values of both our organizations are closely aligned, as we both strive to ensure that children in need have the high-quality books and resources they need to be successful.

Far from being competitors, we are strong collaborators! Through our continually growing partnership, more than 1,000 RIF programs across the country are able to access new, quality books for their kids through the First Book Marketplace. At the same time, many of the programs in First Book’s network use our resources for teachers, parents and community volunteers. These materials are developed based on Common Core Standards and cover multicultural favorites and science, technology, engineering, the arts and math themes.

We consider ourselves soldiers in the same war to close the gap of inequity when it comes to educational materials for kids in poverty, and we will continue fighting side by side to get more books into the hands of kids in need.

Q:  How have First Book and RIF worked together in the past?

Carol Rasco:  For over a decade, First Book has served as a distributor in the RIF Ready Pack program, providing access to low-cost collections of high-quality titles for RIF programs nationwide, through the First Book Marketplace.

In recent years, First Book and RIF have collaborated on numerous special projects such as the distribution of 600,000 new books nationwide in 2010-2011, a joint effort to support programs affected by Superstorm Sandy by providing 1,500 new books to Sandy affected areas in 2012, and, most recently, First Book won the bid to distribute 120,000 books for RIF’s Multicultural STEAM reading collection.  I also currently serve, and have served for several years, on First Book’s Advisory Council.

Q:   What are RIF and First Book currently working on together?

Carol Rasco:  RIF and First Book have recently joined together to distribute one million, brand-new books to RIF programs across the country, thanks to RIF’s long-time partnership with Macy’s! To date 500,000 new books have been distributed to RIF programs serving kids with the highest levels of need and the remaining 500,000 books will be dispersed, through the First Book Marketplace, prior to summer break. This initiative has allowed RIF to maximize our resources and acquire books for our programs through First Book at a cost way below retail price.  In addition, the distribution of these books has focused on key times when kids are out of school and in high need for resources, including summer break, when so many children in low-income areas are without the education tools they need to prevent learning loss over the summer months.

Q:   What are RIF’s plans for this partnership going forward?

Carol Rasco:  We know we can count on First Book’s ongoing support for our RIF programs and we are excited to continue growing our partnership and developing more creative initiatives to get high-quality books into the hands of kids in need!

 

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12. Post-PiBoIdMo Day 9: Carol Rasco “Riffs” On Diversity in Children’s Books

carolrascoEarlier this week The New York Times published an article discussing how young Latino students are not seeing themselves in books frequently enough, and the obstacle many educators feel that omission puts in the path for enjoyment as well as for learning from books for these young children. The Cooperative Children’s Book Center at the University of Wisconsin-Madison of Education, which compiles statistics about the race of authors and characters in children’s books published each year, notes that in 2011 only 3 percent of the 3400 books reviewed were written by or about Latinos; this proportion is unchanged over the last decade. And yet, Hispanic students are one quarter of the nation’s public school enrollment.

Several years ago Reading Is Fundamental (RIF) initiated our Multicultural Literacy Campaign, borne from our concern with the NAEP figures we were studying from years past and the distance with which African-American, HIspanic and American Indian children continued to perform behind their Asian and Caucasian peers. Our campaign is a multi-year effort designed in part to provide children the opportunity to explore and learn about their own culture and the culture of others, the “mirrors and windows with sliding glass doors” concept as articulated by Dr. Rudine Sims Bishop. One component of our effort is a yearly compilation of multicultural book sets through the generous sponsorship of Macy’s; these sets are distributed to more than 500 sites annually with the book lists and activities posted online for all to use.

RIF held the launch for the 2012 collection at the Library of Congress Young Readers’ Center with a panel made up of authors and illustrators whose books are featured in that “CELEBRATIONS” collection; the panel was chaired by Dr. Violet Harris, a literacy expert and chair of RIF’s Literature Advisory Board.

In her presentation, Dr. Harris set the context for the audience regarding the need for multicultural literature for all children, literature representing as many cultures as possible by discussing the work of Dr. Nancy Larrick, the second president (56-57) of the International Reading Association. Larrick is said to have noted the impetus for her oft-quoted study in the early 1960′s was when a five year old black girl asked her why all the children were white in the books she read. Her question came more than 20 years after Charlemae Rollins and others had begun a campaign for more positive examples of blacks and black culture in books for children. The lack of progress as well as that little girl’s sincere question compelled Dr. Larrick to investigate and produce the article “The All White World of Children’s Books” published in The Saturday Review of Books in 1965.

rollins3Rollins had published her groundbreaking We Build Together in 1948; this is a publication which “highlighted criteria for choosing books that portrayed Blacks realistically and built democratic attitudes among all people.” Rollins noted in her publication:

For many years books about Negro children followed a stereotyped pattern. The characters portrayed were the barefoot menial, or the red-lipped clown. Rarely did the Negro character in a story where there were other children ever take part in the story as equals. Illustrators, it seemed, could not resist presenting the quaint ‘pickaninny type’.

With regret we note today the change in children’s literature has not kept pace as many of us would have hoped. Similar statements can be made and are indeed written about the lack of inclusion of other cultures in children’s literature.

As Dr. Harris further noted ”…I want to emphasize…, it is a fight that goes on constantly. Each generation or even every couple of years it is two steps forward, one step back.” And further food for thought from Dr. Harris was her question to us: How can we say to the rest of the world that you need to model yourselves after us, our educational systems, our political systems, our economic systems and so forth, when we disenfranchise a significant portion of our citizenry?

You have finished a month of hard work producing ideas for picture books. As you move further into and with each idea, I challenge you to give very serious attention to the issue of children seeing themselves as well as having a window on the world. The book does not always need to be “about” diversity…perhaps it will be like HOW MANY SEEDS IN A PUMPKIN? by Margaret McNamara and illustrated by G. Brian Karas. The classroom shown through the illustrations is diverse, and I have actually heard children mention that diversity they can see in the book. The experience of seeing the diversity present in a book was new to them, but a common everyday experience in the school each attends.

We as a nation have much to do to prepare each child as fully as possible to read well. One element and one relevant to your work is to show we indeed as a nation value each child and celebrate each child; and part of that visible celebration must be that each child sees and reads about children “just like me.”

Book People Unite!

P. S. How can I post on this blog without giving a roaring round of applause to Tara for her sponsorship of PiBoIdMo as well as personally say ‘Thank You” to her and to all who have purchased from the PiBoIdMo store where the proceeds come to RIF. We are deeply appreciative!

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logo_rif2Carol H. Rasco is President and CEO of RIF. She joined RIF in 2001. Throughout her life, Carol has been a devoted advocate for children, youth, and families, as a professional and as a volunteer.

Prior to this position, Carol was the executive director for government relations at the College Board. From 1997 through 2000, Carol served as the senior adviser to U.S. Secretary of Education Richard W. Riley, and as director of the America Reads Challenge, a four-year national campaign to promote the importance of all children reading well and independently by the end of the 3rd grade. Previously, Carol worked for four years in the White House as domestic policy adviser to the president and directed the Domestic Policy Council.

Originally from Arkansas, Carol worked as the chief policy adviser in the Arkansas governor’s office for 10 years and also served as the liaison to the National Governors Association. Additionally, Carol has extensive experience as a volunteer for arts organizations and disability advocacy groups. Carol received her bachelor’s degree from the University of Arkansas and earned a master’s degree from the University of Central Arkansas. She has taught in the public school system and worked as a middle school counselor.

Carol serves on the Board of Trustees of Columbia College in Columbia, South Carolina. She is the mother of Hamp and Mary-Margaret, and the proud grandmother of William and Charlie Marks.


10 Comments on Post-PiBoIdMo Day 9: Carol Rasco “Riffs” On Diversity in Children’s Books, last added: 12/8/2012
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13. Making Magic: Behind the Scenes of the Book People Unite Campaign

Video courtesy of : Once upon a time it would have been a far-fetched story to see the Big Bad Wolf co-piloting Little Red’s convertible, or the landlocked Three Bears crossing paths with the sea-faring Captain Ahab. But like all good stories it takes a liberal supply of imagination, a heroic cast of characters and an urgent mission to make the unbelievable, believable. This video takes you behind the scenes of the campaign to show you how the magic was made.

Visit http://www.bookpeopleunite.org to watch the PSA and take the pledge today.

©2012 The Childrens Book Review. All Rights Reserved.

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14. Seventh Annual 48 Hour Book Challenge: Winners

The top winner of the Seventh Annual 48 Hour Book Challenge is not a person, but a cause. The pledges from our band of crazy-reading bloggers totaled $1220 for Reading Is Fundamental! As a few more pledges come in, that number may go up a bit but for now let's give that amount it's own line...

$1220. WOW!!!

In the interest of opening up our potential prize giveaway, I've selected random winners from each of three categories of participation, that being up to 23 hours, up to 35 hours, and up to 48 hours. Our winners will receive a special MotherReader prize package along with RIF's Celebrations collection to be donated to a school or non-profit of the recipients choice. Those winners are:

Sprout's Bookshelf
A librarian-in-training and lifelong children's book addict.

Kid Lit Geek
Another children's librarian, book reviewer, and voracious reader.

Over the Moon and Sun
Who came in with a perfect 48 hours of reading, blogging, and connecting.

Door prizes were selected from all the participants, just to keep it fun. Karen at Literate Lives will received a signed ARC of The Prairie Thief by Melissa Wiley; Courtney at Stilettos Storytime will receive a signed copy of The Latte Rebellion by Sarah Stevenson. Ms. Yingling will receive notecards and a copy of Solace in Nature from Jone Rush MacCulloch. All winners please email me your address at MotherReader AT gmail DOT com.

I'm out of time and energy to list our Twenty-Hour club, but you might as well look at the Finish Line since thirty of them participated for twenty or more hours. So we may not have as many folks as last year, but we have passionate ones!

Thanks to all of the bloggers who mentioned, tweeted about, and otherwise promoted the 48 Hour Book Challenge. Thanks to the bloggers for your contributions to Reading Is Fundamental and just for making this such a wonderful event!


Links to material on Amazon.com contained within this post may be affiliate links for the Amazon Associates program, for which this site may receive a referral fee.

4 Comments on Seventh Annual 48 Hour Book Challenge: Winners, last added: 6/13/2012
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15. The Message Is Simple: Read

50 Book Pledge | Book #25: The Adventures of Sherlock Holmes by Sir Arthur Conan Doyle

Over the past several months I have been come across some truly incredible advertising campaigns. The aim of each one is to encourage people — young and old — to read. I’ve been so impressed that I couldn’t miss the opportunity to highlight their creativity.

1. Milwaukee Public Library

Milwaukee Public Library

2. Colsubsidio Book Exchange

Come With A Story and Leave With Another: Harry Potter and …

3. Reading Is Fundamental

4. Burning Through Pages

These Are Your Kids On Books

I applaud the minds behind these campaigns for thinking outside of the box. I can’t bring myself to pick a favourite: It’s a tie between Colsubsidio Book Exchange and Burning Through Pages. I love their simplistic approach. How about you? Do you have a favourite?


0 Comments on The Message Is Simple: Read as of 5/3/2012 6:40:00 AM
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16. “Keep Calm and Read On” Tees and Totes to Benefit RIF

Go ahead, tell the world you love reading by wearing this adorable “Keep Calm and Read On” tee designed by ToryNova.com!

They’re now available in the PiBoIdMo shop, with all profits ($3 per item) to benefit Reading is Fundamental (RIF).

Reading Is Fundamental (RIF) is the largest children’s literacy nonprofit in the United States. They prepare and motivate children to read by delivering free books and literacy resources to those children and families who need them most. They inspire children to be lifelong readers through the power of choice. RIF provides new, free books for children to choose from and make their own.

And yes, children’s tees are available, too!

And if there’s something you’d like with this logo on it and it’s not listed in the shop, just leave a comment here and I’ll add it.

Thanks for your support of RIF!


1 Comments on “Keep Calm and Read On” Tees and Totes to Benefit RIF, last added: 4/29/2012
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17. BOOK PEOPLE UNITE!!!


What are we about?

We’re bringing together people who share our love of reading to help us get books in the hands of kids who need them most. The movement recognizes the incredible effect books can have on a child’s imagination, sparking ambition, overcoming obstacles and inspiring curious minds.

RIF, the nation’s largest children’s literacy nonprofit, delivers free books and literacy resources to kids who need them most. For many of the kids RIF serves, their RIF books are their only books. They are the books that fill their hungry minds and nourish their future successes – in school and life. Since RIF’s establishment in 1966, we’ve provided 35 million kids with 400 million new, free books. Today, there are 16 million kids living in poverty in the U.S. To reach them, RIF needs you. Book People Unite.

The nation’s oldest federal cultural institution and the largest library in the world, the Library of Congress seeks to spark imagination and creativity, and to further human understanding and wisdom by providing access to knowledge through its magnificent collections, programs and exhibitions. Founded in 1800, the Library serves the U.S. Congress and the nation both on-site, in its reading rooms on Capitol Hill, and through its award-winning website at www.loc.gov. The Library of Congress is the home of the Center for the Book, a major national force for reading and literacy promotion, and sponsor of the award-winning Read.gov

Reading lovers are coming together to help us get books into the hands of kids who need them the most. Remember visiting Narnia, playing Jumanji, and eating Green Eggs and Ham? Books can have an incredible effect on children’s lives, yet there’s only one book for every 300 kids living in underserved communities in the U.S. So we’ve brought together some of our most beloved literary characters to help make this film and rally Book People for the cause. http://www.youtube.com/watch?v=pdpKIjpaBU8

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18. Fusenews: Now with more earthquaky goodness

The fabulous Colleen Mondor and Jackie Parker-Robinson have come up with a clever notion.  Kidlitcon, the yearly conference for bloggers of child and teen literature, fast approacheth and this year, things are getting a bit switched.  As Colleen says on her blog, “What we decided was to shift things just a bit, both by moving away from publisher donated ARCs as raffle prizes and also toward a long term partnership with one organization. Ultimately what we came up with made sense in so many ways that in retrospect it was one of the easiest things we decided. I am delighted to announce that KidLit Con is now entering into a partnership with Reading Is Fundamental which we hope will extend for many years into the future and make a powerful difference in the lives of many.”  There’s more information to be found here, including info on how to donate to RIF yourself.  So far the fund has reached $1,056, which is fantastic though more is needed.  And a cheer is going out to Carol Rasco for her mention of me in a recent thank you.

  • And now let’s raise a glass and toast my profession.  Isn’t it nice to have a profession that can, without so much as a stray drop of guilt, be toasted?  Lucky that.  In any case, the I Love My Librarian awards are starting up again and that means you need to get out there and vote for your beloved holders of MLIS degrees.  You may nominate a school, public, and academic librarian if you like.  Doesn’t cost you a thing and maybe your one true library love will get the credit they so richly deserve. Stranger things have happened, no?
  • Speaking of honoring folks, the Eric Carle Museum Honors have been announced.  Each year four categories are filled with folks who have done some good in the name of children’s literature.  This year the recipients include:

Lois Ehlert ▪ Artist
Jeanne Steig ▪ Angel
Michael di Capua ▪ Mentor
Karen Nelson Hoyle ▪ Bridge

On Thursday, September 22nd the Honors will be at Guastavino’s here in town.  The usual auction that takes place at that time is seeing a bit of a shake-up as well.  According to the website, “Our fourth annual art auction will feature original works of art donated by some of the industry’s most celebrated artists. This year also offers the opportunity to bid on ‘experiences’ with authors and artists.”  If one of those “experiences” can include a chance to go pubbing with Tomi Ungerer I am in!  At last year’s event I discovered that I was pregnant mere hours before attending.  This year will have to top that, right?

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19. KidLit Con Partners with RIF

KidLit Con has launched a fundraising partnership with Reading is Fundamental (RIF).

Earlier this year, we reported that the federal budget for RIF has been reduced. With the new partnership, readers can donate to the childhood literacy program in the name of KidLit Con.  Follow this link for more details about how to make a donation.

Here’s more from the announcement: “KidLit Con is seeking to make a more personal and direct contribution as the funds we raise will be coming directly from book lovers in the pursuit of creating more book lovers. Now is the time, quite frankly, where we need to put up or shut up. If you are a writer or a librarian or a bookseller or a book blogger or if you read blogs about books then this fundraiser is targeted directly at you … This is easy. You think books matter then you need to do something to help kids get books. Period.”

New Career Opportunities Daily: The best jobs in media.

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20. 12 Children’s Illustrators Donate Original Artwork for Charity Auction

Scholastic has opened an auction to benefit its global literacy campaign, “Read Every Day. Lead A Better Life.”

The auction features pieces created by twelve celebrated children’s illustrators: Norman Bridwell, Bruce Degen, Edwin Fotheringham, Mary GrandPré, Barbara McClintock, Jon J. Muth, Sean Qualls, Stephen Savage, David Shannon, Jeff Smith, Mark Teague, and Raina Telgemeier.

USA Today posted a slideshow with all twelve pieces of art. The money generated by the auction will go to two children’s literacy organizations, Reading Is Fundamental (RIF) and Reach Out and Read. The auction will close on June 5th.

continued…

New Career Opportunities Daily: The best jobs in media.

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21. Top 5 Things To See/Know/Do This Week

Since the week has been so crazy for me preparing the Spring 2012 picture books at work, here are a few announcements/discoveries to keep y’all busy:

1. Seems that Coralie Bickford-Smith, senior cover designer over at the UK’s Penguin Books, has been on everyone’s brains lately . . . I received two links to her in the past few days!  I have always been a huge fan of her Clothbound Classics series, but I hadn’t seen her full site.

And, my goodness, take a look at her newest work!  I’m getting giddy looking at this Penguin Great Food series (link courtesy of Creative Review, via Ryan, extremely cool fellow designer/cubicle neighbor).  Each plate is based on vintage ceramic patterns, and I seriously can’t get over how gorgeous they are.

2.  Speaking of how the UK dominates beautiful patterned covers, let’s move along to White’s Books, a small London publisher directed by David Pearson (a former Penguin Books designer himself).  In a different way, these patterns draw the reader into other imagery and bring visually potent symbolism to distinguished classics. Thanks to Kevin Stanton, amazing paper-cut illustrator from the Illustration Week extravaganza, for referring me to Jessica Vendsen’s blog!

3. On a local level, I have to give a shout-out to a new show opening up in town: Maira Kalman: Various Illuminations (of a Crazy World).  I’ve mentioned before my infatuation with Maira’s work, and since she’s a Nancy Paulsen Books author/illustrator, I get to drool over her new children’s books on a regular basis.  Can’t wait to check out this exhibit of many of her best-known works, as I know it’ll be as original and out-of-the-box as ever.

Maira Kalman: Various Illuminations (of a Crazy World) is on display at The Jewish Museum from

1 Comments on Top 5 Things To See/Know/Do This Week, last added: 3/7/2011
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22. Please read this and take action

readingisfun 287x300 Please read this and take actionBefore becoming a stay-at-home dad, I used to be in the business of helping non-profits spread the word about and raise funds for their mission. I think I was very good at what I did. In my last year of work for one non-profit I helped raise over $60,000 — all online. As good as I was at this, I don’t miss this work at all. The challenges for non-profits today are immense and here in the United States we seem to be in the midst of a culture which is touting the ills of a huge government spending deficit, yet seems to want to ignore the very apparent reasons why that deficit is out of control (i.e. funding two wars at the same time, defense spending, foreign aid, etc…). As such, our nation’s leaders (and I use that term very loosely mind you) keep seeing fit to attack the funding of domestic programs, many which have already been cut to the bone as it is. The latest target is Reading Is Fundamental.

Earlier this week, the House Appropriations Committee released its recommended spending cuts for the FY11 Continuing Resolution, which includes terminating funding for RIF’s nationwide services.

This means 4.4 million of the nation’s most vulnerable children would no longer receive free books to call their own. The significance of this cut is immense – the 15 million books RIF distributed last year across more than 17,000 sites all over the country would no longer reach the children most in need.

This is just insane. While some congressman seem content in “dumbing down America,” I really believe they are in the minority. I think a great many people truly would not support such a cut, yet here it is on the chopping block. However, unless we take action and declare to our representatives what are America’s REAL FUNDING PRIORITIES, this will happen. Will we be outraged then while we really should be outraged right now??

Please take a minute of your time and send a message to congressional representatives asking them to support RIF, and encourage your family, friends, and colleagues to do the same. Tell them what YOUR FUNDING PRIORITIES are and to leave wonderful programs making a real impact alone. Thanks for your time.

2 Comments on Please read this and take action, last added: 2/17/2011
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23. Our Nonprofit Partners Need Your Help

First Book’s mission is to provide brand new books to programs serving children from low-income families. But we couldn’t get books to kids without the tremendous support of our nonprofit partners who work directly with children in need.

Today, two of our partners, Reading is Fundamental, the nation’s largest children’s literacy organization, and Reach Out and Read, an organization that provides books to children in pediatric exam rooms, are at risk of losing critical federal funding.

Each year, congress votes to earmark a portion of the U.S. Department of Education’s budget for programs like Reach Out and Read and Reading is Fundamental. This year, however, that funding is in jeopardy. Without it, these programs will have to work even harder to reach the millions of children in need of books to prepare them for success in school and beyond.

These groups need your help. To learn how you can support these programs in their effort to secure continued funding, visit Reading is Fundamental’s Advocacy Center.

PS – You can read a great column about RIF’s endangered funding on The Huffington Post.

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24. Ten Cool Things First Book Did in 2010

Ten Cool Things First Book Did in 2010

2010 was a big year for First Book, and we couldn’t have done it without you. Thanks to our friends, fans, and generous supporters, we have a lot to celebrate.

Here are some of the cool things you helped make possible this past year:

We Reached the Milestone of 80 Million Books
At our annual Book Bash fund-raiser in New York City, we handed a basket of books to Round the Clock Nursery. One of the books in that basket was the 80 millionth book that First Book has distributed to kids in need since our founding in 1992.

We Shared the Stage With World Leaders
Kyle Zimmer, our president and co-founder, spoke at the World Economic Forum in Davos, Switzerland. Kyle discussed the impact and importance of the First Book Marketplace as a leading model for social entrepreneurship.

We Worked in Our Local Communities
Local First Book volunteer groups (known as Advisory Boards) in cities, towns and counties nationwide helped distribute $3 million worth of new books to kids in their communities.

We Teamed Up With ‘Reading is Fundamental’
First Book and Reading is Fundamental (RIF) joined forces to provide 600,000 new books to children in RIF programs across the country.

We Added New Books to Our Marketplace
We added lots of great new titles to our online Marketplace – including authors like Eric Carle, Jeff Kinney, Susan Meddaugh, Mo Willems and many others – so teachers and program leaders have even more choices.

We Got People to See Waiting for “Superman”
First Book was excited to kick off the pledge campaign as a promotional partner for this powerful documentary film.

We Released Special Editions
First Book continued one of our favorite traditions this year, releasing several new special editions, including Mo Willems’ Elephant & Piggie books and Eileen Spinelli’s ‘While You Are Away’.

We Distributed One Million Books With Target
To celebrate the launch of the ‘Read With Me’ campaign, Target helped us distribute one million new books to schools across the country. When a million people pledge to commit to read with a child, Target will provide another million books.

We Read a Lot of Short Stories
Volunteers from First Book’s local Advisory Boards read nearly 8,000 stories submitted through the Cheerios® New Author Contest in order to pick the top 25. That’s more than twice as many submissions as last year!  (Check back in March to read the winning entry).

We Helped Kids Learn About Science and Math<

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25. Our Nonprofit Partners Need Your Help!

As many of you know, First Book’s mission is to provide brand new books to programs serving children from low-income families. But, here at First Book, we couldn’t get books to kids without the tremendous support of other nonprofit organizations that work directly with children and teens in need. Today, some of our nonprofit partners, including Reading is Fundamental, Reach Out and Read and Communities in Schools, are at risk of losing critical federal funding that helps them make a difference in the lives of children and teens in need.

To learn how you can help, visit: http://capwiz.com/rif/issues/alert/?alertid=19962501

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