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Viewing: Blog Posts Tagged with: marketing, Most Recent at Top [Help]
Results 26 - 50 of 1,215
26. Instagram

With all the choices available in social media now, should you include Instagram in your marketing plans?

http://www.jkscommunications.com/should-you-be-using-instagram/

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27. Author Brand

Your author brand is what helps readers recognize what they can expect in your writing.

http://writersinthestormblog.com/2015/12/22714/

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28. Are Blog Tours Worthwhile?

Should you include doing a blog tour to publicize your book?

http://www.girl-who-reads.com/2015/11/are-blog-tours-worth-doing.html

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29. Free Events

If you're published, should you still be doing free events?

http://uncommonya.com/?p=889

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30. Book Promotion

Can you market your book without making yourself miserable?

https://janefriedman.com/can-you-promote-a-book-without-making-yourself-miserable/

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31. Podcorn Podcast: Best of the Comics Industry 2015

PodcornTVLogoBrandon and Alex talk about the best comics and comics creators of 2015!

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32. The Year Ahead: Ideas for an ailing DC in 2016

superman_wonder_womanWhat does DC need to do to change its fortunes in the year to come?

10 Comments on The Year Ahead: Ideas for an ailing DC in 2016, last added: 1/8/2016
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33. DC Comics Month-Month Sales November 2015: “All of This has Happened Before…”

dkiii-promo-image-sdcc-copyOur resident sales analyst David Carter looks into DKIII's BIG debut!

10 Comments on DC Comics Month-Month Sales November 2015: “All of This has Happened Before…”, last added: 1/9/2016
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34. Is 2016 Your Year? Make A Writing Plan And Take Out The Guesswork

Becca and I love you guys. We want to see you break barriers, build careers, and enjoy success after writing success. Supporting you is what we’re about and what we do. We enjoy helping however possible, encouraging each of you to grow and be awesome as only you can.

2016To do this well, sometimes we have to nudge. Push a little, even. But our hearts are in the right place, because there’s no point candy coating the work it takes to be a successful writer. It will require every drop of strength and persistence you have to keep moving forward in the face of obstacles, rejection and doubt. You will have to grow thick skin, thicker than you ever thought possible. You will have to wear the hat of a learner, because you will never know it all or reach a point of ‘good enough’ when it comes to writing. There will always be more craft to absorb, more skills to hone, more marketing and business challenges to overcome, more work needed to expand your career, year after year.

So in our tough-love yet encouraging fashion, Becca and I are starting the year with a challenge for you: steer your own ship. Make a plan. Treat your writing like the business it is.

And this isn’t hot air, I promise–we live what we preach. Since organizing ourselves and adopting a yearly business plan in 2012, we have accelerated our careers. Not only have we built multiple businesses, published books in 5 languages, created a one-of-a-kind writing library and grown Writers Helping Writers into a learning hub with a loyal following, we teach and speak professionally as writing coaches. It didn’t happen overnight, and it didn’t happen easily, but it happened.

And guess what? Neither one of us is special. We don’t have a magic 8-ball, or pet hamsters that shoot lasers out of their eyes while predicting the future. We’re just Angela and Becca, two writers who met in an online critique group.

What’s I’m saying is…if we can do this, you can too. So let’s get started. :)

Organize The Chaos

Most say writers write, but I think writers actually juggle. Yes, they do write, edit, and learn. But they also research the industry and their audience, build a brand, create a platform, handle marketing, promote, and run a business. And that, my friend, is juggling.

Trying to master all these aspects of a writing career is chaotic. There are countless books and articles to read on various subjects of writing, publishing and marketing, experts to heed, social media platforms to navigate, people to connect to and opportunities to take advantage of. And often what happens is the writer is pulled into so many directions at once, no real headway is made on bigger goals. Instead writing time is spent on a million mini tasks that seem valid at the time, but may not be.

planIn 2012, Becca and I found our time was being eaten by all the little things that come with running a larger site like Writers Helping Writers. Our days were spent neck deep in email, social networking, blog comments, and guest posting. And guess what wasn’t getting done? Writing. And well, that’s sort of the point, wouldn’t you say?

We knew we needed to organize ourselves and prioritize better. We wanted a way to measure each opportunity that came our way and make better decisions with our time. Luckily, my husband is a business management consultant, and he led us through the process of creating a business plan. The start was to assess where we were at, and define where we still needed to grow.

Ask Yourself The Tough Questions

In the business world, assessments are common. People are brought in to examine departments and processes, do risk assessments, and conduct 360° reviews on employees. A company needs to be efficient and functional to prosper, and a writer’s career is no different. So take a step back and look at where you are at. What areas did you focus on this past year, and what was your progress toward big goals? If you could do it all over, would you do it the same way, or organize your time differently?

Taking stock of where you are, and where you want to go is a great way to hone in on what to focus on in the coming year. If you can be honest about areas you are weaker in and what you must strengthen to position yourself better, you’ll save yourself heartache. For example, if your writing is really strong, you have a book you feel is marketable but you have no online presence whatsoever, spending more energy honing your craft isn’t the best use of your time. Instead, you might want to make getting yourself online, learning how to network and find ways to build relationships with your potential audience a primary focus. Yes, this might seem scary, but pushing out of your comfort zone will help you grow.

Likewise, if you are a Social Media queen but your writing skills are less-than-adequate, start boning up on your writing craft. Read, take classes and practice technique. A great platform will not sell a poorly written book.

Be a Planner, Not a Pantser

pantsLots of writers like to “pants” it. A little, a lot, maybe the whole book is written on the fly, a joy ride from start to finish. What will the main character do? Where will he go? How will the book end? Who knows—that’s all part of the fun.

And pantsing might work great…in fiction. But in business, pantsing will hurt you, or perhaps better said, will hurt your potential. Because while you’re flying along, researching weather patterns for a new story idea you have here, increasing your twitter following there, and flirting with a group promotion or two when invites roll in…you are missing the forest for the trees. Rather than take confident strides toward achieving specific goals to help you leap forward, you’re taking half-steps in too many directions and hardly getting anywhere.

Like Becca and I did, you might need some structure. A road map, a way to determine what areas are the most important to work on, what goals should be the focus, and the timeline needed for each. You won’t believe how well this will help keep you on track, and just how much more you’ll get done in a year.

encourageI realize for many, the words, “business plan” probably sounds intimidating, but it really is so simple—7 steps will get you there. In fact, I wrote a post about the process at Jane Friedman’s blog, so please, check it out. Everything you need is there—the steps, a template, and even an example of one of our old business plans. (Take advantage of some free professional business consulting!)

You love what you do, and you work hard every day, I know it. You are capable of so much, so challenge yourself! Make 2016 your year.

Happy writing and business-planning,

Angela

 

 

Image1: geralt @ Pixabay
Image2:McLac2000 @ Pixabay
Image3: JosephKah @pixabay
Image4: Alexas_fotos@pixabay

The post Is 2016 Your Year? Make A Writing Plan And Take Out The Guesswork appeared first on WRITERS HELPING WRITERS™.

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35. Podcorn Podcast V4.15 — The Hidden Meanings Behind DC’s New Double Shipping Initiative

PodcornTVLogoEvery Wednesday, I talk about comics with Brandon Montclare, writer of the hit Image series Rocket Girl and co-writer of Marvel’s Moon Girl and Devil Dinosaur series. We gab about what we’re reading now, what books we consider classics (Brandon loves Dark Knight Strikes Again…), and the hottest gossip of the industry.  Occasionally, the inimitable artist Amy Reeder (Rocket Girl, Batwoman) stops by.  Check out our full […]

6 Comments on Podcorn Podcast V4.15 — The Hidden Meanings Behind DC’s New Double Shipping Initiative, last added: 12/31/2015
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36. Author Bios

Whether it's for your query letter or promoting your book, you want to have a good author bio.

http://buildbookbuzz.com/author-bio-mistakes/

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37. Marvel Month-Month Sales November 2015: Ticking Up the Failure Counter

gwenOur resident Marvel analyst takes a look at the publisher's November sales, discerning which All-New All-Different titles are posed to be failures and which might become breakout successes.

10 Comments on Marvel Month-Month Sales November 2015: Ticking Up the Failure Counter, last added: 12/23/2015
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38. Pinterest

Is Pinterest a good way to promote your book?

http://www.darcypattison.com/marketing/pinterest-for-authors/

0 Comments on Pinterest as of 12/20/2015 6:27:00 PM
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39. Book Promotion

Here are some dos and don'ts for getting the word out about your book.

https://henryherz.wordpress.com/2015/10/29/mea-culpa-some-dos-donts-of-promoting-books/

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40. Galleta de Mar, Galleta de Mar

Today I received a copy of my book Sand Dollar, Sand Dollar in its final Spanish/ English dual language paperback version, published by Bab’l Books, Boston. I am excited to see this book in print again! I love the idea of reaching out to bilingual kids. And, its hidden message is environmental – that we […]

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41. Twitter for Authors

How to get started with Twitter and move beyond the basics.

http://451words.tumblr.com/post/116224433355/twitter-for-authors-part-2-beyond-the-basics-a 
http://451words.tumblr.com/post/114856818615/twitter-for-authors-part-1-getting-started-a

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42. Pre-Release Marketing

Here are twelve months of preparation for the launch of your book.

http://www.livewritethrive.com/2015/09/28/a-12-month-strategic-plan-for-marketing-your-book-before-release/

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43. Marvel Month-Month Sales October 2015: The Emptiness of Relaunches

ironmanby Xavier Lancel Welcome to a new analysis of the Marvel sales. Reminder: I’m French, that’s why I’m talking funny. Please adress your complaints to my all-over-the-news country. Reminder: these sales numbers are estimates of sales to comics shops situated in North America. American comics do get sold somewhere else in their original floppy edition. […]

10 Comments on Marvel Month-Month Sales October 2015: The Emptiness of Relaunches, last added: 11/30/2015
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44. How to succeed at book readings

Both traditionally published and self-published authors sooner or later need to be able to do a “reading” of their book to an audience of prospective readers, hopefully at a bookstore so they can buy one after your scintillating performance.

But, especially for us on the introvert side of the scale, this is not an easy task. I’ve been presenting material and teaching workshops for many years and have become comfortable with audiences even though I’m a life-long introvert. Except for one time . . .

I had a chance to do a reading for my book, The Vampire Kitty-cat Chronicles, at Portland’s Wordstock Festival a few years ago. It did not, in my estimation, go well. I don’t know what the difference was between reading my fiction and presenting craft techniques at a workshop, but there was a big one. I was nervous and not really well prepared.

10 Tips

So I’m happy to share with you an article titled “10 Tips for Authors Making Book Appearances” by Rae Dubow. I wish I’d had them when I stuttered my way through my attempt. Since then I’ve also seen a talented author do something that’s not on this list that I think works. She talked a little about writing craft, too—at one reading she discussed voice and read from two of her books. I think the audience liked it.

Here’s the list of the 10 items. I wish I’d done a better job with number 5, in particular, and now I know I will in the future.

  1. Breathe
  2. Look as if you care
  3. Bring snacks and beverages
  4. Be kind
  5. Set it up
  6. Please, no spoilers
  7. Do not race to the finish
  8. Make eye contact
  9. Leave ‘em wanting more
  10. Have fun

Take a moment and check the article out. It may help you when you need to present your book to an audience of cold-eyed strangers.

For what it's worth.

Ray

© 2015 Ray Rhamey

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45. Advice from a kid: Miranda at age 9 and at age 13

A while ago I posted an interview here with Miranda, a very special person to me. Recently, I asked her similar questions about her reading habits and those of kids she knows. The answers show a trajectory  and are useful information for writers, so I also posted this on www.writersrumpus.com. Nine-year-old Miranda and I went […]

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46. Swag

Which swag do people keep and which do they toss?

http://jetreidliterary.blogspot.com/2015/10/some-thoughts-on-swag.html

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47. Pinterest for Writers

How can you best use Pinterest to market your book?

http://groggorg.blogspot.kr/2015/04/pinterest-for-writers-part-1-by-tina-cho.html
http://groggorg.blogspot.kr/2015/04/pinterest-for-writers-part-2-by-tina-cho.html

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48. Facebook Author Page

Is it worthwhile to have a Facebook author page as part of your social media campaign?

http://blog.reedsy.com/facebook-author-page-still-worth-it

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49. Joshua David Bellin on Unreliable Narrators, Recycling Characters, and Mashup Pitches

We're thrilled to welcome author Joshua David Bellin to the blog today as our monthly Ask a Pub Pro! Joshua is here to answer your questions on what exactly is an unreliable narrator and how to craft one, how to creatively recycle character types, and the pros and cons of using Book X meets Book Y in pitches. He's also giving away a signed copy of his recent release, SURVIVAL COLONY 9, with the winner also to receive a copy of the sequel, SCAVENGER OF SOULS, when it comes out next year. Be sure to check it out below!

If you have a question you'd like to have answered by an upcoming publishing professional, send it to AYAPLit AT gmail.com and put Ask a Pub Pro Question in the subject line.

Ask a Pub Pro: on Unreliable Narrators, Recycling Characters, and Mashup Pitches by Joshua David Bellin


Hi readers! I’m thrilled to be here on Adventures in YA Publishing to answer some of your questions. Enjoy, and at the end of the post, check out the cool giveaway I’m offering!

1. I keep seeing agents and editors ask for unreliable narrators. I know a bit about what this is but am not real clear. Can you explain what an unreliable narrator is and why they are so popular?

Unreliable narrators come in all forms, but the basic idea is that they’re narrators the reader can’t fully trust. This might be because the narrator lacks important information: for example, the narrator might be suffering from memory loss. Or the narrator might be a young child whose perceptions of the world are immature. The narrator might have a mental illness that leads her/him to misrepresent reality. And so on.

Read more »

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50. How To Be Discovered

By Candy Gourlay

Every year I help organise the highlight of my writing year: the SCBWI Conference for children's writers and illustrators in Winchester.

The irony of course is that I don't actually attend the conference. By being one of the organisers, my experience of the conference is that of sorting out the website, hustling behind the scenes, contributing to the programming, supporting the rest of the team, preparing panels, meeting and greeting on the day. But I get a huge kick out of watching something that was just a bunch of ideas turn into a successful reality.

Here I am emceeing the book launch. Thanks to Teri Terry for the photo. In the background celebrating their new books from left to right: Helen Moss, Tim Collins, Helen Peters, Ruth Fitzgerald, Janet Foxley and parrot.

This year, the title of the conference was: 'New Readers Ahoy! Creating Stories to Treasure' -- but I have to say, whatever name we give the conference, year after year, embedded under whatever we choose for the conference theme, is our true objective: How To Be Discovered.

We are all hoping to be discovered.

The unpublished are hoping to find the inspiration and information that would lead to their first book deal. Even people who have been discovered, already been published, are continuously on the lookout for ways to stand out from all the other books out there. They want to be discovered by new publishers, by people who invite authors to festivals, by journalists, by teachers who might invite them to visit schools. Self-published folk are looking for the same thing but must struggle against bias and access to distribution.

What's the good of creating stories to treasure if nobody can find our work?

Over and over again, we are told: it's no longer enough to just write well (or 'Dance good' as publisher keynote David Fickling put it). We people who make the stories have to help get it out there too. But how?

Here are a few take-aways from the conference on how to be discovered plus some of my own tips:

1. Know the game. Attending a conference will bring home to you the enormity of the journey ahead of you. You will realise that you've got to raise your game. You will meet vast numbers of aspiring authors, just as talented as you, who are also waiting to be discovered. Should you quit or carry on?

2. Discover each other. If you decide not to quit, seize the opportunity to enjoy the company of these like-minded people. No, don't just socialise. Discover each other. The friends I have made at every conference are the ones who have held me up when I've been low and cheered me on whenever I've had a success.

3. Meet gatekeepers face to face. There are many ways to draw attention to yourself on social media. You can participate in hashtags, tag famous people into interacting with you, retweet, link etc. Unfortunately there are a gazillion other people doing the same thing. So there's nothing like meeting someone face to face. Finding opportunities to meet people in real time teaches you how to conduct yourself in a professional way. You also very quickly discover that agents, publishers and editors are human beings. Seeing people as human is always a good strategy.

4. You've probably already got a platform. How do I build a platform? That's what everyone is asking - whether published, unpublished, self-published. You've probably already got one. Take a sheet of paper and make a list. You have a platform in your immediate family and friends. These are guaranteed sales. You probably have other platforms you haven't thought about before. Professional circles, perhaps. Friends around a special interest. The question is: how do you get these friends and acquaintances to not only buy your book but to persuade others to do so?

5. Know your influencers. Should I build a platform from scratch? Don't. You have better things to do with your time -- like, for example, write another book. Rather than knocking on the doors of strangers (this is what it feels like for non-bloggers who are forced to start a blog so that they can 'build a platform'), it is better to focus on influencers -- in children's books, these are librarians, teachers, booksellers. Can you get influencers to love your book? Can you get them to persuade others to read it?

6.You're not a salesman, you're an author. Promoting your book must be a lot more subtle than shouting 'BUY MY BOOK!' on social media. You're an author. You're shinier than a salesman. What a turn off if Meryl Streep turned up at your door saying, 'Watch my movie!' Don't be that kind of self-promoter. You are about STORY so craft your story ... the story you are going to tell in radio interviews, newspaper articles, festivals, school events. Read my piece Being Human is the Best Kind of Marketing.

7. Engage with communities. Communities are groups driven by shared interests. If your book has a theme or focus that drives a community, this can be a chance to engage in with interested people in a meaningful way. The quality of your participation may lead them to your book. Book promoter Tim Grahl advises authors to be "relentlessly helpful".  People respond when they are rewarded with things they want. So. What do people in your communities want?

8. Make a plan. Quoting Grahl again: "Successful  (book) launches are not random events. Authors don’t throw together a few Facebook updates and blog posts the night before, then watch their rankings skyrocket the next day." Think things through. Don't just set up a blog tour without understanding how these things work because your publisher told you to. Ask yourself, why am I doing this? What is my pay off? Can I measure it? How sustainable is this plan?

8. Be findable. It still surprises me to discover authors who haven't set up websites or at least got a presence on social media. Yes, the internet and social media can be all pervasive and time-sucking. But we are LUCKY to live in a world where we have the power to put ourselves into the public eye without depending on the vagaries of fame. Are you findable? Maintaining your own presence on the web means you control your story. If you don't have a website or run your own social media accounts, you are in danger of handing your story to others to tell. And you will have no control over what they say.

9. Be useful. The truth is people are just interested in themselves and in their own needs. They're not particularly interested in you (unless you are famous, and then they want to know everything about you - but that's for their own entertainment not so you can sell more books). People only find you if they need something from you. If you're a children's author, you will have child readers trawling your website if you can help them with their homework. Teachers will be looking for teaching resources. Librarians might be looking for reading lists. If people find you, will they get what they're looking for? Be useful.

10. Be amazing. Ultimately of course, you've got to make something amazing to be discovered. Something people really really want. Nobody was ever discovered that did nothing. So make sure you do that. Write the best book you can. Be the best author you can be. Be amazing.

Candy's books are Shine and Tall Story. It's Christmas soon. Hint. Hint.


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