Thanks to everyone who came out to the appearances in New York (including pal Julianne Moore who read an Elephant & Piggie book with me) to celebrate the Pigeon's 10th Birthday. It was also great to bump into, play petanque with, then do an appearance with Herve Tullet in the NYC. The workshop for Elephant and Piggie's WE ARE IN A PLAY! at the Kennedy Center in Washington DC was great
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Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: bestseller, recap, press, pals, Add a tag
Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: bestseller, recap, thanks, Add a tag
Thanks to the crowds who came out for the GOLDILOCKS & THE THREE DINOSAURS tour last week. My cousin dropped by in Salt Lake City... Check out the video below: The Pigeon wants a Tattoo! Every show was a sell-out and I met some hilarious kids, nice teachers, and passionate booksellers. The crowds at the wonderful Seattle Public Library a picture of people taking
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: MartaAcosta, LisaDesrochers, DarkCompanion, KendaBlake, author signing, recap, Tor, MrsNelsons, PersonalDemons, AnnaDressedInBlood, Add a tag
| raffle table |
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| lovely display |
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| contemplating their answers |
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| sadly, i did not win. |
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| haha - authors with the raffle winners. |
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Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: Conventioninging, bestseller, awards, recap, pals, See Ya There, Add a tag
It's been a crazy month of pals, work, appearances, family, & holiday. ALA was great fun. I always enjoy seeing old pals, authors, editors, librarians, and their ilk on the floor. This years Caldecott & Newbery speeches were excellent and this years Geisel Medalist, Josh Schneider, knocked it out of the park. I was honored to receive my honor for Elephant & Piggie's I BROKE MY TRUNK! and to be
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: OnceUponaTime, 2012, recap, MarissaMeyer, events, cinder, Add a tag
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Blog: It's All Good (Login to Add to MyJacketFlap)
JacketFlap tags: recap, presentations, Ben McConnell, Citizen marketers, marketing, alice, Add a tag

Ben McConnell of Church of the Customer, Creating Customer Evangelists and now Citizen Marketers fame came and spoke to OCLC staff and area marketers on Thursday, Feb. 22. I've been slow to post my notes from his talk--but here we are, finally:
There are 48 million content creators out on the Web. (That is like the population of all of South Korea.) Most of these are amateur content creators. Meaning--they are not being paid to create this content. So when this creative group of people connects with products, they become "Citizen Marketers." It's the idea that your brand reputation is in the hands of a customer, for good or ill. Anyone who interacts with you has the power to praise you or to vilify.
More stats:
- 55% of kids aged 12-17 use social networks.
- 84 million households have broadband.
- There are 1 million new broadband subscribers per week, worldwide.
An example: my.Barackobama.com is the Barack Obama for President community. The tagline--"This campaign is about You." You can join in, find other supporters, create a blog, learn more about the senator's stance on issues and more. In the first week it was launched, it gained 700,000 members. Those members in turn created 40,000 blogs and 2,400 groups. (Alice editorial note: Who says youth don't want to be engaged in the political process? They just want it on their terms!)
The Control of the Message (previously the realm of marketers and strategists) is now totally Out of Control. And if you give people a voice, a vote and a vocation--they can influence your brand in today's culture.
What are the top 5 most influential media?
5. Articles
4. Newspaper inserts
3. coupons
2. TV
1. Word of Mouth
Ben and Jackie have separated the Citizen marketers into four broad categories: Firecrackers, Filters, Fanatics and Facilitators. They've got great examples for each type--and each type is someone to encourage, be ready for and respond to--immediately.
One ominous note: You are your Google results!! Ignore natural search engine rankings at your peril, because for many people that's the only way they see you.
Ben and Jackie also brought up something they call the 1% rule. And it's that a whole multitude of people may READ or WATCH stuff--but only 1% of people will be motivated enough to create something. So how do you work with those Citizen Marketer 1%ers?
- Enable co-creation: Ben's example is Shakira's fan-only "Hips Don't Lie" video--Shakira used all the home video segments on her real video. It was co-created by her and all her fans.
- Enable community: The Discovery channel formalized their evangelist network of 1%er educators to help train one another. (And sure enough, usage skyrocketed...)
In marketing traditionally there are 4 Ps: Product, Price, Placement and Promotion. Ben posits that in today's world, there is a 5th: Participation.
So how do we integrate the 5th P into our libraries?
- Blogs
- Reaching out to your 1%ers: your advisory boards/teen panels/Friends of the library groups and empowering them even more to take the message out
- Lay the foundation for social networks. (Alice editorial: Alane and I are part of the last week next week of Five Weeks to a Social Library!)
The book has lots and lots of examples and stories. It's a quick read with lots of YouTube clips mentioned.
One parting question: How recommendable is your product?
Blog: The Miss Rumphius Effect (Login to Add to MyJacketFlap)
JacketFlap tags: poetry in the classroom, recap, Add a tag
- April 14 - Reaching for the Moon, including the titles Blast Off! Poems About Space, compiled by Lee Bennett Hopkins and illustrated by Melissa Sweet, Comets, Stars, the Moon, and Mars, written and illustrated by Douglas Florian, and Space Songs, written by Myra Cohn Livingston and illustrated by Leonard Everett Fisher.
- April 15 - Through the Year, including the titles A Child's Calendar, written by John Updike and illustrated by Trina Schart Hyman, Turtle in July, written by Marilyn Singer and illustrated by Jerry Pinkney, Thirteen Moons on Turtle's Back: A Native American Year of Moons, written by Joseph Bruchac and Jonathan London and illustrated by Thomas Locker, and Calendar, written by Myra Cohn Livingston and illustrated by Will Hillenbrand.
- April 16 - Poetry Aloud, including the titles Joyful Noise: Poems for Two Voices, written by Paul Fleischman and illustrated by Eric Beddows, Big Talk: Poems for Four Voices, written by Paul Fleischman and illustrated by Beppe Giacobbe, and Math Talk: Mathematical Ideas in Poems for Two Voice by Theoni Pappas.
- April 17 - Mud, Stone and Fossil Bones, including the titles Earthshake: Poems From the Ground Up, written by Lisa Westberg Peters and illustrated by Cathie Felstead and Footprints on the Roof: Poems About the Earth, written by Marilyn Singer and illustrated by Meilo So.
- April 18 - School Daze, including the titles I Thought I'd Take My Rat to School: Poems for September to June, selected by Dorothy Kennedy and Illustrated by Abby Carter, School Supplies: A Book of Poems, selected by Lee Bennett Hopkins and illustrated by Renée Flower, and Do Buses Eat Kids?: Poems About School, by Laura Purdie Salas.
- April 19 - Animals Abound, including the titles Eric Carle's Animals, Animals, illustrated by Eric Carle, Animal Poems, written by Valerie Worth and illustrated by Steve Jenkins, and Just Us Two: Poems About Animal Dads, written by Joyce Sidman and illustrated by Susan Swan.
- April 20 - Books and Reading, including the titles Please Bury Me in the Library, written by J. Patrick Lewis and illustrated by Kyle M. Stone, Good Books, Good Times, written by Lee Bennett Hopkins and illustrated by Harvey Stevenson, and Wonderful Words: Poems About Reading, Writing, Speaking, and Listening, written by Lee Bennett Hopkins and illustrated by Karen Barbour.
Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: bestseller, reviews, recap, My Checkered Past, pals, Add a tag
My last week in NYC was a blast. Besides readings (thanks for showing up, Brooklyn!) and work, I was able to reconnect with a bunch of pals, neighbors, and a good chunk of the crew of Codename: Kids Next Door, where I served as head writer for 4 seasons. Everyone is scattered to the cartoon winds, making cool shows or books and stuff. It was fun to see. I even got to get a game of pentanque
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: Thuy, 2012, author signing, recap, SaraWilsonEtienne, events, Children's Book World, Harbinger, Add a tag
| the crowd |
| the setup |
Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: Yay, recap, really, foreign, Add a tag
As those of you who visit my FAQ site know, my schedule no longer allows me to do school visits, with the exception of the occasional chat with kids at Title 1 schools. But when the American School of Dubai contacted my publishers to see if I'd be amenable to drop by, the opportunity was too great to pass up. Firstly, Jack Gantos had a great time there. Secondly, while much of my favorite
Blog: Mo Willems Doodles (Login to Add to MyJacketFlap)
JacketFlap tags: comics, Back to work, recap, awesome makes the best sauce, exhibits, pals, foreign, Add a tag
click to enlarge. I've just returned from a fun holiday. While I was away, Universal Syndicate ran the comics I pinch hit for pal Richard Thompson's Cul De Sac. It was great fun to play around with his characters. You can see the work starting here (then click onto the arrow for the next day). Thanks again to Stacy Curtis for inking them. There's still as Sunday strip of mine coming
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: CoreyWhaley, 2012, author signing, recap, MaggieStiefvater, events, Burbank Library, Add a tag
Maggie started the night off with a brief intro and read a passage from The Scorpio Races. Maggie said that she had always wanted to write a story about the mythical water horses that she had read about when she was a child. The story was of a beautiful but also deadly creature. The original myth was very strange and had all of these weird rules for the horses and it wasn't until she realized that she could get rid of the parts of the story that she didn't like was she able to finally write the story. She also likened her book to Top Gun but then said her editor didn't like that and switched to say that her book was like My Little Pony/Jurassic Park.
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: 2012, author signing, recap, Shadow and Bone, LeighBardugo, events, Skylight Books, Add a tag
Guess what finally came out this week? You guessed it - Shadow and Bone! I've been waiting all year for this book to come out and I finally have it in my hands (insert evil laugh here). Alethea and I are lucky enough to live pretty close to Skylight Books where Leigh had her launch party on Monday night.
We arrived pretty early which was lucky because it got packed. Skylight did a fantastic job of organizing the party. Attendees were greeted at the door by a lovely candy and champagne table. There were all kinds of tasty treats including chocolate kisses, Jordan almonds, gumballs and cake pops. As you can see below, the tablescape was beautiful as well. We didn't get to eat too many snacks since we were staking out seats and later the food area was super crowded. But everyone else seemed to be enjoying their candy and champagne and it looked wonderful.
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| dreamy tablescape |
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| all kinds of candy |
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| alethea wants to live under this tree |
After some mingling and hanging out the event officially started. Leigh got up and talked about the book. She actually started off with a story about how she found part of a book that she had written when she was in junior high. It was about two fraternal twins, Jareth (sorry I don't know if I am spelling that right) and Blood. Of course, with a name like Blood, the girl could only be an assassin. Leigh talked about how Blood was a badass and how that's what she wanted to be like at that age. She also talked about her writing process and how she had to kind of trick herself into writing the book. She had that nagging inner voice telling her that the book wasn't any good and she agreed with the voice, telling it that she was just writing it for fun
Blog: Read Now Sleep Later (Login to Add to MyJacketFlap)
JacketFlap tags: EmmyLaybourne, Fierce Reads, AnnaBanks, JenniferBosworth, 2012, author signing, recap, JessicaBrody, MarissaMeyer, LeighBardugo, events, MrsNelsons, Add a tag
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So for strange dreams I always dream that I leave the house without shoes and for some reason it freaks me out! Yea I have weird dreams haha!
The strangest nightmare I've ever had was trying to leave the house and finding it surrounded by crocodiles. In the dream I actually walked on top of them. Really weird. Thank you.
Dreaming of getting physically violated....terrible stuff.
I always dream of watching my death. Which sucks. -_-
Who doesn't have a nightmares at some point but the most bothersome one is where I am jumping over puddles and as far as I can see there are only puddles and I have to keep jumping and jumping and jumping...it's endless! I bet that means something...LOL!
My nightmare is about millions of spiders and snakes in my room, then actually waking up to a huge spider next to my head on the pillow. That was not fun!
There's one nightmare I have a lot where I'm being chased, but no matter how hard I try I can't run fast enough. That's probably one of the worst ones I have. Luckily I always wake up right before I get caught :P
The other night I had a dream where I was alone in a restaurant and a blonde girl in a long red dress with black eyes was walking slowly toward me. Whenever someone would cross her path, she would stab them with a butcher knife and then tilt her head to the side and stare at me! It was sadistic and creepy! I blame Thirteen Ghosts!
Never remember my dreams
i don't think i have ever had this dream, dana, but it does sound kinda weird.
My nightmare is always about not being to find my bag or a class I'm supposed to be in. Generally it's hard to find a classroom in a mall (which is where most of my nightmares are set, haha) Retail nightmare!
oh that's terrible, vivien. i have never had a dream like that though i have had many dreams where i die/am killed.
i feel you, naiche. i have dying dreams constantly.
hmm jumping through puddles. not sure what it means either but it's definitely interesting.
ewww! i don't mind spiders when they're minding their own business but i do not want them crawling on me or near my head. scary!
chasing dreams are the worst, alicia. i tend to run in slo mo during them, too. i am glad you never get caught though. :)
this totally sounds like the kind of dream you would have. haha. i hate the interior of the mall (the back hallways). they are so creepy!
that sounds really scary. i haven't seen thirteen ghosts in years but i am pretty sure i am not going to be watching it again anytime soon after reading about you dream.
Love Girl of Nighmares. and Anna Dressed in Blood. Awesome giveaway.
I had a dream that when I woke up, my room was flooded and I had to quickly put my cats in their carriers and find a way out but when I left my room, it turned into the hallway of an apartment complex that I used to live in and I couldn't find my way out! Whew! Thanks for this amazing giveaway - I would love to win!
Suz Reads
Too many to count! Recently everyone was turning into zombies and I and few others where just in survival mode.:( VERY SCARY!
The scariest dream I had (that I could remember) was about me sitting in a pool gym all alone and then out of know where snake come out and then when I tried to scream nothing came out. Now that was scary.
The worst nightmare I have had is I dreamed that my friend died in a car wreck. The next day I found out that he did die in a car wreck that very night.
wow that's eerie, anita. i am sorry that happened. when i have dreams where someone i know is hurt, i am always super worried when i wake up and have to call them.
I had this dream once that my son was bitten by a huge snake that left a whole in the side of his head. I woke up screaming and ran to my son's room. He was ok, but it was an image I never forgot
Worst nightmare is seeing the death of someone really important to me. :(