While streaming TV shows online is certainly popular among today’s teens (they’re actually watching shows on TV sets more than they are on other devices. Teen’s TV consumption is increasing, which makes sense as they have more platforms to... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Nickelodeon, social media, The Hunger Games, Ypulse Essentials, Vans, streaming TV, DVF, vevo, big time rush, boy bands, Echo Nest, Gap Kids, Millennials and beauty brands, Millennials and TV, Youth and smoking, Add a tag
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: Ypulse Essentials, Vans, grammy awards, electronica, social media marketing, 90s nostalgia, dance music, teens and texting, chinese social media, dance academy, shoe design contest, text message marketing, Add a tag
The Grammy Awards is clearly catering to the Millennial audience (with a few new additions this year. A Grammy Live streaming broadcast with social tie ins begins this Friday following all the activities leading up to the big event and new... Read the rest of this post
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JacketFlap tags: Jobs, mattel, Vans, random house children's books, D&M holdings, vice media, Add a tag
Today we bring you our weekly sampler of cool youth media and marketing gigs. If your company has an open position in the youth media or marketing space, we encourage you to join the Ypulse LinkedIn group, if you haven’t yet, and post there for... Read the rest of this post
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JacketFlap tags: jane pratt, teen shopping, wizard of oz, google, twitter, kfc, glee, fda, Ypulse Essentials, Vans, sassy, alcohol advertising, tavi gevinson, Add a tag
FDA set to ban caffeinated alcoholic drinks (in a response to widespread criticism and college campus bans of the "adult" energy concoctions on the grounds that they're dangerous, while the makers of Four Loko have announced they'll remove the... Read the rest of this post
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JacketFlap tags: Fashion, threadless, Teen Vogue, Seventeen, Vans, Levis, Add a tag
What I remember most about the pre-online days of teen-targeted "home shopping" were mail-order catalogs like Delia*s with styles named for WB characters ("The Felicity") and a pretty even split between potentially cute stuff and looks I just wrote... Read the rest of this post
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JacketFlap tags: harpercollins, innovative kids, Youth Marketing, Vans, bender/helper, championship gaming, Fuse TV, kb entertainment, metaverse mod squad, mtv networks, Pacific Sunwear, razor & tie entertainment, Add a tag
Today we bring you another installment of Youth Media Movers and Shakers. We've culled through industry publications looking for the recent executive placements we think you should know about. If you have executive news that you want us to highlight... Read the rest of this post
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JacketFlap tags: nick jonas, new moon, Ypulse Essentials, Vans, Chris Brown, teen dating violence, new balance, 2009 Virgin Mobile, FreeFest, pacific sun, toyota community scholars, Add a tag
2009 Virgin Mobile "FreeFest" (answers frugal music lovers' prayers by doing away with admission fees at this year's festival) - Pac Sun's new exec (is the former president and CEO of Vans. And New Balance cobrands with Peanuts) (Label... Read the rest of this post
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JacketFlap tags: Francesca Lia Block, Virgin, Ypulse Essentials, Vans, surveyu, campus media group, Brian Graden, Calvin Klein, girl rock camps, procter & gamble, Tampax, tobacco regulations, unithrive, universal, Add a tag
Calvin Klein shocks again (with a recent billboard ad featuring teens engaging in a group makeout session. Plus, a surprisingly edgy viral ad from Tampax) (AP) (Ad Age, reg. required) - Unithrive (an online network for Harvard alumni to sponsor... Read the rest of this post
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JacketFlap tags: Disney, Millennials, muppets, 90210, mobile ads, rich kids, Ypulse Essentials, diy fasion, eagle eye, hot or not, paypal, reality series, twentysomethings, Vans, Youth voting, Add a tag
Design Girls (a DIY tween fashion site where girls can design their own real world clothes - and order them. Believe it or not I almost started a very similar site, but chose to focus on Ypulse. Nice to see proof of concept!) - Marketing the Muppets... Read the rest of this post
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