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Former DC Comics intern Gerard Way has just been given his very own imprint at the publisher. That’s what we call working your way up in the world. Of course, he did make a brief, generation-defining stop as frontman of My Chemical Romance along the way… Way, an Eisner Award winner for his […]
Former DC Comics intern Gerard Way has just been given his very own imprint at the publisher. That’s what we call working your way up in the world. Of course, he did make a brief, generation-defining stop as frontman of My Chemical Romance along the way… Way, an Eisner Award winner for his […]
lost for words on how awesome this is… sad that it means we’ll probably not see Hotel Oblivion for even longer now
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I don’t get it – doesn’t DC already have a mature readers imprint (Vertigo)? So why not tap Way to rejuvenate it instead of a whole new imprint? All the PR for YA right now, you wish it was for Vertigo, that would’ve been amazing, hasn’t been the same since Karen Berger left. Like Berger, Way clearly has a vision for his imprint, feels like a missed op for Vertigo, esp when the YA books to me feel like the vibe of those early Vertigo books.
My initial reaction to this was “Deja-Vurtigo” … which I think is a good argument for not doing this under the Vertigo imprint. Off-beat superheroes for grown-up readers is what Vertigo was, and dragging the imprint back to DC’s superhero universe would undermine what they’re trying to do with it now. It would say that trying to build a library of original stand-alone fiction wasn’t working, and that they had to rewind the clock to 1993 when Vertigo was doing it “right”.
I think the idea of a branch from the DCU written for readers who are ready for something different from the usual spandex punchfests they grew up with is a worthwhile idea. Vertigo was a great stepping stone for me in the mid-1990s. Re-developing a “mature readers” wing for the DCU might also open up a little more freedom in the main line for material that appeals to younger readers (though I realize I’m probably just being pollyanna on that point… it doesn’t seem to be an audience that DC Entertainment is really interested in cultivating).