Mike Molcher is the PR Co-ordinator for Rebellion, meaning he is the man directly responsible for promoting their comics, 2000AD and Judge Dredd Megazine. If you’ve noticed over the last few months that more people are talking about 2000AD, be it the recent ‘Trifecta’ storyline, or the ‘gay Judge Dredd’ teaser which got picked up everywhere – that’s Mike Molcher’s work. He’s also an interviewer and writer himself, who has interviewed many of the key figures who have worked at 2000AD over the years, including Alan Moore, Warren Ellis, Dave Gibbons and Carlos Ezquerra.
But how do you go about promoting a company like 2000AD, which releases a new anthology EVERY WEEK? I spoke to Mike about his work with the company, to see how exactly he goes about promoting the series. And what is comic book marketing, anyway? How does it work? Is this interview secretly all part of his marketing plan?
By reading this, have we become trapped in Mike Molcher’s sinister plans for 2000AD to take over the world? Oh dear…
Steve: I’ll start with a self-sabotaging question: since 2005 you’ve been involved with interviewing some of the most influential 2000 AD creators – from Alan Moore to Carlos Ezquerra. What makes for a good interview?
Mike: Oof, tough start! I can’t say mine are particular exemplars of good practice so I can only speak about the interviews I enjoy reading – they tend to be the ones that actually stray away from what’s on the comic book page to what’s going on in the mind of the creator, what motivates them, what inspires them, what grinds their gears. By uncovering these things the interviewer can begin to form a picture of the roots of that person’s creativity. Talent and ability never exist in isolation, they have always come from somewhere (usually thanks to a lot of hard work) and it’s the people of comics that I find most fascinating. I like to think my interviews try and achieve that (he said, nervously).
Steve: Before you took on your current role, you worked as a features writer for 2000 AD. How did you first come to get involved with the company in this respect?
Mike: I think it was Matt Badham who first mentioned to me that 2000 AD was looking for creator interviews and features. At the time I was a local newspaper reporter in the north of England but had started up my own self-published magazine, The End is Nigh, which took a Fortean Times-style look at end-of-the-world theories. I’d interviewed Alan Moore about the apocalyptic aspects of his work and his ideas on the approaching human singularity, so I did a retrospective on him for the Judge Dredd Megazine. That opened the door to interviews and I’ve been doing them ever since. Fortunately it meant that when I applied for the job they already knew me and knew that I was a big 2000 AD fan.
Steve: Obviously, your goal as a features writer is to promote and flesh out the company you’re writing for at the time. Do you think there’s a natural step between journalism and PR? How do you alternate between the two?
Mike: I don’t know what it’s like in the States, but you’ll find many of the big names in PR in Britain started out as journalists in some respect. Personally, I’d say that firsthand experience of what goes on inside the head of a journalist and what makes a good story is invaluable when you’re trying to reach out to reporters and reviewers. I continue to write creator interviews in my spare time for the Judge Dredd Megazine and Comic Heroes, so personally I think one compliments the other, because it keeps me abreast of what’s going on in the industry and how we can use that to our advantage at work.
Steve: Only a short while ago you moved to become Rebellion’s PR Co-ordinator. What sort of work does this involve on a day-to-day basis?
Mike: Answering a LOT of emails, mostly. 2000 AD represents just part of my work so I spend a lot of time writing press releases for new titles and announcements, keeping the social media side of things flowing, running blog tours for our three novel imprints, keeping track of the development of the various games Rebellion are working on, plus trying to work out new opportunities to promote our products. Fortunately we’ve recently taken on a marketing coordinator, Robbie Cooke, whose focus is more on the games side of things so he’s been a massive help with that.
Steve: Rebellion don’t just publish 2000 AD/Judge Dredd, but also handle novels and computer games. How do you structure your time between the three?
Mike: With a rather heavily annotated diary, a lot of scheduling, and an increasingly wrinkled brow. Working across three different industries can be pretty mad at times and making sure I give equal time to every new title and product can be damn hard work. Ultimately I have to judge whether something needs a slight PR nudge to sell or a heavy marketing shove out the door…
Steve: The Dredd movie came out last year, giving you a unique opportunity for promotion on a wider field. How did the movie affect the way you promoted the comics?
Mike: I very quickly learned that ANY mention of movies gets people really excited – our most shared image on Facebook was one I did publicizing the fact that DREDD was number one in the DVD and Blu-Ray charts over here and even the slightest mention of the movie would get a huge response. We’re constantly asked whether there are movies coming for our other characters, so it seems the magic of film hasn’t exactly diminished in the digital age!
We obviously went heavy on the promotion of Judge Dredd to tie in to the movie and that’s really paid off – the collected ‘Case Files’ have been flying off the shelves on both sides of the Atlantic – but I have tried to make sure that when someone discovers 2000 AD for the first time they quickly see that it’s not all about Dredd, as loveable as he is. We have a huge and constantly growing back catalogue of some of the greatest characters in comics, from Halo Jones to Nemesis the Warlock and more recent things like Shakara, Low Life and Brass Sun.
Steve: Were there any promotional campaigns you were surprised to see get less attention than others? Do you find, when promoting a comic to a film audience, there was a difference in reaction than when you promote more directly to comic fans?
Mike: Nikolai Dante ended last year after 14 years. And when I say ended, writer Robbie Morrison and artist Simon Fraser brought the Russian rogue’s story to a close. In effect, we killed off one of our most popular characters. And he ain’t coming back. For a comic book to do something as bold as that, I thought, deserved more attention – alas, no-one really picked up on the announcement. It may be that he never had the right profile outside of 2000 AD, but by the time I came on board it was a bit late to change the situation.
I don’t think there’s a big difference in the way you talk to the two audiences other than reminding yourself that the film audience won’t be as conversant in the language and culture of comics as someone who’s been reading them for years. The biggest question we got was “I loved the movie, where do I start reading?”. We were very fortunate that someone can see DREDD then walk into their local comic book and walk out with a comic featuring the same character they saw on screen; Karl Urban and Alex Garland nailed the character of Judge Dredd so perfectly that it was like he’d leapt off the page. So marketing to fans of the film was a case of giving them a good starting point (The Complete Case Files #4, if you’re interested, then #5 and then pick up a copy of ‘Origins’ and ‘America’) and then letting them discover it for themselves.
Steve: You’ve spearheaded several successful campaigns for 2000 AD over the last year – the ‘gay Judge Dredd’ promo picked up a lot of attention, in particular. How do you decide which comics might be suitable for a push, and which stories are going to pick up the most attention?
Mike: I talk to 2000 AD’s editor Matt Smith about what we have coming up and he’s very good at highlighting things that are noteworthy. For example, we recently had BPRD’s James Harren do his first Judge Dredd story and we’ve got a couple of big artist announcements coming in the next few months which are quite exciting. I always do a baseline social media push for each edition of 2000 AD – teasing new stories or returning series, promoting striking covers – but quite often there’s something specific to push like new or returning talent.
The ‘gay Dredd’ campaign was a particular highlight. Not every fan was pleased with my tactics there, but the wall by my desk covered in national and international media clippings and the 30% hike in sales for that particular issue (with high retention and new subscriber rates) makes me feel somewhat justified. It was the same for the return of the Dark Judges as part of the Judge Dredd: Day of Chaos storyline – we ran a great teaser campaign with CBR and the sales graphs all blipped upwards and stayed there.
Alongside the digital explosion our print edition is benefiting from the higher profile – over the past six months, the 2000 AD iPad app has not only grown our number of subscribers overall but has also bolstered the number of print subscribers. We’ve got clear data showing that promotion has played a major part in that, so I’ve been very pleased with our work over the past year.
Steve: Similarly, the Trifecta story from Al Ewing, Si Spurrier and Rob Williams got a lot of critical acclaim. Can you plan for that sort of buzz ahead of a story being released? Ahead of the issue being released, do you try to arrange for more people to get hold of review copies? How do you manage a story which you think is going to be critically acclaimed, by fans and by reviewers?
Mike: We decided very early on with Trifecta that we wouldn’t spoil the surprise, but that once it was out in the open it was all hands to the pumps – Al, Si, and Rob played along brilliantly and once it was out there we really pushed hard on the reaction from readers and from those reviewers who picked up on what was happening. The issues of Trifecta have been some of our biggest digital sellers as people hear the hype then go back and pick up the relevant issues.
Building word of mouth isn’t much use when it’s for a single weekly issue because by the time people have heard about it it’s already time for the next issue, but when you have an exciting ongoing storyline then you can really help spread the word. We do weekly press previews to bloggers and journalists; getting those all-important reviews means getting copies in the right people’s hands, something that I think we’re much better at doing now than we ever have been.
Steve: Are there any techniques which always help drive attention to a comic? Valiant’s successful relaunch, for example, seemed to have a lot to do with the way they publicised themselves ahead of the first comic release.
Mike: On a very basic level you can’t go wrong with new artwork, the return of popular characters, and intriguing teasers. Nothing’s better for getting social media buzz going than a juicy piece of art or a surprise announcement that your favourite character is coming back. The biggest attention-grabbers are when you change the game a little bit or find a niche no-one knew was there.
Steve: What do you think about the current state of American comics, in terms of marketing? Marvel and DC seem to have become a lot more ‘stunt’ orientated over the last few months. Every other day sees about fifty teaser images get released.
Mike: In an insanely competitive marketplace, it’s small wonder that the big two have to shout louder and louder about their books. I like what DC is doing with its ‘DC family’ blog and the campaigns on titles such as Journey into Mystery, Young Avengers and Spider-Man that Marvel has been running have been spot on (and I was blown away by the skill of their digital announcements at SXSW recently), while Image has completely reinvented itself over the last two years into something a lot closer to the feel and ethos of 2000 AD than I think any of us realise!
I often get asked why we promote 2000 AD the way that we do and why we don’t just let “word of mouth” do our work for us. 2000 AD has been on a hell of a run for the past decade and the word of mouth was very positive, yet we weren’t significantly building our readership. Two years of strong marketing and new distribution and we’re adding readers. It’s not rocket science.
Steve: 2000AD must be an interesting magazine to work on, because it’s a weekly anthology series. How do you focus your PR for each issue? Do you focus on creators, or characters – or the magazine as a whole, single product?
Mike: All of the above! And yes, it’s a constantly fascinating, evolving comic to work on. We have a brilliant stable of artists and writers who’ve really knocked it out of the park over the last 18 months, plus a tiny editorial team who are just as enthusiastic and passionate about 2000 AD as any reader. It can be challenging at times because many non-readers have an idea of it that’s 20 years out of date; all those great strips and creators are fantastic and amazing, but the past ten years of 2000 AD have been universally praised amongst fans as a second golden age and that’s pretty bloody exciting.
Steve: We’ve seen 2000AD building up a reputation overseas (which in this case means America) over the last year or so. How do you approach publicising the magazine abroad? Again, do you find you have to tailor the material you offer overseas readers?
Mike: It’s been a particular aim of mine to make us as much of a part of the comics mainstream in America as any other publisher and I believe we’re starting to get some traction there. I’d like to offer more previews of material to news sites, though it can be a struggle to make people understand that carrying 2000 AD news can bring in readers. We have a great relationship with sites like CBR and Comics Alliance, and some real advocates of our comics in people like Doug Wolk, Karl Keily, and Tucker Stone. We bring out one or two collections specifically for North America every month so it’s a case of publicising them as normal while bearing in mind that American and Canadian audiences may not be as au fait with the language and culture of British comics.
Steve: Do you think digital has evened the playing field a little, now everybody has access to comics from home?
Mike: Completely. For reasons unfortunately beyond our control many comic book readers in North America can’t get hold of 2000 AD as easily as we would like, so being able to beam each ‘Prog’ directly into their hands is a massive bonus. We have a reputation as a British comics powerhouse, so we just have to make sure people are intrigued enough to give 2000 AD a go.
Steve: What would you say is the key to working PR in the comics industry, in the current climate?
Mike: Good material to work with, constant attention to social media and a thick skin (I admit mine could be somewhat thicker).
Steve: What would you like to see more of from comic companies in 2013, in terms of PR, co-ordination, and marketing?
Mike: A bit more innovation, but then that’s easy for me to say and very hard to suggest ways in which you could do it. While marketing is important, it should never drive creative choices but I would like to see marketing that pointedly pushes out into other demographics and stresses aspects of comics beyond the obvious – the industry has a lot of work to do to convince people it’s not all spandex and T&A for teenage and not-so-teenage boys. But it must always be about working with the creative teams, who are the ones delivering the material in the first place.
Many thanks to Mike for his time. Big interview! Repay him by following him on Twitter. If you’d rather see a Tharg-approved twitter feed, however, then you can follow 2000AD too. And if that still isn’t enough Tharg endorsement, head over to 2000AD online.
When I first began writing this column, my intent was to help creators and comics publishers understand the methods to the madness of landing a book on the bestseller lists. After the November 8th Beat posting of the NYT list showing several GN titles on the list, it’s really not a question of whether a GN can make the list, but more like how a book gets there. For a quick refresher the first post dealt with the market opportunities. Posting number two talks about obstacles and distribution. The third one is about outliers like Diary of a Wimpy Kid and why ALL AGES is a very bad business decision.
Going back to The Beat posting on November 8th, folks will notice that an overwhelming majority of the titles that do make the lists for NYT or traditional publishing awards are creator-owned properties being published by one of the major traditional publishing houses or one of their smaller imprints. One of the many differences between traditional houses and comics pubs is the publicity and marketing efforts. These folks have a basic punch list of marketing elements and publicity in place to make sure that the word gets out about the ‘next big book’.
Promotion Starts Way Before Pub Date: More often than not, the marketing for the book begins officially about 6 months prior to the publication date of the book. Advance reader copies or uncorrected proofs are sent out to a wide range of reviewers with the various trade publications and major newspapers. A sell sheet is also created for the wholesale and distribution market. Publicity teams review the calendar for trade shows and consumer book festivals, bookstore events, etc., where they can get the author placed.
Advance Reader Copies are Critical: More and more now the trade publications are accepting PDF/electronic copies of graphic novels because there is a better understanding of the costs associated with producing full-color hard copy books. For the creator who may be sensitive to sending out unfinished art, there are ways to protect your work but the truth of the matter is that the major trade publications are also sensitive to this and don’t want to risk their relationships with you or your publisher. You can trust them to keep your work secure. These start going out as soon as you can make them available. Don’t worry that the artwork isn’t complete; this is why they are called Advance Reader Copies/Uncorrected Proofs.
The Role of Sell Sheets: Also known as Tip Sheets, these are single pages of information describing the book. It has your basic info: Title, Story Summary, Author Info, Target Demographic, Pricing, Marketing(selling points) and Advertising Elements. Keep the story summary to the basic elements. Below is a story summary of a fictional book title I created for this post.
Ex: When The Bad Cats Ruled Portland
Story Summary “This is a dystopian fantasy about a boy with a magical stick who discovers he’s the most powerful cat wrangler in Portland. Josh Chipman is an orphan and he’s got two loyal cats who help him defeat the evil dark lord while also coping with the drama of middle school romance and homework.”
Series: If your book is part of an ongoing series, don’t assume the reader of the tip sheet knows anything about the series. Add the series info to the end of the story summary and keep it simple.
“This is book three of a 5-book series and in this book Josh discovers that his mom may once been married to the principal aka: Dark Lord, of his school. How will Josh manage his emotions and deal with the evil dark lord’s nefarious intentions?”
Selling points are things like previous awards and/or support quotes blurbs from other known or well-known authors and/or trade publications and blog sites. Keep a blurb to a single sentence if possible and try to keep one as clean as possible. While a quote from one of your heroes may be a thrill to get, you will need to keep the language professional. Remember that the person reading the sell sheet is a professional and may get a bit turned off by a blurb that says “This story makes me want to f*%#ing shred all my own stuff and start over!” I’d suggest going back to your author friend and ask them if they don’t mind an edited version for the sell sheet. Now for the promotion of the book to the general public? I’d probably leave the quote as is with the use of punctuation marks. We will deal with the public aspect of the marketing in a future post.
The thing that the sell sheet ultimately creates is the sales pitch for your book. IF you do it right, then everyone in your food chain, from the publisher to the buyer (at retail and institutional) to the bookseller and librarian will be able to repeat verbatim your story summary. It’s the basic ‘elevator pitch’ you need to create in order to clearly define what your book is about and what will compel someone to sell it.
Variant Covers are not a Selling Point in the Regular Book Trade: We all know that book covers play a major role in how a book is promoted on the shelves of bookstores (or online) and as far as variants go, the professional buyers in the retail, library and education markets really couldn’t care less about them. The reality is a variant can also do more harm than good because, if the artwork inside the book is not consistent with the exterior, it’s basically false advertising-especially if the cover is better than the interiors. (We will also deal with cover design in another posting) The thing about variant covers is that, in my humble opinion, they have become abused and overused. Ideally, variant covers are something created as a special prize for the loyal retailers to have and keep. They should be used as a reward for the love and support-that’s it.
Publicity and Marketing are Two Different Skill Sets: And they are critical to the success of your book. The stuff about sell sheets, promotions and creating of advance reader copies, along with advertising, are elements of marketing. Publicity is the art of getting the word out about your book. One of the best first examples I can recall for a graphic novel was in a Publishers Weekly interview with David Petersen (MOUSE GUARD) who said that things really started happening for the book after he hired a publicist. As it so happens, I know the folks whom he contacted at Media Masters and the reason why I include their name here is because they have a keen understanding of the book trade and they also understand graphic novels. A strong publicist will get your book placed into the right hands versus dumping copies everywhere and anywhere possible. They will tell you which are the right trade shows or book festivals to speak or sign at. They will connect you with the booksellers who have the most influential voices in the industry.
Publicity is not something you simply ask a boyfriend or girlfriend to ‘manage’. Would you let them perform surgery on you or repair your car? Unless they are actually a professional publicist, don’t dump this responsibility on someone who is not a pro.
You Get Back What You Put In: If you read Jim Zub’s recent post it’s a really good inside look at the effort required for selling a book. Raina Telgemeier (SMILE), Jimmy Gownley (AMELIA RULES), Jenni Holm (Babymouse) and Jeff Kinney (Diary of a Wimpy Kid) have all put in endless hours and miles to promote their books. They shake every hand; they sign every book as if each person was a new friend. Each of these folks have also taken the initiative to get out and promote, not waiting for the publisher to do it for them and it pays off. The publisher will and should help with some of the heavy lifting but the author who is a shameless self- promoter is the one who sells a lot more books.
As I will constantly point out, the effort to sell a book is equal to the effort involved in the creation. It’s a long haul but if you as a creator or a publisher have a basic road map then at least you have a decent head start. If your publisher says they can’t afford to do this stuff, or if you don’t think you need to do what a successful author does, then maybe you need to rethink your goals. Otherwise you have a very nice box of books that only your friend and your mom will know exists.
AUGHTS NOSTALGIA. Arthur Magazine was a FREE culture magazine that defined a lot of the early internet/alternative culture of the early century, before the internet drove it out of business by supplanting the advertising model that made free newspaper a thing. However, Arthur magazine is back after four years with issue #33, now with a cheap $5 cover price. And what a cover! It’s by Roarin’ Rick Veitch who is interviewed within. A launch party will be held 1/3 at Floating World in Portland.
WHO: Arthur #33
WHAT: Magazine release party and art exhibit
WHEN: Thursday, January 3, 6-10pm
WHERE: Floating World Comics, 400 NW Couch St.
And here’s the inside deets:
GIANT-SIZED Broadsheet newspaper
Sixteen gigantic 15″ x 22.75″ pages (8 color, 8 b/w)
This issue’s contents include…
Dream a Deeper Dream: A how-to conversation with cartoonist ROARIN’ RICK VEITCH by Jay Babcock. Plus “Cartographer of the American Dreamtime,” an appreciation of Rick Veitch and his work by Alan Moore.
JACK ROSE: the definitive, career-spanning interview with this late great America guitarist, conducted by Brian Rademaekers just months before his death three years ago. Plus: Jack Rose discography compiled by Byron Coley, and an illustration of a classic Jack pose by Plastic Crimewave.
Stewart Voegtlin on WAYLON JENNINGS’ dark dream, with an illustration by Beaver
Columnist DAVE REEVES on bath salts and border guards, with an illustration by Arik Roper
Massive reviewage of underground culture by Bull Tongue columnists BYRON COLEY & THURSTON MOORE
Columnist NANCE KLEHM on new modes of exchange—and homemade smokes, with an illustration by Kira Mardikes
Cartoonist GABBY SCHULZ explores our interstate nightmare
The Center for Applied Magick on “The Magic(k) of Money” — and how YOU can win $1000 for planning a BANK ROBBERY!
and the proverbial much much more
Print isn’t dead, it’s just resting. As you may know CLiNT magazine is relaunching with a Volume 2.1 and a bunch of new strips, including the long-awaited “The Secret Service” by Mark Millar and Dave Gibbons.
A joint venture between media magnate Millar and Titan Books, CLiNT is based on the old-fashioned concept of a slick magazine that includes text AND comics. It’s sort of a brash mash-up of a lads mad and Judge Dredd, and it’s definitely had some ups and downs on English newsstands, but has found an audience in comics shops, both in the UK and the US.
While it’s long been a showcase for comics by Millar, the relaunch will also sport some comics by new talent, including “Death Sentence” by newcomers Monty Nero (writer) and Mike Dowling (art).
The concept is high: three people get an STD that gives them superpowers… and six months to live. The story focuses on graphic designer Verity, failing indie guitarist ‘Weasel’ and roguish media personality Monty as they decide what to do with the time they have left and the powers they’ve been given. It’s described as “a vibrant and heartfelt tale with plenty of British flavour,” taking on such tempting targets as celebrity culture and government shenanigans. According to Millar, it’s “the best idea I’ve seen in years. Genuinely original.”
The story launches in CLiNT #2.1, which also includes Mark Millar and Leinil Yu’s Supercrooks, Millar and Dave Gibbons’ The Secret Service, Frankie Boyle’s Rex Royd, and articles on movies and comics.
CLiNT is going on a media rampage this week, and for Beat readers they’re offering a look at a pin-up of the very eccentric Monty. The magazine is now available in the US at the same time as in the UK, and issue 2.1 goes on sale in May. There is something uniquely satisfying about holding a magazine full of comics in your hand, and CLiNT is trying to carry the standard for now.
We really don’t link to our comics coverage over at PW Comics World as much as we should, so we are here to remedy that, especially when an issue as jammed as this month’s comes out. Some highlights:
• Matt White on the origin of CLEVELAND, the new book by the late Harvey Pekar and Joseph Remnant:
Take a critically acclaimed nonfiction comics writer, a veteran comics figure acting as a combination producer, editor and publicist, a young publisher eager to make a name for himself and an illustrator looking to do the same and what do you have? The winning recipe for publishing Harvey Pekar’s Cleveland, an original graphic novel to be released in May, written by the late Harvey Pekar, illustrated by Joe Remnant and published by Zip Comics in collaboration with Top Shelf Comix. The book, which will have a 10,000 copy first printing, is noteworthy as the first posthumous work to be released by the late Harvey Pekar, as well as for the book’s unusual path to publication.
§ If you thought that the Eisner judges didn’t read enough comics, well Brigid Alverson’s account of her happy times as a judge
will show that’s just not true:
This year, though, I was on the other side of the firing line—I was an Eisner judge. I spent an amazing weekend in San Diego with five other judges, with nothing to do the whole time but read comics and argue about them. If that's your idea of heaven, well, pull up a cloud and let me tell you about it.
• Casey Burchby
interviews Daniel Clowes
about his new art exhibit and so on. Darn it all, Dan Clowes is a nice guy.
PWCW: Did you have any hesitation about the very idea of taking your work out of its original context and putting it up on a wall? DC: For years, that really didn’t make sense to me, because the work wasn’t created to be seen on a wall. The final artwork is the book. But I collect original artwork. It has a meaning to me that goes beyond the printed page. It’s the only [kind of] artwork you can see on a wall that you may already have a personal relationship with. If you read the story that that artwork comes from, you have a connection to it in a way you don’t have with a painting or something that’s only intended to be seen in that context. That made it interesting to me. There’s something about that final piece as an artifact of the printed work that gives it a certain value and magic. My goal with both [the exhibition and the book] is to get people interested in the work and then to read the books. If that is achieved, then both of these will have been a success.
§ Burchby AGAIN with a preview of that Flannery O’Connor cartoon book
The forgotten visual output of the master of Southern Gothic fiction—and one of the country’s grea
As an addendum to the previous post, and for further reading, there’s currently a Women Write About Comics roundtable going on, with interviews with lots of smart people. The most recent is with Alexa Dickman of the Ladies Making Comics tumblr and her indispensable Women in Comics wiki which is doing an amazing job of bringing to light tons of forgotten women in the comics industry. Lots of smart talk, including this gem:
I joked on my blog a few weeks ago how Warner Brothers passed on Joss Whedon’s Wonder Woman because it was too mythological and took place in WWII, while Marvel made Thor, Captain America, and hired Joss Whedon to direct The Avengers– the total worldwide gross of all of those movies is $2.3 billion.
And also this:
It seems like every time I start thinking about that in depth, I end up writing a business plan for a hypothetical multimedia conglomerate! But I have been working on getting a Zazzle store up and running, starting with public domain Golden Age art by the likes of Lily Renée, Valerie Barclay, Alberta Tewks, and Janice Valleau, and any classic underground cartoonists that I can get a hold of who will give me permission (so far, I’ve got Trina Robbins’s OK!) There’s a lot of Photoshop clean-up involved there, so it’s moving much slower than I’d like, but them’s the breaks.
Yow what a great idea! Let’s make this happen, people.
Other interviews include Janelle Asselin who brings up a depressing fact:
I recall, and I hope I’m stating this accurately, that one of the comments you made regarding women writing in comics is that you would love to see more women, but you just don’t receive the sheer number of pitches from women as men. As an editor, do you have tips that would help aspiring women creators to get their pitches to the editor’s desk? Yep, that’s definitely something I said! In my time at DC, exactly one woman reached out to me via email, and I hired her. I didn’t hire her BECAUSE she was a woman, I hired her because she was good, of course. But in that same amount of time, probably at least two or three men a week contacted me looking for work, some of them intensely pushy and many of them decidedly not good. I think more female creators should put themselves out there. The numbers are growing, we all can see that, especially in indie comics and comics published by traditional publishers, but if there are women who want to work on super hero books, they need to speak up. The question I usually get after saying that, though, is “but how am I supposed to speak up when those companies don’t accept submissions?” And that’s an important thing!
This is true of everyone I talk to — women just don’t submit to most places. That has to change.
Other interviews: Laura Sneddon,