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As we all know, DC is now a west coast company, and there’s a lot of changes happening. Co-publishers Dan DiDio and Jim Lee have been doing the press rounds with a series of interviews conducted at SDCC for various outlets, and in the Comic Book Resources edition it seems like stability is the new […]
I have no idea what this actually means. Relaunching is part of the DC DNA.
I hope your interpretation is right, but I think it’s a big leap to extrapolate “Our goal is never to be in a position where we are restarting, relaunching a line, ever again” into “no more event titles.” Events like Forever Evil, big as they were, weren’t relaunches in any way. There might be a little break, and the crossovers might be a little less omnipresent — not reaching into books like Bizarro or Prez, perhaps — but they’ll come around again, executed with various levels of skill, as always. Hopefully, they’ll be no more invasive than is sensible, but crossovers are at the heart of the shared universe concept. Hopefully the new ones will just tell a story, though, however big, and not try to upend the universe every summer.
Having a goal and being able to achieve it are two very different things. If sales stay high and the audience is responding to what they are doing, then there’s no reason for a relaunch. But if things get bad and they need the combination of a jumping-on point and lots of attention, it could still happen.
I think Didio is just saying what he thinks we want to hear. He is gonna reboot/relaunch, the moment he has issues with the new line. Whether it is in 3 years or 5. It is just easier than publishing well written projects.
I have a hunch that we are going to see this ‘jumping the shark’ behavior continue for quite some time, with more and more frequent jolting of the comics lineup. Readers today have no patience or attention span for development.
It seems to me that we’ve heard this story before. I am not hopeful for it’s accuracy or truth.