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Viewing: Blog Posts Tagged with: Language of Public Apology, Most Recent at Top [Help]
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1. What do we love about new words?

Oxford Dictionaries has selected vape as Word of the Year 2014, so we asked several experts to comment on language and the words that defined this past year.

The lexicographers at Oxford Dictionaries keep watch on our collective neology and select a word—or words–of the year: a word that is both forward-looking and reflects the culture of the current year. From 2004 we’ve had chav, podcast, carbon-neutral, locavore, hypermiling, unfriend, refudiate, squeezed middle, the verb GIF, and selfie. And in the UK, which has somewhat different sensibilities, the list reads chav, sudoku, bovvered, carbon footprint, credit crunch, simples, big society, omnishambles and selfie. The Word of the Year for 2014 is vape, edging out the short-listed finalists slacktivism, normcore, contactless, bae, budtender, and IndyRef.

Next week, I’ll be making a quiz of these words to see which students know and use. In class, we’ve been discussing how new words are created.

We talk about fixation: pre- (unfriend), suf- (selfie), in- (congratu-effin-ations), and circum- (embiggen). We explore the homonymy of prefixes and suffixes, and meaning of the word inflammable, which prompts discussion of the difference between ingrate and ingratiate. One student asks–in jest–why infallible doesn’t mean “able to fall into.”

We talk about acronyms and initialisms and the evolution of LOL and FAQ from “el-oh-el” and “ef-ay-que” to “loll” and “fak.” I find that my students are great verbers of nouns: They Facebook. They GIF. They gym. They library. They also reduplicate, compounding words to specify or intensify. I ask them the difference between a writer writer and a writer’s writer. “One makes a living and one doesn’t,” someone offers.

Our discussion goes on to the whys of word creation. New words encapsulate current ideas but also to express our identities as language users—irony, rebellion, erudition—and to characterize others, like the 2004 Word of the Year, chav, the British epithet for loutish youth in designer clothes. We talk about the accidental and logical leaps made by language users and how some of them end up as folk creations, like refudiate, the 2010 Word of the Year. I recount my own childhood confusion over hearing on television that American soldiers were fighting “gorillas” in Southeast Asia and tell them of the rejected job applicant who felt his department was often “the escape goat.” I offer my prediction that in fifty years the spelling segue will be edged out by the spelling Segway.

I always learn something new from the Oxford Dictionaries Word of the Year list, and I’m often surprised by my own and my students’ reactions to new usages.

Clippings frequently rub me the wrong way for some reason. When I am in a conversation where someone used words like cran, vacay, and bro, the usages somehow feel much too familiar, like a telemarketer addressing me by my first name. Abbreviations can be annoying too, as if the speaker assumes I am as immersed in some topic as they are and know all the shorthand. IMHO.

I’m enamored of blends though, and I smile at the recollection of the first time I came across the word hangry in a tweet from a former student. To me blends are verbal magic tricks: words sawed in half and magically rejoined. I always think of publisher Bennett Cerf’s description of Groucho Marx as someone who looks at words “upside down, backwards, from the middle out to the end, and from the end back to the middle. Next he drops them in a mental Mixmaster, and studies them some more.” Groucho would have loved the Urban Dictionary’s blend bananus, for the brown part at the end of a banana. When I finished my book on the language of public apology I toyed with using the word regretoric in the title, but wiser editorial heads prevailed. The best blends have a playful punning to them, in which the remnants of the old words encapsulate the new meaning perfectly (the worst blends are like Frankenstein’s monster, like schmeat, a finalist in 2013.). I’ll leave it to you to judge the blends in this year’s finalists: slacktivism (from slacker + activism), normcore (from normal + hardcore), budtender (from bud + bartender).

To me, mere affixation is not as much fun as blending. New words formed by affixation make me think of new versions of old products, some sleek, colorful, and playful (unfriend and selfie), and others a bit too clumsy (hypermiling, the Word of the Year in 2008, or contactless). As a consumer, I rush out to buy some new words and leave others on the shelf.

This year’s Word of the Year vape, meaning to inhale the vapors from e-cigarettes, is a word that I won’t use much, not being a vaper myself. But many people seem to be vaping and the word has a good chance of success. It’s brisker than saying “smoke an e-cigarette” and reinforces the difference between vaping and smoking. Adapted from marijuana terminology, vape is a classic clipping from vaporize, with the added analogy of vapors/vapers and vape, to smoke/smokers and smoke. The word has made its way from High Times to the New York Times and NPR and is already being used not just as a verb but as a noun and adjective. There are “Got Vape?” bumper stickers, vape lounges, and vape pens. Vape is likely here to stay.

Headline image credit: Word cloud via Wordle.

The post What do we love about new words? appeared first on OUPblog.

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2. From “Checkers” to Watergate

Forty years ago, President Richard M. Nixon faced certain impeachment by the Congress for the Watergate scandal. He resigned the presidency, expressing a sort of conditional regret:

I regret deeply any injuries that may have been done in the course of the events that led to this decision. I would say only that if some of my judgments were wrong, and some were wrong, they were made in what I believed at the time to be the best interest of the Nation.

Nixon is not apologizing here as much as offering what sociologist Erving Goffman calls an account—a verbal reframing of his actions aimed at reducing their offensiveness. Nixon treats himself as a victim of his own mistakes and treats his mistakes as managerial, not criminal. His language is loaded with such words as “any,” “may,” “would,” and “if,” among others and circumlocutions likes “in the course of the events that led to this decision” and “what I believed at the time to be the best interest of the Nation.” Nixon offers regret, but there is no unconditional apology, and there never was.

I sometimes wonder how Nixon’s attitudes toward Watergate and his resignation were shaped by the 1952 presidential campaign, and the events that led to his so-called “Checkers” speech.

It was the home stretch of the 1952 campaign, in which the Republican ticket of Dwight Eisenhower and then-Senator Nixon were pitted against Democrats Adlai Stevenson II and John J. Sparkman to succeed President Harry Truman. Truman’s popularity was at a low point and Eisenhower and Nixon were optimistic about their chances. Then, in mid-September, the press began reporting stories of a secret expense fund established in 1950 by Nixon supporters. The New York Post offered the sensational headline that “Secret Rich Men’s Trust Fund Keeps Nixon in Style Far Beyond His Salary.” As the story developed, many Democrats (and less publicly some Republicans) called for Nixon to be dropped from the ticket. News editorials disapproved of Nixon’s actions two-to-one. Even the Washington Post, which had endorsed the Republican ticket, called for Nixon to withdraw from the race.

The issue took some of the optimism out of the Eisenhower campaign. Eisenhower defended his Vice President publicly, but also promised that there would be a full reporting of the facts by independent auditors. The 39-year-old Nixon offered his account in a half-hour television address broadcast from the El Capitan Theatre in Hollywood, on 23 September 1952.

“I want to tell you my side of the case,” he began, and in a speech that ran just over 4,500 words, Nixon used a series of rhetorical questions guide his audience through his version of events. He used the strategy that rhetoricians called differentiation by claiming that the fund issue was not what it seemed to be. Nixon said that there was no moral wrong because none of the money—about $18,000—was for Senatorial expenses and that none of the contributors receive special favors. He asserted his own good character by explaining why he needed the money: because he was not a rich man and he didn’t feel the taxpayers should pay his expenses.

Nixon bolstered his character further with his biography—explaining his modest background and finances, giving details down to the amount of his life insurance, mortgages, and material of his wife’s coat: not mink but “a respectable Republican cloth coat,” adding that “And I always tell her that she’d look good in anything.”

He added another rhetorical turn in the second half of his speech: “Why do I feel so deeply? Why do I feel that in spite of the smears, the misunderstandings, the necessity for a man to come up here and bare his soul as I have?” Nixon’s answer was “Because, you see, I love my country. And I think my country is in danger.” Here Nixon implies that he is motivated by a greater good and he pivots to an attack on his political opponents and his avowal that Eisenhower was “the man that can clean up the mess in Washington.”

The speech was the first ever use of television by a national candidate to speak directly to the nation and to defend himself against accusations of wrong-doing. And the public was impressed. For many, the most memorable part was when Nixon told the viewers about a black and white cocker spaniel puppy that a supporter from Texas had given his daughters. One of them named it Checkers, and Nixon defiantly asserted that, “regardless of what they say about it, we’re gonna keep it.” The speech thus became known as “The Checkers Speech.”

Nixon finished with a call to action, asking his listeners to write to the Republican National Committee to show their support. His broadcast was seen by an estimated 60 million viewers, and letters and telegrams to the Republican National Committee were overwhelmingly supportive. Eisenhower kept him on the ticket and a few weeks later the Eisenhower-Nixon ticket carried the day with over 55% of the popular vote and 442 electoral votes.

Nixon accomplished three key verbal self-defense strategies in the “Checkers” speech. He argued that the fund was not what it seemed to be. He argued that he was a good steward of public funds and exposed his personal finances. He implied that he was serving a higher good because he supported General Eisenhower and opposed Communism.

But by 1974, things were different. Nixon was in trouble again, much worse trouble of his own making, and there was no “Checkers” speech, no way reframing his situation that would save his presidency. He resigned but he never apologized. Three years after resigning, in interviews with journalist David Frost, Nixon was unequivocally defiant:

When I resigned, people didn’t think it was enough to admit mistakes; fine. If they want me to get down and grovel on the floor, no. Never. Because I don’t believe I should.

Perhaps he was thinking about the “Checkers” speech.

Headline image credit: President Richard Nixon delivers remarks to the White House staff on his final day in office. From left to right are David Eisenhower, Julie Nixon Eisenhower, the president, First Lady Pat Nixon, Tricia Nixon Cox, and Ed Cox. 9 August 1974. White House photo, Courtesy Richard Nixon Presidential Library. Public domain via Wikimedia Commons.

The post From “Checkers” to Watergate appeared first on OUPblog.

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