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You know the Piña Colada song, right? Getting caught in the rain?

Well, imagine that song in a picture book for kids (without the dunes of the cape, of course). Two besties have great times together, but they get stuck in a rut and go off to seek other adventures…only to rediscover each other.

That’s the premise of Tiffany Strelitz Haber‘s charming OLLIE AND CLAIRE. The light and cheery watercolors by Matthew Cordell feature sketchy lines that suggest fun and frolic. A delight to read aloud, your voice just skips along like the two friends do. Tiffany’s a master of rhyme and one of the two ladies behind The Meter Maids.

Besides having two successful picture books to her credit (the other is THE MONSTER WHO LOST HIS MEAN), Tiffany has branched out into ebooks. She recently released HUNGRY HARRY with StoryPanda and MORE CHEESE, PLEASE with KiteReaders. I interviewed her to find out about the ebook process and this emerging opportunity for children’s book writers.

Tiffany, what attracted you to ebooks?

To me, ebooks are just another way for kids to experience reading. In some cases there are interactive aspects to the ebook that can really help them learn, and in other cases it might just be a nice opportunity for a more reluctant reader to enjoy stories and story time in general.

Did you write HARRY and CHEESE specifically for an ebook format, or were these traditional picture book manuscripts first?

I have this sort of arsenal of completed picture books. Some have been subbed out widely. Others to just a couple places, and others have never actually seen the light of day! I picked two stories that I liked a lot and just rolled with those. Not sure CHEESE was ever subbed out anywhere and HARRY went to one place, actually got to editorial, but didn’t make it through. Wait. Does that even answer your question? Kind of, right?!

How did you go about researching ebook publishers and in what format did you submit?

Oh, I googled the bejesus out of ebook publishers and chose to submit to ones that I felt the most comfortable with. There’s a lot of communication available with the actual publishers and marketing directors etc., so you can really get a feel for who you would be working with before you actually work with them.

I hired illustrators (after exhaustive searches on freelance websites) and submitted completed manuscripts (text and art) to the ebook publishers. The illustrators I chose were those willing to accept a flat fee for the work, and OK with the fact that I would retain the rights to the images as well. Hopefully it is some good publicity for them, and also additional work to add to their portfolio when searching for agents, etc. There are so many wonderful artists out there!

How was the ebook editorial process different from a traditional picture book process?

Um…it’s different in that it’s ALL YOU. Period.

Care to expand upon that?

It’s basically self-publishing your picture book online. You need to edit it, and make all the art decisions, and check the spelling and punctuation, etc. There isn’t an editor or an art director to do that with you—although with HARRY I did work with someone at StoryPanda to create the interactive elements of the story.

The sounds all the crazy stuff HARRY eats sure are fun!

What recommendations and cautions do you have for other picture book writers about delving into the world of ebooks?

I think it’s too soon for me to make any cautionary statements OR recommendations about ebooks yet. It’s something I am experimenting with, and really enjoying so far…but definitely too soon to say much more than that!

How have you gone about marketing your ebooks?

Well, again—this is all very new to me, but I’ve started sending them out for reviews and of course there’s social media. And on a larger scale, I am trying to work with schools to get the books on their computers, etc. Defintiely a very entrepeneurial endeavor; but I think if you’re up for the challenge, it’s also lots of fun with somewhat limitless possibilities!

So you’ve now published two traditional picture books and two ebooks. What’s next for you?

Hmmm…I’m working on a middle grade novel right now, which is taking up most of my writing time—but still juggling a bunch of picture book works in “progress”, although I use the term “progress” loosely, as they seem to be at a dead stop for the time being!

Well, jump back into it because you’re a perfect rhymer and the world needs more great rhyming books!

Thanks for stopping by to let us in on the ebook process!

Blog readers, don’t go yet. Tiffany has a copy of HUNGRY HARRY and MORE CHEESE, PLEASE to give away. Just leave a comment below to enter the giveaway. Two winners will be chosen one week from today. Good luck!