NZI, a New Zealand-based insurance company recently unveiled a new television commercial its first in 8 years, titled The Devil’s Chair. In the darkly comic spot, a satanic desk chair brings misfortune to a series of businesses in an otherwise picturesque port town. An example of clever timing and wicked staging that is heightened with the realistic CGI style, it will hold up to multiple viewings and give you pause before bringing home anymore of that second-hand furniture you are so proud of. Produced by Auckland-based studio Assembly for the Draft FCB creative agency, it will also be re-versioned into campaigns for digital and print.
CREDITS:
AGENCY:
Draft FCB
DIRECTOR:
Damon Duncan
EXECUTIVE PRODUCER:
Amanda Chambers
TECHNICAL DIRECTOR:
Rhys Dippie
3D TEAM:
Craig Speakman
Geoff Kirk Smith
Josh Fourt-Wells
Gary Sullivan
Alex Scollay
Mark Williams
Rhys Dippie
Damon Duncan
Joe Helmore
Craig Baxter
Pritish Dogra
Jonathan Hamer
Amber Kell
Patrick Blades
Eugene Tay
Kyle Dey
Josh Kell
DRAFT FCB
EXEC CREATIVE DIRECTOR:
Tony Clewett
CREATIVE TEAM:
Hywel James
Kelly Lovelock
HEAD OF CONTENT:
Pip Mayne
ACCOUNT TEAM:
Toby Sellers
Michelle Koome
NZI
Karl Armstrong
Donna Williams
Amanda Watts