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Anyone who has ever worked with Fernando Ruiz or benefitted from his teaching skills knows what a seriously impressive contributor he is to the future of comics. From his personal work as writer and artist on ARCHIE comics and a range of other freelancing projects to the intense mileage he puts in as an instructor at The Kubert School training young artists, Ruiz is all about comics. His own passion for the medium bleeds through every aspect of his life and erupts into casual conversation, whether he’s flipping through large format reproductions of the art of Wally Wood or he’s reflecting on the life of one of his personal heroes, the much-missed Joe Kubert whose presence is still felt daily at the school he founded.

[Fernando Ruiz in front of some of his ARCHIE work at the Kubert School]

I had the good fortune to make Ruiz’s acquaintance when I enrolled in some evening classes at the Kubert School and got to witness his virtuosity as a teacher first-hand. From the solid instruction in basic art techniques to student-prodded asides into the vastnesses of comics history, Ruiz displayed his trademark versatility in all aspects of the medium. Delving into his portfolio, particularly, is bound to prompt stunned silence as his sketches vault between styles and genres with a flexibility that seems almost impossible. If it weren’t for his engaging demeanor and unassuming attitude, his students would probably slink away quietly, intimidated by his abilities as an artist. The two sides of his life, private work and public teaching, are clearly driven by an overwhelming commitment to comics, matched only by his work ethic. I knew it wouldn’t be the easiest thing to get Ruiz to talk about his life and work, since he’s a modest person, but thankfully he agreed to field a few questions for us at The Beat.

Hannah Means-Shannon:  I know that you attended the Kubert School and now teach there. What courses do you teach and how long have you been teaching?

Fernando Ruiz: I was invited to teach at the Kubert school in August of 1995. I’d graduated from the school a year earlier in 1994. I started by teaching the school’s Saturday Morning Sketch class, which is largely teaching cartooning to little kids. In 1996, I joined the full time faculty teaching during the week. Over the years, I’ve taught many different classes including Story Adaptation, Design, and Human Figure Drawing. Currently, I’m teaching Narrative Art to all of the First Year students and Basic Drawing to the Second Year students. In addition, I’m also teaching the school’s evening Basic Drawing class and after all these years, I’m still teaching that same Saturday morning class.

HM-S: What do you think are the most essential qualities for someone teaching aspiring comics artists?

FR: Obviously a certain amount of proficiency and knowledge in the area you are teaching is required. Beyond that, a teacher needs patience, flexibility and imagination in order to deal with the particular situation each student might present. Communication skills are also important. It’s not enough to be able to do what you are teaching. You have to be able to clearly explain what you are doing and verbalize it in such a way that your explanation is understandable to a beginner.

HM-S: What’s the most challenging thing about teaching aspiring comics artists?

FR: Each student is an individual and can represent a unique situation.  It can be a challenge to gauge a class’ proficiency and tailor my curriculum to my students’ needs.

HM-S:  What projects are you working on as an artist currently? What projects are you most excited about right now?

FR: Currently, I am penciling the LIFE WITH ARCHIE magazine for Archie Comics. This is a fun project in which Archie and his friends are adults and Archie is married to Veronica. The stories are serialized in a soap opera-like style and written on a more sophisticated level than your average ARCHIE story with more mature themes and sometimes very shocking twists. In recent issues, we’ve seen Archie’s gay friend, Kevin Keller, get married, his partner get shot, and Archie and Veronica very nearly get divorced! It’s a very crazy ride.

Recently, I took over as regular penciler for the U.S. Army’s PS Magazine. This is a magazine that has been worked on by Will Eisner, Murphy Anderson, and Joe Kubert. I’m very honored to follow them with this assignment.

In addition, I’m currently penciling a story for Image Comics’ HOAX HUNTERS. This is a short back-up story that will appear in their next trade paperback. It’s a different type of story than I usually work on so it’s a lot of fun and exciting.

[Ruiz draws The Avengers]

HM-S: How did you decide to become an artist? What influenced you to attend the Kubert School?

FR: I’ve always enjoyed drawing, comic books, and cartoons. I read comics from a very early age and almost immediately made my own with crayons and notebook paper! As I grew older, I knew I wanted to try for a career in comics but I wasn’t sure how practical or feasible that was. I attended Caldwell College in Caldwell, NJ where I became a Fine Arts major. After graduating, though, I was still attracted to the world of comics. I really wanted to give it a shot. I learned a lot about the fundamentals of art at Caldwell, but I didn’t feel I knew enough about the technical aspect of producing commercial art suitable for reproduction. This led me to enroll at the Kubert School, the best learning institution around for comic book art.

[Ruiz draws The Ultimates]

HM-S: What comics have you found inspirational in your work? What creators have influenced you the most?

FR: You can’t be an artist for Archie Comics without studying the work of all the great artists who came before you. I looked at guys whose work I enjoyed as a kid. Even before I cared to look for their names in the credits, I was studying and copying the art of guys like Dan DeCarlo, Samm Schwartz, and Harry Lucey. When I first started at Archie Comics, I was very fortunate to live close enough to their offices that I could deliver my work in person. Victor Gorelick, Archie’s Editor-In-Chief and the guy who hired me right out of the Kubert School, would ask Dan DeCarlo to sit with me and go over my pages, and give me pointers on how I could improve. Dan was a kind, generous guy and I can’t state enough what a helpful experience that was.

I also learned a lot from other guys who’s work I was reading and copying from as a kid. Among these guys were Steve Ditko, George Perez, Alan Davis, Kurt Schaffenberger, and the great Curt Swan, whose Superman remains my favorite comic book character.

[Ruiz draws Nova]

HM-S: What motivates you to commit your life to so many aspects of comics creation?

FR: I love comics. They’re the perfect storytelling fusion of writing and art. I’ve enjoyed comics ever since I was a kid and nothing makes me happier than being able to make a living creating them. I not only get to draw comics all day but I also get to spread my passion for the medium in my classes.

[Ruiz's work on EPICS]

HM-S: Are there any upcoming projects you want to spread the word about?

FR: In addition to my work on LIFE WITH ARCHIE and PS Magazine, I’m working on a self-published project called EPICS. This is an anthology comic I started with three of my fellow instructors at the Kubert School: Anthony Marques, Bob Hardin, and Fabio Redivo. We each wrote and illustrated our own original six-page story. The first issue was published in September 2012 and we will be publishing our second issue later this year. Working on a completely original story like this where it’s my own creation and I’m handling both the writing and the art makes it extremely satisfying and personal for me. I’m having a great time working on it. We got a lot of praise and attention for our first issue and we can’t wait to put out our second!

[Ruiz's work on EPICS]

HM-S: Where can comics fans find your work?

FR: Folks can check out my work at my website.

[Ruiz's work on EPICS]

HM-S:  How can readers find out more about your classes?

FR: Visit the Kubert School’s website to keep up with upcoming courses and events!

HM-S: Do you have any advice for new artists who wants to work professionally in comics?

FR: Be versatile. Learn how to draw everything in every possible way. Don’t just learn how to draw Batman because you’re a Batman fan. If those very few Batman jobs out there are taken, you’re going to have to know how to draw something else. The more you can draw, the more employable you become!

HM-S: Ruiz is a tough act to follow, but he inspires his students to approach comics with respect and a certain amount of grit when it comes to pursuing personal success. He’s an asset of the highest caliber in the classroom, and I wasn’t surprised to learn, asking around, how many comics artists I know who have studied with him and gone on to influence the direction of comics. We wish the best of luck to him on his upcoming projects, hopefully showing off that range of style that makes such an impression on students. If you happen to see him at The Kubert School open house coming up on April 20th, feel free to embarrass him by praising his work and contribution to teaching!

Hannah Means-Shannon writes and blogs about comics for TRIP CITY and Sequart.org and is currently working on books about Neil Gaiman and Alan Moore for Sequart. She is @hannahmenzies on Twitter and hannahmenziesblog on WordPress.

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One of the ways many people stumbled onto their first comic was through the promotional comics that used to come bundled in with action figures. You know the ones – you buy a He-Man figure, and in the box comes a comic which shows him in action, fighting against all the other characters who coincidentally also have action figures available too.

Well, if you do remember those comics, then here’s a kickstarter for you – Michael Moreci, Steve Seeley, and Tim Seeley’s MINI COMICS INCLUDED.

Mini Comics Included will be a set of six mini-comics, which replicate the sort of comics which used to come packaged in with action figures and board games. Each drawn by a different artist, with Moreci and the Seeleys writing all six issues. And if you pledge towards the project, you can get your hands not just on the comics – but also on action figures which have been custom made to go along with the comics.

I spoke to Michael Moreci about the project, and how it came into existence.

Steve:  Mini Comics Included are based on the comics that used to be enclosed in the box whenever you bought toys like He-Man action figures, or Transformers. What are your memories from those mini-comics?

Michael: I have such amazing memories of Christmas morning, unwrapping presents with my older brother and revealing glorious He-Man action figures. We were into other stuff as well—I was especially a fan of the Super Powers figures—but He-Man was the alpha and omega of my childhood. Rick, my brother, and I would play with these figures all day long, making up stories, designing our own cartoon ideas, and acting them out. We’d cut up comics and paste new panels together that made little sense, but the stories were ours.

As a matter of fact, I really think that’s the beginnings of my love of storytelling in general, the ability—and encouragement from my parents—to make stuff up on my own. To wonder, to imagine. I read so many comics—mainly the minis that accompanied He-Man figures—and watched so many cartoons that the structure of stories got ingrained in me at a young age.

Specifically, with the comics, I was always hooked by the curiosity “what’s next?!” factor. Because, let’s face it, a lot of those comics were simply rad catalogues. Their whole purpose was to show off the next villain or weapon or whatever. Like, He-Man would suddenly bust out this underwater gear and, as an adult I’m like “where the hell did that come from? Dude’s  wearing a loincloth and nothing else…” But as a kid, my mind was immediately set to “must have!” mode. Luckily, my mom worked at a toy store, so I had a hook up.

The comics were cool because, yeah, they were sometimes promo pieces, but they were also simple stories. They were just cool stories that enhanced the experience of being a He-Man fan, or a comic fan.

Steve: Why recreate that style of comic, in particular?

Michael: A lot of the discussions the three of us have regarding comics—and a lot of people have about comics—is the lack of fun, just pure, raw, fun. Guys like Kirby, Mantlo, Toth, you name it, were all exceedingly enthusiastic and had these wild imaginations. And that doesn’t exist all that much anymore. We’re too serious of an industry, like we won’t be regarded enough if we allowed our work to do all those wonderful things comics are capable of doing.

Getting back on point – Steve, Tim , and I have all had this itch to do something that harkens back to this particular comic/cartoon/toy era that we love so much and influenced us so heavily. And we wanted to do it right—nothing watered down, nothing compromised. We want to take readers back to a time when comics were something to enjoy, pure and simple. You read them because you were like “oh my God, who is this new character?! Is he good? Bad? What does this mean?!” But, again, so much of comics, right now, is set in its ways. Stories have to be told in a certain way, for a certain audience, in a certain format. We’re breaking all those rules because, one, we want to do something fun and original and totally unique; and two, we absolutely know people want this. These are the comics we love, but they’re also the comics people want.

Steve: You’ve worked with Steve Seeley frequently, with the current Hoax Hunters series at Image being one of the most high profile works. How did you all come together on this project in particular, and realise it was something you wanted to try and make a reality?

Michael: Steve and I, and Tim, share a similar affinity for this era of nerd culture, that late 70s early 80s cartoon, comic, toy, etc.  I mean, we’re three 30s-ish geeks, how could we not?

It’s not just that, though. We’re also creators who like to think outside the box, creatively and professionally. And doing a Kickstarter has been on our minds for awhile, but we wanted to do it right. Meaning, we wanted their to be a reason we were doing a Kickstarter, not just some cash grab to make good on our names. That’s lame.

So, one night we were drinking—as we are wont to do—and kicking around ideas. We had something there, like we were scratching the surface. We knew we wanted it to be inspired by those comics and toys we loved, but that wasn’t quite enough. It still didn’t have that “okay, but why?” factor. And Tim hit it: Mini comics. Everything took off from there, making them a certain size, getting the toy designers on board, even the weird incentives. Because, truly, this isn’t something we could do anywhere else. Not like this. That’s is what makes it a perfect project for Kickstarter—we’re not just giving away art or head sketches or whatever. We’re all in on this the mini comics theme, and the drive is a ton of fun because of that.

Steve: How has the process of working with the Seeleys been? Both on Hoax Hunters, and now with Mini Comics Included.

Michael: Tim and Steve are like brothers to me. We work really well together because we share both common interests and common values. We’re workers, we’re that prototypical Midwestern no-frills get-the-job-done type professionals. We love what we do, but the cornerstone of how we operate is grounded in dedication to the work.

Yet, as similar as we are, we’re also very different. We each bring something different to the table and, out of that, we refine the best possible product. That’s how Hoax Hunters is—Steve and I often have different sensibilities and have to find a middle ground; the process of doing so makes us really understand where we’re coming from on a story level, and the book is better for it.

Steve: So, to the comics in particular – how did you decide which characters to use for these stories? Did you have some of the characters in mind already, or did you create them just for this project?

Michael: For the most part, yes. These were kind of pet projects that we knew, to some degree, would not thrive in the Direct Market system. This was an opportunity for us to cast off those shackles and say, “okay, we’re doing these stories right here, right now.” Steve and I have been chipping away at Prime-8s, and we had done an Omega Family short for Double Feature Comics awhile back. Tim had done a Colt Noble one-shot with Image awhile ago as well. His other two ideas are just exercises in weird and crazy stuff that Tim digs. So, beware.

The main requirement, though, was to align the stories with the spirit of the project. This isn’t one big excuse for a vanity press—some stories didn’t make the cut. We were looking for a specific type of playfulness. For instance, Literary Commandos is a G.I. Joe riff; Prime-8s is kind of He-Man meets Ninja Turtles; Colt Noble has He-Man written all over it. The feel of the book matters. Without that, it doesn’t matter what size it is or what toy you may have purchased; the story, and art, has to function. Speaking of, the artists on these titles are incredible. Paul Tucker, Brent Schoonover, Sean Dove, Clint Hiliniski are all absolutely killing on these books, and we selected them because they’re such perfect, perfect fits.

Steve: How long are each of the issues?

Michael: Sixteen total pages for each comic.

Steve: Are there any characters you’re particularly fond of? I couldn’t help but notice there is a frog cyborg, and I immediately need to know everything about this character, please.

Michael: Ha, well, that’s actually a frog totoro, though easily mistaken as a cyborg. He’s the leader of the hyper-evolutionaries who make havoc for the Omegas. That’s all Paul Tucker—his design sensibility and playfulness are out of this world. Watch that name, he’s going places.

Hmmm… favorites. Well, Dracula Man (from Superbeasts) is one of the most ridiculous things I’ve heard in a while. I love the Prime-8s villains, Dogtastrophe (you know, a play CATastrphe, get it?) and the K-G-Bee. And what’s not to love about a four-armed gorilla named Fourilla? There’s Marksman Twain, that’s a good one. Kikintha Balls…oh, and Daxxis from Omega Family. Love that Woolly Mammoth…thing.

Steve: BUT! Has it been difficult to create characters who can match up to the might of The Street Sharks?

Michael: Where would democracy be without them? And Battletoads?

In terms of raw power, I’d need to wrap up Travis Bickle with Driver with a mutated dinosaur to enter the arena. Those were some badass sharks.

Steve: How tongue in cheek will the comics be? Looking back now, we’re aware that the comics were a way to try and sell more toys to kids – are you going to play with that, at all, or are you playing things straight? Is it tempting to try a more satirical approach with the stories, and wink at the readers?

Michael: We sort of play with the stories. As mentioned above, we’re totally aware that these comics were often promo pieces, and that’s that. But one thing we absolutely did not want to do was get ironic with this. Nobody enjoys nostalgia for nostalgia’s sake. So we had to walk a fine of embracing the  idea too much and making it a sell aware wink at the tradition. I think the balance we have is a good one. We embrace it and honor what we’re working with, but make it our own as well, in a very loving way. Again, we want to recapture that feel of the time, and the best way to do so, we think, is to make it somewhat contemporary but retain the best sensibilities

Steve: How do you see the project moving on, if this Kickstarter is successful? Could we see a second wave in the future?

Michael: Oh boy…that’s like asking a woman who’s crowning if she’s thinking of having another kid. Okay, maybe not QUITE like that, but I’ve already had nightmares about the launch, and I’m writing this before actually doing so. I’m so thrilled about the project, but it’s also going to be a massive undertaking, from start to finish. I would love to do six more titles and make this a thing, and I think Steve and Tim would also. Right now, I’d say I’m hopeful. After all, we still haven’t told the story of the Blasteroids!

Many thanks to Michael for his time. So, one last mention – you can find Mini Comics Included on Kickstarter here. You can also find Michael on Twitter here!