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While we sort through our 600+ photos from Toy Fair, here's the Toy of the Year winners, which includes both Lego's girl-centric Friends line and Playmates' Teenage Mutant Ninja Turtles line, which we saw previewed yesterday. It's huge and no doubt the Turtles are back— although now owned by Nickelodeon and not creators Kevin Eastman and Peter Laird. Still, it's a property that has stood the test of time to become a true perennial for kids — if Michael Bay's live-action version doesn't somehow kill it again, that is.
I went to the Wal-Mart on Chirstmas Eve this year and bummed around looking for stocking stuffers, and I was shocked to see that in the toy aisle, the Turtles were the only product totally sold out. Plenty of Legos. Plenty of My Little Ponies. Plenty of Marvel superheroes. Zero Turtles. They’re huge with the kiddies again.