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Every book sold on the market needs an ISBN Number and a bar code, so if you are planning to self-publish a book, you will need both of these things, too.  Retailers use these numbers to track and catalog your books, and to report your sales.  

I am not saying you should run out and purchase these right now, because it will depend on the choices you decide to make. You may decide to accept a package from a company that includes these numbers. You could run into an editor who wants to buy your book and that would change everything.

That being said you should realize what they do for you and your options.

ISBNs are sold like any other commodity by Bowker www.bowker.org and a few authorized re-sellers. And to accommodate the needs of these self-publishers, they made individual numbers available for the first time.

In addition, Bowker is actually registering your publishing company when they issue you your numbers, not your individual books. This is a key step for many self-publishers and that’s a pretty good reason to get an ISBN as well.

Bowker sells most of the ISBN numbers and discounts according to the amount purchased. The cost of buying just one is $125, so it is better to buy a block of numbers, because you will need more than one anyway. Most publishers these days are going to publish at least five (5) versions of a book (Hardback, Softback, EPUB, MOBI, and PDF), each of which requires an ISBN.

Smashwords will tell you that retailers such as Apple and Sony will not accept your Smashwords book unless you have a unique e-ISBN and everything on Smashwords is an e-book, but there isn’t a special e-ISBN, just plain old ISBNs.

Owning a block of 10 ISBNs is usually enough for two different books. Those who purchase blocks of 10 ISBNs are usually self-publishers who have researched their needs before making a purchase and realize this is the most cost effective purchase for their needs. The price of 10 ISBNs is $250.

The Bookland EAN Barcode is an essential component of booksellers handling of the book. You must provide a retail price for your barcode. Cost $25

The largest book retailers, as well as many book wholesalers, require books to display the Bookland EAN barcode graphic symbol which carries the ISBN. At the point of sale in a bookstore, the ISBN is scanned and all related information about the title is accessed in their sales system — identifying the price correctly and subtracting a copy from their inventory etc.

In the US, the first digit of the add-on data indicates which currency the price is expressed in — so for US dollars, the designated digit is a 5. So an add-on of 51995 indicates a price of US$ 19.95. The largest US retailers such as Barnes and Noble now require the use of EAN-5 barcode on books they handle. Scanners in American bookstores cannot read the Bookland EAN code without the corresponding 5-digit add-on. Publishers who don’t comply with this requirement may be penalized.

Please remember what I said last week, writer’s who want to self-publish need to do there homework and try to hold back their enthusium in order to make the right choices, so please check back for my weekly post or start researching on your own if you can’t wait. Just make sure you do your homework before you jump in with both feet. Click here to read 1st Self-Publishing post

Talk tomorrow,

Kathy

One lazy afternoon, over a bucket of beers and stale pretzels at a local watering hole, I had an epiphany. A nonfiction book idea poured into my mind, and when I shared my best-selling proposal with my husband, he asked the one question an author doesn't want to hear: "What if you can't find a publisher?"

Since that day, I've been investigating publishing options, including self-publishing. After talking with writing friends who have pursued this route, I've learned several valuable lessons about entering the publishing market:

1. Investigate the competition. What sets your proposed deal apart from what's presently available in the market? How many books are already printed on this topic? How recently were they published? Once you know these answers, you can strategize the best ways to set up your book. Can you add infographics? Photographs? Sidebars? Think beyond the printed word and you will be one step ahead of your competition.
2. Hire the best of the best. Once the book is written and edited, you should plan to hire a professional editor to give the script a once-over. A writer has an intimate working relationship with her script and all too often, you tend to overlook even the simplest of mistakes. Better to hire a professional than to print a book filled with glaring mistakes.
3. Look professional. Your book needs to look professionally printed, and this begins with the outside package: the cover. Design a book cover that draws attention and actually fits the book. (How many times have you looked at a book cover and wondered if the author threw together a graphic?) Also don't forget that your book needs an ISBN number. Contact ISBN.org for information. You may want testimonials or positive reviews for the book jacket. Consider who you can ask for a review. What sets their opinion apart from others?
4. Check on the inside. Not only does the cover need to draw attention, but the inside of the book needs to be reader-friendly. Text shouldn't run too close to the binding. Margins need to be precise so the page layout doesn't look crowded.
5. Investigate publishing options. So many options exist today, so make sure you thoroughly investigate publishing options and costs. The least expensive option isn't always the best option, but don't get carried away with option overload either. Does your book need all the bells and whistles offered? Or can it it survive - and SELL - with the KISS method?
6. Establish a marketing plan. Authors should be considering a market plan from the beginning. I've been working on the platform for my book at the same time I've been writing. I've remained open to options and ideas from my research subjects. Marketing must begin before the book prints. Otherwise, how will you sell books?

I'm still working on publishing options, but since I've done my homework, I feel comfortable about the possibility of heading down the self-publishing route.

Have you done your homework? What options have you considered for publishing your work?

by LuAnn Schindler. Read more of LuAnn's work at Writing on the Wall.

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