All Luciano Foglia wanted to do was create an animation app exploring the “visual geometry containing the non-explicit description of sexual organs or activity.” Apple rejected it from their App Store on these grounds:
Apps that present excessively objectionable or crude content will be rejected. We found that many audiences would find your app concept objectionable, which is not in compliance with the App Store Review Guidelines.
Foglia’s piece suggests the power of abstraction in art. When placed in a certain sequence, even the simplest marriage of form and color can be considered “objectionable” and “crude.” Mason Gentry on Vimeo suggested a way for Foglia to extend his experiment:
“I think you should make it slightly more abstract, then resubmit the app. And if it gets rejected again, make it even more abstract. Continue the process until we have a definitive example of what Apple thinks is and isn’t porn.”
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