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By Lynda Mugglestone
Spin is one of those words which could perhaps now do with a bit of ‘spin’ in its own right. From its beginnings in the idea of honest labour and toil (in terms of etymology, spin descends from the spinning of fabric or thread), it has come to suggest the twisting of words rather than fibres – a verbal untrustworthiness intended to deceive and disguise. Often associated with newspapers and politicians, to use spin is to manipulate meaning, to twist truth for particular ends – usually with the aim of persuading readers or listeners that things are other than they are.
