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Barnes Noble has launched a new ad campaign starring Tony Bennett and Lady Gaga (you can watch the video above).
Barnes & Noble chairman Leonard Riggio wrote the slogan, “You Never Know Who You’ll Meet at Barnes & Noble,” and selected the two artists. Roberts + Langer DDB produced the commercial which is running nationally during the holiday season.
“Tony Bennett and Lady Gaga are two of the most iconic artists in the world today and we’re thrilled to bring some of their magic to Barnes & Noble customers,” stated Glenn Kaplan, vice president and creative director at Barnes & Noble.
For the past few years, the Grammys has served as a stunning example of the generational divide. This year’s show, as in years past, promised joint performances from some big names: Foster The People and Maroon 5 with the Beach Boys, Foo Fighters... Read the rest of this post
With parents allowing looser rules over children’s media consumption in summer months (it’s no wonder kids dread fall and back-to-school time. During the summer, 49% of children watch more TV, 46% play more video games, 45% surf the Web... Read the rest of this post
