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General Mills is bringing the cereal box prize into the 21st century by giving away eBooks through breakfast cereal packaging.
Working with digital content distribution platform BookShout and Simon & Schuster, the CPG company has added a unique eBook giveaway code to 8.4 million boxes of Cheerios. The promotion is part of the brand’s \"Cheer on Reading\" literacy program, which encourages young consumers to read. Here is more from the BookShout blog:
…the \"Cheer on Reading\" program provides families direct access to one of nine children’s eBooks, creating a new digital platform for General Mills to meaningfully engage with its audience. And it’s all made possible thanks to BookShout’s digital content distribution platform.
First Book is excited to be partnered with Cheerios and Simon & Schuster for the Spoonfuls of Stories program. Over the past ten years this dynamic program has fostered a shared love of reading with parents and kids across the nation by providing more than six million free children’s books in Cheerios boxes throughout the spring.
To celebrate the 10-year anniversary of its Spoonfuls of Stories program, Cheerios held seven Breakfast & A Book reading events to encourage parents to read with their children and to support First Book. Actress and mom Jennie Garth teamed up with Cheerios Spoonfuls of Stories to kick off of the first book reading in Los Angeles at the Central Branch Library on March 20.
In celebration of the 10-year anniversary of its Spoonfuls of Stories program, Cheerios will donate 5,000 children’s books to First Book partners across the nation.
Consumers can join Cheerios in its quest to get books into the hands of low-income children by making a donation through First Book’s mobile platform, Text2Give. By using short code 2022 and texting Book2Kids, a $5 donation will be made, providing two new books to a child in need. Simon & Schuster Children’s Publishing will match each donation made via text (up to 50,000 books).
Over the past 10 years, Cheerios has distributed more than 60 million children’s books inside boxes, and donated $3.8 million to First Book. In addition to giving away more than six million books inside boxes this year, Cheerios will make a $300,000 financial donation to First Book.
We’re glad to be partnered with Cheerios to get books to kids in need!
Today’s guest blog post comes from Ron Rauss, an author, illustrator, and published photographer. Ron lives in Northern Virginia with his wife and son. He was announced as the 2010 Cheerios Spoonfuls of Stories New Author Contest Grand Prize winner in March 2011 and will have his first picture book “Can I Just Take A Nap?” published by Simon and Schuster in 2012.
Last October I received an extra treat with my Halloween goodies. Not just another chocolate bar or bag of candy corn, this treat came in the form of a phone call from General Mills letting me know that I had won the grand prize in the Cheerios Spoonfuls of Stories New Author Contest. I remember thinking that someone must be playing a Halloween trick on me, I loved my story but could it really be the big winner? It was no trick; Can I just Take a Nap? (a story inspired by my son Aiden) was chosen from over 8,000 contest entries and the manuscript would be reviewed by Simon & Schuster. Wow, does it get any better than that?
Believe me when I tell you that it does. In mid December I received another special call; this time it was from an editor with S & S and an early Christmas present, a publishing deal for my story. What a wonderful way to end 2010 and bring in a new year.
Six months later the excitement of the big win has not worn off and I still have to pinch myself now and then to make sure it’s not all a dream. The only negative is that I have to wait until next spring for the best part. That’s when my book will debut in paperback free inside millions of boxes of Cheerios®, giving kids all over the country the opportunity to enjoy the book before the hardcover edition ever hits the bookstores. It’s the part of the contest that is really special and reminds me why I started writing for children in the first place. I write to make children happy, I write for the smiles, and because of First Book and General Mills Can I Just Take a Nap? will be responsible for millions of smiles in 2012 (I have my fingers crossed!). That’s what I call an overwhelming success.
There are many ways for authors to judge whether their books are successful or not. Sales figures, critic reviews and literary awards are just a few. These things are all nice and they can give writers the validation needed to create day to day in a world filled with constant rejection. But in the grand scheme of things these numbers, opinions and medals are secondary to the enjoyment and wonder of a child. All the other things are just icing on the cake. With the Spoonfuls of Stories contest you can have the best of both worlds, helping get books to kids who need them while fulfilling your dreams of becoming a published, award winning author. Not to mention the pride of being associated with a wonderful organization like First Book whose main goal is to get new books to schools and programs that serve low-income children.
The contest is open for submissions now at spoonfulsofstoriescontest.com, but only until July 15th. So put on your creative thinking caps and get to work, your story could be the reason for millions of smiles in 2013 and the biggest will belong to you.
By:
Tara,
on 5/24/2011
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Laurie Isop is one lucky woman. Then again, luck has nothing to do with it. It’ more like skill, talent and persistence.
Who is Laurie Isop? She’s the first winner of Cheerios’ annual New Author Contest, which she won in 2009. Her book HOW DO YOU HUG A PORCUPINE? will appear in a million Cheerios boxes and the hardcover will be released with Simon & Schuster in July.
So how did Laurie get so lucky? (Err, I mean, how did she win?) Luckily (and this time I mean it), she agreed to an interview! Today she shares her journey with other aspiring children’s authors.
So go grab a bowl of the famous breakfast O’s and read how you, too, could have your name in boxes.
When did you first hear about the Cheerios contest and what made you decide to enter? How long had you been writing for children?
I’d been trying to crack the children’s market for about 10 years when I heard about the contest. I had drafted the story, “How Do You Hug a Porcupine?” prior to learning about the contest. My sister owns a bookstore in Stoneham, Massachusetts (shout-out to The Book Oasis!) and she sent me a link to the contest and encouraged me to enter.
How did you get the idea for your story HOW DO YOU HUG A PORCUPINE?
We were sitting around the dinner table talking about “warm fuzzy” people vs the “cold prickly” types, and the idea was born from there. I wanted to do something with animals to make it more age-appropriate. We had such a good time, talking about the different animals and envisioning all sorts of ways for the porcupine to win his hug. I probably revised my story eighteen or twenty times before I submitted it.
How did you find out that you won? What was your reaction?
I was having “one of those days” last October 2009. You know, one of those self-fulfilling prophecy-type days your mother warned you about when you were twelve, and again when you were thirty? The sky was ashen, the roads slick with the endless, penetrating drizzle of fall in the Pacific Northwest. Paul and I were several hours behind schedule, and I was eying the front door of a house I knew contained a bathroom in desperate need of cleaning. Lucky me, I sulked, my hand poised to open the door.
And then the phone rang.
I looked at Paul, sighed, and pasted an I-love-my-job smile on my face. “Studio 6 – this is Laurie!” I gushed, expecting a bride-to-be on the other end (our ‘real’ jobs are with the wedding studio).
“Is this…Laurie Isop?” queried the lovely voice on the other end. I rolled my eyes. Darn solicitors, I thought. They aren’t even sure how to pronounce my name!
I couldn’t have been more wrong.
Then I cried a little, and called my mom and sister.
What was the process like to produce the book? Did you make revisions? Did you have a hand in selecting the illustrator, Gwen Millward (whose illustrations I loved in
7 Comments on Forget About Your Name in Lights! Get Your Name in Cheerios Boxes!, last added: 5/27/2011
By: rjeffrey,
on 3/29/2011
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Do you have a great idea for a children’s story that you’d like to share with millions of people? Well, you are in luck! We are excited to announce that Cheerios® has launched its annual Cheerios® New Author Contest and is searching for the next great children’s book author.
This contest is a part of the Cheerios® Spoonful of Stories program, which has helped to distribute books to children in need and has encouraged millions of parents to read with their children. Each year, one winning submission is published by Simon and Schuster and distributed in millions of Cheerios® boxes throughout the nation. First Book volunteers will read the thousands of submissions for the contest and help to decide the winner.
Laurie Isop of Renton, Wash. was named Grand Prize Winner of the Cheerios® New Author Contest in 2009. In spring 2011, Laurie’s book, How Do You Hug a Porcupine? will be featured in three million specially-marked boxes of Cheerios®, and will be available in bookstores as well; the official release date is July 26, 2011.
If you have a great a story that you’d like to share with children ages three to eight, please visit www.spoonfulsofstoriescontest.com to find out more about this contest. Entries will be accepted from March 22-July 15, 2011.
There were over 8,000 submissions last year, so get to work on your genius idea and good luck!
By: Guest Blogger,
on 11/3/2010
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Guest blogger, Kellie Cairns, is the co-chair of First Book – Los Angeles and the creator and director of Book Buddies, a literacy program of the Molina Foundation. She is known to thousands of children simply as “The Book Lady” and is proud to call herself a friend of First Book.
Actress Jennie Garth helps launch the ninth annual Cheerios Spoonfuls of Stories Program by reading to children in Los Angeles
Beaming faces of young children greeted actress and literacy advocate Jennie Garth at the Pico Union Library in downtown Los Angeles Wednesday morning.
There to celebrate the launch of the ninth annual Cheerios® Spoonfuls of Stories® program, Jennie read to her eager audience of children and their parents from the book, “All the World” by Liz Garton Scanlon and Marla Frazee.
Cheerios, a longtime partner of First Book, also announced a donation of 5,000 books that will be distributed to children throughout the Los Angeles area. Members of First Book – Los Angeles were in attendance and gratefully acknowledged the donation of the books to the community.
After the book reading, Jennie – a mother of three girls, helped distribute Cheerios book bags filled with books to the children in attendance. One mother was seen wiping tears from her eyes as her child clutched her books to her chest. “This means so much to us, and to our kids. Thank you so much for this special day!”
By: Nisha T.,
on 6/18/2010
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Give the Gift of Reading this Father’s Day
Don’t forget to wish Dad a Happy Father’s Day this Sunday, June 20th. If you’re still stumped for a last-minute gift, consider making and online donation to First Book in honor of your dad or whomever you choose. After making a donation you can send him an e-card to remind Dad how special he is.
Big Universe: Read, Create and Share Children’s Books Online
This site is a great resource for reading, writing and learning. The site offers book suggestions, reading quizzes, and even the opportunity for kids to create their own children’s books. Parents and educators can even help kids share their creations with other students using the site’s virtual bookshelves.
Magic Tree House Series Goes Digital
Now fans of Mary Pope Osborne’s Magic Tree House Series can cherish them forever as e-books. All forty-three titles have been converted to digital versions. Random House is now proud to offer this classic children’s book series in print, audio and digital.
4th Cheerios New Author Contest
Have you ever dreamed of seeing your ideas in print? Through Cheerios’ Spoonfuls of Stories New Author Contest aspiring authors have the chance to submit their children’s books in the hopes of being selected as the winner. The winning story gets published and packaged in Cheerios boxes and released for purchase as well.
More Tips from Reading Rockets to Curb Summer Learning Loss
Keeping kids engaged in learning activities over the summer can be a challenge. Here are some more great ideas to keep kids interested and having fun while they learn. From planting a garden and neighborhood book clubs to interactive websites and writing activities, this list is sure to keep your child busy during the summer months.
By: Mary Beth F.,
on 6/4/2010
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As part of First Book’s ongoing partnership through the Spoonfuls of Stories® program, First Book and Cheerios have joined with author, Jon Scieszka, to launch this year’s 100,000 Book Giveaway!
For every trivia question you answer correctly now through August 31st, 2010, you can cast one vote for the state you want to receive new books. The more questions you answer correctly, the more votes you cast!
The trivia questions cover children’s books including Jon Scieszka’s Trucktown, other favorites such as Chicka Chicka Boom Boom, Cloudy with a Chance of Meatballs, Guess How Much I Love You? and many others. Plus, 100 brand new questions have just been added to the site from favorite authors such as Eric Carle and Doreen Cronin.
The five states receiving the highest number of votes will each receive 20,000 new books for local kids – and you can help decide where the books should be donated! Take a second to help the kids in your state by playing around on the 100,000 Book Giveaway site!
Feel free to forward this to friends and family, especially those who have children who can join in on the fun!
By: Lori Degman,
on 3/29/2010
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Our guest blogger today is Lori Degman, a special education teacher from the Chicago area. Lori is the winner of the 2nd Cheerios New Author Contest for aspiring children’s book authors.
It seems sort of fitting to write about my first book for First Book, doesn’t it? I’m thrilled to tell you that MY first book, called “1 Zany Zoo,” is coming out this spring. Actually, 2.2 MILLION copies of my book are coming out this spring!!! In English and Spanish. Inside Cheerios boxes! And then it will be released at retail in hardcover this summer through Simon & Schuster Children’s Publishing.
It’s all happening because I won the 2nd Cheerios New Author Contest, a contest for never-before-published children’s book authors. I actually wrote the original story for this about 20 years ago. Then I got busy: returning to work . . . raising my children . . . life . . . Then, when my two sons went off to college and I became an empty nester, I pulled out this story, and some others I’d written, and decided to give writing another try. The story, originally called, “1 Wacky Zoo,” is a rhyming, counting story about a boy who sneaks into the zoo before it opens, and the crazy animal antics he sees. I’d worked on improving the story with the help of my critique group and family members and I decided to enter it. When I got the call from Cheerios telling me I was the winner, I was blown away. Being a published author has been a dream of mine for so long. It’s just amazing to think it’s really happening.
And BOY, is it ever really happening!! My son sent me this picture of an end display in a store, with boxes and boxes of Cheerios stacked up, all with my book inside! That is really something. I’ve even been doing interviews about my book and how it all happened. It’s really fun to tell the story – and to know that a lot of kids are going to be reading my book. A book that I originally wrote almost 20 years ago.
Here’s the good news: Cheerios is launching the 4th New Author Contest. Entries are accepted in English or Spanish from March 15 – July 15 at www.spoonfulsofstoriescontest.com. So what are you waiting for? You never know, you may have already written your first book!
Thanks to the Cheerios® Read-A-Thon, now when you read together with your child, you can help provide a new book to a child in need. Through the Read-A-Thon, Cheerios is encouraging individuals to pledge to read to your kids for at least 15 minutes a day by today, March 15th.
If they reach their goal of 6 million reading moments pledged by the end of the day, Cheerios will donate 250,000 books to First Book to benefit the kids who need them most.
Visit Cheerios on Facebook and select “Get Started” to make your pledge today!
Bookish Halloween costume ideas
Still haven’t decided on your Halloween costume? This article provides a few bookish possibilities to get your costume ideas flowing.
Last Day to Vote For The Book You Want Cheerios to Put in Boxes in 2010
Vote TODAY for your chance to help select the book that Cheerios will put in boxes in 2010. Don’t miss your chance to vote.
“Leave a Mark” online auction – Wings by Aprilynne Pike
The latest offering in the “Leave a Mark” auctions benefiting First Book is a marked-up copy of Aprilynne Pike’s Wings. Bids are accepted online through 11:59 PM ET on Sunday, November 1 – cast your bid today!
What Do Teens Want? An Industry Study.
Take a look at this interesting survey by Teenreads.com that investigates the ins and outs of teen readers, their attitudes towards books and book-buying habits.
Society of Illustrators Gives Lifetime Achievement Award to Van Allsburg
The Society of Illustrators honored two-time Caldecott Medalist Chris Van Allsburg with its Lifetime Achievement Award during the association’s annual Original Art exhibit last week.
Publishers Weekly’s Top 10 Best Books of 2009: The Reviews
Read reviews of PW’s list of top 10 books of the year. A few of these titles are on my fall reading list. How many have you read?
Who doesn’t love Cheerios? Little circles of oat goodness! The TV show “Glee” pays homage to Cheerios by naming their cheerleading squad after the superior cereal. And since we’re already cheering, let’s whoop it up for the Spoonfuls of Stories program! Cheerios distributes 6 million children’s stories in its specially-marked bookish boxes. Bravo!
Well, I do love Cheerios.
When I’m not hating them.
You see, my love/hate relationship with the ubiquitous toddler treat runs deep—deep in my carpeting, that is.
So for the new parents out there, take heed. Sure, run out and buy What to Expect When You’re Expecting. But then, expect Cheerios to be on your grocery list for a lifetime, so pay attention to these lessons:
- Do not purchase carpeting that is the same color as Cheerios. A neutral beige that’s dark enough to mask stains is a smart idea with small children in the house, but my sand-colored shag disguises stray O’s. We’re endlessly grounding whole grain cereal into the fibers and getting little circles stuck to the bottom of our feet.
- Do not enter the ceramic tile of your kitchen with said Cheerios attached to your heels. You will go flying. It won’t be pretty. (Hey Mom, is that a new dance?)
- Do not buy Cheerios at Costco. The box is enormous and won’t fit into any cabinet. You will be forced to let it live on the kitchen floor, within easy reach of a newly walking toddler. You will soon have 5,392 Cheerios dumped onto your floor, with approximately 5,391 rolling under the refrigerator. All the money saved by buying in bulk will be beneath your icebox.
- Do not buy fruity Cheerios in rainbow colors to solve the carpeting dilemma. They will not be eaten, these strange, colorful cereal mutations. Instead, necklaces will be made. Bracelets. They look so beautiful glued to construction paper. If you lick them and press them against the wall, look—they stick!
- Murphy’s Law of Cheerio Consumption: if you place one Cheerio at a time on the baby’s tray to avoid cereal being thrown on the floor, she will eat each quickly and cry for more. If you put more than one on the tray, they will be immediately swiped onto the ground. (Corollary: number of Cheerios provided to your child is inversely proportionate to their hunger.)
I’m sure you other parents have your own Cheerio life lessons. Please share them! (The lessons, not the Cheerios. I have enough all over my floor to make a meal, thankyouverymuch.)
P.S. While I have your attention, please vote for the books to be included in the 2010 Spoonfuls of Stories program. Me, I like Bear’s New Friend by Karma Wilson and The Hair of Zoe Fleefenbacher Goes to School by Laurie Halse Anderson.
Corollary
You can’t have great children’s books — without great people to write them!
Longtime First Book supporter Cheerios has developed an exciting contest for aspiring, previously unpublished writers. Over the last seven years Cheerios has been delivering books to families by putting 35 million free books inside boxes, and making annual donations to First Book. In addition, Cheerios added the Spoonfuls of Stories New Author Contest in 2007 as a way to encourage up-and-coming children’s book authors, and continue to nurture a love of reading.
Today’s guest blogger, Lori Degman, is the grand prize winner of the 2nd Cheerios Spoonfuls of Stories New Author Contest. Lori, a Chicago area special education teacher who works with deaf and hard-of-hearing children, won for her story, “1 Zany Zoo.”
The day before Thanksgiving, I got a phone call from the people at Cheerios telling me I was the grand prize winner (you may have heard me screaming)! Not only did I win a $5,000 cash prize, but also the opportunity to have my book reviewed by a publisher. And guess what?? Simon & Schuster is going to publish the story as a picture book! The book is expected to be released in spring 2010, initially as a paperback distributed inside Cheerios cereal boxes, and in the summer, published by Simon & Schuster in hardcover.
After years of trying to get published, this is a dream come true! Thank you to Cheerios, the judges and the editors at Simon & Schuster!
P.S. I want to add a big CONGRATULATIONS to the two runners-up in the contest: Tameka Fryer Brown, for her story, “I’m Not Eating That!” and Joan Stradling, for her story, “Who Invites a Pig to Dinner?”
If you have an idea for a children’s book, you may want to check out www.spoonfulsofstoriescontest.com! That’s because the 3rd Cheerios Spoonfuls of Stories New Author Contest is open for entries through July 15, 2009. A description of the contest and other details are on the web site. Winners will be announced by March 2010. Are you the next great children’s book author?
Best-selling children’s book author Doreen Cronin is seemingly everywhere these days! She recently launched her newest book, Thump, Quack, Moo, in a marathon two-month book tour; and her book, Duck for President, is on grocery shelves right now as one of five Simon & Schuster Children’s Publishing books that are being given away by Cheerios Spoonfuls of Stories inside cereal boxes. In addition, Duck for President was re-released with a new cover ahead of the 2008 presidential election, and was made into a play by a Chicago children’s theater company.
First Book caught up with Doreen for a short interview, made possible by Cheerios. You’ll love this wonderful podcast with Doreen — as we find out about her books, her words on the importance of reading, and what she’s working on next!
(Photo: Andrew Gottesman)
In today's Ypulse Books we have an excellent Guest Post from author Paula Chase Hyman challenging the "urban" genre of YA fiction and how it confines novels that include African American characters living in the "burbs." And... Read the rest of this post
Please check out these fun contests:
To celebrate her new release of The Gollywhopper Games (HarperCollins/ Greenwillow) , Jody Feldman is holding a contest for kids from 8-15 years old and a drawing for authors and others. Kids who send in the correct solution to the puzzle posted at the Contests link at http://www.gollywhoppergames.com/ can win a Nintendo DS Lite or The Gollywhopper Games T-shirt. And if you post this info on a blog or pass it along to a family with age-eligible children or to an elementary or middle school teacher, you'll be entered to win a signed copy of The Gollywhopper Games and a T-shirt. But you'll need to let her know you've done so by sending in an email at mailto:[email protected] to enter.
CHEERIOS CONTEST
Spoonfuls of Stories
This contest is looking for children's authors who have not been previously published. The deadline for entering is July 15, 2008. Win $5,000 and the chance to have your story published by Simon & Schuster Children's Publishing.
Look for the official rules at the Cheerios website.
Ready! Set! Start writing!!!
Guest blogger John Lithgow is an award-winning actor, author and entertainer. His extraordinary talents have earned him two Tony Awards, four Emmy Awards, a Golden Globe, two SAG Awards, The American Comedy Award, and a Star on the Hollywood Walk of Fame. John is also a two-time Academy Award nominee.
I am delighted to be joining Cheerios and First Book to present this year’s Cheerios® Book Donation Challenge. It is such a thrill to see my friends from Marsupial Sue, Micawber and I’m a Manatee doing their part to help get new books to children in need.
The Challenge gives you the chance to determine where Cheerios will donate 100,000 new books to children across the country. For every question you answer correctly, you can vote for the state that you’d like to receive new books for children in need. The top 5 vote-getting states will each receive 20,000 new books for local children! What could be more fun than that?
Take a look in the cereal aisle at a store near you for the special-edition Cheerios boxes featuring my friends from Marsupial Sue, Micawber, and I’m a Manatee! On the back of the cereal box you will find trivia questions that will keep everyone at the table thinking through breakfast. (In I’m a Manatee, what IS kept spick and span-atee?)
And be sure to visit the Cheerios Book Donation Challenge to cast your votes from now until Sunday, June 15th!
Before I go, I’d like to tip my hat to First Book and Cheerios for the terrific work they are doing to ensure that all kids have the chance to grow up with new books in their lives. As an author, and as a father, I can think of no greater gift to share with a child.
by Benjamin Lacombe
Walker Books 2007
first published as Cerise Griotte in France
by Seuil Jeunesse 2006
Cherry is a chubby little girl, daughter of the man who runs the animal shelter across the street from their apartment. She prefers reading to social interaction -- Jules Verne is namechecked and referred to in an illustration -- though she does have a crush on the cute boy at school that
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What a great and inspiring story! I’ve already entered the contest, but this just makes me even more excited for it!
Congratulations, Laurie! How exciting! I hope you’re enjoying your success. I love the story of the letter you received.
Cool! I eat Cheerios! I’ll look for it
Dear Tara,
Thanks for interviewing Laurie Isop. It was so much fun reading about her emotions on the day she learned that she won the Cheerios 2009 contest. Good luck Laurie and Tara with all your writing endeavors!
Never Give Up
Do something good for you today!
Joan Y. Edwards
Very cool! Loved reading the interview. I heard about the contest this year and am planning to enter, too. Good luck, Megan!
Thanks for the interview! I had heard about the contest and am telling all my fellow PB writers to enter as well.
Such a wonderful story! Totally uplifting and inspiring–thanks, ladies!