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| On September 15th, 2011 Irene Watson and Victor R. Volkman spoke with children’s author, publisher, and marketing guru Barbara Techel. She is the award-winning author of the Frankie the Walk ‘N Roll Dog book series. She has shared her story of hope and inspiration about her dachshund, Frankie, who is in a wheelchair, with thousands of children and adults since 2007. To date they have made over 300 appearances in Wisconsin and many more via Skype to classrooms across the US and Canada. Barbara is also a speaker and publisher. She appeared on our show to help all authors who may be having trouble getting started in speaking at schools and libraries some ideas and inspiration. A few topics we covered include: |
- What to include in your presentation.
- Types of presentations
- Ideas for what fiction authors can speak about
- Pitfalls to avoid in pitching classroom appearances
- Appropriate length for various ages
- Managing the sales appropriately
- Where to speak: In-person and via Skype
- What to charge for classroom appearances
- Marketing your message and appearances to schools
 Barbara Techel (and Frankie) |
| Barbara and Frankie are avid volunteers as a therapy dog team. They routinely visit a local hospice community, hospital and senior assisted living facility, where they “walk their talk” about the inspirational nature of perseverance in the face of challenge.Since before her first book was published, Barbara has worked tirelessly to promote her books and the positive message they embody. She has garnered coverage for her story from local, regional and national media through these efforts, and continues to develop and refine her marketing message and approach. Class Act: Sell More Books Through School and Library Author Appearances is her first book about what she’s learned, but not likely her last. |
 Class Act: Sell More Books Through School and Library Author Appearances |
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| On April 21, 2011 Susan Violante and Alan E. Smith spoke with author, entrepreneur, and marketing guru Brian Jud. He is the author of How to Make Real Money Selling Books and Beyond the Bookstore describing new ways to sell more books profitably to special-sales buyers. Susan Violante is an Assistant Editor at Reader Views and Alan E. Smith is host of the popular Unbreak Your Health podcast series. Our hosts and guest covered a variety of topics related to breaking out of the bookstore and employing non-traditional sales areans to tap enormous potential markets: |
- What is the definition of special sales?
- What are examples of non-traditional sales?
- What are the benefits of selling to these segments?
- How big is the market for non – bookstore sales?
- Should publishers sell to non-bookstore markets instead of bookstores?
- Can fiction be sold to non-bookstore markets, or are these only for non-fiction?
 Brian Jud |
| Brian Jud is a partner in Premium Book Company, selling books on a commission-only basis to buyers in non-bookstore markets. He also conducts the series of Masters of Book Marketing™ seminars and Book Marketing Monthly™ teleseminars. Brian is the author of the series of printed booklets with Proven Tips for Publishing Success. He is editor of the Book Marketing Matters special-sales newsletter, and creator of the Special-Sales Profit Center. He is the host of the television show, The Book Authority and author and narrator of the media training video, You’re On The Air. |
 How To Make Real Money Selling Books |
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