The Super Bowl is over, and we’re crowning the winners. We mean the ads, of course! Brands brought out their best on the big day — some will go down in history, and some are already forgotten. Youth Advisory Board member Jordan Orris shares her... Read the rest of this post
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By: Anastasia Goodstein,
on 2/7/2012
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: vampires, Star Wars, elton john, vw, doritos, pepsi, ok go, super bowl ads, betty white, the voice, sketchers, m&ms, X factor, hyundai, flava flav, chevy sonic, go daddy, mayan apocalypse, melanie amaro, sexy and i know it by lmfao, the dog strikes back, we are young by fun, Add a tag
By: Jerry Beck,
on 4/22/2011
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Advertising, Experimental, Hyundai, Projection mapping, Add a tag
By: Anastasia Goodstein,
on 1/11/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: google glee, hyundai, pippi longstockin, veloster, dc, Marvel, google, Ypulse Essentials, Viacom, great gatsby, Add a tag
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By: Anastasia Goodstein,
on 2/7/2012
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: vampires, Star Wars, elton john, vw, doritos, pepsi, ok go, super bowl ads, betty white, the voice, sketchers, m&ms, X factor, hyundai, flava flav, chevy sonic, go daddy, mayan apocalypse, melanie amaro, sexy and i know it by lmfao, the dog strikes back, we are young by fun, Add a tag
By: Jerry Beck,
on 4/22/2011
Blog: Cartoon Brew (Login to Add to MyJacketFlap)
JacketFlap tags: Advertising, Experimental, Hyundai, Projection mapping, Add a tag
Hyundai created this ‘live’ performance piece to promote their 2012 Accent. They suspended a real car sideways against a building wall, and a real human walks into the car, but everything else is projected animation. The piece debuted in Kuala Lumpur, Malaysia last February, and is scheduled to be shown at the New York International Auto Show beginning this weekend.
Some have described it as projection mapping, and indeed, it does appear to be showing on three separate surfaces, but there’s not a whole lot of mapping since the projection is onto flat surfaces. Regardless of how it’s described, it’s a novel site-specific installation, and it would be interesting to see more companies explore advertising in this direction.
This video gives some clues about how the show was installed:
(Thank, Mike Rauch)
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Post tags: Hyundai, Projection mapping
By: Anastasia Goodstein,
on 1/11/2011
Blog: Ypulse (Login to Add to MyJacketFlap)
JacketFlap tags: google glee, hyundai, pippi longstockin, veloster, dc, Marvel, google, Ypulse Essentials, Viacom, great gatsby, Add a tag
Disney taps Marvel for TV (A year after completing its $4 billion purchase, Disney's ABC looks to mine Marvel franchises for television shows, building on an initial list of characters that includes the Hulk and AKA Jessica Jones. And in the DC... Read the rest of this post