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By:
catugeau,
on 5/31/2013
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borrowed from PW on-line…. this an announcement of our artist Priscilla Burris and her work on THE RULES BOOK~ for Little Simon, fast and furious and oh so adorable. Great story all around…and the PERFECT illustrator!
Just about done so watch for it in late FALL???? kudos Little Simon and Priscilla!
Home > Children’s > Book News
Lost and Bound: A Misplaced Notebook Finds a Publisher
By Sue Corbett |
May 23, 2013
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Cousins Isabella Thorsden (l.), and Isabelle Busath.
Earlier this year, Lisa Rao, an editor at Simon & Schuster, saw a segment on Good Morning America moments before she walked into an editorial meeting.
“I had my iPad and pulled up the clip and told them, ‘You have to watch this,’ ” Rao recalled about a story that involved a Walmart employee in suburban Sacramento, Calif., who found a spiral-bound notebook that contained 157 rules handwritten in a childlike scrawl. The book had nothing in it to identify the owner; Raymond Flores, a Walmart associate charged with corralling shopping carts, had found it in the parking lot. But he flipped through it and decided it could not have been discarded intentionally after reading rule no. 154: “Protect this rule book.”
So Flores, 20, posted a photo of the book on his Facebook page, hoping to reunite book and author. No luck. Then he contacted the local Fox TV affiliate. That story got picked up nationally.
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By the time Rao and the rest of the S&S editorial team watched the GMA report, one thing was abundantly clear. “Our publisher, Valerie [Garfield], said immediately: ‘We must find the owner!’ ” And when Rao did, she offered the – co-authors, it turns out – a contract. And this October Simon & Schuster will publish Isabelle and Isabella’s Book of Rules, a jacketed hardcover in a “gifty” trim size, written by Isabelle Busath, age 10, and Isabella Thordsen, age 8, with illustrations by Priscilla Burris.
“The minute I saw the handwriting and heard all the hysterical and the sweet rules these two had written, I knew I wanted to publish it,” Rao said. “ ‘Don’t bite the dentist?’ How could you not want to publish that?”
Isabelle and Isabella created the rule book last Christmas break as an attempt to teach their younger siblings the ropes. “They had been coloring with crayons and one of the younger kids wrote on Isabelle, so one of the rules became ‘Don’t color on PEOPLE,’ ” Rao noted. “They had the sweetest of intentions.”
The text will be recreated pages from the girls’ journal in their own handwriting and original spelling. “We felt like it made it even more sincere if we kept their misspellings,” Rao said. “One of the rules is something like, ‘If you want something, don’t wine.’ Who would want to take that out?” Rao did edit out a few duplicates. The girls had taken turns making entries and both thought “Don’t waste paper” was a good rule to live by.
Once reunited with their book, the cousins immediately added rules they had thought of since they’d lost it. Rao says the published book will contain about 200 rules. Will one of the new ones be, “Let your mom check Facebook whenever she wants?” (Stories about Flores’s quest to find the book’s owner eventually appeared in Isabelle’s mother’s Facebook feed, which is how the book finally found its way back to its authors.) Or “Don’t trust the rule book with just anybody?” (After her pen exploded, Isabelle gave the book to a friend to hold while she went to wash her hands. The friend accidentally dropped it getting into the car in the Walmart parking lot.)
Maybe it will even include the one rule the girls let somebody else write in their book – their new hero, Raymond Flores. His rule was simple: “Stay in school.”

Last Friday I had the opportunity to do a CAREER DAY talk…well 6, 15 min talks… to 6 groups of about 25 first and second graders at one of my grandson’s schools here in Williamsburg VA(Matoaka Elementary). (that’s my Coady with dark hair in left corner.) It was a hoot to do, and I was so impressed with how interested they were! Could they, at this tender age, be interested in the difference between a ‘job’ and a ‘career?’ and my industry particularly? They seemed to get it! wow….
One question has haunted me since. A cute little 2nd grader asked me just at the end “why do we have to have books?” GULP
Now in the minute I had left to answer that on going industry question, I couldn’t even ask what she meant by that. Was she asking why Books rather than iPad’s etc? or why we have to make, distribute and sell Books of any kind…and why do they ‘have’ to read them? I had to answer fast as the exit bell rang…. and jumped in with - ”both books and electronics are equally as viable and wonderful and fun! But do you prefer to cuddle up in bed with your iPad? or a book?” the class yelled out “BOOKS!”
I don’t know if I assumed her question correctly, thus the ‘haunting’. What a question! I suspect we might have a future editor or maybe techie there! Now you think on that question too…. love to hear what you might have answered in a quick half a minute.
And now as to OUR “Career Days” at BEA… I’m missing it this year due to conflicts but I’ll be watching, reading and listening to any and all coming out about that weekend. If YOU are there, please write my email (Chris@catugeau.com) and share! I’ll write about it….
By:
catugeau,
on 2/11/2013
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OH the question! and topic of the panel I was part of at the Winter SCBWI Art Intensive on Feb. 1. David Diaz moderated Jan Constantine, Author’s Guild, Brenda Bowen, now Lit (and art) rep at Sanford Greenburger Associates and myself in a series of questions about the reality of the biz we all love. Of course being PART of the panel….I have no memory of what we actually said!!!!…so maybe you all who were there can write crits about us in ‘comments!’ LOL.
“Though a living cannot be made at art, art makes life worth living…. it brings LIFE to life.” this is a quote from fine artist and illustrator John Sloan that I used in the panel. He was actually talking about FINE ART here as he DID make most of his living with illustration, and so can you…it IS commercial. But as we talked about it is quite hard in the children’s publishing market itself. Possible…but hard, even when you are repped. The assignments come oddly timed…one year you are turning down work, and the next twiddling your thumbs! (hopefully actually practicing practicing and growing.) One really must diversify into various areas of the arts, and maybe have a ‘day job.’ Try to find one that is involved with art of course so it FEEDS you. But financial insecurity can work actively against the ‘expression’ and good choices you DO need to make to make a career in this industry, like most industries! It IS a business was an all over theme.
A couple of points that were mentioned was about Your First Impression… you only get one of those with publishers. It’s a small market – long memories. Another was that too high advances CAN actually hurt your career if the sales records aren’t good for the books…. not earning out. Do consider this when negotiating. Ask questions when reading contracts! Team playing is ever so important if you want to be part of an agency…what YOU do professionally does reflect on every other artist/writer in the group! Staying Fresh and updated with your samples is very important…work to make new and promote them often to AD’s and editors. Consistency of style is also VERY important. Be Brutally Honest with yourself when considering giving up your day job…have a five-year business plan of action.
I do hope we get some ‘comments’ as I’m curious about what ‘spoke’ to you all there too! REMINDER: order your THE BOOK from SCBWI….the guide to it ALL! and I wrote/revised the Artist Guide part of it again. Hope you find it helpful!
this visual of the ‘rep me’ is from my son and artist Jeremy Tugeau, and husband to rep Nicole Tugeau of Tugeau2….check her agency out as well!

Just in time for a fresh Spring renewing! When I was in NYC last, on the second day of Spring, I met with editorial director Jeannette Larson of HMH trade, among others. She uttered a phrase that has just stayed with me ever since and I had to share it with you all here: the look being sought for is generally “spare and fresh!” And I totally got that concept! I’ve noticed this with almost all my visits with clients…especially for the very young, and picture books. Not only do they need strong characters, and a layered story that will be revisited many times, but they want a clean, new, approachable look in the style of art. Less saturation of color often, less texture (though that can play an interesting part in even a’ spare’ approach.) Negative space (or “white space”) plays an important role…and must be respected. Buyers want to see energy and a more spontaneous line generally…but not messy or careless. Control is there, but comfortably and with sense of movement that fits the story illustrated.
There is much interest now again in the non fiction market due to the Standard Core for schools moving in this direction for all ages. Realistic, historic artists may again see more work possible….but also more unique, FUN styles, and those with humor, might see increased interest as the non-fiction is approached in a more …… (continue below Patrice Barton’s spring ‘Spare and Fresh’ visual……)
…..accessible manner. But again the “spare and fresh” approach is a good montra….it allow the viewer to get ‘into’ the art, gleam much from it, and bring their own understanding and interpretation into the work viewed. Less busy, but with all the important details…clear and understandable. Rather like Spring itself….a fresh look at a world we thought we knew!
By:
catugeau,
on 4/24/2013
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It’s finally spring and so much seems to suddenly happen! or need doing! or change in some way! Love it and hate it.. but it’s never boring and slow like winter can be.
Bologna was sort of the big start of it all. Word from clients is that it was as wonderful as always. (I went in ’04…how time flies!) Some changes were seen generally around the world. Middle grade and realistic fiction is “hot.” Lightly illustrated middle grade…often stand-alones again, and more contemporary in feel… are wanted. Some lessening in YA paranormal/dystopian stories and more “fang-free fiction.” (love that expression! contributed to John Adams, of Adams Lit.) Lots of interest in traditional, beautifully illustrated picture books it appears. Yipee!
In PW I keep reading about the changes in patterns for the public’s way of buying and finding books. Less the library or book store help this past year, and more Amazon and from word of mouth. However, in general, over a third of parents seem to feel their kids actually have a “stong attachment to print books.” (Feb 25th) I do hope this is true. We need both to balance various needs and uses.
The Common Core State Standards, which has turned more ‘non-fiction,’ is always a big influence on publishers of course as they and schools find ways to incorporate the new mandate. Should bring more work to the ‘realistic’ artists I’d think, and those who love research and history of all styles. Writers and artists can help by offering games, crafts and such into their sites perhaps. Working out ways the schools can get links to their free downloads…. to take the information and interactiveness further.
I read a quote somewhere recently (I DO notice….) but can’t place who said it….want to share as it is SO true always. Publishers want “writing that sings – art that expands on words – stories that inform developmentally.” THAT is the ‘common core.’
Priscilla Burris
By:
catugeau,
on 5/7/2013
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It’s spring! Time of renewal and creativity everywhere. Then WHY am I in a ‘brain fog?
Well there are lots of reasons probably…from lack of sleep (!?), to allergies, to ‘it’s still cold in VA!’ to …who knows! I just read a fun newsletter piece about just this from Simone Kaplan… check her out at simone@picturebookpeople.com . Loved her honesty in admitting she has ‘brain fog’ too, so here I am joining her honesty.
And it’s good to admit it when it hits. Use it! Take a break and step back from your projects…writing, illustrating, personal, whatever! If you are having trouble being clear, focused, concise and creatively fresh, don’t try so hard! Step away from the project if possible…maybe for a few weeks or more, and take a new look later. We only want to send out OUR BEST always. You only get one chance to make a good first impression. You can also ruin a good reputation by passing on unfinished or inferior work. Sometimes a deadline requires a ‘finish’…then you have to gut it out. But a step back of a few hours…take a walk, work out in gym or garden… might make all the difference in clearing the brain fog and letting the creativity break through! When are we and our work ‘finished?’ Well probably when the book is published! or the conference talk given! or time has run OUT! But we hope to feel that it’s THE BEST we can do with the situation… the plot is tight, the characters are real and credible and YOURS ALONE, and you’ve added something evocative and provocative to the world. Big order…not really. It’s just breaking through ‘the fog’ and seeing the day and its unique promise! enjoy the possibilities!…..
Image from Priscilla Burris who keeps clear always!
By:
catugeau,
on 7/14/2012
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Oddly, we often find in hindsight that a ‘bad,’ or difficult situation can bring out a new or creative push that ultimately becomes very much a “good.” Actually a GIFT.
The book that doesn’t work out…and leaves you a summer to explore new ways of painting that later leads to several new books. The visit trip from hell in cold winter rains where you show up drenched and miserable but get a standing salute for showing up at all, and it’s memorable! The agent that rejects your work for the agency but has one golden ‘tid bit’ that resonates and sets you on YOUR path.
I had such an experience recently, which is why my blog has been silent for a bit. Back story: I’d been asked to co host an Artist Intensive day for the FL SCBWI group in Orlando June 15th. It was FABULOUS!, My buddy in this was the so talented, knowledgable and enthusiastic Laurent Linn, a S&S art director. (see photo below!) The group there is a very talented bunch of workers and we couldn’t have had a better time hopefully helping them along their individual paths. And the Disney Yacht Club was a bit of cool breeze paradise while there. Perfect! except I also picked up a bacterial lung infection that lead to over a month of pain, breathing and infection scares and serious recoup after probably two pneumonias with Asthmatic complications. I’m getting there now, and seeing the GOOD in the BAD again, so wanted to share. One night in hospital when there was no sleep to be found between horrific coughing bouts, I suddenly saw a “story” actually POP out of my head! and grabbed a pen and paper and wrote out the text for 15 spreads of a draft in one flourish! (ok, high level of steroids might have contributed!) And notes and characters for the illustrations! It was amazing, and after it was down on paper I actually did sleep a couple of hours. It was a story I’d been mulling sort of. I’m no picture book writer, and while an artist, not an illustrator. I SO admire my group and what they can do! So we’ll see if anything comes of it. But the FACT of it was so GOOD!
My point of course is to ALLOW these good moments to ‘free up’ in all your extraordinary, or ordinary, other moments. A lot of it is just being available for the inspiration to arrive. And we often just aren’t. My situation was unique (and I do NOT recommend it!) but something exciting might have been allowed to begin there that might never have otherwise. Good. I may not be able to pull this together to present officially to the industry, but it will happen as a personal project. I am pushed to give it a try. How can I not?
How can YOU not!

1 Comments on I’ve noticed….the Good in the Bad, last added: 7/14/2012
By:
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on 8/7/2012
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We are very happy and proud to announce today is the official LAUNCH of HUSH LITTLE MONSTER from CAT artists Melissa Iwai, and her writer husband Denis Markell, and Little Simon (S&S) as publisher! They’ve done a couple of books together and this one is such fun! It received a recent STARRED review in PW too! The story is great for Halloween, but it’s not JUST for that holiday…. we have ‘little monsters’ all year long. Do take a fun look….


By:
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on 8/9/2012
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Last year during a NYC visit, I was visiting a certain Penguin Group AD (hi! Cecelia) and she gave me a wonderful HINT about her take on viewing art and artists’ work…and I think it applies to writing too. It’s stayed with me, and because I find I practice the same rule, I felt I should finally share it with you.
THE 10 MIN. RULE: if the work generally doesn’t HIT me in less than 10 minutes, I move on. Done (often less!)
It’s true…. we see a LOT of art, and often we agents, ADs and designers and editors are artists ourselves. We see a LOT of art over a LOT of years. Sure, we filter through our own likes and dislikes, but we do keep an open-eyed ‘ overview’ for the market and it’s needs at any given time. We make mistakes, but we make decisions fast. Have to!
So what can you take from this? WOW US! start out GREAT and build from there! Make the first piece (or paragraph) a winner and then must keep following it up with your best characters, your best drawing, your best color, your best expressions, your best action, your BEST!….. and UNlike everyone else’s BEST. 10 minute rule rules!
so look in the mirror often and be honest about what you see…. your best? and from my CAT artist and son Jeremy Tugeau, as a reminder= ’ mirror, mirror, on the wall’…’

By:
catugeau,
on 9/12/2012
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Summer, as always, was too short…or too long…but full of adventures of all sorts. My wonderful Ohio son Jeremy (and CAT artist!) and his wife Nicole (T2 agency) and my three grandkids from that Clan were here over Labor Day…a busy and noisy and so appreciated visit! Good to have them play with the 3 boys from my Wmsbrg son Morgan’s family crew of three boys and wife Stef. So that was the “period” on the summer. Now they all, and WE are ‘back to school’ and thinking Fall, Holidays, and Winter. wow….
So the CAT artists wanted to share with you four BACK TO SCHOOL visuals to get you in the mood….and we’ll be sharing lots more in the months to come…. HERE on” THE WAY “, and in the mail, and in person perhaps! So check us out over and over for the new and different… www.catugeau.com as well as here on our blog. Change is in the air….lets hope it’s all good! now open your new ‘box of Crayolas’ and create fun for Fall!

By:
catugeau,
on 9/19/2012
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My husband and I are just back from a mini reunion in CT with “The Originals”…a group of guys who came together, for my husband, in 5th grade through Jr High, HS, college and onward to our present ‘newly medicare’ status… over 50 years! I’ve known them since I was 16 and started dating the love of my life…but that’s another story.
What I NOTICED is that though we sometimes don’t see some of this group for 20+ years at a time, it’s only moments till we are all comfortable and ‘back’ together. The old stories and the belly laughing starts, and it’s SO good to experience! Friends like that take a life time to create…and it did. That coming together also reveals our TRUE CHARACTERS. Gone the ’executive’ or the ‘naturalist’ or the ‘egg head.’ They are all just boys…and they KNOW each other’s core. We girls also revert to a bit ’our younger selves’ as well. Though I’ve also noticed that the girls have perhaps grown more into who we always were…wonderful to see. Just like writing or drawing good characters!
It takes a life time (however long your life time is so far!) of experiences and careful visual ‘noting’ to be able to come up with GOOD CHARACTER. Stories are so often all about character. You must get into your character big time to make your audience believe in him/her. Explore all the tips and tricks you can to create the best. REALLY KNOW THEM. How would they be with old, old friends? new personalities? How would they react if something went wrong, or someone disappointed them? How would they take a bike ride, swim in a lake, ride a hot air balloon, open a business, care for their aging parent? This might not be in your current story, but if the character will be ’real’ you have to know how he/she would react in most life events. Now, we who have lived a few years, know a character might surprise us big time with how they react to an event….and you need to be aware of that too. The story, drawn or written, might just be in that difference of your character but it’ll only work if you and your audience really know the ‘normal’ for your character.
I just have to include a photo of five of ‘the girls’ (second from right is me) because we took this same photo 22 years ago at the last reunion and needed to revisit our characters in photo style. Yes we’re that much older, as are our husbands, but we ARE OUR characters now and it shows. Not all bad ladies! Get into your characters…pull at them, test them with life, give them tough challenges…. THEN write or draw your story!
cheers ’girls’!

By:
catugeau,
on 1/20/2013
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I like to start a new year by going over the ‘visiting notes’ I take while showing off my portfolio of 30+ artists at publishing houses during the previous year. Great reminders of who liked whom, and I usually find tons of industry ‘insider’ comments that help me focus for the new year. So I thought I’d share some with you this Jan. … not in any order, and without credits to ‘protect the innocent’, but here you go!
“You can only debut once!” or first impressions might be the last impressions! This goes for portfolio presentation, but also for your working experience with a client…don’t blow it!
“more idiosyncratic, quirky characters!”
“one look at the character and you know you want to go for the whole ride….”
“style consistency SO important…”
“crisp edges”
“writers (artist/writers) often mistake a good TOPIC for a good STORY.”
“no Quiet picture books….” ” need apparent hook…”
“Go for the ‘Promotional Moment’ “ holiday, events, seasons etc.
“ Too high advances can end up being PLANNED FAILURE!” a book doesn’t earn out the advance and it’s a black mark on your lasting record. (ie…career management)
“Core Standard (educational) will be more Non Fiction going forward.”
“Passion is not the same as stamina“…. don’t overl-book yourself each year!
happy creating! image from Jason Wolff

By:
catugeau,
on 1/28/2013
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I am most honored to be part of the Friday Feb. 1st Artist Intensive for the SCBWI Winter Conference (Grand Hyatt 42nd) this coming weekend! Our panel discussion is “WHEN DO I QUITE MY DAY JOB?” and I’m looking forward to the subject and opportunity to share the basics (and not so basic) to the business of being an Illustrator. Brenda Bowen (editor, now Lit Agent, and writer) and Jan Constantine (general counsel for The Authors Guild) and I (20 year artist agent) will be moderated by David Diaz.
The SCBWI conferences are always so very inspirational and done so professionally and with such care for the market and those who participate in it, that it’s always a joy to be part of and/or attend. I’ll also be one of the judges for the Art Show which is a wonderful part of these events. Sat. and Sun are full of other talks and sessions for writers and illustrators (or both) and an almost overwhelming opportunity to get an ‘insiders’ look at the children’s book industry. And you meet and chat with so many interesting people!
If you are planning to be there, please make yourself known to me. And if not this year, do try to attend in LA,CA (Aug.) or NYC (Feb) at some point…invaluable! See you there!
(“CAT”artist Melissa Iwai’s got the right idea about books!)

By:
catugeau,
on 2/5/2013
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Happily going over some notes I made while listening to the speakers at the conference… and want to share. Didn’t make every speaker of course, but I’ll try to hit the ideas and quotes that spoke to me and I hope will speak to you! Highlights….
I’ll start with the most WONDERFUL opening talk from artist SHAUN TAN. at 8:35 Friday morning of the Artist Intensive. What a way to wake up….truly the ‘WAY TUGEAU!” It was about “Developing a Personal Style.” His overall point was that your personal style needs to be free and encouraged to just ‘emerge.’ He talked about how drawing and painting at a very young gave him his ‘source of power,’ and how it was wonderful to work and not worry about how it was ‘received.’ He reminded all that ART is a distortion of reality…it’s NOT literal but more theatrical and manipulated. How you do this grows into your style. It’s often good to let the viewer SEE this manipulation…be aware of the painting. The Deep Style that is or will become you is not so much how you draw or paint, but how you THINK. That approach will change as the story and image changes, and your personal style can be ‘found’ at the intersection of where all the work meets. (love that!)
You don’t choose a personality for yourself or a style really. They evolve and happen from the interests of the day-to-day realities. One way to teach yourself to know and appreciate others styles however is the age-old practice of copying master artists to LEARN from the effort…HOW and WHY it was done a certain way. He likes to divide work into two parts…the ‘public’, known part, and the ‘private’ exploring, developing part. Good to “think of yourself as a train station that ideas pass through.” (!) Allow the dream to ‘bubble up’. The deep style just comes… it’s a conversation with yourself. “Swing with the current.” Style often turns out to be ”what you do in an emergency” which he quoted from someone else…and isn’t that a truth!
Well that’s a touch of one talk I just HAD to share…wonderful. Check out Shaun Tan’s work up…interesting talent and personality.
More tomorrow from others there at the WINTER SCBWI CONFERENCE 2013!
We are so honored to have our second CAT ARTIST inteview done by Kathy Temean, who did a lovely one on my son and artist Jeremy Tugeau last week! Her Blog is below for more fascinating and helpful reading!
This week’s is about JOHN KANZLER who has been a valued artist with my agency for over 15 years (fellow CT artist originally). I was attracted by his sense of humor and this has stayed evident though he’s changed his painting styles and mediums over the years. HUMOR IS ALWAYS GOOD!
Thank you Kathy for letting us ‘borrow’ this interview to brag further! Enjoy,,,
Also of note is that his Book LUCY from Random House, which you will see in the interview has JUST LAUNCHED on JULY 12th! Hope you’ll want to go out and buy it for the children in your lives!
John Kanzler
John Kanzler grew up in Norwalk Connecticut in a house formerly of William Steig’s and currently lives on a small farm in Greenfield Massachusetts with my wife Diane and his daughter Lorelei. They have several sheep and a llama or two. I have been drawing on things as far back as I can remember and is completely a self taught artist. Most recent titles include CHRISTMAS PUPS (Albert Whitman & Co.), LITTLE LUCY (Random House) and PRICELESS GIFTS (August House). When not doing any of the above, I generally pursue a crazy range of interests, from astronomy to paleontology.
Question: Have you seen your style change since you started?
Okay, you are asking me to go back and look at twenty years’ work now. Afterwards I am either going to feel amazingly hip and current, or simply unchanging, obsolete and depressed!
In essence, I would say no, I am still me and my art reflects that. Years ago I would not have agreed. I exposed myself to lots more influences and allowed them to rub off. Now, I am my own main influence and happily so. On the surface (that is to say, technically), I certainly evolved over time. I think I generally keep an idealized version of what “my” art should look like, with respect to color sense, painterliness, etc. I will always love nice visible brushstrokes and drybrushing, whether painted traditionally or digitally. I always look at characters through Norman Rockwell glasses…So there is that consistency that I always strove for. Overall, perhaps my palette has toned down a bit.
Publisher: Albert Whitman & Company (August 1, 2011)

QUESTION: Tells us about the materials you use, paper, paint, brushes, pencils, etc.
Currently, I am working on a mac (an older G5 1.8MHz dual-processor, upgraded RAM and lots of external storage…until I win the lottery) running Painter and Photoshop mainly. I use a large Wacom Intuos 3 tablet instead of a mouse. When I switched full-time into digital painting, I had waited until I was sure I was emulating my acrylic painting style fully to my satisfaction. I accomplished that by customizing many of my digital brushes, and creating custom painting textures from scans of actual gessoed boards. I felt that this was a critical process that has helped to keep my art distinctive.
•Pub. Date: July 2011 – Publisher: Random House Children’s Books

I try very hard to keep up on our changing industry…a challenge! I read PW weekly (!), Horn Book, Publishers Lunch, and the many blogs and sites that I find helpful when I remember to go there. (some I subscribe to…but how much time does an agent HAVE to read!) I love information from SCBWI (have fun at THE CONFERENCE this week all!). I talk to clients and other agents (yup!) and just keep my eyes and ears open. And my mind open as well.
I tend to be an optimistic person….think that a must with the agenting profession. It’s not been easy the past few years! I seem to see/feel that the over all view is ‘rosier’. As a Bologna review mentioned there is a “palpable sense that things are looking up.” We are in the midst of constant change and surprises from all industries, government and personal happenings. Life feels unsure and as if it’s shifting right under our feet. It can be exciting and so so frightening… and all that on one day! It’s far from over…. grab on for the ride…what choice do we have? Maybe fine a proactive way to USE this shifting….
So I wanted to share with you some of the most helpful ‘things I’ve noticed’ recently:
From David Caruba’s (writer1040@hotmail.com) interview/report on Kathy Temean’s blog “Writing and Illustrating” (see earlier Way Tugeau Blogs) : ”Market isn’t a Book industry, it’s a MEDIA industry.” Generally publishers are acquiring at about 20 % YA (lots in pipeline) 40% middle grade, 7% picture book, and 33% are acquiring across the board. A TRUE middle grade ’voice’ for fiction is very much wanted. Fantasy is still HOT, historical fiction NOT (though it continues to win awards!) Dystopian is going soft now. Vampires are not so HOT any longer either. (but I was told monsters and mermaids might be?) Picture Books are healthier as most publishers are publishing more than last year. Publishers are ‘passing’ on quiet books. (I’ve found this to be true for the past few years now!)
Now for hints I’ve heard from publishers when I visit or chat. >Middle Grade …very big! Science fiction (Sci Fi) next big thing. >YA is selling big into adult markets especially women up to mid 40′s! (I got my bookgroup to read The Last Shard recently and they loved it!)> HIGH interest in author/illustrator projects for PicBks. >Not big on ‘one-offs’…meaning a stand alone book….want series potential. Which leads right into the >“CHARACTER FIRST” I keep hearing. Concept books are not in great demand these days. >Also developing the careers of authors (and so artists) isn’t as big a concern for publishers as it used to be. They seem to demand success right away, which is most unfortunate for the long view! I know of some dear exceptions to this trend….THANK YOU!
You have to know that the downfall of BORDERS will have a big effect on sales…less shelf space = less sales. But how much is anyones guess. Lower sales = lower advances for writers and artists! There are already lower print book sales showing up as e-readers become more widespread. But a ‘new toy’ will cause an activity flourish, then things settle down to ‘normal’ use…lets wait and see on that.
Some other noticed points/hints:
1 Comments on Noticed New in the industry: tips and thoughts, last added: 8/3/2011
By:
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on 9/21/2011
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Last night I had the privilege of presenting, at a Norfolk VA library,to a group of FINE ARTISTS from the Chesapeake area, I spoke about my business (children’s book publishing and repping illustrators to that industry) and a bit about ART in general, and the Business of art in particular. I totally enjoyed myself and hope I gave the group some helpful information, motivation and entertainment as well.
What I couldn’t help notice and feel while speaking to the group was how fun it was to be speaking to FINE art again. I am a fine artist myself. I would have been in that field now had I not gotten so sick with asthma 25 years ago (from the oils and turp.) Today I do paint when I can and always enjoy it…watercolor mostly now. But my days are full of illustration and illustrators…many of whom ARE fine artists of course as well.
We are SO blessed. Art, whether painting, writing, music, dancing, acting, is a part of the you that is YOU. It can not help but to well up… bubble to the surface almost in spite of us sometimes. Creativity refuses NOT to be, doesn’t it? Being creative is a personal gift…but isn’t it wonderful how it seems to want to be shared! We need to give it out…give it away. Sometimes thankfully for compensation, but we feel the deep drive to be brave and give it to others to enjoy – to think about. It hit me again last night what a true gift it is to have that bubble in us! Let’s just let it come to the surface….. as much as possible! The world can use it……
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As we live life, create our art, ride our bikes….we are always trying to find and hold balance. But I forgot to mention the NEEDED HELMET (and other pads in strategic places maybe!) It’s just plain foolish to go on the roads without the protection of a helmet. OH, sure…we all did it as kids back in the dark ages. But would I today? absolutely not.
The same is true of protecting yourself from loss of balance in the industry too. As I mentioned in the earlier post, if you were afraid of falling off the bike, you’d never got on! So climb on, but take care of the inevitable. When the balance is lost, take steps to get it back. Get back on the bike for starters! Don’t let a dry spell keep you from creating. Pick a new ‘route’ or find a friend to journey with. Get a new bike, or tires, or water bottle (style, tool, or color of paint) Don’t be thin-skinned about comments, advice and crits! That’s what the helmet is for. Don’t cry over a skinned knee = lost assignment. Take the knocks as it makes you a better, more knowledgeable rider. Don’t forget to save money in the good times to tide you over in the lean. That imbalance in ‘weather’ is also inevitable.
NOW, I received so many cute samples of art with bikes when I did my agency ‘call out’ I just had to share them…so here you are! enjoy and jump on the bike!
from Stacey Schuett and then from Kelly Kennedy below,

above from Roger Motzkus and below from Ana Ochoa!

a tiny down hill from Melissa Iwai
This ‘How to Ride’ from Susan Drawbaugh….. and don’t we all wish we understood that book! But here’s to the RIDE of a life time….. balanced and fun!
1 Comments on more BALANCING acts….., last added: 2/27/2012
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I’m very happy to share another amazing visual interview from Kathy Temean and her Writing and Illustrating Blog….check out all she does… and enjoy! NINA MATA http://kathytemean.wordpress.com
Illustrator Saturday – Nina Mata
This week I have the pleasure of introducing you to Nina Mata. You may recognize her first piece of art, since it is one that she sent in to be shown off with the other February Illustrations. Nina has been drawing for as long as she can remember. In 1996, she attended the High School of Art & Design where she concentrated in Commercial Arts minored in cheerleading, film, and boys. In 2004, she switched from Fine Arts and majored in Illustration at The Fashion Institute of Technology.
Since then she has been freelancing full-time in illustration and graphic design working with a variety of cliente. She currently is a 2D concept artist for a social gaming company. Nina says, “I love and truly enjoy what I do!” She specializes in character development, illustrating for the children’s market, editorial illustrations, children’s books illustration.
Here’s Nina: The Process
My process has changed over the course of 2 years, and it continues to change as I hone in my style, for example I have completely transitioned to digital from conceptual sketches to final works (though on occasions I will go back to a basic paper and pencil). Although my technique is constantly changing and ever evolving, there are certain steps that remain the same.

I usually start out with a few rough sketches, study the place, person, and or setting, and figure out the best way to execute the layout. I love close up shots of my characters I think the face can express so much more than the body sometimes. After I get a general idea of how I might want the finish to look like I start tightening up my sketch. Now days it’s been a lot easier for me to manipulate my sketches exactly how I want them (without wasting paper) since I can work with many different layers on Photoshop. If the work is for a client I’ll tighten up the entire sketch, but for my promotional pieces and personal work I’ll usually just sketch out the main subject and let it “tell me” about its background, it’s much more fun that way.

After the sketches are laid out how I want them, I’ll move on to coloring. Since I work digitally I usually set up a layer strictly for my color palette to save a little time looking for colors. I like to bring in my training as a traditional artist in adjacent with my digital work by first doing an under painting, especially with the skin tones, I’ll usually paint it a layer of under tone (cool purple) on top of the actual skin color.

Once I have a general rough coloring in place I would add a layer of texture on top to add a little body and a sense of hand painted look about it. Sometimes, I’ll add the texture in the beginning so I know how saturated to keep the color palette.
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on 3/28/2012
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Well, it’s been a mild early spring for the most part…in most places. Not sure March is going out like a lamb, but it’s been a nice month generally! It makes me think of our changing market…. not what we expect all the time. Lets look at our market a bit…and project how artists can be part of it better.
At the winter SCBWI conference I hear there were mixed feelings, lots of questions and not many answers. But have there ever been? I can read articles from 20 years ago that sound like they were written today. Jean Feiwel mentioned that the publishing ‘lists’ sized down in children’s…but also that they were maybe ‘publishing more effectively’. I think it was Barbara Marcus who said “this is a best seller business,” which upset many, but how is that different from the past? Publishers have to have best sellers to PAY for all the mid lists books they want to do too. It is a Balancing Act. Always has been. It was also shared that “digital sales are supplementing print – not cannibalizing it.” That can’t be a surprise can it? It’s another way to get reading material into the hands and minds of our children. Not bad. Challenging maybe, but not bad. E books and apps are a bit of a moving target however…changing as I write, but that’s an adventure in itself, isn’t it?
The headlines early this year were “Loses widen;” “Sales fall in 2011;” McGraw Hill fires 800 people.” etc. BUT I just read in PW that sales are looking better so far this past quarter overall…especially in children’ books. NICE. But I still see the hesitancy and ‘tightness’ of the children’s book industry. Optimistic but still very very careful. Publishers are focusing their lists and looking for writers and illustrators who can HELP them get where they think they want to be. OK, where that is might be a mystery to many of us, but we CAN help. I advise artists to do their very best always…in whatever style they WANT to do. I read this somewhere…. (sorry) writers and artists need to ‘tell the story ONLY they can tell.’ Do something ONLY you can do. Touch the heart and soul and make the reader laugh! Publishers are FOCUSING and tightening…you need to do the same. Understand who YOU are and what YOU have to contribute and SHOW, don’t TELL. Give yourself permission to push your creativity and your characters. Make both interesting and approachable.
So March turns into Spring for real and another quarter of industry surprises. Good…that’s what it’s all about! Take from that what you need….. and from CAT artist Priscilla Burris an image that SHOWS that:

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I was asked to do an interview with specific questions recently for the PEN AND INK BLOG, by artist and guest poster, Catherine Lee….they allowed me to share it here…. enjoy! I guess this is MY STORY…and a lucky, happy one it is, if I do say it myself!
(Come on….you know you want to.)
In Conversation with Christina Tugeau
 |
| Christina Tugeau |
by Catherine Lee
Edited by L. Fernandez
Christina Tugeau is an artist’s agent. She founded the Christina A. Tugeau Agency LLC in 1994.
Here’s a happy terrific woman that loves her agency adorned with a full set of wonderful artists. Perhaps we can all get inspired to love the job that we do. I hope you love the read.
1. Start Agency
I had been working for 3 ½ years with another agent in the industry, and when it became time for me to leave, I decided to start my own agency. I’d fallen in love with picture books and the people who make them! That was in March 1994. The first year I hustled a lot… but by end of the year I was making money and truly a rep! That’s when the ‘shaking nerves’ started for a time! I’d DONE it!
2. First Artist
Stacey Schuett was one of my first artists in the group…. She had done a bunch of books, and I just happened to catch her when she felt she could no longer rep herself well. My first blessing! I think the world of her as a person and an artist still! Over 18 years!! There are several still with me who came on early, but change is inevitable and not a bad thing for an artist or an agency at times.
3. ARTIST Qualities
There are several… but I have to NOTICE their style, and kno
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What an awesome story and very cool to see Priscilla Burris is illustrating the book!
That is a GREAT story!!!! My daughter wrote a list when she was young, after she was sent to time-out, but her list only reached to ten. This is a wonderful gift, an awesome idea, paired with a great illustrator!!! Such fun.
Awww, that is adorable! And Priscilla is the perfect illustrator!