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We at Ypulse have always admired ABC Family for breaking boundaries with its programming and using technology in innovative ways to develop creative, yet authentic connections with viewers. And apparently we aren’t the only ones who feel this way;... Read the rest of this post

From Goodreads. My perfect life was a lie.

Now I’d do anything to uncover the truth.

Not long ago, I had everything a girl could wish for: amazing friends, an adorable boyfriend, a loving family. But none of them know that I’m gone—that I’m dead. To solve my murder, my long-lost twin sister, Emma, has taken my place. She sleeps in my room, wears my clothes, and calls my parents Mom and Dad.

And my killer is watching her every move.

I remember little from my life, just flashes and flickers, so all I can do is follow along as Emma tries to solve the mystery of my disappearance. But the deeper she digs, the more suspects she uncovers. It turns out my friends and I played a lot of games—games that ruined people’s lives. Anyone could want revenge . . . anyone could want me—and now Emma—dead.

As kids today are increasingly tech-savvy (marketers must reach them in creative and complex ways. Often this is through online games with virtual worlds, social media campaigns, and in-store attractions, but are kids being bombarded too much by... Read the rest of this post

The rgz Street Team is a group of teens who bring YA reviews to our blog, led by Postergirl Miss Erin. Find out more.

Today, Olivia reviews The Lying Game, by Sara Shepard (which will soon be a show on ABC Family, too!):

"In The Lying Game, the author of the Pretty Little Liars series, Sara Shepard, presents the classic long-lost identical twin premise—but with an interesting twist.

"The story is told through the perspective of Sutton Mercer, a 17-year-old girl who exists as a spirit and believes that she has been murdered but doesn’t remember many of the details of her life or her death.

"Sutton watches as Emma, a 17-year-old girl who has been in foster care all her life and looks exactly like her, discovers Sutton’s Facebook page. Emma’s foster brother had shown her a video of Sutton on the internet, and Emma noticed their likeness and immediately believes that Sutton is her long-lost sister. Emma sends Sutton a message, and Sutton responds quickly, inviting Emma to come visit her in Arizona—even though the real Sutton is no longer alive.

"The story unfolds as Emma goes to Arizona to visit Sutton. Expecting an emotional reunion with her sister, she is shocked to discover that Sutton’s family and friends believe that she is Sutton, and she is easily able to take Sutton’s place as Sutton herself is missing. At first, Emma expects Sutton to return, but eventually she realizes that something might have actually happened to Sutton—especially after she starts finding notes and getting text messages telling her that Sutton is dead—and that she will be next if she doesn’t “keep playing along” and pretend to be Sutton.

"While Sutton appears to have lived a charmed life of wealth and luxury, surrounded by beautiful and popular friends, as Emma gets deeper and deeper into Sutton’s life she discovers that everything was not as it seemed. Sutton was obviously the 'queen bee,' the leader of her clique of friends, and adored by many. However, she made a lot of enemies along the way, too—especially because of her infamous contest with her friends called 'the lying game.'

"As Emma puts together more and more pieces of the puzzle that is Sutton’s life, Sutton begins to regain memories as well, though she is still generally unclear about who her murderer might be. Emma and Sutton are both simultaneously solving Sutton’s murder, and the reader is able to attempt to solve the mystery as well, and is presented with many different suspects and pieces of evidence that could incriminate them throughout the book.

"While the book did not have a conclusive ending (much like many of the