MEDIA ALERT
WHEN: Sunday April 25, 2010 11am-3pm
WHERE: Broadway, between Broadway and Spring on First Street, Los Angeles, CA (Booth 428 &429).
BACKGROUND: Arbitron Inc. (NYSE: ARB) brings its Children's Reading Corner to Fiesta Broadway, the largest Cinco de Mayo celebration in the world. For the second year, Arbitron is proud to bring award winning authors to sign and distribute copies of their books to local children.
The Arbitron Children's Reading Corner reinforces community values and the importance of connecting children with cultural heritage through reading and offers Arbitron the opportunity to reach out to the local community at a grassroots level.
"It is important that we bring our Children's Reading Corner to the largest Hispanic event in the largest Hispanic market in the US," according to Stacie de Armas, Director, Multicultural Marketing at Arbitron. "This program was designed to reach out to families and talk about the importance of audience measurement in their communities, and let them know that they can truly have a voice by participating in research when called upon "
Since its inception in 2009, approximately 1,000 children have visited the Arbitron Children's Reading Corner and have received free books and educational games at various events throughout the country.
3 Comments on Arbitron Children's Reading Corner presents René Colato Laínez & Priscilla Burris at Fiesta Broadway, last added: 4/22/2010
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Here we go again with more Latino rodents.A 2010 version of speedy gonzales..
A rat..with a hispanic name- Perez hanging out with a peter pan like blonde haired white girl called the tooth fairy...at least she is human like..
that's really going to do wonders to the psyche and self esteem of Latino kids..
....a Latino ..a rat!!!
in Hispanic culture the rat is considered a foul,filthy disgusting animal..a vermin pestilence..
give me a break!
el raton Perez..???
Re: Chicano future tense's (CFT) comment above:
CFT seems to think Laínez invented El Raton Perez, like Madison Ave. invented Speedy Gonzalez. Not so.
Almost every week one of my 1st grade mexicanitos will show off a smile with a new little window and then relate how El Ratoncito left a dollar in exchange for the missing tooth.
About all Laínez invented was the surname Perez; El Raton is part of Mexican, at least, folklore.
The idea that CFT states: "Hispanic" culture--I'm not sure which "Hispanic" culture is referred to--considers the rat "foul, filthy, disgusting, vermin" should not be used to denigrate another culture.
Thus Laínez fictionalized existing "fairy tales." and shouldn't be criticized anymore than someone would criticize the Brothers Grimm for having a princess kissed by a frog--not one of the more unfilthy, undisgusting species.
I assume CFT wasn't aware of this historical basis for El Raton. Which makes me wonder: if the Tooth Fairy didn't take his(?) baby teeth, then who did?
RudyG
Hola,
El Raton Perez is not a rat. It is a mouse.
Spanish 101
rata: rat
mouse: raton
Also El Raton Perez exists since the middle ages. I did not created it. El Raton had been with us for many years. He is known as Raton Perez is Spain and most South American countries. In Mexico is is known as El raton de los dientes and in Central America as el raton. His official name is Raton Perez.