'Toy Story 3′ storms the box office (giving Hollywood a much-needed cash infusion this summer and Pixar's biggest opening [$109 million] to date. Maybe this study will push licensing folks to package healthy snacks with cartoon characters on... Read the rest of this post
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Blog: Ypulse (Login to Add to MyJacketFlap)
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Blog: Ypulse (Login to Add to MyJacketFlap)
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'Iron Man 2′ starts off strong (with advance ticket sales and a good showing of fans at midnight screenings. And New York magazine has the lowdown on the J.J. Abrams' trailer that debuted before the film. Also casting begins for Jack Kerouac... Read the rest of this post
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JacketFlap tags: breaking dawn, chacha, miley cyrus, glee, mia, Ypulse Essentials, kin, Kick-Ass, judy moody, microsoft kin, diaspora, microsoft, google, Add a tag
Chanel, BMW (are the top brands among Gen Y "high-earners" according to the first annual L2 Gen Y Prestige Brand Rankings. Also Ypulse sponsor Mr. Youth's Matt Britton shares 7 ways brands can connect with the Class of 2014, aka the 5-million-plus... Read the rest of this post
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EA targets skaters and gamers (in a campaign that hopes to speak to both the core market, "letting it create community buzz" while emphasizing "the broader appeal of team play" for gamers. Also College Humor wins big at the Webbys) (MediaPost, reg.... Read the rest of this post
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Microsoft targets hipsters (with its new Kin phones even though "alternative marketing" around Zune was pinned as key in its downfall. Hmm.. Also Trendcentral on the companies and consumers warming up to Foursquare. And PacSun's Community blog ask... Read the rest of this post
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