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Viewing: Blog Posts Tagged with: authors marketing themselves online, Most Recent at Top [Help]
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1. Geek List: Paying attention to Facebook Pages

I had a hundred million other things to do the other day but then I came upon this piece in the New York Times about "Protecting Your Privacy on the New Facebook". The NEW Facebook? Again? Sigh. What with now being a quoted company, FB is adding new meaning to the word INSIDIOUS. Having said that, as someone who promotes stuff on Facebook, I have found the Facebook page very useful in

11 Comments on Geek List: Paying attention to Facebook Pages, last added: 3/1/2013
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2. Online Marketing for Authors: it's about Joy and Luck


I just read The Joy Luck Club by Amy Tan and what an amazing book it is. I am quite overcome. It's not just the magical writing - it's the story of my life!

Near the end one the characters talks about being born in the Year of the Tiger. I paid close attention because I was born in the Year of the Tiger. As was my mother. And my daughter.
...Then she told me why a tiger is gold and black. It has two ways. The gold side leaps with its fierce heart. The black side stands still with cunning, hiding its gold between trees, seeing and not being seen, waiting patiently for things to come.
It is five months till the publication of Tall Story and my gold side is leaping.

So little time, so much marketing to do. Not to mention another novel to write.

At the same time, my black side is cringing in the shadows. Is it too soon to begin trumpeting my book? Isn't it too crushingly embarrassing to tell people yes, it's really good? What if I set up a Facebook page and nobody becomes a fan? What if I come across as vain and annoying? Whatifwhatifwhatifwhatif?

Chatting with my nephew (on my husband's side), an aspiring conductor, about the business of networking - he told me something that really brought home to me what an enormous task I am facing. I paraphrase:
Our instinct is to be self deprecating. We don't want to shout about how good we are because we don't want people to dislike us. But there comes a point when this becomes a real problem. We actually have to get better at telling people that we are good at what we do.
Get over yourself, I tell myself sternly. Just get on with it.

So in the mornings, I write a few hundred words towards my new novel. And in the afternoons I work on a list of Things to Do to promote my book.
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3. Book Trailer for Mortlock by John Mayhew

Now it gives me GREAT pleasure to see someone I met on the internet get some mileage! Here's the trailer for John Mayhew's book, coming soon ... and it's wonderful!


Brrrr!

3 Comments on Book Trailer for Mortlock by John Mayhew, last added: 9/24/2009
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4. What happens when authors become cool online personalities

Not that YA author John Green (Paper Towns, Looking for Alaska) is a cool online personality only because he's trying to sell his books ... but look at what he got from his social network on his birthday -



And here was John's response:
If you can't be arsed to view the entire video, here's the most important thing John said:
People didn't make those songs or artwork or pictures and video clips in order to become famous or rich. They did it, to quote William Faulkner, "not for glory and least of all for profit but to create out of the materials of the human spirit something which did not exist before."
Mmmm. Human spirit.
He also said:
Every single day I get emails from aspiring writers asking my advice about how to become a writer. And here is the only advice I can give: Don't make stuff because you want to make money; it will never make you enough money. And don't make stuff because you wanna feel famous because you will never feel famous enough. Make GIFTS for people. And work hard on making those gifts so that people will notice the gift and like the gift. Maybe they will notice how hard you worked and maybe they won't. And if they don't, I know it's frustrating. But ultimately that doesn't matter because your responsibility is not to the people who notice but to the gift itself.

0 Comments on What happens when authors become cool online personalities as of 8/30/2009 6:19:00 AM
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5. Titian: the Last Days by Mark Hudson -- a book trailer made by his daughter (hee hee)

Should we get our kids to help promote our books?



Love the part where she says: "I think it's boring but my mum read it and she thought it was really ... interesting."

1 Comments on Titian: the Last Days by Mark Hudson -- a book trailer made by his daughter (hee hee), last added: 8/11/2009
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6. Nicola Morgan's hilarious DIY video

Yes you can! Make your own promotional video that is - and you don't need a camera or video skills or sound equipment. All you need is a computer, wit and the text-to-movie website Xtranormal ... as Nicola Morgan (Deathwatch
) demonstrates on her blog, Need2bPublished:

If you can't see the video, watch it on YouTube

1 Comments on Nicola Morgan's hilarious DIY video, last added: 6/15/2009
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7. Further Education: be published, be seen and be sold.

I admit it. I'm becoming increasingly dependent on YouTube videos to keep my blog updated regularly.

But seriously, you guys, I am interested in your FURTHER EDUCATION. Especially you PUBLISHED writer guys, the ones who are no longer on the slushpile, the ones who have a book out, or a book about to come out, the ones who are still asking yourselves everyday, 'should I have a website?' 'should I blog?' 'should I do a video?' 'is it worth the time?'

My answer is ... AAAARGH. Some people don't deserve their success.

Anyway, here is John Green (again!) showing you guys how to keep faith with your young audience:


If you can't see this, view it on YouTube


Moral of the blog post: if you're about to be published, be seen by your audience and your book will be sold. You can't procrastinate over marketing your book (unlike when you're writing it).

0 Comments on Further Education: be published, be seen and be sold. as of 5/24/2009 8:01:00 AM
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8. Maureen Johnson manages to be funny in a serious book video

MJ is one of the funniest YA bloggers around and here's her new video!

It looks  like the Scholastic had this serious video made and Maureen got hold of it before the release.



If you can't see it, watch it on YouTube.

0 Comments on Maureen Johnson manages to be funny in a serious book video as of 5/19/2009 10:25:00 AM
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9. Performing authors and Fiona's video

My friend Fiona Dunbar's new book Tiger-Lily Gold has just come out and to celebrate she made this video (I helped!)

Meanwhile, Nicola Morgan (Deathwatch) is aiming for a world record in school visits.

Anthony Horowitz (The Power of Five: Necropolis) is appearing in a virtual event targetting nine thousand children in 216 schools.

And big name authors are guaranteed roles at a proliferation of children's book festivals to draw the crowds.

The Book Brunch children's column wonders "how much the life of a children’s author has become about personal contact with children as well as contact through books ..."
 Have we lost anything since the days when we only knew writers and illustrators through their books? When we weren’t necessarily sure what sex E B White, E Nesbitt, P L Travers, and L M Montgomery were, let alone what they looked like? (Though A A Milne and C S Lewis and J R R Tolkien had got famous enough for us to know.) Was there something to be said for imagining an author through his or her work? P L Travers looked liked Mary Poppins in my head.

Is the standard of performance getting too high for authors who are "merely" good at writing? So it is not enough to write a gripping tale: you also have to be Eoin Colfer in front of an audience. Or do these showmen do the whole profession the favour of giving it glamour, and making kids want to be in it, as they want to be other kinds of celebrities? Read more
Should we resist the demands of our ever-more-swiftly spinning world? Should we insist that writers be allowed to do only that, write?

I recently acquired a Flip Mino - one of those easy peasy pocket camcorders.

I figure the Flip would make it easier for me to build up some useful footage for a future marketing campaign.

There is never a better time to surrender to the inevitable than now.

1 Comments on Performing authors and Fiona's video, last added: 5/12/2009
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10. Peter J Murray's inspiring story

Someone mentioned Peter J Murray's website on one of the message boards I follow and I casually followed the links to this video which tells how Murray went from being self published to a three book deal. The most impressive thing in this video is Murray performing during at schools. The man is an inspiration!



If you can't see the video, view it here

1 Comments on Peter J Murray's inspiring story, last added: 4/4/2009
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11. Google, Google Everywhere

screenshot of enormous caterpillar logo
I love that Google is today celebrating the 40th anniversary of Eric Carle's Very Hungry Caterpillar which apparently sells a copy somewhere in the world every 30 seconds.

Today is also the launch of Google's Street View, by which anyone can punch a city post code into Google Maps and see the location in 360 degree photographic views.

The launch of anything that smacks of new technology has of course prompted fear and trembling over issues of privacy, with Google acting quickly to remove objectionable photos. When the service was launched in the US, a new past-time of streetspotting was invented.

The literary possibilities of Google Street View are mind-boggling. Do have a listen to tonight's episode of Front Row (20 March, Friday), the radio arts programme, in which Ian Rankin and Graham Hurley discuss the cons (readers can visit fictional locations and the disconnect between story and reality might might get in the way of the story's believability) and the pros (oooh, the story ideas... Street View as murder alibi ... Street View revealing the future).

And then there's Google Earth. I had a Marketing Big Idea last week - if location is important to your story - like Sarwat Chadda's forthcoming Devil's Kiss which is set in dark and scary corners of London - why not use the new movie-making features of Google Earth and create a tour of your novel's locations
If you've written a book that has to do with archaeological digs and ancient civilizations like The Mummy Snatchers of Memphis by my friend Natasha Narayan - Google Earth claims to be able to give you access to the past, "With a simple click, take a look at suburban sprawl, melting icecaps, coastal erosion and more". As well as dive under oceans, etc etc.

There is some muttering that Google's ubiquity, so dangerously Microsoft-like, has pushed the corporation over to the Dark Side ... that Google has betrayed its famous motto, Don't Be Evil.
Are we in danger of being exploited by the Google juggernaut marauding into every corner of our lives?
Perhaps. 
Meanwhile why not exploit everything that Google has to offer first?


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12. Tips for Authors on the Brink of Fame (and even maybe Fortune)

Devil's Kiss by Sarwat ChaddaI've just finished building Sarwat Chadda's website in anticipation of the May launch of his "goth-lit" thriller, Devil's Kiss. Check it out on sarwatchadda.com.

I'd always wanted to do a website with a dark, dark theme and Sarwat has now fulfilled that wish, thanks for hiring me Sarwat!
I thought I'd blog about a few ideas that came to me while making the website. Here goes:
TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER ONE: Have your author portrait taken as soon as possible, preferably five or ten years ago, before the crow's feet, thinning hair, wattle chin,  and other signs of aging have totally set in.
The most dangerous part of this project (for Sarwat) was handing over a CD of studio portraits for me to pick and choose from. Woo hoo!  I tried hard not to rub my hands gleefully in front of him. Oh the magic one can do with Photoshop! But then Sarwat of course was wise to my game and threatened me with the kind of violence even his book would blush at if I dared upload anything silly to Facebook. 
Luckily we came to a compromise and I got to make these humorous mash-ups for his 'About Me' page.
Sarwat on holiday in the East.

Sarwat realising he was in competition with Buffy.

Sarwat being told he should write for Bette Midler (hey, I love Bette Midler!)

Sarwat winning a place in the Undiscovered Voices anthology. 

Oh I didn't go ahead with that last one. I couldn't get a satisfactory blend of Sarwat's neck with Miss America's.
TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER TWO:
When you have that pictorial with the professional photographer, make sure while they are shooting off the customary 101 frames, that as well as the formal I am a glamorous author pose, you pose with different expressions. Smiling, looking right, looking left, looking upwards, looking downwards, making silly faces ... this will be useful for future digital compositions by your friendly neighbourhood designer. I suggest this because Sarwat had exactly two expressions on his CD which made it hard to make him look truly ridiculous. Dang.
Part of the job was redecorating Sarwat's blog to match the livery of the website. Sarwat's early blogging has been targetted mainly at fellow writers. With his book out, he will have to change gears, target his readers - without alienating his currrent following. 
Spooky that Nathan Bransford picks this moment to blog about blogs - authors' blogs - citing a piece in the Globe and Mail about how the new intimacy between reader and author has resulted in some extraordinary public blow ups.  
Apparently some authors have had to endure severe lambasting by fans when they're late with the next book or not living up to their duties as Famous Author!
These days, writers invite personal involvement and intensity from their readers. In direct proportion to the way in which they share their personalities (or for-consumption personalities), their everyday lives, their football teams and word counts, their partners and children and cats, it encourages in readers a sense of personal connection and access, and thus an entitlement to comment, complain, recommend cat food, feel betrayed, shriek invective, issue demands: “George, lose weight, dammit!” More
attack dog
Fans can be deployed to attack critics
The flip-side of course is that authors like Stephenie Meyer (her fans threatened to bombard Stephen King with hate mail for saying he didn't like Twilight) and Patricia Cornwell ("slimed" by several Amazon reviews, she called on her fans to counteract the bad reviews).
...“Release the fans!” seems to be the phrase that applies ... Globe and Mail
Hmm. So what is my Tip Three?
TIP FOR AUTHORS WAITING FOR FAME AND GLORY NUMBER THREE:
Sure, go ahead and blog. Blog because your editor and your agent said you probably ought to. Blog because you've enjoyed keeping a diary since you were five. Blog because that's what they say authors have to do. But remember: it's a two-way relationship. The fans can dish as much as they take.

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13. My advice to authors in these hard times: don't go wide, GO DEEP

One quick check of my blog reader before I go to Costa Coffee to avoid Facebook and I find this link to a nice piece about how the recession is going to make it even tougher to sell books.

The author Novella Carpenter is in nail-biting mode, awaiting the release of her book Farm City: The Education of an Urban Farmer in June 2009.

Holiday book sales were abysmal, and most of the major publishing houses have announced job losses in recent months. One publishing behemoth, HarperCollins, lost 75 percent of its operating income during the first six months of 2008. Over all, the publishing industry has struggled as bookstore sales -- and the economy -- have slowed drastically.
My agent told me the other day that things were not as bad as that yet in the UK, but what's going to stop me being miserable anyway?

The point of Carpenter's article is that authors will just have to work that much harder to promote their books (though we can't all be as good at it as John Green). One editor told her:
"The best advice for today, and really in any financial climate, is to be fanatical and motivated to promote your book ... Do as many events as possible. Become a shameless self-promoter."
Note: Carpenter in fact forgot to mention the title of her book in the article. I had to check out her website. And when I checked out her website, her upcoming book wasn't even promoted on the front page. When you clicked on Publications, the book was listed but there was no link to any promotional page or synopsis whatsoever (and the listing on Amazon doesn't tell us anything either). She's obviously a nice person who ain't shameless. I think we should all pre-order her book.

A writer friend asked me yesterday if she should Twitter as well as Facebook to get her name out there.

I found myself giving the same advice I offered to a client for whom I designed a website.

The client wanted to know if they were doing enough to get their site listed by search engines. Someone had told her she should stick a long list of key words into her code to make sure her site could be found.

My advice: when you are trying to market yourself, don't go wide, go deep.

If you are a children's author writing about aliens, you don't want someone searching for "book" to find you. You want someone searching for "children's book about aliens". It's the quality of the traffic that counts, not the number. You don't want to be found by just anyone. You want people who are actually likely to reach into their wallets.

If you are trying to use social networking sites to raise your profile, sure, set up an account with Facebook, Bebo, MySpace and what have you. But it's better to have one social network that really works for you than half a dozen that don't. It's the quality of the network, not the quantity (ie. You don't want to friend 3,000 people who will never buy your book) ...

The caveat is that social networking is not just about marketing. And if you'd like to have a go at Twitter, or blogging, or other kinds of social networking , don't let me stop you. But do it because you want to have some fun not just because you're looking for a database to market to.

And of course, we must not forget, as one bookseller reminded Carpenter in the article: "the most important thing is to write an awesome book. That's the biggest hurdle. Just write an awesome book."

***


Last night I watched Millions again, the story by Frank Cottrell Boyce about a boy who finds a millions of pounds in a holdall by a railway. I had forgotten that it was directed by Danny Boyle, pre-Slumdog. Later, I read this interview of Boyle talking about what sold the script to him —
Basically, page seven where the kid first uses the excuse of his mum's death to gain an advantage - it's a killer moment. You'd think you would examine scripts and weigh them up, but you don't in fact. You read the American ones and they're good and very impressive, but basically when you have a giddy moment like that in a script, that's it.
— it's the scene where the boys tell a shopkeeper, "Me mam's dead" and the shopkeeper immediately hands over some free sweets.

Made me think of rejections. Have you ever received a rejection from an editor or an agent with the words "I liked your book. But I don't love it."

That means your killer moment didn't slay them enough.

Today I resolve to make my killer scene more killer than it is.

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14. Oh how can we measure up to John Green?

So, if you are an author/soon-to-be author worried about the fact that authors now have to be not only writers but speakers, entertainers, web designers, educators, video editors, voice talents, marketers, etc etc etc and etc ... look away now because this is John Green's latest vlog (as in video blog) and it's relevant, funny, intelligent, touching (and he even manages to quote some ee cummings) and oh how are we to measure up?




If you can't see the video, view it here.

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15. Book Trailers on My Mind

I've been giving book trailers some thought recently. I've just realised that I have two rather talented brothers in the film-making business (one does animation the other is a corporate film maker) ... I wonder if they would do a skills exchange and make me some videos?

While thinking, I was scanning the web of course and discovered that someone has already put up a book trailer website! BookScreening.com goes by the catchline 'Know what to read next'. Check out this rather fabulous video for Neil Gaiman's The Graveyard Book, voiced by the author:


While you're browsing the site, here's a geeky thing to notice - the videos from the video-sharing site Vimeo are much better quality than YouTube.

3 Comments on Book Trailers on My Mind, last added: 11/7/2008
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16. The Overnight Fame of Steffi McBride and Us Too

The Overnight Fame of Steffi McBride Youtube book trailer
I was going to focus today. FOCUS!

But when I heard about the Steffi McBride book, all the little bits of blogging material that I've been trying to ignore in the name of writing my novel came rushing to the fore - so important to share this, especially in the current downturn. So I've got to just quickly tell you about Steffi McBride and all the other stuff that might be meaningful to the Rise and Fall of Us as writers.

I heard about Steffi McBride in today's Guardian RSS feed which highlighted Andrew Croft's new novel The Overnight Fame of Steffi Mcbride - or more precisely, how the author is using Web 2.0 to the hilt to promote the novel:
But what, arguably, makes Steffi more interesting than your average airhead celeb is that she's the figment of an author's imagination and these tantalising - or annoying - insights into her star-studded existence come courtesy of her updates on Twitter, the social media "microblogging" site, and her Facebook page. Read the article
The book trailer is appealing (a bit long but quite appealing - makes authors want to rush out to the nearest drama school in search of cheap but capable talent to star in their book trailers). And suddenly all that wasted time in Facebook turns out to be an investment in my future success as a writer ... I'm off to friend Steffi now (for the record, her friend count is only 33 at the moment, will be interesting to check back in a few weeks). It will also be interesting to see what FB does to the page. FB took down the FB page of Vern, Sarah Macintyre's wonderful comic creation for the DFC comics, on the basis that Vern was not human.

The article appears on the heels of a series of guest blogs on book marketing running on the agent Nathan Bransford's blog . Bestselling author Michelle Moran (Nefertiti) blogged in two parts. The first part was about the nitty gritty of the business, the lingo, the marketing department, the publicity department ...
So you’re a few months away from publishing your debut novel. Your publishing house has suggested that you pitch in to help promote your own work, but you don’t have the first clue as to where you should start. Or perhaps you’ve already published your first book without doing any of your own publicity and marketing and now the hard realization has hit that this time around, without a significant change on your part, your career is going to end as quickly as it began. Now you’re willing to try something – anything. But what works? What doesn’t work? What should you be doing? Michelle Moran on Book Marketing Part 1
Michelle's second blog was about blogging, websites, online reviewers ...
... don’t be afraid to try new ways of publicity and marketing, even if you’ve never heard of anyone else doing it before. This is what a great publicist will do for you, and what you want to do for yourself. There are so many ways of promoting a book that aren’t widely used, and many of them are free. Michelle Moran on Book Marketing Part 2
And finally, the guest blogger on Nathan's blog today is M.J. Rose (The Reincarnationist), who shares this lovely kernel:
Not even the most brilliant pr and marketing can sell a book people just do not want to read. M.J. Rose on Book Marketing
Having gotten that off my chest, I can now go back to work. Enjoy, everyone.

3 Comments on The Overnight Fame of Steffi McBride and Us Too, last added: 11/1/2008
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17. Meg Cabot's World Tour

Meg Cabot has left the UK (Chicklish is running a Meg Cabot week featuring interviews they blagged while Meg was here).

I still think it's unfair that nobody told me she was coming.

Moving on, Meg is now in South Africa.

Meg Cabot at Exclusive Books Capetown. Photo by Nicky Schmidt

Lucky for you, Notes from the Slushpile had spies carefully embedded at Exclusive Books in Capetown where Meg made an appearance.

Nicky Schmidt — aka Atyllah (a chicken from outer space ... but that's another loooong story)— packs her report with some cogent thoughts about authors and marketing.

Noting Meg's powerful online presence, Nicky writes:
I’m amazed at how much of the marketing is electronic – almost the whole customer relationship management side of her marketing is done via the internet – aside from the book tours and books signings. But the key marketing focus, it strikes me, aside from having a decent product, is customer relationship management. It’s interesting that in an increasingly competitive market authors are having to focus less on their product and far more on customer relationships in order to up and sustain sales figures. It’s no longer solely about how good the book is, but it’s also about how accessible you are to your market and how you woo them. That gives authors two full time jobs rolled into one – writer/entertainer and marketer.
Read Nicky's full report here - it's mandatory reading for anyone who is working on their strategy to dominate the world ... er, market their books.

4 Comments on Meg Cabot's World Tour, last added: 10/1/2008
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18. Shoo Rayner's Drawing School

Okay, I'm trying to be a good author and ignore all distractions.

However Shoo Rayner is evil and has started a drawing school over on his website. I can't resist watching illustrators draw so now Shoo's new page has seriously set back my plans for world domination.

Here's Shoo teaching us how to draw his archetypal character, the Ginger Ninja.

3 Comments on Shoo Rayner's Drawing School, last added: 9/29/2008
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19. What's In a Website?

a quick note: friends, please visit my Volcano Child blog (yes, yes, I know, obsessive compulsive me etc etc) - help me make a good impression with ahem! The Powers That Be ...
There is a bit of a discussion at the British SCBWI message board about author websites.

Do you need one?

Where do you start?

Can you cope?

When I first started trying to get published, I set up my homepage CandyGourlay.com. It was 2001, and I was only just beginning to get to grips with code. Blogs were not yet in flavour nor were connection speeds terribly good and Web 2.0 was a twinkle in someone's eye. So my website was really, just a leaflet about me, an online CV.

I started up this blog in 2004 after emerging from SCBWI's conference in Madrid with piles of notes and nowhere to publish them. At the time, I thought I would use my journalistic skills and dash off feature length reports on the writing events I attended.

Well, the blog evolved and developed a voice of its own, it's funnier now, more personal, more frequently updated. It probably helps that I've also acquired the skills and tools to work faster online.

Then the world started to spin a little bit faster. Publishing was changing before our very eyes. Technology was changing. Children were changing.


I heard Scott Westerfeld (Uglies) give the keynote at the SCBWI conference in Bologna in 2005 and I was struck at how with-it he was about technology, about his fans and visiting his website, I realised that his blog had engendered a kind of connectedness with his readership that other authors would do well to emulate.

I wrote a piece on why competition from the internet meant authors needed to become more web savvy.

Then I decided to take my own advice and began to blog about my manuscript in progress. I saw my blog VolcanoChild.co.uk not as a leaflet about my book but more like a behind the scenes magazine. I wanted it to evolve as my book evolved.

Knowing that I was still some way towards sellling the manuscript, I could take my time, blogging on themes that run through the novel, such as: Children who Work, Mothers who Have to Leave, Real Witches and Living with Calamity. (Pictured right is a child circus performer in Shanghai).

Instead of building a website from scratch, I used Blogger, changed the template using my Photoshop and coding skills, and used Blogger's powerful tagging tool which put posts of a similar theme together on one page.

The ultimate objective of a blog is to create a conversation between the writer and the reader. However, I also saw the website as an easy way to build a website of substance to support my book - if ever and whenever it gets taken on by a publisher ... a bit like the online production diary that director Peter Jackson kept while making King Kong. The website gets noticed now and then, but ultimately, I am building up a strong archive for the IF and WHEN.

I have started another blog on a theme that I intend to explore in a future novel about climate change, I haven't been blogging extensively because I don't want to fill it with off-the-cuff stuff but with pieces that will someday be the beef to my future novel's bone.


Last year, i kept a comic blog on the building of my writing shed.


Blogs are not just diaries - they are conversations with the outside world, extended essays, online magazines on themes that you would never find on a newstand!

We have at our fingertips these powerful tools to support our craft - and they're FREE.

Here are three bits of unsolicited advice to those who still resist the onward march of the internet:
1) Computers don't explode when you get something wrong.

2) Any mistakes can be undone by pressing Control-Z (for PCs) . You can restore the deletion by pressing Control-Y

3) If your blog looks like crap, delete it and try again.

5 Comments on What's In a Website?, last added: 9/4/2008
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20. Notes from Slushpile Readers

So Lindsey from Puffin read my post on the DFC people's comic book workshops and said if my nine year old liked comics, she would probably like Diary of a Wimpy Kid by Jeff Kinney.

This really interests me - the previous time I blogged about the connect between comic books/graphic novels and traditional children's publishing, I had a spike - from my daily readership of 300-500 a day, almost FOUR THOUSAND people read Comic Books Are Not Just For Klingon Speakers - about the rising interest in comic books for kids in the US! What does that mean? Should UK publishers (notoriously resistant to comics) pay attention?

Here's a sample page from Diary of a Wimpy Kid (blurb: "a novel in cartoons":


Lindsey was right! My nine-year-old devoured it like a bag of sweets! And slushpilers should note that Jeff Kinney himself has had an interesting journey to publishing - working on the book for six years before publishing it in daily instalments at Pearson's educational website FunBrain.com (bite-sized blogs targeted at various ages and differentiated between boys and girls are another interesting feature). Thanks for that, Lindsey!

***

Speaking of Puffin - Puffin is one of the few children's publishers who actually maintain a readable blog (in the UK, in the US they all blog). Visit the Puffin Blog here ... but do try to avoid any stalker, publish-me-now-or-else behaviour.

***

People who've attended one of my talks on authors online may have heard me talk about the potential ofgroup blogs for overworked authors - this way, authors can share the burden, expand their audiences ... you get what I mean. Well, my author pal Fiona Dunbar (Pink Chameleon, The Truth Cookie) kindly forwarded this link over the weekend to the Awfully Big Adventure blog recently started by a group of children's authors.

Do visit, leave comments etc etc. I think it's an awfully terrific thing to do! Way to go!

Fiona also pointed out Sally Nichols' (Ways to Live Forever) post featuring this cartoon from Tales from the Slush Pile over at the Children's Boookshelf at Publisher's Weekly. (Thanks, Fiona).


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And speaking of Fiona, she's just rather hilariously blogged (on her brand spanking new blog) that some big powerful telly people are thinking of basing a sitcom on her Truth Cookie series!
Jinx
These things usually take tiiiiiiiiiiime. So let's all cross our legs and fingers and wish upon stars that it will happen. Soon!

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21. John Green's Fictive Versions of Himself on Amazon

John Green (An Abundance of Katherines, Looking for Alaska) is a broadcaster as well as a YA author. Which really helps. You can see how much it helps on his Amazon video. **Yes, authors, this is a good time to reflect on what you'd put on your Amazon video**

I particularly like the way he addresses the readers as Amazonians.

Naturally, Amazon doesn't provide embed information that allows me to put the video on my blog (why should they encourage you to leave the site when the longer you stay, the more likely you are to buy?). So you will have to click on this screen grab to view it. It's really good - so you lazy people who can't be bothered, go on, CLICK.

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22. Katie Price Furore: Are Pneumatic Models Allowed to Win Book Prizes?

I've always had great sympathy for models. I mean, it's just another job isn't it? Why I even once called on mothers to show more sympathy for Liz Hurley when she revealed a flat tummy mere weeks after having a baby.

So when Katie Price (formerly known as Jordan) produced her own children's book, I was all for it. The Times gave it a not-so-enthusiastic thumbs up but a thumbs-up nonetheless.

This is a world away from the vividly imagined worlds of Michael Morpurgo and Jacqueline Wilson. This is not a literary book in any way. But it isn’t terrible. As a factual book, it is crisp, girly, practical and full of good advice about owning ponies ... Indeed, it is so nuts and bolts it doesn’t matter so much that she didn’t write it all.
But wait a minute, the news is just out that the book has now been shortlisted for WH Smith Children's Book of the Year. (Kids vote from a list put up by publishers)

Naturally, there is a lot of upset from anyone who has spent years in garrets typing up manuscripts as opposed to reclining on magazine covers and centrefolds, displaying their assets.

This from Joanne Harris (Chocolat):
If this is an award for people who write books then it should be open only to people who write books, not to somebody who lends their name to a book, or who would have written a book if they had time but didn’t.
You can read all the arguments in the Times Online article — but I was rather interested that the response of Katie Price's publishers was to point out that Katie Price is a very strong "brand" — indeed, Random House has made Katie Price a bestselling author with not one but three memoirs and her third novel due out in July.

When I give my talks about authors and the internet, I always point out that one of the reasons publishers tend to have such crap websites is they are trying to push not just one brand but as many brands as they have authors.

Look at any publisher's website. They are all effectively lists. Lists and lists and lists of books and authors. Kassia Krozser at the Booksquare blog had a little rant about the crapness of publisher sites the other day:
It is no secret that I hate publisher websites. The vast majority of them can be best described as “suffers from multiple personality disorder”. And I’m not just talking about the fact that publishers can’t figure out who the target audience of their site is. Visiting a publisher site means being subjected to bad design, bad search, and — yes — bad content. Not a single one of these is forgivable.
Which is why websites and online promotion are a no-choice thing for authors.

Authors can't rely on a publisher to do their brand-building for them. Publishers already have their hands full trying to make brands out of the thousands of authors on their list, a task so mind-boggling that it's sometimes easier to buy a proven brand that's already out there.

Like Katie Price.

7 Comments on Katie Price Furore: Are Pneumatic Models Allowed to Win Book Prizes?, last added: 3/26/2008
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23. Looky Looky Lookybook!

Lookybook is a new marketing idea for picture books - I think it's a great way of getting your PBs seen - if, that is, zillions of people subscribe to its email updates and publishers get behind it etc etc!




Meanwhile, you can sign up your picture books on the Lookybook submit page. But at the moment it's only free for the first year ... I wonder what publishers think of it.

(And this PB He Came With the Couch byDavid Slonim is rather fine as well!)

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24. Dan Santat's School Visit

I follow the blog of Dan Santat just because I love his drawing (the other artist I subscribe to is Sarah Macintyre. Love her stuff!) Dan does the Disney cartoon The Replacements (I haven't seen it here in the UK but then I don't get the Disney Channel).

Anyway, this is not just about how wonderful Dan is (which he is) but about School Visits. Now I did a little piece on school visits featuring Doomspell author Cliff McNish a while back - school visits are a big deal for children's authors because it's a cool way of getting in touch with one's readers etc etc. Of course, it doesn't hurt either that you could make a little bit of money to supplement your non JK Rowling advance.

So here's Dan's truly super cool video about a week long visit to a school for gifted children in Virginia. We can all learn a thing or two about marketing ourselves here.

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25. How authors can help each other on the net

Today was my concentrate-on-writing-
and-stay-off-the-internet-day. But I had to blog when I heard about author Patry Francis.

Patry Francis was diagnosed with an aggressive form of cancer just as her debut novel The Liar's Diary was going out in paperback. Which meant she would not be able to do the publicity work that makes or breaks most novels.

In response, author bloggers have rallied to do Francis' publicity for her, naming January 29 as Patry Francis Blog Day, with more than 300 bloggers mentioning and reviewing The Liar's Diary. The creativity and breadth of this effort is mind-blowing and inspiring. Read about it here — and look at the how well things are going on technorati!

Literary Agent Kristin Nelson comments on her blog:

Don’t ever let anyone convince you that publishing is “an every person for him or herself” industry because it’s not. There is a real community of writers and if you haven’t got connected, ask yourself why not?
Indeed. That's the power of the web for you and it's down to us authors to harness its potential.

The Patry Francis situation brings to mind YA author Siobhan Dowd (photo, left by G. Morgan) who died last year and wasn't able to promote her magnificent A Swift Pure Cry (buy it you guys!) as much as she would have liked because she was so ill. A Siobhan Dowd Trust has been set up to help disadvantaged children with their reading skills (donations are welcome here). Siobhan's next book Bog Child - which I hear is a cracker - will be published posthumously in February.

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