in all blogs
Viewing: Blog Posts Tagged with: Publishing business, Most Recent at Top [Help]
Results 1 - 25 of 36
Last week I very much meant to respond to Sam X’s comment on my post about becoming a brand versus writing what you want to write but last week was crazy busy. Plus I soon realised my thoughts were many and it was going to have to be its own post.
Here’s part of what Sam X said:
Still, I think there is a bit of a complication in what you wrote. “…whether you’re writing for yourself or writing as your job: write the books you want to write.” Writing as your job does require at least a token thought to the story’s marketability, and perhaps some changes to the overall story you’re telling so as to buttress that marketability–in which case it’s not purely the invention of your imagination, but a combination of that and market concessions.
I don’t think that’s a bad thing, simply a factor that needs to be understood when critiquing stories. Yet it does take a little away from the romantic notion of simply writing what you want. But you’re a working writer: Maybe you can illuminate this for us?
What I didn’t make clear in that post was that I was largely addressing people who aren’t published yet. As it’s mostly amongst aspiring-to-be-published writers that I see these conversations taking place. I truly think it’s a total waste of time for any writer—published or not—to be worrying about whether they should concentrate on “being a brand” but it’s especially pointless for those who haven’t found their own voice and writing style. Before you’re published is the time to be experimenting and exploring and honing your craft and figuring out what kind of writer you are.
Once you’re published, yes, there are ways in which you do have to think about the market and whether what you’re writing is commercial or not. If you write a romance with an ending in which the hero and heroine do not get together no romance imprint is going to buy it. But maybe a non-genre fiction imprint will. There could still be an editor out there who adores your book. It’s just that what you’ve written is not a romance.
Which is to say that once you’ve written your book or proposal and it’s as good as it can be is when you and your agent should start thinking about who will be a good fit for it. If it goes out and no one bites then you start thinking about whether you can change it to make it more commercial. Maybe you can engineer it so heroine and hero get together at the end and thus find a home for it at a romance house.
When I say “commercial” I simply mean “will sell”. What is or isn’t commercial is not a static thing. When I was writing Liar, which has a deeply unreliable narrator, who keeps changing her story, and is, um, prickly and is a book that does not have a clear-cut ending I was convinced it was deeply uncommercial. I worried that my publishers were going to hate it and would end the contract and demand the advance back. To date it’s my bestselling novel. So what do I know?
Zombies versus Unicorns was done as a lark. I never thought it would sell as well as it did. Anthologies notoriously don’t sell well and are more a prestige kind of publishing project. I suspect the draw of Holly Black’s name had a lot to do with ZvU‘s success. Not to
. . . I finish a whole manuscript.
. . . I learn how to rewrite that whole manuscript.
. . . I get five/ten/fifteen/one hundred/etc rejection letters from real-life agents.
. . . I knuckle down and rewrite the book again. And again. And again. Etc.
. . . I get a request for the whole manuscript from a real-life agent.
. . . I get an agent.
. . . I get five rejections from publishers.
. . . I get ten rejections from publishers. (Would you believe twenty rejections? How about thirty? One hundred? One thousand? One million?)
. . . I start writing my second/third/fourth/fifth/etc book despite the fact that the first/second/third/fourth etc book hasn’t sold yet.
. . . I get an offer from a publisher.
. . . the deal is announced in Publishers Lunch.
. . . I get my first real editorial letter.
. . . I have my first hissy fit about my first editorial letter.
. . . I knuckle down and rewrite the book.
. . . I get my second real editorial letter.
. . . I have my second hissy fit about my second editorial letter.
. . . I knuckle down and rewrite the book. Again.
. . . (And repeat. Or not. Depending.)
. . . I get my first copyedit.
. . . I have my first hissy hit about my first copyedit. (Only robots speak without contractions! “Me and LJ” is how my character would say it NOT “LJ and I” because my character is not the FREAKING QUEEN OF FREAKING ENGLAND!)
. . . I get my first ARC (Advanced Readers Copy) of my very own book with my name on the front and EVERYTHING. Oh my Elvis! It’s real, people. Book by me! *faints*
. . . I get my first page proofs and am overwhelmed by the urge to completely rewrite everything and make the book, you know, ACTUALLY GOOD!! (Also notice that I use the word “actually” way too much and that is BY NO MEANS the only word I use WAY TOO MUCH. Wonder if I have also overused CAPS and italics and exclamation marks!!! Consider getting publisher to cancel book. Actually.)
. . . I get my first good review.
. . . I get my first bad review.
. . . I get my first meh review.
. . . I am enraged by an eleven year old who enjoyed my book but wished it was as good as [redacted]‘s bestselling piece of [redacted] about [redacted].
. . . I get my first box full of my own finished actually TRULY REALLY book what I have written MYSELF!!!
. . . I open said book on a page with a typo of “actualy” and the CAPS and italics in the wrong places.
. . . I realise that it is the last book in the entire world I wish to read.
. . . I go to my local bookshop and there is my book in a real actual book shop.
. . . I get a query from my publisher wondering where my next book is.
. . . I miss a deadline.
. . . I miss two/three/four/five/etc deadlines.
. . . I get my first query from Hollywood which goes nowhere.
. . . I am sent on tour to promote my book.
. . . I bitch and moan about being sent on tour to promote my book.
. . . I am not sent on tour.
. . . I bitch and moan about not being sent on tour to promote my book.
. . . I get my very first fan letter. Someone read and enjoyed my book enough to write to me! Best. Day. Ever.
. . . the fan letters I get make me cry because they are so moving.
. . . the fan letters I get make me cry because they are so illiterate.
. . . I get more fan letters than I could ever possibly answer.
. . . I become a New York Times bestseller.
. . . I am disappointed when my next book only reaches no. 8 on the New York Times bestseller list.
. . . I am not a New York Times bestseller.
. . . I think about killing those entitled bastards who whinge about their books only getting to no. 8 on the New York Times bestseller list.
. . . I quit my dayjob.
Due to boring circumstances beyond my control, I will not be online much for awhile. Fortunately I’ve been able to line up a number of stellar guests to fill in for me. Most are writers, but I also thought it would be fun to get some publishing types to explain what it is they do, teach you some more about the industry, and answer your questions, as well as one or two bloggers.
I do not know Bernice McFadden, but when she wrote to me about possibly doing an exchange of blog posts, I decided to invite her to guest post here because I have been hearing wonderful things about Sugar for years, and because her story is both unique and very common. Many starry-eyed wannabe and debut authors seem to imagine that all you have to do is get your first novel published and then rose petals will descend from on high and you will llive the glorious life of an author forever. Sadly, not so much. Even if you manage to write and publish a second novel (which most first novelists don’t) there’s no guarantee of a career. Even if your books receive great critical acclaim and are bestsellers—nothing is guaranteed. Publishing is a fickle, cruel and deeply unfair business as the wonderful post below amply illustrates. Fortunately, this story has a happy ending.
- – -
Bernice L. McFadden is the national bestselling author of six award wining, and critically acclaimed novels. The classic Sugar is celebrating its 10th anniversary in print. When it was first published in 2000, Sugar was hailed by Terry McMillan as “One of the most thought provoking novels I’ve read in years.” Nobel Laureate, Toni Morrison, called her sophomore release, The Warmest December, “Searing and expertly imagined.” Her sixth novel, Nowhere is a Place, was chosen by The Washington Post as one of The Best Books of 2006. McFadden has been nominated for a Pulitzer Prize in Fiction, twice short-listed for the Hurston/Wright Literary Award and is a two-time recipient of the Fiction Honor Award from the BCALA. She lives in Brooklyn with her daughter R’yane Azsa where she is at work on her next novel.
This mystical, magical life of mine began on September 26th, 1965 in Brooklyn, New York and then it began again exactly two years later to the day on a stretch of highway between Michigan and Ohio. It was there in that I was involved in a near fatal car accident. I always cite the day as a turning point in my life. I was on the brink of death, teetering on that invisible line that separates the here and the hereafter, floating in that white light our ancestors inhabit. I believe that during that ethereal moment I was given an assignment, a purpose—a gift—and then sent back.
For me the process of writing is similar to channeling—I am not only of the story, but often find myself in the story experiencing it—even if only from the sidelines.
I won’t deny that some part of what I write comes from my own imagination, but I do feel that at least 80 percent of what I pen is being shared with me by people who have been dead and buried for years.
Many of my previous novels have historical references, but Glorious is the first, purely authentic historical novel I’ve written. I so enjoyed the feeling of fulfillment that I experienced creating a story that bore witness to history, that I have started another one, entitled Gathering of Waters.
For me, a great story provokes the heart of the reader, causing them to question what they thought they knew, and/or how they thought they felt about a certain place and/or people. I believe that Glorious does just that.
While all of my books hold a special place in my heart, I have a special relationship with this, my newest novel, for on reason in particular. The road Glorious
The most discussed aspect of a book, other than whether it’s any good, is its cover. But looking around online and off- at gazillions of different cover discussions the cover’s main function is sometimes forgotten. Thus I’ve decided to devote today’s post to talking about what a cover is and how they’re made.
When a publisher buys a book one of the first things they start thinking about is how to sell it. Who is its ideal audience? How can they position the book so those readers will find it? How can they position it so they expand beyond those readers? These discussions quickly wind up with ideas for the cover. That’s because the most important function of a book cover is
To sell the book.
That’s right, folks, a book cover is an advertisement. Typically, ads don’t go after the existing customers, they go after new ones. A cover that’s totally true to the book might make the author’s heart go pitter pat and please mad-keen fans, but if it works only for author and hard-core fans, it is not a successful cover.1 A successful cover calls out to people who’ve never heard of the book or the author and says, “Pick me up! Read me! Buy me!”
A successful cover expands your audience. Other than word of mouth, the cover is the most important factor in selling a book. Often it is the biggest and best, or even, only advertisement for the book.
Uglies is Scott’s most successful series. The first book in the series, Uglies, was an original paperback that went out into the world with little fanfare. But, wow, did that cover attract a lot of attention. Scott has had countless letters from fans telling him that they picked the book up because of the cover. That it called to them from across many aisles. That cover is a huge part of why Uglies did so well.2
How is a cover made at the big publishing houses?
Typically3 the first step is for editorial to put together a cover brief and send it to the art department. A cover brief is a description of what they’d like the cover to look like and/or the element of the book they’d like to see reflected in the cover.
The artists who design the covers tend not to read the books they’re working on because they don’t have time. They’re working on so many books in a year and their deadlines are so tight they barely have time to read the cover brief. On top of that sometimes the book they’re working on hasn’t been written yet. (Or, at least, not finished.)
Next a series of rough ideas are sent back to editorial. There is discussion and one or more direction is pursued. Then editorial okays one and the art department completes it. Sometimes editorial changes its mind and sends art in another direction. Once editorial likes the cover it’s sent to sales and marketing to be approved. Sometimes it isn’t and the process has to start over. The next important approval comes from the big accounts, the stores that order the books. Sometimes if they don’t like a cover it gets redesigned.
Something else to remember: all of this starts a long time before the book comes out because—have I mentioned this already?—the cover is the single most important part of advertising the book. Sometimes the book isn’t even finished and the cover is. The cover of Magic’s Child was completed before the first draft of the book was, which was weird, though it gave me time to add more butterflies to the text.
Another important consideration that you can’t actually do anything about is how the book will look when it’s in the bookstores. I.e. will the cover pop. You can design the most gorgeous eye-catching cover in the world in luscious golds and browns and rusts and then have it disappear on the new releases table because guess what? Every book that season is a
There’s a wonderful project out in the blogosphere to sing the praises of YA that has flown below the radar and not gotten the attention of, say, Stephenie Meyer’s Twilight Books, Suzanne Collins’ Hunger Games trilogy, or my own Scott’s Uglies books. I think it’s a wonderful idea. All hail Kelly for coming up with it.
I was unfamiliar with about half of the books recommended on these unsung lists, which to me means the lists are doing their job.1 Many of the book descriptions sound irresistable. So my list of books to read just expanded. Again. To which I can only say, excellent!
Some of the comments about these lists, however, got me thinking on the differences between how authors and readers think about success. Some folks wondered if such & such a book counted as unsung because it had won an award or because the author’s other books are so popular. We authors tend to measure our books’ popularity in terms of sales. We know what our sales are because once every six months (typically) we get royalty statements. Thus we know all too well how little impact most awards have on sales. This makes us painfully aware of which of our books has sold the least. So, yes, we think books can be unsung even if they’ve won awards, been critically acclaimed, and all our other books are the bestsellingest books in the universe.2
Those outside the industry don’t have access to sales figures, so they’re mostly judging popularity by how often they hear about a book, by how big the piles of it are in a bookshop, and in this case by how many people have it on LibraryThing. Before I became part of this crazy industry, I paid zero attention to bestseller lists. The only way I knew if a book was bestselling was if that fact was trumpeted on the front of the book. I guess I would have assumed that Stephen King and Colleen McCullough were bestsellers, but I didn’t really know for sure.
It’s amazing how different my relationship to books is now that I’m an author. These days I keep an eye on the big bestseller lists, which is why I was suprised to see Lisa McMann’s Wake listed as unsung. It’s a NYT bestseller. But I suspect the only people who consciously track whether a book is a bestseller or not are the authors and the people in publishing.
The other thing I noticed were comments about how hyped a book was. One book I’ve seen talked about as overhyped I happen to know has been selling poorly. The correlation between being talked about online and sales is not one to one. Not even close. Some bestsellers seem to barely get a mention online, some poor sellers are talked about all over the internets. I’ve seen Liar described as a bestseller because of all the online talk. It’s not. Trust me, if Liar were a bestseller or even close to being one, I would know.
We authors have a very different relationship to our books than readers do. Which is why some of us have had odd reactions to being called unsung or sung. For example, when I saw that How To Ditch Your Fairy was on an unsung YA list my first reaction went pretty much like this: “Unsung! HTDYF’s my bestselling book so far!3 It sold more in six months than Magic or Madness sold in hardcover in almost five years!” I know that compared to actual bestselling books HTDYF’s sales are as a grain of sand, but for me they’re large and happy making.
My second reaction was to be dead pleased that the blogger in question had such lovely things to say about HTDYF, which, while it has sold better than my other books has had the least positive critical attention.4 Poor lamb. *pets How to Ditch Your Fairy* Though, truly she’d rather h
Most of you will know that Amazon has stopped selling books by Macmillan authors. (If you don’t know about it read Scott’s take.) John Scalzi has just called for people to support the affected authors:1
So rather than focus on what should happen to Amazon or Macmillan, here’s an idea, and here’s my point: let’s us focus on the writers, who are getting kinda screwed here. None of this is their fault, it has nothing to do with them, and they don’t deserve to lose sales and their livelihood while this thing goes down. If you want to make a statement here, don’t make it against a corporation, who isn’t listening anyway. Make it for someone, and someone who will appreciate the support.
Support the authors affected. Buy their books.
What Scalzi said.
To find out which authors are affected go to the Macmillan site. They have several imprints publishing YA and childrens books, such as FSG, Feiwell & Friends, and Henry Holt.
It’s always a good time to buy a book, but maybe now’s an even better time than usual.2 I know I’m going to.
Due to boring circumstances beyond my control, I will not be online much in February. Fortunately I’ve been able to line up a number of stellar guests to fill in for me. Most are writers, but I also thought it would be fun to get some publishing types to explain what it is they do, teach you some more about the industry, and answer your questions, as well as one or two bloggers.
Today we have an editor, Alvina Ling, who’s more than happy to take your questions about her job of editing. Remember, that she’s writing specifically about what it’s like to work in publishing in the USA. The job of editing is different in different countries. I’m hoping to be able to bring you a post by some Australian editors to give you a sense of some of those differences. Enjoy today’s wonderfully informative post.
- – -
Alvina Ling is a Senior Editor at Little, Brown Books for Young Readers where she has worked for over ten years. She has also been a bookseller for Barnes and Noble, and interned at the Horn Book and in the children’s room of the New York Public Library. She edits children’s books for all ages, from picture books to young adult novels, with some nonfiction mixed in. Some of the books she has edited include Where the Mountain Meets the Moon by Grace Lin; Wabi Sabi by Mark Reibstein, illustrated by Ed Young; The Curious Garden by Peter Brown; Eggs by Jerry Spinelli, North of Beautiful by Justina Chen Headley, Geektastic by Holly Black and Cecil Castellucci, and the upcoming Guardian of the Dead by Karen Healey (April). She can be found at her blogs bluerosegirls and bloomabilities as well as her twitter feed.
My job as a children’s book editor
Hi all! I’m honored to be a guest blogger here. Justine has asked me to give you folks an idea of what the job of a children’s book editor entails. Warning: this is not going to be a short post. But I do hope it will be an informative one.
I’d say the job of a children’s book editor consists mainly of:
Emailing, project management, acquisition of book projects, meetings, preparing for meetings, cheerleading, reading, selling, networking, juggling, negotiating, more emailing. Oh yeah—and editing.
Basically, the role of an editor in terms of the publishing process is that of a project manager, with books being the “project.” Publishers generally publish their books according to lists. Little, Brown has two lists a year: Spring/Summer and Fall/Winter. I generally handle five to eight titles per list, or ten to sixteen per year. As the editor, I’m involved every step of the way. I also think of the editor as being a juggler—we have to keep multiple projects moving at the same time. And if you imagine juggling objects that change each time they reach your hands, that’s kind of what the publishing process is like. For example, we review a first draft of a manuscript, and then a second, and then a third, and eventually a final draft. Then it goes to copyediting where it changes again. Then it goes to Design and Production and it changes again. I review each stage of the project until we end up with the final book, working closely with copyediting, design, and production. My duties also include things such as writing catalog and jacket copy, presenting my books at Sales meetings, coordinating with marketing and publicity, and in general just being the go-to person for my titles.
Right now, I’m working on editing the novels on my Spring/Summer 2011 list, while at the same time reviewing 1st-pass pages (this is when the book is designed and typeset so it looks like the finished book will look like) of novels on my Fall/Winter 2010 list. I’m also reviewing color proof of my Fall/Winter 2010 picture
Due to boring circumstances beyond my control, I will not be online much in February. Fortunately I’ve been able to line up a number of stellar guests to fill in for me. Most are writers, but I also thought it would be fun to get some publishing types to explain what it is they do, teach you some more about the industry, and answer your questions, as well as one or two bloggers.
Today’s guest bloggers are two Allen & Unwin editors. Allen & Unwin publish me in my home country1 and I think they are absolutely wonderful. One of the two editors might even be my editor there. They are based in Melbourne2 and have generously said that they’re happy to take questions. You could ask them what a design brief is for instance. For contrast I recommend you also read USian editor, Alvina Ling’s post and the comments, to get a sense of the different approaches to editing childrens & YA books in the two countries. Keep in mind that Alvina works for a very big US publisher, Little, Brown. Allen & Unwin is a much smaller operation.3
- – -
The Alien Onions say:
Every day is different at the House of Onion. Different, yet the same. Every day is all about the business of editing, publishing and championing fabulous books for children and teenagers. Books we are very proud to publish. Including the extremely funny How to Ditch Your Fairy and the incredibly brilliant Liar.
The process of taking a book from manuscript to wonderful shiny new book on the shelf has many stages. In order to demystify this process somewhat, we have been posting an occasional series on our blog Alien Onion entitled What do Editors Do All Day. We have tried to accommodate those who thrive on visual learning as well as those who have a preference for text-based information acquisition.
So far our series has covered copy-editing and structural editing. Stay tuned for future entries on design briefing, blurb writing, correction checking and cake eating.
Today for our guest post on Justine’s blog we are providing a different kind of insight into life at the House of Onion. A sneak peek into the days of two of the Alien Onions whose roles in the House are different, yet the same.
ANY GIVEN FRIDAY at the HOUSE OF ONION
7.45: Leave house, walk to tramstop reading excellent MS4 on iPhone.
7.47: Narrowly avoid lamppost.
7.50-8.00: Wait for tram. Spy on reading material of stylish lady waiting nearby. Spy on shoes of stylish lady waiting nearby.
8.01: Hop on tram, find seat (miracle!), continue reading MS.
8.20: Arrive at work. Discover work keys not in bag. Chastise self.
8.21-8.55: Sit on front step and read excellent MS on iPhone until colleague arrives with keys. Praise iPhone and colleague. Praise MS to colleague.
8.56-9.09: Read excellent MS on iPhone while waiting for computer to boot up.
9.10: Receive coffee delivery from tall designer. Praise tall designer.
9.11-11.00: Copyedit, Copyedit, copyedit.5
11.03: Congratulate self on being excellent and efficient copyeditor.
11.05: Ask for opinion from coll
There’s a lot of shockingly bad advice about how to get published online. Much of it comes from unpublished people who know nothing about the publishing industry and are bitter about their own inability to get published.1 But some of it is from actual published writers with careers, who have a bug up their arse about the evil of agents, or small presses, or big presses, or whatever, because of a particularly bad experience they’ve had. Or who are coming out of one genre and acting like their advice applies to all genres.2
Then I read this very sensible piece by Jay Lake, which solidified for me something I’ve been trying to say for awhile now, which basically goes like this: before you take someone’s advice pay careful attention to where that person is coming from. Are they qualified to be giving this particular advice?
Now, it’s pretty obvious that if you wish to be published taking advice from some who has never been published is usually not wise. But Jay’s bigger advice is that often taking the advice of someone with a thriving career is also not wise because too many times what they can tell you is how they broke into the field. Problem is that happened ten, fifteen, twenty, thirty, forty years ago and the field has changed since then.
So that when an established writer tells you that you don’t need an agent to get published they’re not lying. Back in the day when they were first published you didn’t. They’re also not lying when they say they continue to be published without an agent. But they’re neglecting to mention that that’s because they are known by those publishers. Someone looking to sell their first novel is not and given that so many of the big publishing houses are closed to submissions an agent is usually a first-time author’s best bet for getting published at a big house.
Any advice I give about getting published has to be taken with a large grain of salt by anyone who isn’t trying to break in to YA in the US. I have no idea how to get published in Australia—even though I’m Australian. I wasn’t published there until after I sold in the US. I still know far more about publishing in the US than I do about my own country. Nor do I know much about any market in the world except YA in the USA. If you’re trying to break into Romance or Crime or Literachure I’m useless to you.
That said, I’m probably not the most useful person to you for breaking into YA in the US either. I know about half a dozen agents well. There are way more reputable ones than that. I follow all the publishing news, far more than most YA writers, but I still don’t know that much about what goes on in those publishing houses and what all the editors are looking for. I know many editors, but I’ve only worked with a handful. You only really know an editor well when you’ve worked with them.
I know I said above that you shouldn’t be taking an unpublished person’s advice, but there are some great blogs by such writers detailing the process of trying to get published, which have very sensible things to say about query letters and the nuts and bolts of submitting to various different publishers when you don’t have an agent. All stuff that I know very little about. I have not written a query letter in a decade. Someone who’s actively trying to get published right now knows way more about query letters than I do.
I can talk about what it’s llike being a journeyman YA author. I can give you an author’s view on how you get published in more than one country and a variety of other topics that have to do with being a YA author with five novels under her belt. But take what I say about breaking into this field with a grain of salt. For that you’ll get better advice from agents and editors and bra
Daphne over at the Longstocking blog was talking about the Worst Review Ever blog and mentioned her shock at the meanness of some of the reviews:
I’m actually a reviewer for Publishers Weekly and while I’ve read some things that were kind of poorly constructed, I’ve never had even an urge to be even half this harsh, not even secretly if I strongly disliked the book. Too much work goes into a book for anything to warrant this kind of nastiness and seriously nothing is so bad it deserves to be called “a candy-coated turd.”
I have condemned books in stronger language than that. When I hate a book, I really hate a book. I totally get writing such vicious reviews. In fact, that’s one of the main reasons I don’t write reviews and only discuss books on this blog if I love them: the knowledge that were I to write an honest review of a book I hate I would most definitely hurt other writers’ feelings, alienate their fans, and lose friends. Also the YA world is small and writing a bad review of another YA writer’s book leaves you open to charges of sour grapes. Life’s too short.
I say that as someone who has received very mean reviews. I know exactly how much it hurts. Reviews have made me cry and scream and kick my (thankfully imaginary) dog (poor Elvis, he knows I love him). But I believe people are moved to write such nasty reviews because of the intensity of their relationship with books. That’s awesome!
I feel that too. When I read a book I was expecting to love and it sucks I feel betrayed. When I read a book in a beloved series and the characters are suddenly transformed beyond recognition and there seems to have been no editing at all and the writing has gone to hell, I am OUTRAGED. I want to kick the editor and the author. On the scale of things, I think writing a mean review about the book is way better than assault.
Passionate reviews, good or bad, are fabulous. It’s great that people care enough to rant or rave about a book. I don’t think it’s unprofessional to vent your spleen at a book. Some eviscerations of books are wonderfully well written and a total pleasure to read. And some passionate raves about books are appallingly badly constructed. One of the reviews of my books that embarrasses me the most was a rave. An extraordinarily badly written rave in a professional location1 which so mischaracterised my book that it was unrecognisable. The reviewer clearly loved the book. They also clearly didn’t understand it. No review has annoyed me as much as that one.
On the other hand, my favourite review ever remains the one written by a punter on the B&N site which said Magic or Madness was like a bad Australian episode of Charmed. Makes me laugh every time I think of it.
An unprofessional review is one that attacks the author directly. But the problem is that most writers conflate themselves with their books so that many consider an attack on their work to be an attack on them. It’s really hard for us writers to be clear that the reviewer is calling our book “a candy-coated turd” not us. But learn it we must! Part of this job is having your work assessed by people who are not going to be kind. No one owes you a good review.
A site like the Worst Review Ever is an excellent place for authors with bruised egos to vent, but I really hope it doesn’t have a dampening effect on online YA reviewers. If you hate a book, say so. Figure out exactly what it was that bugged you about it and let rip. You’re doing all of us readers a service. Even if we totally disagree with you. One of the most useful parts about Twilight’s success has been the vigorous debate all over the intramawebs about the book’s worth and effect on its readers. I’ve learned a lot from it. I’d really hate for reviewers worried about an author’s feelings to dilute their passion. Bugger the author’s feelings. You’re not writing reviews for them, you’re writing your reviews for us readers.
Readers, you (we) have the right to hate!
And also the right to change our minds at a later date when we read the book and discover it didn’t suck after all. Or vice versa.
Authors, you know what’s worse than a bad review? No reviews at all.
I spent the last two days at BEA. A few people have written me going, “What now? What is this BEA thing?”
BEA is the biggest publishing trade show in the US of A. It’s basically a giant hall full of publishers showing off their Fall (Autumn) books and trying to get booksellers and librarians to order lots and sell them in vast quantities to their customers. BEA allows booksellers to meet publishers and authors all in the one place and find out as much as they can about upcoming books all in the one place.
The first time I went to BEA I was completely overwhelmed. I hadn’t realised how many publishers there were in the US. Each had giant piles of ARCs to give away as well as fancy lanyards and bags and whistles and bubble gum and all sorts of other promotional stuff. This year there were way less of everything. Fewer publishers on the floor, fewer ARCs, fewer knick-knacks, fewer people. Not once did I feel claustrophobic. Many of the publishers had no piles of ARCs at all and were only giving them away at signings. I must admit it felt weird to see all the booths that were just shiny wall displays and no books. They looked naked.
There was much talk of the GFC (Global Financial Crisis) and how it was affecting publishing. Many predict a future of fewer publishers and fewer books, which sounds grim, but a surprising number of people thought that was a good thing. They argue that there’s been a glut of books for too long. Way too many publishers put out books that they don’t support, that disappear without a trace, make no money for anyone, and wind up being pulped. Surely, fewer books properly supported is a much better business model. The counter argument is that many publishers will opt to publish only what they consider to be commercial, which is a huge shame because many of the biggest selling books have been totally unexpected hits that were not deemed commercial.
This was my third BEA but the first time I’ve been there officially with a badge that has my name on it. W00t! I even had a signing down in the official autographing area1 I was worried that there would be no one in my line. There is no sadder sight than an author surrounded by free copies of their books that no one wants.
In case you think I’m being silly worrying about no one wanting ARCs of Liar: trust me, it happens. There are HEAPS of books being given away at BEA—all at the same time—you have to pick and choose what books you want. A tiny line can and does happen to authors much better known than I am. A few years ago a friend was witness to a very well-known author having with an empty line for free paperback copies of their excellent prize-winning and best-selling book. These weird things happen. One day an author has a line around the block, next day there’s no one. Depends on timing and location and how well the signing was publicised and etc.
So my fears of no one wanting my book were entirely rational. Though fortunately on this occasion not realised. A healthy number of people showed up for Liar. Many of them I didn’t even know! Quite a few had read my other books.2 They all promised not to spoil Liar. Bless them all.
So a huge phew on this occasion: signing a success!
In my corner of the publishing world, Young Adult, the hottest galley to get hold of by far was Suzanne Collins’ Catching Fire, which is the sequel to Huger Games. I hear her signing was nuts. Scott’s Leviathan was also in big demand. His line was so long that when his hour was up they had to shift him to the overflow area where he kept signing for another half hour. I think Leviathan is Scott’s best book so far. Can’t wait to hear what other people think.
How was you BEA?
At BEA there was much speculation about the end of publishing as we know it. How fewer books will be published and less money spent on them thus it will be harder for writers to make a living. I’m not actually convinced things are as bad as all that. Besides I don’t think it matters that much to most pro writers’ chances of making a living. It’s just as hard to make a living as a writer in good economic times as it is in bad. I know plenty of brilliant writers who make very little from their writing and only a handful who make anything close to a living wage.
But it’s not nearly as tenuous and fraught as being a pro sportsperson.
As some of you may know I’m a fan of the New York Liberty, New York’s Womens National Basketball Association team, and I follow the entire WNBA closely. This year there’s one less team than last so those players were dispersed to the remaining teams. At the same time all the teams have to reduce their roster to 11 players. That means that the transactions page looks like this:
The Atlanta Dream waived Chantelle Anderson.
The Phoenix Mercury waived Murriel Page.
The Chicago Sky waived Jennifer Risper.
The Minnesota Lynx waived Kamesha Hairston and Aisha Mohammed.
The Chicago Sky waived Liz Moeggenberg.
The Atlanta Dream waived Marlies Gipson.
The New York Liberty waived Abby Waner.
Those are all players being let go. They’ve had a couple of weeks in the pros and now it’s over.
There is a chance of being picked up by other WNBA teams. But there are fewer places—only 143—and more players than ever competing for them. Many talented amazing players are not going to make it. Some of them will find places on overseas teams, but most won’t.
Those are just the players who got picked up by a WNBA team in the first place. There are many many many college players who weren’t drafted in the first place. Some overseas players are also trying to break into those 143 spots available in the WNBA.
And if they do make it onto a team they can be traded at random to another team in another city. Often the press finds out that they’re now going to be living in San Antonio before they do.
Pro basketball players are lucky if their career lasts into their thirties and almost never into their forties. They rarely make it through without at least one serious injury resulting in surgery. When they’re older they wind up with arthritis.
I’m sure as with writing the rewards of doing what you love most for a living outweigh everything else, but, well it looks crazy hard to me and it makes me very glad I’m a writer not a basketball player.
The discussion in the fanfic post got me thinking about the differences between writing to make a living, as I do, and writing solely for fun.
Many people in that thread talked about how writing fanfic was a learning experience that prepared them for becoming a professional writer. And there’s no doubt that that’s how fanfic has worked for many pros. However, the vast majority of writers of fanfic not only don’t become pros, they have no desire to do so. They write fanfic for a variety of reasons: fun, community, because writing is something they can’t not do and so on—they don’t do it as some kind of apprenticeship for becoming a “real” writer.
I know professional writers who also write fanfiction. So clearly it’s fulfilling a need that their paid writing isn’t. I also do a lot of unpaid writing. You’re reading some of it right now. Often I enjoy writing posts here more than writing novels.
Or, rather, I have a much less stressful relationship to this writing than I do to my novel writing because there’s not much riding on this blog, whereas my ability to pay my rent, buy food, stay in the profession that I love is tied up in the novels I write. Sometimes it takes awhile to push that stuff aside and just write. For me blogging is a relaxation; writing novels is an economic necessity.
Which is not to say that it can’t be fun. It can. I wouldn’t swap my job for any other job in the world. I love it. But it’s still my job and comes with all the stresses that any job has, including anxiety about losing said job.
Not everyone who spends a lot of time writing wants to be a professional writer. Frankly, I think that’s sensible. It’s very hard to make a living as a professional writer. Even if you do manage it’s just as hard to make it a sustainable career. I know lots of writers who’ve been able to support themselves for a year or two or four or ten but then demand for their work dwindle, fashion in the publishing world changes. In the 80s horror was huge, now not so much. YA’s big right now but who knows were it will be in ten years. Romance is pretty much always the biggest selling genre and yet it has the lowest advances. I know of romance writers with multiple bestselling books who only get around 20k per book.
The majority of pro novelists, who are making a living, write a book a year. Many write two or three or four a year. For many writers that’s an impossible pace to sustain and it can suck the fun right out of the writing. There are lots of reasons for not making writing your main profession. Most of the published writers I know are not full-time. Many of them claim to be happier that way.
When writing becomes your full time job it completely changes your relationship to writing. It becomes a business. You can’t wait for your muse to show up. You have to force it when you’re not in the mood. You have to meet deadlines. You have to think about whether there’s a market for what you want to write. You can’t just write whatever you feel like unless you happen to be lucky enough to have a market for what you feel like writing.
In which case you’re probably Nora Roberts. Lucky duck!
Recent events have gotten me thinking once again on why I feel so strongly that authors should never respond to bad reviews. I think I’ve previously talked about it in terms of politeness, and of not looking bad, stuff like that.
But what I think I really mean is that most authors have more power than the reviewer. Often reviewers aren’t as well known as the person they’re reviewing. So when the disgruntled writer says, “What about my rights? Why can’t I respond?” The answer is that you can. But what will it gain you? Besides you already have a reply to your critics: your books. Your last book, your current book, your future books.
Why does an established writer with an army of books feel the need to go after a critic who happens to not like their latest book? They have a much bigger audience than that critic does. Many more people will read the book in question than the bad review. It’s madness.
Even when the author is brand new and has only one book what will they achieve by going after a critic? They’ll make themselves look small and petty minded and incapable of taking criticism. If you’re irked by a bad review respond by making your next book even better.
I have yet to see anything good come out of an author turning on a specific critic.
My last post generated quite a bit of discussion. Some people seem to be under the impression that I was saying authors shouldn’t reply to any reviews at all. In my capacity as lord god of the internets1 I only forbid responding to negative reviews or reviews the author perceives as negative.2 I have yet to see an author respond to a bad review in any way that didn’t make them look like a petty loser. Responding to positive reviews is a whole other thing and as Diana Peterfreund points out can lead to very interesting discussions.
Though I have seen authors respond to positive reviews in comment threads and unintentionally shut the conversation down because everyone panicked on realising that the author was watching. That’s why I no longer drop in to thank a blogger for a positive review. But I definitely don’t think it’s a terrible thing.
Walter Jon Williams talkde about how annoying some online amateur reviewers can be:
Some of them are just bad readers. They miss major plot points and then complain that the plot makes no sense, or they say that something is impossible when it’s something I’ve actually done, or they complain that a plot twist is unmotivated when I’ve foreshadowed it sixteen dozen ways . . . these guys I’m sometimes tempted to respond to. Not in abusive way, of course, just by way of information. (”If you would do yourself the kindness to reread Page 173, you would realize that your chief complaint is without foundation.”) That sort of thing.
Sad fact: most readers are crap at it. We read too fast and carelessly. We judge books by what we expected to read so often don’t see what is actually there. We get mad at books for not being the book we wanted them to be. We read when in a bad mood and blame the bad mood on the book. Most of us suck at noticing all the carefully laid foreshadowing, backstory, clues that the hardworking authors wrote for us and then we have the gall to blame them for our own stupidity in not seeing them. Damned readers!
Sadly, there’s zero percentage in going after them and pointing out their stupidity no matter how much we writers ache to do so.3 Because this is the biggest power imbalance of all. Amateur reviewers on good reads or Amazon or Barnes & Noble or on their almost zero-trafficked blog are the least powerful criticism that can be made. Sometimes authors do attack them. I heard from a blogger who wrote a negative review of [redacted well-known author] and had said author set their fans on the blogger who was inundated with hate mail for months. Authors, DON’T DO THAT!
And reviewers please don’t do the opposite. Adrienne Vrettos said:
Once I had a reviewer who had written a not very nice review in a widely read trade magazine approach me at a crowded event to tell me - in detail - what exactly she didn’t like about my book.
I had *no* idea how to handle it. I stammered out a ‘thank you’ for reviewing the book, which now sounds suspiciously like ‘thank you sir, may I have another?’, and hurried away.
How extraordinarily rude. While I’ve never (thank, Elvis!) had anyone tell me in person about their hate for my books I’ve had reviewers write me with their lack of love. I have no idea what these people want from us authors. To make sure that we read their review? Why does that matter to them? Reviews of books are not for the authors, they’re for potential readers. So leave us authors alone! Thank you!
Robin Wasserman said:
I have to admit that I miss the era of loud, passionate, messy literary feuds, so have been pretty entertained by this whole mess. Norman Mailer vs Gore Vidal, Tom Wolfe vs Updike/Mailer/Irving, Dale Peck vs everyone…those were the good old days. (Authors — and it seems important to note that Hoffman’s reviewer is also an author in her own right — still have plenty of books and authors that we despise, we just do our despising behind closed doors.) And this morning I discovered that after Alice Hoffman published a horrible review of Richard Ford’s “The Sportswriter,” Ford got a gun and shot a bunch of holes through Hoffman’s latest opus. (http://s7y.us/uqr) So maybe she can be forgiven for her misunderstanding of “appropriate” behavior!
Sure. Feuds can be extraordinarily entertaining. I enjoyed those spats mightily. You’ll note that most of them were between equals with roughly the same reputation and access to media. Most of the flare ups in the past few years have been well-known author going after much less well-known reviewer and/or punters on Amazon. Which I happen to think it’s flat out awful.
And while I enjoy those stoushes between equals, I enjoy them in the same way I do seeing what hideous outfit Chloe Sevigny or Gwyneth Paltrow are wearing right now. Fun for me, sure, but embarrassing for them. I enjoy their sartorial mistakes mightily just as I enjoyed Mailer and Vidal etc posturing. But I still think they’re arrogant self-obsessed drop kicks. I will always advise other authors not to follow their lead.
John Green’s been posting about what he sees as the broken way in which most writers of books get paid in the publishing industry. He’s proposing smaller advances and higher royalties.
Go over there and read what he has to say. Otherwise nothing I say in this post will make any sense.
Finished? Okay then.
First up, I agree with John that his model could be better for the industry. I would love to have higher royalties.
However, the only agents I’ve known who’ve asked for them have not had much success. I don’t have as much faith as John does that it’s a possibility for writers like me i.e. for solidly successful mid-list writers who have never had a six-figure advance. I’d love if he was right and that was about to change.
I have much less faith than John does in the rationality of publishers. (I’m not saying writers are particularly rational either. I happen to think that most people aren’t rational and that’s what’s wrong with most economic models.)
Here’s the only way I would agree to be paid under John’s proposal:
- There would have to be a minimum of four royalty payments per year. Though I’d prefer six. Under the current model authors get their royalties twice a year. That’s a very long waiting time. Hard to pay your bills without a decent advance when money’s only coming in twice a year.
- Publishers would have to guarantee up front that they’d put money into sales & marketing as well as publicity for my books. My getting a higher percentage of royalties means the publisher has given up some of its cut and thus has less invested in my books selling.
The problem with no. 1 is that royalties paid twice a year is a very convenient arrangement for the publisher. Pay outs to gazillions of authors twice a year is way less of a headache. I can hear the accountants screaming at the very idea of having to do that four or six times a year. Two payments also means they get to hang onto the money for much longer, accruing interest. I can’t imagine publishers being in a hurry to change that arrangement.
The problem with no. 2 is that publishers frequently make promises about publicity and sales and marketing when they’re bidding on a book but sometimes they do not do what they said they’d do. I’ve been extremely lucky on that front. Bloomsbury and Allen & Unwin have done every single thing they promised they’d do for my books. I trust them to do well by my books. But there are publishers who don’t stand by their promises. Sometimes that’s because the person who made those promises is gone. Sometimes it’s because there was a misunderstanding about what they were promising. And sometimes, well, sometimes it’s hard to come up with a charitable explanation for the behaviour. (Just as it can often be hard to come up with charitable explanations for some writers’ behaviours. People aren’t rational.)
I have seen many writers get huge advances and in almost all cases the publishing house put a lot of muscle behind those books to promote them. I have also seen publishing houses put a big push behind a low advance book but no where near as often. And usually the publisher doesn’t do that until they see external signs of enthusiasm for the book, such as a strong reaction from big accounts and big sell-in, great word of mouth and reviews etc. I have also seen publishers see all those strong signs of enthusiasm for a low-advance book and STILL not get behind it. Whatever John may say, big advances do concentrate the minds of publishers most powerfully.
Also many of the big advances I’ve seen have not been irrational. Paying a six-figure advance to a proven bestseller is not a huge risk. I’ve seen many six-figure advance earning out. I think publishers are being totally rational paying a known earner a big lump sum to write books. It works for the author; it works for them. And that big lump sum gives the author breathing space by taking financial stresses away thus allowing them to write more.
Where I think publishers are nuts is when they pay crazy money to unknowns or non-writers (think all those failed books “by” Hollywood stars). That so rarely works out that it bewilders me that they haven’t learnt their lesson.
But, hey, I keep sticking my fingers in electrical sockets. We’re not all rational.
I keep seeing new writers in search of an agent get hung up on the fact that many agents don’t have much of an online presence.
Newsflash: an agent’s website is irrelevant to how good an agent they are. Some of the top agents in the business barely have an online presence at all.
Think about it for just a second: what is an agent’s website for exactly? It’s not for editors, i.e. the people agents sell to. Good agents already have relationships with editors at all the big houses and many of the little ones too. Editors don’t need to look up agents’ websites. The people who most frequently visit an agent’s site are writers looking for representation. And the good agents do not need to advertise for clients. Thus they do not need a good website.
My agent, Jill Grinberg, doesn’t blog and has a website that’s been under construction since 2006. Yet somehow she manages to be an extraordinarily good agent. I am very very happy and grateful to be with her. Trust me, Jill does not lack for clients.
Time and time again I see newbies comment about how if an agent doesn’t have an uptodate website they must be a crap agent who’s clearly still using messenger pigeons to communicate. So not true. The vast majority of my communication with Jill is done via email. I send her all my manuscripts as attachments. She is entirely in the 21st century. I don’t know anyone who doesn’t communicate with their agent in the same way.
When I see newbies saying they’re not going to submit to Jill because of her luddite ways I have to laugh. The only person they’re punishing is themselves.
I think what many many new writers searching for an agent don’t get is that new clients are not the majority of agents’ priority. Newbies are so focussed on the searching part that they sometimes don’t think about how what they want from agents will change when they actually get one.
When you have an agent you don’t care about their website or how clear their submission guidelines are or whether they take electronic submissions. You care about how fast they get back to you about your problems and how good the deals they make for you are. The stuff that was hugely important when you were looking for an agent disappears from view. You don’t think about it again.
The top priority of an agent is looking after their existing clients. When a new writer finds the perfect agent they’re going to be very grateful for that. They won’t be giving much thought to the state of their agent’s website.
Update: I am not saying agents should not have websites. Or that agents with websites are bad agents. Merely that the fact of having or not having a website is irrelevant to how good an agent they are.
I am also saying that what seems important when you’re looking for an agent won’t be once you have one.
In the last few weeks as people have started reading the US ARC of Liar they have also started asking why there is such a mismatch between how Micah describes herself and the cover image. Micah is black with nappy hair which she wears natural and short. As you can see that description does not match the US cover.
Many people have been asking me how I feel about the US cover, why I allowed such a cover to appear on a book of mine, and why I haven’t been speaking out about it.
Authors do not get final say on covers. Often they get no say at all.
As it happens I was consulted by Bloomsbury and let them know that I wanted a cover like the Australian cover, which I think is very true to the book.1 I was lucky that my Australian publisher, Allen & Unwin, agreed with my vision and that the wonderful Bruno Herfst came up with such a perfect cover image.
I never wanted a girl’s face on the cover. Micah’s identity is unstable. She spends the book telling different version of herself. I wanted readers to be free to imagine her as they wanted. I have always imagined her looking quite a bit like Alana Beard,2 which is why I was a bit offended by the reviewer, who in an otherwise lovely review, described Micah as ugly. She’s not!3
The US Liar cover went through many different versions. An early one, which I loved, had the word Liar written in human hair. Sales & Marketing did not think it would sell. Bloomsbury has had a lot of success with photos of girls on their covers and that’s what they wanted. Although not all of the early girl face covers were white, none showed girls who looked remotely like Micah.
I strongly objected to all of them. I lost.
I haven’t been speaking out publicly because to be the first person to do so would have been unprofessional. I have privately been campaigning for a different cover for the paperback. The response to the cover by those who haven’t read Liar has been overwhelmingly positive and I would have looked churlish if I started bagging it at every opportunity. I hoped that once people read Liar they would be as upset as I am with the cover. It would not have helped get the paperback changed if I was seen to be orchestrating that response. But now that this controversy has arisen I am much more optimistic about getting the cover changed. I am also starting to rethink what I want that cover to look like. I did want Bloomsbury to use the Australian cover, but I’m increasingly thinking that it’s important to have someone who looks like Micah on the front.
I want to make it clear that while I disagree with Bloomsbury about this cover I am otherwise very happy to be with them. They’ve given me space to write the books I want to write. My first book for them was a comic fairy book that crossed over into middle grade (How To Ditch Your Fairy). I followed that up with Liar, a dark psychological thriller that crosses over into adult. There are publishers who would freak. No one at Bloomsbury batted an eye. I have artistic freedom there, which is extraordinarily important to me. They are solidly behind my work and have promoted it at every level in ways I have never been promoted before.
Covers change how people read books
Liar is a book about a compulsive (possibly pathological) liar who is determined to stop lying but finds it much harder than she supposed. I worked very hard to make sure that the fundamentals of who Micah is were believable: that she’s a girl, that she’s a teenager, that she’s black, that she’s USian. One of the most upsetting impacts of the cover is that it’s led readers to question everything about Micah: If she doesn’t look anything like the girl on the cover maybe nothing she says is true. At which point the entire book, and all my hard work, crumbles.
No one in Australia has written to ask me if Micah is really black.
No one in Australia has said that they will not be buying Liar because “my teens would find the cover insulting.”
Both responses are heart breaking.
This cover did not happen in isolation.
Every year at every publishing house, intentionally and unintentionally, there are white-washed covers. Since I’ve told publishing friends how upset I am with my Liar cover, I have been hearing anecdotes from every single house about how hard it is to push through covers with people of colour on them. Editors have told me that their sales departments say black covers don’t sell. Sales reps have told me that many of their accounts won’t take books with black covers. Booksellers have told me that they can’t give away YAs with black covers. Authors have told me that their books with black covers are frequently not shelved in the same part of the library as other YA—they’re exiled to the Urban Fiction section—and many bookshops simply don’t stock them at all. How welcome is a black teen going to feel in the YA section when all the covers are white? Why would she pick up Liar when it has a cover that so explicitly excludes her?
The notion that “black books” don’t sell is pervasive at every level of publishing. Yet I have found few examples of books with a person of colour on the cover that have had the full weight of a publishing house behind them4 Until that happens more often we can’t know if it’s true that white people won’t buy books about people of colour. All we can say is that poorly publicised books with “black covers” don’t sell. The same is usually true of poorly publicised books with “white covers.”
Are the big publishing houses really only in the business of selling books to white people? That’s not a very sustainable model if true. Certainly the music industry has found that to be the case. Walk into a music store, online or offline, and compare the number of black faces you see on the covers there as opposed to what you see in most book stores. Doesn’t seem to effect white people buying music. The music industry stopped insisting on white washing decades ago. Talented artists like Fats Domino no longer needs Pat Boone to cover genius songs like “Ain’t That a Shame” in order to break into the white hit parade. (And ain’t that song title ironic?)
There is, in fact, a large audience for “black books” but they weren’t discovered until African American authors started self-publishing and selling their books on the subway and on the street and directly into schools. And, yet, the publishing industry still doesn’t seem to get it. Perhaps the whole “black books don’t sell” thing is a self-fulfilling prophecy?
I hope that the debate that’s arisen because of this cover will widen to encompass the whole industry. I hope it gets every publishing house thinking about how incredibly important representation is and that they are in a position to break down these assumptions. Publishing companies can make change. I really hope that the outrage the US cover of Liar has generated will go a long way to bringing an end to white washing covers. Maybe even to publishing and promoting more writers of color.
But never forget that publishers are in the business of making money. Consumers need to do what they can. When was the last time you bought a book with a person of colour on the front cover or asked your library to order one for you? If you were upset by the US cover of Liar go buy one right now. I’d like to recommend Coe Booth’s Kendra which is one of the best books I’ve read this year. Waiting on my to be read pile is Shine, Coconut Moon by Neesha Meminger, which has been strongly recommended to me by many people.
Clearly we do not live in a post-racist society. But I’d like to think that the publishing world is better than those many anecdotes I’ve been hearing. But for that to happen, all of us—writers, editors, designers, sales reps, booksellers, reviewers, readers, and parents of readers—will have to do better.
Disclaimer: I am writing about YA publishing in the USA. Although I’m Australian I know much more about the publishing industry in the US than I do about Australia. Or anywhere else for that matter.
I know that the title of this post is going to lead to some comments insisting that it’s not true that white writers have any advantages and that many white people are just as oppressed as people of colour. I don’t want to have that conversation. So I’m going to oppress the white people who make those comments by deleting them. I don’t do it with any malice. I do it because I want to have a conversation about white privilege in publishing. We can have the discussion about class privilege and regional privilege and other kinds of privilege some other time. Those other privileges are very real. But I don’t want this discussion to turn into some kind of oppression Olympics.
Damned if You Do, Damned if You Don’t, Redux
There were some wonderful responses to my post attempting to debunk the “damned if you do/damned if you don’t” canard. But I got the impression that some people understood me as saying that it’s fine for white people to write about non-white people and that any criticism for doing so is no big deal. Writers get criticised for all sorts of different things. Whatcha gunna do?
I did not mean that at all. I’m very sorry that my sloppy writing led to such a misunderstanding. I think the criticism a white writer receives for writing characters who are a different race or ethnicity, especially by people of that race or ethnicity, is a very big deal. We white writers have to listen extremely carefully. Neesha Meminger wrote a whole post about why in which she talks about how hard it is for many non-white writers to get published:
I know how tiring it is to hear over and over from editors or agents (who are, in almost all cases, white) that they “just didn’t connect with,” or “just didn’t fall in love with” the characters of a mostly-multicultural book. And, while I know these can be standard industry responses to manuscripts, the fact of the matter is that white authors are getting published. White authors writing about PoC are getting published—sometimes to great acclaim—while authors of colour are still not (in any significant numbers).
Mayra Lazara Dole makes a similar point:
Many POC feel you are stealing their souls. We’ve never, ever had your same opportunities. As an africanam friend would say, “the times of white people painting their faces black in hollywood are over.” Why don’t you sit back and allow us to get our work published while you keep writing what you know until we catch up? Shouldn’t it be about equal opportunity? If so, please consider giving us a chance to make our mark (about 90 percent of all books are written by white authors).
Now before you get your back up and start spouting about how you have a right to write whatever you want. Neesha agrees:
So, to my white brothers and sisters: certainly, write your story. Populate it with a true reflection of the world you live in. Bring to life strong and powerful characters of all colours. Do so with the ferocity of an ally and the tenderness of family. But please don’t be so cavalier as to shrug and say, “I did my best, and frock you if you don’t like it—plenty of your people thought I did a great job.” Take the criticism in as well. After the urge to defend yourself has passed, pick through the feedback and see if there’s some learning there. Because the reality is that masses upon masses of “our people” have absorbed toxic levels of self-hatred from the images and messages (and *inaccurate representations*) that surround us. Many of us have learned to believe that we are less than, not worthy, undeserving—and are simply grateful to be allowed to exist among you without fear.
So does Mayra Lazara Dole:
On the other hand, having been born in a communist country with censorship, please, write what you want, but just know that even though you have every right to write whatever you wish, you’ll hurt some of us. Many POC’s won’t be as forgiving, but some will. To some POC’s it will feel as if you are stealing from them . . . Don’t you want POC to write our own books?
So do I. Hey, all my books so far have had non-white protags (follow the link for my reasons why). Neither Neesha nor Mayra want to censor white writers, they want us to be very careful of what we do, and they want us to own it.
That’s what I’ve tried to do, but I haven’t always succeeded. Writing, thinking beyond my privilege, these are things I struggle with every single day of my life. I was not standing here from on high saying, “Here’s how to do it.”1 I was saying, “Here’s what I’m wrestling with.”
What are the advantages that white writers writing about people of colour have that PoC writers don’t have?
First of all (assuming that you can actually write) your odds of getting published are better than theirs.2 No, I don’t have statistics to back me up, but I have a lot of anecdotal evidence. Of friends and acquaintances who were rejected by editors and agents who already had their one African or Asian author. If you’re the only brown writer on a list than you have to be a lot better than all the other brown writers competing for that one slot. The hurdles that many non-white writers have to jump to get published in the USA are higher than they are for white writers.3
Here’s another big advantage: If you, as a white writer, produce an excellent book about people who aren’t like you odds are high that your ability to do so will be seen as a sign of your virtuosity and writerly chops, which it is. However, non-white writers rarely get the same response, even though it’s just as hard for them. I say that not just because I think all good writing is hard to achieve, but because every time you write a nuanced character who isn’t white you’re writing against a long, long tradition of stereotyped characters in Western literature. That’s hard to do no matter what your skin colour. And if you’re a writer working within in a different writing tradition and trying to make it succeed within the English-language novel tradition you’re doing something even harder.
I want to make it clear that I’m not saying that we white writers should feel guilty about any of this. Guilt is a pointless emotion. White writers who’ve written about people of colour and won acclaim and awards don’t have to hand their prizes back. That would change nothing.
What I am saying is that we need to be aware of our privilege and listen to criticism and act upon it. We need to do what we can to change things. The more novels with a diversity of characters that are published and succeed in the marketplace the more space there will be. The more people who can find themselves in books, the more readers we’ll all have, and the more opportunities there’ll be for writers from every background. Of course, it’s not just the writers who need to be more diverse, but everyone in publishing, from the interns to agents to the folks in sales, marketing, publicity, and editorial, to the distributors and booksellers.
There are many wonderful books by writers of colour. Read them, talk about them, buy them for your friends. Point them out to your editors and agents. Be part of changing the culture and making space for lots of different voices. The problem is not so much what white people write; it’s that so few other voices are heard. If the publishing industry were representative of the population at large we wouldn’t need to have this conversation.
When I was a brand new about-to-have-my-first-book-published baby author I freaked out entirely about blurbs. I was sure I needed them. Or rather my brand new baby book needed them. I panicked and decided I needed to ask every single published writer friend I knew. But then when it came to actually asking them I froze. It was so icky and embarrassing.
“Hello, oh lovely writer friend of mine, so, um, I know we’ve known each other for years and, um, gotten drunk together, even though getting drunk is wrong and neither of us plans to ever do it again, and, um, where was I? Did you hear about them Sparks? Suck, don’t they? Er, why did I phone you? No reason. I was just thinking about you . . . ”
So after several conversations like that I finally screwed up the courage to ask Karen Joy Fowler, who I knew had actually read and liked Magic or Madness and she blurbed it. At the time her wonderful novel, Jane Austen Book Club, was everywhere. Also Karen is not only a dear friend but one of my favourite writers so I was over the moon. The book was published with her blurb on the back.
To this day I’ve never heard anyone tell me they picked up my book because of Karen’s blurb. The paperback went out with a quote from Holly Black on the front. And ditto. No one has ever told me they picked up one of my books because of a blurb.
Here are the reasons people have given for picking up one of my books:
Their sibling or best friend told them they had to read it.
Their librarian or teacher recommended it.
- They liked the cover.
- They read about it on Boing Boing or Whatever.
- It was the only book around.
- It was on their course list so they had to read it.
The only time blurbs have been mentioned to me was when a sweet girl wrote to thank me for blurbing Cassandra Clare’s City of Bones. She told me it’s now her favourite book on the planet and she only picked it up because of my blurb.1
There are some blurbs that make a difference. If Stephenie Meyer or Stephen King or J. K. Rowling loves your book and wants to tell the world about it that is a Very Good Thing. But I’m unconvinced that there are many other writers who have that kind of clout. Not in book blurb form though there are plenty who have the ability to move a book when they mention it on their blog.
If you’re a brand new writer and you’re freaking out about blurbs, and you don’t know any published writers, or you do and are too embarrassed to ask, I think you can relax. Scott’s biggest selling book, Uglies, went out into the world unadorned with blurbs and several gazillion copies sold later it continues to sell.
Plenty of books sell great without blurbs.
If you have the time, energy, or inclination, go after blurbs from famous authors but it truly won’t make much difference if you don’t get them. Don’t sweat it. I really wish someone had sat me down way back then and told me to calm down. Would have been a big weight off. I honestly thought blurbs were one of the most important aspects of getting people to pick up a book. Even though I had pretty much never bought a book because of a blurb myself.
My latest book, Liar is my first book without any blurbs on it. And I gotta tell you it was a huge relief not having to ask people to blurb it. Even after five books I still find doing so excruciating. I really hope I never have to do so again.
Blurbs schlurbs! Worry about your next book. It’s far more important to your writing career than any blurb is.
Hmmm, best I can back to doing that myself . . .
This year I’ve been getting more and more people asking about ebook editions of my novels. This is my general response to that query.
First of all: you’re asking the wrong person. My publishers are in charge of the electronic rights to my novels. If you’re curious John Scalzi has more to say on this question. If you’re desperate for ebooks of my stuff bug my publishers, not me. That will be much more effective.
But here’s what I know: Penguin has made electronic editions of Magic Lessons and Magic’s Child available. But for some reason not the first book in that trilogy, Magic or Madness. Apparently they’re working on it. That’s all I know.
Bloomsbury, who publish How To Ditch Your Fairy and Liar, are also working on making them available as ebooks. Possibly it will happen by the end of this year. Again that’s all I know.
I suspect one of the big reasons that my books are not available is that very few teens are reading ebooks and they are the biggest part of my audience. (Bless you all!)
There’s also the fact that those who have converted to ebooks are still a very small part of the market. Tiny even. So there’s no great urgency for my publishers to make my books available. It’s a very new thing for them. Many of the big publishers are still figuring out their approach to ebooks, especially YA and children’s publishers. I’m sure in the next few years, as the ebook market expands, all of my books, and everyone else’s, will be available as a matter of course. But we are just at the beginning of the ebook revolution.
And there you have it: bug them, not me.
Nathan Bransford has a typical agent’s blog. He talks a lot about the business and answers questions from his readers, most of whom are unpublished writers. Recently he ran a competition to give aspiring writers an insight into one aspect of an agent’s job: reading query letters. He ran 50. Three were for books that went on to be published. Readers got to pick five.
Reading the query letters was the least interesting part of the exercise for me. I didn’t finish a single one. I hate reading queries almost as much as I hate writing them. I think they’re a form designed to breed clunky, cliched, boring writing. It’s close to impossible to write an elegant and engaging plot synopsis, which is essentially what a query letter is. Yes, I always skip the plot synopsis when I read reviews.
But I was fascinated by the rejection letters in the comments threads. The majority of participants took the competition seriously and gave fairly standard rejection or please-send-me-more letters. But there were a few who took the opportunity to get a weird kind of revenge by rejecting the queries as viciously as they could. I admit I was shocked. I’ve accumulated more than twenty years of rejections and I have never been rejected anywhere near as nastily.
My only explanation is that the mean comments were coming from trolls1 and/or people who were translating the emotional impact of their rejections. When you’re rejected even though the actual wording is something like “not suitable for our needs at this time” or “while well written I did not fall in love” or “it’s not you it’s me” or “why don’t we just be friends?” it always sounds like I HATE EVERYTHING YOU’VE EVER WRITTEN. YOU SMELL LIKE DUNG. I WISH YOU WOULD DIE. I think some people were writing rejections closer to how rejections feel than how they actually are. Because professional agents, unless they’re off their meds, don’t write those kind of letters. They just don’t.
The next fascinating part was seeing participants realise that it’s hard to read and process 50 query letters in a day. Because, as mentioned above, they’re the most boring things to read in the world. But also because you’re not reading them with regular eyes you’re reading for potential sales. Not just Do I like this? But how saleable is this? Will I find it a home? Do I love it enough to keep on pushing?
When my agent, Jill Grinberg took me on, it was because of my already published trilogy and an adult novel I’d written. She was very upfront that while she loved the adult novel she thought it would be a very hard sell. A few other agents I’d seen talked as if selling it would be a cinch. Since the reactions I’d been getting from friends who’d read it were so polarised (with some loving it and the others saying it was completely unreadable) I had great difficulty believing that and it was one of the many reasons I signed with Jill. Call me old-fashioned but I value honesty and realistic expectations. Turns out Jill was right. Despite all her best efforts the novel is still not sold.
I’m not alone in having written an uncommercial novel. Jill is not alone in taking on a client with an uncommerical novel. But publishing is a business and only taking on clients whose novels aren’t commercial (no matter how much you love their work) is not sustainable. Every so often an agent can place such a novel and every so often that novel can surprise everyone but selling well. But it’s rare.
So many of the people who aren’t published and blame agents for their lack of success fail to understand that publishing is a business. Agents have to understand that business and know which editors are looking for which kind of books. It’s specialised knowledge that you can only learn on the job. Agents can and do take on uncommercial books that they love but they have to balance it with more commercial projects.
For those wondering: I am not sneering at commercial books. I am a commercial writer. My published novels are commercial and fit without question into their particular genre. (The unpublished adult novel was an aberration!) Many of my favourite books are extremely commercial. You also have to remember that what’s deemed “commercial” changes over time. It’s not a fixed term.
I think its wonderful that this contest gave so many people a sense of the decisions an agent makes when taking on a client. Remember, though, reading queries and selling books is not even close to everything an agent does. Which is why it’s just about the last job I could ever do. It’s way too much hard work, requires you to be extremely organised, tactful and a strategic thinker and, well, basically you have to be good at everything I’m crap at.
I guess that’s why I’m a writer.
Via Sarah Weinman the latest stats on book sales in the US of A:
The Children’s/YA Hardcover category rose 62.1 percent for the month with sales of $67.1 million, and sales for year-to-date were up by 46.4 percent.The Children’s/YA Paperback category was also up by 13.4 percent in February with sales totaling $41.6 million; sales increased by 17.4 percent for the year.
YAY! W00t! *dance of joy* I am especially fascinated by the big jump in hardcover sales. Runs contrary to the idea that pbs will sell better in a downturn. I wonder what’s going on there? Interesting . . .
On the other hand:
The Adult Hardcover category was down by 0.9 percent in February with sales of $77.8 million; year-to-date sales were down by 17.7 percent. Adult Paperback sales decreased 38.8 percent for the month ($79.7 million) and decreased by 29.5 percent for the year.The Adult Mass Market category was down 18.3 percent for February with sales totaling $48.8 million; sales were also down by 14.7 percent year-to-date.
I wonder how much the increase in kids/YA book sales has to do with the lower price point? Standard YA hardcovers are at least $5 cheaper than adult hardcovers. Could it be that the rise in YA/kids is at the expense of Adult? I.e are a growing number of people (teenagers and adults) realising that there are fabulous books being published in YA and buying them in preference to Adutl? Or is it simply that teenagers read way more than adults? Or is it solely the Stephenie Meyer effect?
Anyone else got any thoughts?
Whatever is going on it does feel like very good news for my corner of the publishing world. Fingers crossed it will continue for some time. Or at least until my mortgage is paid off . . .
There’s a very fine line between promoting your books and writing tickets on yourself. It’s a moving line. What one person finds overly self promotery other people think is fine.
For instance, I was once told I had crossed the line because my Livejournal icons were of the front covers of my books. I thought that was nuts. I like the covers of my books. Why can’t I make icons out of them? Too pushy, I was told. It’s like you’re only on Livejournal to get people to buy your books. Someone else told me I shouldn’t mention my books on my blog because it sounds like I just want people to buy them and that’s the only reason I blog. On the other hand someone wrote wanting to know why there are no links to buy my books on this site. When I told them it’s because I think that’s pushy they said I was weird. (A definite possibility.)
I find it icky when authors blog about what voting awards (Hugo, Locus etc) they’re eligible for. To me it reads like they’re asking you to vote from them, which I find tacky. I mentioned this to some friends and they told me I was being crazy. That it is remiss of an author not to do that since the people who vote for these kind of awards often have no clue what’s eligible and like to be reminded. That it’s not about being self-aggrandising; it’s about giving readers information.
All these different takes on what constitutes being too self-promotery has led me to the conclusion that the only way to handle it is to do what you’re comfortable with. I am comfortable with icons of my covers. I am not comfortable blogging about good reviews of my work. (Or bad reviews for that matter.) Or skiting about being shortlisted or winning awards. (Not that it happens very often.) Because I honestly don’t think any of that has much to do with me. Reviews and awards are for readers not authors. I think the most important thing they do is help people find books that might otherwise have been overlooked. For me to engage with them is beside the point. So I no longer do.
I am comfortable (actually I’m ecstatically happy) blogging about the process of researching and writing my books, about the different markets my books have been sold into, the different covers the books get. All that fascinates me. As this is my blog I gets to write about it even if others think that’s too self-promotery.
What’s your take on all of this? I’d love to hear from authors and readers. What do you find too much? Are their authors you wish promoted themselves a bit more?
View Next 10 Posts
As some of you know my next book is set in New York City in the early 1930s. I’ve been reading many accounts of the Great Depression, learning what happened. The why it happened is a lot harder to understand than the effects. But the current world-wide financial crisis means that there are many people speculating about what happened back then and how it relates to now. Great for my novel!
I was fascinated by Background Briefing’s recent documentary about the emergence of business schools and their effect on corporate culture and its relationship to the current crisis: “MBA: Most Bloody Awful“. This program is genius and you must all listen to it!
It’s always struck me as strange that someone could walk into an industry, like say publishing, armed with nothing but a degree in management and started managing people without knowing anything about that industry, or what it is the people in publishing do. Why, yes, I have seen this.
I came into the publishing industry knowing a lot about books and reading. I’d even hung out with authors and editors and other publishing folks for many years before I sold my first books. And, yet, I knew almost nothing about the industry. And frankly five years later I’m still learning. So colour me skeptical that a total newcomer to the industry can walk in and start running it. Selling books is not the same as selling sprockets.1
Ditto for any industry. In the olden days people used to start at the bottom and work their way up. It made for bosses who knew everything about their company and their industry. It made for good management. According to the doco bringing in people trained in “management” with no hands on experience has been a disaster.
Which is not surprising—most people in most industries learn how to do their job on the job. A friend of mine’s a doctor. She said she learned more in her first year as a resident than in the many years of her medical degree. And she’s learnt buckets more working in ER and as a GP over the last few years. So is some wet-behind-the-ears MBA type going to suddenly know how to manage a business in and industry they know nothing about?
How does all of this apply to my book? The 1930s is the beginning of the era when business schools such as Harvard’s were beginning to make inroads into general business culture. Okay, slightly tenuous. But, trust me, is all grist to my mill.
Or maybe I just like ragging on MBAs . . .