Okay, this week you must indulge me, gentle La Bloga readers. Like my earlier “priestcake-calendar” entry, this is one of those “products that just vex me” columns. Occasionally I come across a creation that brings out the sociologist in me, something that allows me to ponder about the state of modern society. Well, if I were to judge our future on the Forget-Me-Not panties I would have to say we are doomed.
I found the site by mistake, I was searching for the phone number for my favorite shop in Johnson, Vermont—the Forget-Me-Not-Shop—and I pulled up this site: http://forgetmenotpanties.com/
The first thing I saw was the seductive photo of the panty clad woman with the ray-emitting flower appliqué. As you can imagine, I was intrigued. And that image…was the flower giving off heat? Massaging her hip? Despite these questions I was about to head back to google when the tagline “protect her privates” caught my eye. Needless to say, I read further.
“Ever worry about your wife cheating? Want to know where your daughter is late at night?”
And my personal favorite:
“Need to know when your girlfriend’s temperature is rising?”
Turns out, it is a pair of attractive brief-cut cotton underwear with a decorative flower that is actually a GPS device that can provide the wearer’s location, temperature and heart rate. Temperature and heart rate…I felt my own ticker pickup its pace with a touch of anger.
“Make sure you will never be forgotten,” it promises.
Now being a marketing professional, I delved further. How does one sell this kind of despicable, personal-liberty-stealing product? The section called “testimonials” give two examples. Th
e first the one I can understand slightly, a father who was concerned about his teenage daughter’s safety after she spent many late nights out. Concern I understand, invasion of privacy I don’t. This goes way beyond reading her diary or rummaging through her purse (neither of which I condone). To top it off, his testimonial attests that the only improvement he suggested for the product was a video camera. I have no words.
The second testimonial was from a man who suspected his wife of cheating on him, which of course, she was. I mean, how creepy would it be to hear about a guy who tracked his wife through her panties and found out she was faithful? That wouldn’t sell too many bloomers, I’ll tell you that!
Okay, so as you’ve surmised, this is not a subject I’m on the fence about. It’s not the GPS, I mean we give our kids cell phones we can track, but it’s the deception that bothers me. Truth be told, I find this whole thing so disturbing it is almost beyond comment. I mean, why not added a banner that says, “Great for the stalker on your Christmas list!” or, “Paranoid? Delusional? Have we got the product for you!”
At this point I find myself asking, what is my raison d’etre for this blog entry? Is it enough to rant and rave a
bout a bizarre and offensive product? Perhaps, but as I reflect on my need to tell you about this find I realize that it is more than that, more than a sociological study. I fear that we risk losing our dignity, our humanity when we give in to our darkest thoughts. There are always marketers out there to prey upon our anxieties,
our innermost fears and insecurities. And if we are distrustful of our partners or our children and unable to confront them in a healthy and respectful manner, will we reduce ourselves to buying underwear that track their whereabouts and body temperature? Have we really sunk this low?
I’m being preachy you say? Yes, you’re right, and I apologize. I had intended this to have more humor, but honestly the forget-me-not panties frighten me. As they should you. And ladies, if your husband or partner gives you a pair of lingerie with an odd little appliqué on them, put them on the dog and set him loose through the neighborhood. But be sure to invite me to watch when the gift giver finds out he has been monitoring a mutt’s adventures through the neighborhood streets. I’m sure I could sell tickets, in fact.