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Viewing: Blog Posts Tagged with: Retailing & Marketing, Most Recent at Top [Help]
Results 1 - 25 of 384
1. Collect Them All! You Won’t Believe How Many Variant Comics Ship in April 2015

Every month, Diamond Comics Distributors publishes Diamond Previews.  While most readers and consumers read the big catalog, or go online, retailers have their own special website and order form for ordering all the wonderful items you might want to buy.   Over 80 pages long, it lists everything featured in the 500+ pages of Previews!

What it also showcases, in the front of the Order Form, are all of the retailer incentives and variants offered by various comics publishers.  Since collectors are intrigued by these manufactured rarities, and since they influence the monthly sales charts, we thought our readers would be interested.  

The following is reproduced from the Diamond Previews, February 2015 Retailer Order Form, for items shipping in April.

It contains listing of variants, as well as other special offers such as returnability and discounts.  Not all covers have been publicized, making it a bit difficult for retailers and consumers to figure out what to chase.  I have reproduced some of the more interesting covers below, and highlighted a few artists (Dave McKean!  Gold Key!) people might be curious about.   Previews does offer a page listing current variants and reprints, with links to the single issue pages.  Not all pages have covers yet.   Yes…orders were due at the end of February, so retailers might not know what the variants look like until they open the box.  Strange way to do business…


DARK HORSE

FEB150008 REBELS #1
Order 25 or more copies to receive an additional 15% discount.

FEB150014 THE ORDER OF THE FORGE #1
Order 15 or more copies to receive an additional 15% discount.

FEB150019 PASTAWAYS #2
Initial orders for Pastaways #2 that match or exceed 100% of initial orders for Pastaways #1 [JAN150085] will receive an additional 10% discount.

FEB150020 EI8HT #3
Initial orders for Ei8ht #3 that match or exceed 100% of initial orders for Ei8ht #2 [JAN150126] will receive an additional 5% discount.

FEB150021 NEVERBOY #2
Initial orders Neverboy #2 matching or exceeding 100% initial orders for Neverboy #1 [JAN150114] will receive an additional 10% discount.

FEB150025 SHAPER #2
Initial orders Shaper #2 matching or exceeding 100% initial orders for Shaper #1 [JAN150116] will receive an additional 10% discount.

FEB150071 FRANKENSTEIN UNDERGROUND #2
Initial orders for Frankenstein Underground #2 that match or exceed 100% of initial orders for Frankenstein Underground #1 [JAN150084] will receive an additional 10% discount.

FEB150105 THE WITCHER: FOX CHILDREN #1AvP francavilla
Order 15 or more copies to receive an additional 15% discount.

FEB150054 ANGEL AND FAITH SEASON 10 #13 NORTON & ENGLERT VAR CVR $3.50 4/1/2015

FEB150017 ARCHIE VS PREDATOR #1 30 COPY FRANCAVILLA VAR PI 4/15/2015
For every 30 copies Archie Vs Predator #1 purchased [both covers combined], retailer will receive 1 Francesco Francovilla variant cover free.
FEB150016 ARCHIE VS PREDATOR #1 POWELL VAR CVR $3.99 4/15/2015

FEB150056 BTVS SEASON 10 #14 ISAACS VAR $3.50 4/22/2015

DC Comics

FEB150237 BATMAN ARKHAM KNIGHT #2 VAR ED PI 4/8/2015
For every 25 copies of the Standard Edition ordered retailers may order 1 Variant Edition by Jae Lee
FEB150239 BATMAN ARKHAM KNIGHT #3 VAR ED PI 4/22/2015
For every 25 copies of the Standard Edition ordered retailers may order 1 Variant Edition by Paolo Riveria


CONVERGENCE #1 • FEB150137Convergence 1 variant cover by Brian Bolland

Retailers whose combined FOC orders of the Standard Edition, Tony S. Daniel, and Blank variant editions meet or exceed 100% of their FOC orders for Batman #31 (MAR140212) will receive 100% returnability at a later date and an extra 10% discount.

FEB150141 CONVERGENCE #1 (OF 8) BATMAN SKETCH VAR ED PI 4/8/2015
For every 100 combined copies of the Standard Edition, Tony S. Daniel Variant Edition, and Blank Variant edition ordered retailers may order 1 Variant Sketch Edition featuring Batman by Greg Capullo
FEB150139 CONVERGENCE #1 (OF 8) BLANK VAR ED PI 4/8/2015
This title is available as a Blank Variant Edition with no minimum order needed to purchase
FEB150140 CONVERGENCE #1 (OF 8) BOLLAND VAR ED PI 4/8/2015
For every 25 combined copies of the Standard Edition, Tony S. Daniel Variant Edition, and Blank Variant edition ordered retailers may order 1 Variant Edition by Brian BollandBat-SPOOON!
FEB150138 CONVERGENCE #1 (OF 8) TONY S DANIEL VAR ED PI 4/8/2015
This title is also available as a Variant Edition by Tony S. Daniel with no minimum purchase required






CONVERGENCE #2 • FEB150142

Retailers whose combined FOC orders of the Standard Edition and Tony S. Daniel variant editions meet or exceed 100% of their FOC orders for Batman #31 (MAR140212) will receive 100% returnability at a later date and an extra 10% discount.

FEB150144 CONVERGENCE #2 (OF 8) JAE LEE VAR ED PI 4/15/2015
For every 25 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Edition by Jae Lee
FEB150143 CONVERGENCE #2 (OF 8) TONY S DANIEL VAR ED PI 4/15/2015
This title is also available as a Variant Edition by Tony S. Daniel with no minimum purchase required
Convergence WWFEB150145 CONVERGENCE #2 (OF 8) WONDER WOMAN SKETCH VAR ED PI 4/15/2015
For every 100 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Sketch Edition featuring Wonder Woman by David Finch




CONVERGENCE #3 • FEB150146

[Why might you want that McKean cover?  Here’s the blurb from DC Comics:

“Death comes calling as an injured Telos takes out his rage on the people of Kandor, while the Earth-2 team endures another brutal casualty. And major plans are set in motion as Green Lantern and the others follow Deimos into the lost city of Skartaris to find Rip Hunter and the missing Time Masters, who could be their only hope of escape from this apocalypse for Infinite Earths!”]

Retailers whose combined FOC orders of the Standard Edition and Tony S. Daniel variant editions meet or exceed 100% of their FOC orders for Batman #31 (MAR140212) will receive 100% returnability at a later date and an extra 10% discount.

FEB150149 CONVERGENCE #3 (OF 8) AQUAMAN SKETCH VAR ED PI 4/22/2015
For every 100 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Sketch Edition featuring Aquaman by Jim Lee
FEB150148 CONVERGENCE #3 (OF 8) MCKEAN VAR ED PI 4/22/2015
For every 25 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Edition by Dave McKean
FEB150147 CONVERGENCE #3 (OF 8) TONY S DANIEL VAR ED PI 4/22/2015
This title is also available as a Variant Edition by Tony S. Daniel with no minimum purchase required




CONVERGENCE #4 • FEB150150

Retailers whose combined FOC orders of the Standard Edition and Tony S. Daniel variant editions meet or exceed 100% of their FOC orders for Batman #31 (MAR140212) will receive 100% returnability at a later date and an extra 10% discount.

FEB150153 CONVERGENCE #4 (OF 8) GREEN LANTERN SKETCH VAR ED PI 4/29/2015
For every 100 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Sketch Edition featuring Green Lantern by Jim Lee
FEB150152 CONVERGENCE #4 (OF 8) MANAPUL VAR ED PI 4/29/2015
For every 25 combined copies of the Standard Edition and Tony S. Daniel Variant Edition ordered retailers may order 1 Variant Edition by Fancis Manapul
FEB150151 CONVERGENCE #4 (OF 8) TONY S DANIEL VAR ED PI 4/29/2015
This title is also available as a Variant Edition by Tony S. Daniel with no minimum purchase required




CONVERGENCE MINI SERIES

Each #1 issue of the 2-issue Convergence miniseries is available as a Variant Edition with a cover designed by Chip Kiddwith no minimum purchase required to order. If your combined FOC orders of the standard edition cover and the Chip Kidd Variant meet or exceed 100% of your FOC orders for Superman #34 JUN140198 you will receive an extra 10% discount. Each Convergence miniseries issue will qualify on its own.

FEB150215 CONVERGENCE ACTION COMICS #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150195 CONVERGENCE ADVENTURES OF SUPERMAN #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150175 CONVERGENCE AQUAMAN #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150155 CONVERGENCE ATOM #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150157 CONVERGENCE BATGIRL #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150159 CONVERGENCE BATMAN & ROBIN #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150197 CONVERGENCE BATMAN & THE OUTSIDERS #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150177 CONVERGENCE BATMAN SHADOW OF THE BAT #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150217 CONVERGENCE BLUE BEETLE #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150219 CONVERGENCE BOOSTER GOLD #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150179 CONVERGENCE CATWOMAN #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150221 CONVERGENCE CRIME SYNDICATE #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150223 CONVERGENCE DETECTIVE COMICS #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150199 CONVERGENCE FLASH #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150181 CONVERGENCE GREEN ARROW #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150201 CONVERGENCE GREEN LANTERN CORPS #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150183 CONVERGENCE GREEN LANTERN PARALLAX #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150161 CONVERGENCE HARLEY QUINN #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150203 CONVERGENCE HAWKMAN #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150225 CONVERGENCE INFINITY INC #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150163 CONVERGENCE JUSTICE LEAGUE #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150205 CONVERGENCE JUSTICE LEAGUE AMERICA #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150185 CONVERGENCE JUSTICE LEAGUE INTL #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150227 CONVERGENCE JUSTICE SOCIETY OF AMERICA #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150207 CONVERGENCE NEW TEEN TITANS #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150165 CONVERGENCE NIGHTWING ORACLE #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150229 CONVERGENCE PLASTIC MANDOM FIGHTERS #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150167 CONVERGENCE QUESTION #1 CHIP KIDD VAR ED PI 4/8/2015
convergence kidd shazamFEB150231 CONVERGENCE SHAZAM #1 CHIP KIDD VAR ED PI 4/29/2015
FEB150169 CONVERGENCE SPEED FORCE #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150187 CONVERGENCE SUICIDE SQUAD #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150189 CONVERGENCE SUPERBOY #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150209 CONVERGENCE SUPERBOY & THE LEGION #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150191 CONVERGENCE SUPERGIRL MATRIX #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150171 CONVERGENCE SUPERMAN #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150193 CONVERGENCE SUPERMAN MAN OF STEEL #1 CHIP KIDD VAR ED PI 4/15/2015
FEB150211 CONVERGENCE SWAMP THING #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150173 CONVERGENCE TITANS #1 CHIP KIDD VAR ED PI 4/8/2015
FEB150213 CONVERGENCE WONDER WOMAN #1 CHIP KIDD VAR ED PI 4/22/2015
FEB150233 CONVERGENCE WORLDS FINEST COMICS #1 CHIP KIDD VAR ED PI 4/29/2015






































FEB150235 WONDER WOMAN 77 SPECIAL #1 VAR ED PI 4/29/2015
For every 25 copies of the Standard Edition ordered retailers may order 1 Variant Edition by Phil Jimenez

IDW PUBLISHING

[Interesting…if stores do not drop their order quantities from the previous issue, the issue is fully returnable.  Not a bad way to keep up supply, and avoid possible reprints.]

FEB150309-0310 UNCLE SCROOGE #1
Order 25 or more copies [regular & subscription covers combined] and this book is fully returnable.

FEB150325-0326 EDWARD SCISSORHANDS #7
Match your order to a minimum of your order for Edward Scissorhands #6 and this book is fully returnable.

FEB150329-0330 JEM & THE HOLOGRAMS #2
Match your order to a minimum of your order for Jem & the Holograms #1 and this book is fully returnable.

FEB150339-0340 SKYLANDERS #8: RETURN OF THE DRAGON KING
Match your order to a minimum of your order for Skylanders #7 [regular & subscription covers combined] and this book is fully returnable.

FEB150345-0346 EMPIRE: UPRISING #1
Order 10 copies or more [regular & subscription covers combined] and this book is fully returnable.

FEB150350-0351 ORPHAN BLACK #3
Match your order to a minimum of your order for Orphan Black #2 [regular & subscription covers combined] and this book is fully returnable.

FEB150353-0354 THE FLY: OUTBREAK #2
Match your order to a minimum of your order for The Fly: Outbreak #1 and this book is fully returnable.

FEB150365-0366 MILLENNIUM #4
Match your order to a minimum of your order for Millennium #3 [regular & subscription covers combined] and this book is fully returnable.

FEB150369-0370 STAR TREK/PLANET OF THE APES #5
Match your order to a minimum order for Star Trek/Planet of the Apes #4 and this book is fully returnable.

FEB150372 MIAMI VICE: REMIX #2
Match your order to a minimum of your order for Miami Vice: Remix #1 [regular & subscription covers combined] and this book is fully returnable.

FEB150373-0374 JOE FRANKENSTEIN #3
Match your order to a minimum of your order for Joe Frankenstein #2 and this book is fully returnable.

FEB150375-0376 G.I. JOE #8
Match your order to a minimum of your order for G.I. Joe #7 [regular & subscription covers combined] and this book is fully returnable.

FEB150377-0378 G.I. JOE: SNAKE EYES, AGENT OF COBRA #4

Match your order to a minimum of your order for G.I. Joe Snake Eyes Agent of Cobra #3 and this book is fully returnable.

FEB150407-0408 TMNT: MUTANIMALS #3
Match your order to a minimum order of your order for TMNT: Mutanimals #2 and this book is fully returnable.

FEB150419-0420 RAGNAROK #5
Match you order to a minimum order for Ragnarok #4 [regular & subscription covers combined] and this book is fully returnable.

FEB150421-0422 THE OCTOBER FACTION #6
Match your order to a minimum of your order for October Faction #5 and this book is fully returnable.

FEB150425-0426 D4VE #3
Match your order to a minimum of your order for D4VE #2 and this book is fully returnable.

FEB150427-0428 ZOMBIES VS. ROBOTS #4
Match your order to a minimum of your order for Zombie vs Robots #3 and this book is fully returnable.

FEB150336 ANGRY BIRDS #10 SUBSCRIPTION VAR $3.99 4/15/2015
FEB150426 D4VE #3 (OF 5) SUBSCRIPTION VAR $3.99 4/8/2015
FEB150451 DRONES #1 (OF 5) SUBSCRIPTION VAR $3.99 4/1/2015
FEB150326 EDWARD SCISSORHANDS #7 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150346 EMPIRE UPRISING #1 SUBSCRIPTION VAR $3.99 4/1/2015
FEB150354 FLY OUTBREAK #2 (OF 5) SUBSCRIPTION VAR $3.99 4/22/2015
FEB150328 GALAXY QUEST JOURNEY CONTINUES #4 (OF 4) SUBSCRIPTION VAR $3.99 4/15/2015





FEB150357 GARBAGE PAIL KIDS FABLES FANTASY & FARTS (ONE SHOT) 10 COPY PI 4/22/2015
For every 10 copies ordered [regular & deluxe edition combined], receive one free classic GPK Sy Clops variant cover.

FEB150356 GARBAGE PAIL KIDS FABLES FANTASY & FARTS (ONE SHOT) DLX ED $4.99 4/22/2015
FEB150376 GI JOE (2014) #8 SUBSCRIPTION VAR $3.99 4/22/2015

FEB150381 GI JOE A REAL AMERICAN HERO #213 10 COPY PI 4/15/2015
For every 10 copies ordered [regular & subscription covers combined] receive one free Larry Hama sketch variant cover.

FEB150380 GI JOE A REAL AMERICAN HERO #213 SUBSCRIPTION VAR $3.99 4/15/2015
FEB150378 GI JOE SNAKE EYES AGENT OF COBRA #4 (OF 5) SUBSCRIPTION VAR $3.99 4/15/2015
FEB150434 GODZILLA RULERS OF THE EARTH #23 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150349 INFINITE LOOP #1 (OF 6) SUBSCRIPTION VAR $3.99 4/22/2015
FEB150331 JEM & THE HOLOGRAMS #2 5 CVR MISFITS HOLOGRAPH FOIL BOX SET $24.99 4/22/2015
FEB158135 JEM & THE HOLOGRAMS #2 PLUGGED IN ED $3.99 4/22/2015
FEB150330 JEM & THE HOLOGRAMS #2 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150374 JOE FRANKENSTEIN #3 (OF 4) SUBSCRIPTION VAR $3.99 4/29/2015
FEB150430 JUDGE DREDD #29 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150432 JUDGE DREDD CLASSICS DARK JUDGES #4 (OF 5) SUBSCRIPTION VAR $3.99 4/8/2015
FEB150333 LITTLEST PET SHOP SPRING CLEANING (ONE SHOT) SUBSCRIPTION VA $7.99 4/22/2015
FEB150424 MAXX MAXXIMIZED #18 SUBSCRIPTION VAR $3.99 4/15/2015
FEB150366 MILLENNIUM #4 (OF 5) SUBSCRIPTION VAR $3.99 4/15/2015











MLPFIM variantFEB150315 MY LITTLE PONY FIENDSHIP IS MAGIC #1 25 COPY PI 4/1/2015
For every 25 copies each of My Little Pony: Fiendship is Magic #1-5 listed in this catalog ordered [regular & subscription covers combined], receive one free MLP: Friendship is Magic #1 Sara Richard Twilight Sparkle variant cover.
[“Fiendship” is a weekly miniseries featuring villains.  The Richard covers are AMAZING.]

FEB158080 MY LITTLE PONY FIENDSHIP IS MAGIC #1 FAN EXPO EXC VAR $2.00 4/1/2015
FEB150314 MY LITTLE PONY FIENDSHIP IS MAGIC #1 SUBSCRIPTION VAR $3.99 4/1/2015
FEB150316 MY LITTLE PONY FIENDSHIP IS MAGIC #1-5 COMP 5 CVR BOX SET $19.99 4/29/2015
FEB150318 MY LITTLE PONY FIENDSHIP IS MAGIC #2 SUBSCRIPTION VAR $3.99 4/8/2015
FEB150320 MY LITTLE PONY FIENDSHIP IS MAGIC #3 SUBSCRIPTION VAR $3.99 4/15/2015
FEB150322 MY LITTLE PONY FIENDSHIP IS MAGIC #4 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150324 MY LITTLE PONY FIENDSHIP IS MAGIC #5 SUBSCRIPTION VAR $3.99 4/29/2015





FEB150422 OCTOBER FACTION #6 SUBSCRIPTION VAR $3.99 4/8/2015

FEB150352 ORPHAN BLACK #3 10 COPY PI 4/22/2015
For every 10 copies ordered [regular & subscription covers combined], receive one free Phil Jimenez variant cover.
FEB150351 ORPHAN BLACK #3 SUBSCRIPTION VAR $3.99 4/22/2015

FEB150454 POPEYE CLASSICS ONGOING #33 10 COPY PI 4/1/2015Popeye33
For every 10 copies ordered, receive one free Nate Bear variant cover.

FEB150344 POWERPUFF GIRLS SUPER SMASH-UP #4 (OF 6) SUBSCRIPTION VAR $3.99 4/29/2015
FEB150420 RAGNAROK #5 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150342 SAMURAI JACK #19 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150340 SKYLANDERS #8 SUBSCRIPTION VAR $3.99 4/15/2015
FEB150368 STAR TREK ONGOING #44 SUBSCRIPTION VAR $3.99 4/15/2015



FEB150371 STAR TREK PLANET OF THE APES #5 (OF 5) 10 COPY PI 4/1/2015
For every 10 copies ordered [regular & subscription covers combined], receive one free Gold Key-style photo variant cover.

FEB150370 STAR TREK PLANET OF THE APES #5 (OF 5) SUBSCRIPTION VAR $3.99 4/1/2015

FEB150408 TMNT MUTANIMALS #3 (OF 4) SUBSCRIPTION VAR $3.99 4/22/2015
FEB150410 TMNT NEW ANIMATED ADVENTURES #22 SUBSCRIPTION VAR $3.99 4/22/2015
FEB150406 TMNT ONGOING #45 10 COPY PI 4/15/2015
For every 10 copies ordered, receive one free Zach Howard variant cover.


FEB150397 TRANSFORMERS #40 10 COPY PI 4/1/2015
For every 10 copies ordered [regular & subscription covers combined] receive one free Hasbro Combiner Wars poster variant cover.

FEB150396 TRANSFORMERS #40 SUBSCRIPTION VAR $3.99 4/1/2015

FEB150394 TRANSFORMERS MORE THAN MEETS EYE #40 10 COPY PI 4/29/2015
For every 10 copies ordered [regular & subscription covers combined] receive one free Brendan Cahill variant cover.

FEB150393 TRANSFORMERS MORE THAN MEETS EYE #40 SUBSCRIPTION VAR $3.99 4/29/2015

FEB150391 TRANSFORMERS VS GI JOE #8 10 COPY PI 4/22/2015
For every 10 copies ordered [regular & subscription covers combined] receive one free Artyom Trakhanov variant cover.

FEB150390 TRANSFORMERS VS GI JOE #8 SUBSCRIPTION VAR $3.99 4/22/2015

FEB150400 TRANSFORMERS WINDBLADE COMBINER WARS #2 10 COPY PI 4/1/2015
For every 10 copies ordered [regular & subscription covers combined] receive one free Hasbro Combiner Wars poster variant cover.

FEB150399 TRANSFORMERS WINDBLADE COMBINER WARS #2 SUBSCRIPTION VAR $3.99 4/1/2015
FEB150311 UNCLE SCROOGE #1 25 COPY PI 4/22/2015

For every 25 copies ordered [regular & subscription covers combined], receive one free Andrew Pepoy Disney Legacy Adventureland variant cover.

[There’s also a blank sketch cover.  When BOOM! had the license, they frequently offered two or three different covers, shipped equally.]

FEB150312 UNCLE SCROOGE #1 BLANK SKETCH VAR $3.99 4/22/2015
FEB150310 UNCLE SCROOGE #1 SUBSCRIPTION VAR $3.99 4/22/2015

FEB150360 X-FILES SEASON 10 #23 10 COPY PI 4/1/2015
For every 10 copies ordered [regular & subscription covers combined], receive one free Matthew Dow Smith variant cover.

FEB150359 X-FILES SEASON 10 #23 SUBSCRIPTION VAR $3.99 4/1/2015
FEB150428 ZOMBIES VS ROBOTS #4 SUBSCRIPTION VAR $3.99 4/1/2015

IMAGE COMICS

FEB150472-0475 JUPITER’S CIRCLE #1 (MR)
Retailers whose orders of Jupiter’s Circle #1 [all covers] match or exceed 100% of their orders for Jupiter’s Legacy #5 [all covers] will receive 10% off their order of this title.

FEB150477 SAVIOR #1
Retailers whose orders of Savior #1 match or exceed 100% of their orders for Spawn #250 [covers A-F] will receive 10% off their order of this title.

FEB150480 KAPTARA #1
Retailers whose orders of Kaptara #1 match or exceed 100% of their orders for Sex Criminals #1 will receive 10% off their order of this title.

FEB150483 NO MERCY #1
Retailers whose orders of No Mercy #1 match or exceed 100% of their orders for The Wicked + The Divine #6 will receive 10% off their order for this item.

FEB150484 PISCES #1 (MR)
Retailers whose orders of Pisces #1 match or exceed 100% of their orders for Starlight #1 will receive 10% off of their order for this item.

FEB150487 RUNLOVEKILL #1 (MR)
Retailers whose orders for Runlovekill #1 match or exceed 100% of their orders for Black Science #7 will receive 10% off their order for this item.

FEB150498 LEGACY OF LUTHER STRODE #1 (MR)
Retailers whose orders of Legacy of Luther Strode #1 match or exceed 130% of their orders for Legend of Luther Strode #1 will receive 10% off their order for this item.

FEB150509 BIRTHRIGHT #6
Retailers whose orders of Birthright #6 match or exceed 100% of their orders for Birthright #1 will receive 10% off of their order for this title.

FEB150510-0511 DEADLY CLASS #12 (MR)
Retailers whose orders of Deadly Class #12 [all covers] match or exceed 100% of their orders for Deadly Class #3 will receive 10% off of their order for this title.

FEB150513-0515 NAILBITER #11 (MR)
Retailers whose orders of Nailbiter #11 [all covers] match or exceed 100% of their order for Nailbiter #7 will receive 10% off of their order for this title.

FEB150592 BIG MAN PLANS #2 (OF 4) 30 COPY JOHNSON (MR) PI 4/8/2015
For every 30 copies ordered, retailers my order 1 Dave Johnson variant cover.

FEB150591 BIG MAN PLANS #2 (OF 4) CVR B JOHNSON (MR) $3.50 4/8/2015
FEB158100 CHRONONAUTS #2 (OF 4) CVR B – TBD (MR) $3.50 4/15/2015
FEB150511 DEADLY CLASS #12 CVR B OPENA (MR) $3.50 4/22/2015
FEB150610 GOD HATES ASTRONAUTS #7 CVR B CONLEY (MR) $3.50 4/1/2015
FEB150612 INTERSECT #6 CVR B ZDARSKY (MR) $3.50 4/22/2015
FEB150495 IXTH GENERATION HIDDEN FILES #1 CVR B SEJIC $3.99 4/8/2015
FEB150473 JUPITERS CIRCLE #1 CVR B QUITELY (MR) $3.50 4/8/2015
FEB150474 JUPITERS CIRCLE #1 CVR C SIENKIEWICZ (MR) $3.50 4/8/2015
FEB150475 JUPITERS CIRCLE #1 CVR D PARLOV (MR) $3.50 4/8/2015
FEB150618 MICE TEMPLAR V NIGHTS END #2 (OF 5) CVR B SANTOS & $5.99 4/29/2015
FEB150514 NAILBITER #11 CVR B NGUYEN (MR) $2.99 4/1/2015
FEB150515 NAILBITER #11 CVR C ROSSMO (MR) $2.99 4/1/2015
FEB150621 ODDLY NORMAL #6 CVR B RICHARD $2.99 4/15/2015
FEB150624 POSTAL #3 CVR B GOODHART $3.99 4/22/2015
FEB150489 TITHE #1 CVR B EKEDAL $3.99 4/15/2015













FEB150490 TITHE #1 CVR C EKEDAL 5 COPY PI 4/15/2015
For every 5 copies ordered [all covers], retailers have the option to purchase one limited variant Rahsan Ekedal cover.

FEB150491 TITHE #1 CVR D HAWKINS SGN 10 COPY PI 4/15/2015
For every 10 copies ordered [all covers], retailers will receive one free limited Ekedal variant C signed by writer Matt Hawkins.

FEB150647 WAYWARD #7 CVR B NANAHARA (MR) $3.50 4/29/2015

MARVEL COMICS

[WTD = What The Duck, WOM = Women of Marvel]

[HEY!  Marvel!  You might sell more variants if you list the artists!  Especially those working for the “Distinguished Competition”, like Amanda Conner and Sergio Aragones!  Hmm… I suspect that many of these were TBD originally.  Which, of course, doesn’t help the retailers, or the fans.  Seriously… you know you’re doing a Howard the Duck month, you should have them in the can before stuff goes to press at Diamond.  And Women of Marvel?  Even more so.  Those can be inventory covers.]

FEB150811 ALL NEW CAPTAIN AMERICA #6 AVENGERS VAR PI 4/22/2015
You may order 1 variant for every 15 regular you purchase.

FEB150812 ALL NEW CAPTAIN AMERICA #6 WTD VAR PI 4/22/2015
Exceed 100% of orders for All New Captain America #3 (NOV140784) with orders for All New Captain America #6 regular cover, and you may order all you wish of this variant.

FEB150792 ALL NEW HAWKEYE #2 FRANCAVILLA WTD VAR PI 4/8/2015
Exceed 100% of orders for Hawkeye Vs Deadpool #2 (SEP140861) with orders for All New Hawkeye #2 regular cover, and you may order all you wish of this variant.

FEB150791 ALL NEW HAWKEYE #2 WADA VAR PI 4/8/2015
You may order 1 variant for every 25 regular you purchase.

FEB150822 ALL NEW X-MEN #41 WTD VAR PI 5/6/2015
Exceed 100% of orders for All New X-Men #35 (SEP140901) with orders for All New X-Men #41 regular cover, and you may order all you wish of this variant.

FEB150722 AMAZING SPIDER-MAN #17 AVENGERS VAR PI 4/1/2015
You may order 1 variant for every 15 regular you purchase.

FEB150723 AMAZING SPIDER-MAN #17 FORBES WTD VAR PI 4/1/2015
Exceed 100% of orders for Amazing Spider-Man #13 (NOV140764) with orders for Amazing Spider-Man #17 regular cover, and you may order all you wish of this variant.

FEB150725 AMAZING SPIDER-MAN #17.1 DELLOTTO VAR PI 4/22/2015
You may order 1 variant for every 25 regular you purchase.

FEB150807 ANT-MAN #4 WTD VAR PI 4/8/2015
Exceed 100% of orders for Ant- Man #2 (DEC140879) with orders for Ant-Man #4 regular cover, and you may order all you wish of this variant.

FEB150708 AVENGERS #44 AU MOVIE CONNECTING A VAR TRO PI 4/29/2015
You may order 1 variant for every 25 regular you purchase.

FEB150707 AVENGERS #44 CHEUNG END OF AN ERA VAR TRO PI 4/29/2015
FEB150706 AVENGERS #44 HARRIS VAR TRO PI 4/29/2015
You may order 1 variant for every 25 regular you purchase.

FEB150698 AVENGERS: ULTRON FOREVER #1 AGE OF ULTRON MOVIE CONNECTING B VAR
You may order 1 variant for every 25 regular you purchase.

UltronForeverScarletFEB150699 AVENGERS: ULTRON FOREVER #1 AGE OF ULTRON MOVIE CONNECTING C VAR
You may order 1 variant for every 25 regular you purchase.

FEB150701 AVENGERS: ULTRON FOREVER #1 AVENGERS VAR

You may order 1 variant for every 15 regular you purchase.

FEB150772 BIG THUNDER MOUNTAIN RAILROAD #2 (OF 5) CROSBY CONNECTING B $3.99 4/15/2015
You may order 1 variant for every 10 regular you purchase.

FEB150737 CAPTAIN MARVEL #14 SORRENTINO COSMICALLY ENHANCED VAR BV PI 4/8/2015
You may order 1 variant for every 20 regular you purchase.

FEB150735 CYCLOPS #12 SORRENTINO COSMICALLY ENHANCED VAR BV PI 4/1/2015
You may order 1 variant for every 20 regular you purchase.

FEB150781 DAREDEVIL #15 SAUVAGE WTD VAR PI 4/29/2015
FEB150781 DAREDEVIL #15 SAUVAGE WTD VAR PI 4/29/2015
Exceed 100% of orders for Daredevil #12 (NOV140805) with orders for Daredevil #15, and this variant is order all you want.

FEB150683 DARTH VADER #4 LARROCA VAR PI 4/8/2015
You may order 1 variant for every 25 regular you purchase.

FEB150833 DEADPOOL #45 (250TH ISSUE) AVENGERS VAR PI 4/8/2015
You may order 1 variant for every 15 regular you purchase.

FEB150834 DEADPOOL #45 (250TH ISSUE) GREEN WTD VAR PI 4/8/2015
Exceed 100% of orders for Deadpool #40 (NOV140852) with orders for Deadpool #45 regular cover, and you may order all you wish of this variant.

FEB150832 DEADPOOL #45 (250TH ISSUE) MOORE DEATH OF DEADPOOL VAR PI 4/8/2015
You may order 1 variant for every 100 regular you purchase.

FEB150831 DEADPOOL #45 (250TH ISSUE) RUN JEWELS YOUNG VAR PI 4/8/2015
You may order 1 variant for every 50 regular you purchase.

FEB150799 FANTASTIC FOUR #645 AVENGERS VAR PI 4/29/2015
You may order 1 variant for every 15 regular you purchase.

FEB150797 FANTASTIC FOUR #645 GOLDEN CONNECTING VAR PI 4/29/2015
FEB150798 FANTASTIC FOUR #645 KOMARCK CHARACTER VAR PI 4/29/2015
You may order 1 variant for every 15 regular you purchase.

FEB150778 GEORGE ROMEROS EMPIRE OF DEAD ACT THREE #1 (OF 5) NOTO VAR PI 4/1/2015
You may order 1 variant for every 15 regular you purchase.

FEB150747 GUARDIANS OF GALAXY #26 AVENGERS VAR PI 4/22/2015
You may order 1 variant for every 15 regular you purchase.

FEB150748 GUARDIANS OF GALAXY #26 WTD VAR PI 4/22/2015
Exceed 100% of orders for Guardians of the Galaxy #22 (OCT140856) with orders for Guardians of the Galaxy #26 regular cover, and you may order all you wish of this variant.

FEB150742 GUARDIANS OF THE GALAXY AND X-MEN: BLACK VORTEX OMEGA #1 COSMICALLY VAR
You may order 1 variant for every 20 regular you purchase.

FEB150743 GUARDIANS OF THE GALAXY AND X-MEN: BLACK VORTEX OMEGA #1 CONNECTING B VAR
Exceed 100% of orders for Guardians of the Galaxy #19 (JUL140641) with orders for Guardians of the Galaxy and X-Men: Black Vortex Omega #1 regular cover, and you may order all you wish of this variant.

FEB150776 HOWARD THE DUCK #2 JEWELS VAR PI 4/8/2015
You may order 1 variant for every 50 regular you purchase.

FEB150774 HOWARD THE DUCK #2 SAMNEE VAR PI 4/8/2015
You may order 1 variant for every 25 regular you purchase.

FEB150775 HOWARD THE DUCK #2 VOTE HOWARD VAR PI 4/8/2015
You may order 1 variant for every 20 regular you purchase.

FEB150794 HULK #14 WTD ALBUQUERQUE VAR PI 4/8/2015
Exceed 100% of orders for Hulk #9 (OCT140865) with orders for Hulk #14 regular cover, and you may order all you wish of this variant.

FEB150672 INHUMAN #14 WTD VAR PI 4/29/2015
Exceed 100% of orders for Inhuman #10 (OCT140804) with orders for Inhuman #14 regular cover, and you may order all you wish of this variant.

FEB150678 KANAN LAST PADAWAN #1 BLANK VAR PI 4/1/2015
Exceed 100% of orders for Princess Leia #1 (JAN150727) with orders for Kanan: The Last Padawan #1 regular cover, and you may order all you wish of this variant.

FEB150679 KANAN LAST PADAWAN #1 PLUNKETT VAR PI 4/1/2015
You may order 1 variant for every 25 regular you purchase.

FEB150677 KANAN LAST PADAWAN #1 REBELS TELEVISION SHOW VAR PI 4/1/2015
You may order 1 variant for every 15 regular you purchase.

FEB150676 KANAN LAST PADAWAN #1 YOUNG VAR PI 4/1/2015
Exceed 100% of orders for Princess Leia #1 (JAN150727) with orders for Kanan: The Last Padawan #1 regular cover, and you may order all you wish of this variant.

FEB150739 LEGENDARY STAR LORD #11 COSMICALLY ENHANCED VAR BV PI 4/15/2015
You may order 1 variant for every 20 regular you purchase.

FEB150740 LEGENDARY STAR LORD #11 STOKOE WTD VAR BV PI 4/15/2015
Exceed 100% of orders for Legendary Star Lord #8 (NOV140800) with orders for Legendary Star Lord #11 regular cover, and you may order all you wish of this variant.

FEB150690 MAX RIDE FIRST FLIGHT #1 (OF 5) NGUYEN VAR PI 4/8/2015
You may order 1 variant for every 20 regular you purchase.

FEB150759 MS MARVEL #14 FRISON WTD VAR PI 4/15/2015
Exceed 100% of orders for Ms Marvel #10 (SEP140883) with orders for Ms Marvel #14 regular cover, and you may order all you wish of this variant.

FEB150712 NEW AVENGERS #33 AU MOVIE CONNECTING D VAR TRO PI 4/22/2015
You may order 1 variant for every 25 regular you purchase.

FEB150711 NEW AVENGERS #33 CHEUNG END OF AN ERA VAR TRO $4.99 4/22/2015
You may order all you want of this variant.

FEB150710 NEW AVENGERS #33 HARRIS VAR TRO PI 4/22/2015
You may order 1 variant for every 25 regular you purchase.

FEB150703 NEW AVENGERS: ULTRON FOREVER #1 AGE OF ULTRON MOVIE CONNECTING E VAR

You may order 1 variant for every 25 regular you purchase.

FEB150704 NEW AVENGERS: ULTRON FOREVER #1 AGE OF ULTRON MOVIE CONNECTING F VAR
You may order 1 variant for every 25 regular you purchase.

FEB150839 POWERS #5 MACK VAR (MR)
You may order 1 variant for every 25 regular you purchase.

FEB150840 POWERS #5 PHOTO VAR (MR)
You may order 1 variant for every 15 regular you purchase.

FEB150681 PRINCESS LEIA #3 (OF 5) VAR PI 4/29/2015
You may order 1 variant for every 25 regular you purchase.

FEB150745 ROCKET RACCOON #10 GUILLORY WTD VAR PI 4/1/2015RR10 WTD var
Exceed 100% of orders for Rocket Raccoon #6 (OCT140858) with orders for Rocket Raccoon #10 regular cover, and you may order all you wish of this variant.

FEB150660 SECRET WARS #1 INVITATIONAL POSTCARDS
Please see future Marvel Mailers and Diamond Dailies for this May shipping book and related party.

FEB150661 SECRET WARS #1 YOUNG LITHOS
Please see future Marvel Mailers and Diamond Dailies for this May shipping book and related party.

FEB150662 SECRET WARS #1 PROMO ITEM
Please see future Marvel Mailers and Diamond Dailies for this May shipping book and related party.

FEB150653 SECRET WARS #1 (OF 8) BIANCHI CONNECTING VAR PI 5/6/2015
You may order 1 variant for every 20 regular you purchase.

FEB150658 SECRET WARS #1 (OF 8) BLANK VAR PI 5/6/2015
Exceed 150% of orders for Thor #1 (AUG140777) with orders for Secret Wars #1 regular cover, and you may order all you wish of this variant.

FEB150651 SECRET WARS #1 (OF 8) CHEUNG VAR PI 5/6/2015
You may order 1 variant for every 100 regular you purchase.

HEY!  I bought one of these back in the 80s!  No, really!

HEY! I bought one of these back in the 80s! No, really!MSHSW black SM

FEB150654 SECRET WARS #1 (OF 8) CHRISTOPHER ACTION FIGURE VAR PI 5/6/2015
Exceed 150% of orders for Thor #1 (AUG140777) with orders for Secret Wars #1 regular cover, and you may order all you wish of this variant.

FEB150655 SECRET WARS #1 (OF 8) CONNER WOM VAR PI 5/6/2015
Exceed 150% of orders for Thor #1 (AUG140777) with orders for Secret Wars #1 regular cover, and you may order all you wish of this variant.

FEB150652 SECRET WARS #1 (OF 8) GUICE CLASSIC VAR PI 5/6/2015
You may order 1 variant for every 25 regular you purchase.

FEB150656 SECRET WARS #1 (OF 8) RIBIC PROMO VAR PI 5/6/2015
You may order 1 variant for every 25 regular you purchase.

FEB150657 SECRET WARS #1 (OF 8) YOUNG VAR PI 5/6/2015
Exceed 150% of orders for Thor #1 (AUG140777) with orders for Secret Wars #1 regular cover, and you may order all you wish of this variant.

FEB150663 SECRET WARS #1 (OF 8) ZDARSKY PARTY VAR PI 5/6/2015
Exceed 150% of orders for Thor #1 (AUG140777) with orders for Secret Wars #1 regular cover, and you may order all you wish of this variant. Must opt in to party.

FEB150789 SHIELD #5 WTD VAR PI 4/29/2015
Exceed 100% of orders for Shield #2 (NOV140759) with orders for Shield #5 regular cover, and you may order all you wish of this variant.

FEB150788 SHIELD #5 YU AVENGERS VAR PI 4/29/2015aragones WTD
You may order 1 variant for every 15 regular you purchase.

FEB150729 SILK #3 ANKA VAR PI 4/29/2015
You may order 1 variant for every 25 regular you purchase.

FEB150728 SILK #3 PITARRA WTD VAR PI 4/29/2015
Exceed 100% of orders for Spider- Woman #3 (NOV140770) with orders for Silk #3 regular cover, and you may order all you wish of this variant.

FEB150732 SPIDER-GWEN #3 ARAGONES WTD VAR PI 4/1/2015
Exceed 100% of orders for Edge of Spider-Verse #2 (JUL140616) with orders for Spider-Gwen #3 regular cover, and you may order all you wish of this variant.

FEB150733 SPIDER-GWEN #3 PUTRI VAR PI 4/1/2015spidergwen3
You may order 1 variant for every 25 regular you purchase.

FEB150685 STAR WARS #4 CASSADAY SKETCH VAR PI 4/22/2015
You may order 1 variant for every 100 regular you purchase.

FEB150686 STAR WARS #4 VAR PI 4/22/2015
You may order 1 variant for every 25 regular you purchase.

FEB150801 SUPERIOR IRON MAN #7 SHANNON WTD VAR PI 4/15/2015
Exceed 100% of orders for Superior Iron Man #3 (OCT140807) with orders for Superior Iron Man #7 regular cover, and you may order all you wish of this variant.

FEB150785 THOR #7 AVENGERS VAR PI 4/15/2015
You may order 1 variant for every 15 regular you purchase.

FEB150786 THOR #7 BROWNE WTD VAR PI 4/15/2015
Exceed 100% of orders for Thor #4 (NOV140781) with orders for Thor #7 regular cover, and you may order all you wish of this variant.

FEB150714 UNCANNY AVENGERS #4 AVENGERS VAR

You may order 1 variant for every 15 regular you purchase.

FEB150715 UNCANNY AVENGERS #4 WTD VAR

Exceed 100% of orders for Uncanny Avengers #1 (NOV140703) with orders for Uncanny Avengers #4 regular cover, and you may order all you wish of this variant.

FEB150665 UNCANNY INHUMANS #0 BIANCHI VAR PI 4/1/2015
You may order 1 variant for every 50 regular you purchase.

FEB150666 UNCANNY INHUMANS #0 CHEUNG CONNECTING VAR PI 4/1/2015
You may order 1 variant for every 25 regular you purchase.

FEB150668 UNCANNY INHUMANS #0 INHUMAN 50TH ANNIVERSARY VAR PI 4/1/2015
You may order 1 variant for every 50 regular you purchase.

FEB150667 UNCANNY INHUMANS #0 OUM VAR PI 4/1/2015
You may order 1 variant for every 100 regular you purchase.

FEB150669 UNCANNY INHUMANS #0 PERKINS AVENGERS VAR PI 4/1/2015
You may order 1 variant for every 15 regular you purchase.

FEB150670 UNCANNY INHUMANS #0 WARD WTD VAR PI 4/1/2015
Exceed 100% of orders for Inhuman #10 (OCT140804) with orders for Uncanny Inhumans #0 regular cover, and you may order all you wish of this variant.

ACTION LAB ENTERTAINMENT

FEB150884 HERO CATS #5 WILLIAMS VAR $4.99 4/8/2015
FEB150889 STRAY #4 LOPEZ VAR $4.99 4/15/2015
FEB150891 VAMPLETS NIGHTMARE NURSERY #2 (OF 6) MIDDLETON VAR $4.99 4/29/2015

ALTERNA COMICS INC

FEB150907 FUBAR: MOTHER RUSSIA #1 (MR) VAR
For every 5 copies purchased, retailers will receive 1 copy free.
FEB150908 LAST WEST GN VOL 02
For every 3 copies ordered, retailers will receive 1 copy free.


AMRYL ENTERTAINMENT

FEB150928 CAVEWOMAN THE RETURN #2 CVR B DURHAM $8.00 4/29/2015
FEB150930 CAVEWOMAN THE RETURN #2 CVR C DURHAM $8.85 4/29/2015
FEB150929 CAVEWOMAN THE RETURN #2 CVR D ROOT $8.00 4/29/2015
FEB150931 CAVEWOMAN THE RETURN #2 CVR E ROOT $8.85 4/29/2015


ARCHIE COMIC PUBLICATIONS

FEB150951-0955 THE SHIELD #1
Retailer orders of at least 5 copies on The Shield #1 [combined] placed by FOC date will be 100% returnable.

FEB150956-0959 BLACK HOOD #3 (MR)
Combined initial orders on Black Hood #3 matching or exceeding 75% of combined initial orders on Black Hood #1 will receive an additional 10% discount.

FEB150960-0962 THE FOX #2
Combined initial orders on The Fox #2 matching or exceeding 80% of combined initial orders on The Fox #1 will receive an additional 5% discount.
BV275 fradon bv275 genieve BV275 hughes BV275 williamsFEB150973 BETTY & VERONICA #275 ADAM HUGHES VAR CVR $4.99 4/15/2015
[Nice crosshatching, Mr. Hughes!]
FEB150975 BETTY & VERONICA #275 BRITTNEY WILLIAMS VAR CVR $4.99 4/15/2015
FEB150974 BETTY & VERONICA #275 GENEVIEVE VAR CVR $4.99 4/15/2015
FEB150972 BETTY & VERONICA #275 RAMONA FRADON VAR CVR $4.99 4/15/2015





FEB150958 BLACK HOOD #3 CHAYKIN VAR CVR (MR) $3.99 4/22/2015
FEB150959 BLACK HOOD #3 DARK CIRCLE MOVIE THROWBACK VAR CVR (MR) $3.99 4/22/2015
FEB150957 BLACK HOOD #3 MACK VAR CVR (MR) $3.99 4/22/2015

FEB150962 FOX (DARK CIRCLE) #2 DARK CIRCLE MOVIE THROWBACK VAR CVR $3.99 5/6/2015
FEB150961 FOX (DARK CIRCLE) #2 FATHER & SON CHAYKIN VAR CVR $3.99 5/6/2015

FEB150981 MEGA MAN #48 DOC IS IN VAR CVR $3.99 4/15/2015
FEB150985 SONIC BOOM #7 INSUBORDINATION VAR CVR $3.99 4/29/2015

FEB150990 SONIC UNIVERSE #75 BEN BATES VAR CVR $3.99 4/22/2015
FEB150992 SONIC UNIVERSE #75 EGA STUDIO VAR CVR $3.99 4/22/2015
FEB150995 SONIC UNIVERSE #75 EVAN STANLEY VAR CVR $3.99 4/22/2015
FEB150991 SONIC UNIVERSE #75 HESSE VAR CVR $3.99 4/22/2015
FEB150996 SONIC UNIVERSE #75 JONATHAN GRAY VAR CVR $3.99 4/22/2015
FEB150994 SONIC UNIVERSE #75 LAMAR WELLS VAR CVR $3.99 4/22/2015
FEB150993 SONIC UNIVERSE #75 PATRICK THOMAS PARNELL VAR CVR $3.99 4/22/2015
FEB150989 SONIC UNIVERSE #75 YARDLEY VAR CVR $3.99 4/22/2015






ASPEN MLT INC

FEB151012 FATHOM KIANI VOL 4 #3 10 COPY PI 4/22/2015
For every 10 copies ordered, retailers will receive one 1 free alternate Agnes Garbowska cover, with the option to purchase up to 3 additional covers.
FEB151011 FATHOM KIANI VOL 4 #3 DIRECT MARKET CVR B $3.99 4/22/2015

FEB150999 FOUR POINTS #1 10 COPY PI 4/8/2015
FEB151000 FOUR POINTS #1 20 COPY PI 4/8/2015
For every 20 copies ordered, retailers will receive 1 free alternate Jordan Gunderson sketch cover, with the option to purchase up to 3 additional covers.
FEB150998 FOUR POINTS #1 DIRECT MARKET CVR B $3.99 4/8/2015


FEB151008 LOLA XOXO WASTELAND MADAM #2 10 COPY PI 4/29/2015
For every 10 copies ordered, retailers will receive one 1 free alternate Dawn McTeigue cover, with the option to purchase up to 3 additional covers.
FEB151009 LOLA XOXO WASTELAND MADAM #2 20 COPY PI 4/29/2015
For every 20 copies ordered, retailers will receive one 1 free Siya Oum alternate cover, with the option to purchase up to 3 covers.
FEB151007 LOLA XOXO WASTELAND MADAM #2 DIREC MARKET CVR B $3.99 4/29/2015



FEB151003 SHAHRAZAD #1 8 COPY PI 4/1/2015
For every 8 copies ordered, retailers will receive one 1 free remastered J. Scott Campbell cover, with the option to purchase up to 3 additional covers.
FEB151002 SHAHRAZAD #1 DIRECT MARKET CVR B $2.99 4/1/2015

FEB151017 ZOOHUNTERS #4 12 COPY PI 4/29/2015
For ever 12 copies ordered, retailers will receive one 1 free alternate cover by Peter Steigerwald, with the option to purchase up to three 3 covers.
FEB151014 ZOOHUNTERS #4 DIRECT MARKET CVR B $3.99 4/29/2015
FEB151015 ZOOHUNTERS #4 DIRECT MARKET CVR C $3.99 4/29/2015
FEB151016 ZOOHUNTERS #4 DIRECT MARKET CVR D $3.99 4/29/2015



AVATAR PRESS INC

FEB151022 CROSSED BADLANDS #75 ART DECO CVR (MR) $3.99 4/15/2015
FEB151030 CROSSED BADLANDS #75 DLX COLL BOX SET CVR (MR) $49.99 4/29/2015
FEB151023 CROSSED BADLANDS #75 FEMME FATALE CVR (MR) $3.99 4/15/2015
FEB151024 CROSSED BADLANDS #75 HOMO TORTOR CVR (MR) $3.99 4/15/2015
FEB151027 CROSSED BADLANDS #75 MEGAFAUNA MAYHEM CVR (MR) $3.99 4/15/2015
FEB151029 CROSSED BADLANDS #75 RED CROSSED CVR PI 4/15/2015
For every 3 copies purchased [any combination], retailers may purchase one Crossed: Badlands #75 Red Crossed Retailer Order Incentive cover.
FEB151025 CROSSED BADLANDS #75 RITUAL CVR (MR) $3.99 4/15/2015
FEB151028 CROSSED BADLANDS #75 TERROR BIRDS CVR (MR) $3.99 4/15/2015
FEB151021 CROSSED BADLANDS #75 TORTURE CVR (MR) $3.99 4/15/2015
FEB151026 CROSSED BADLANDS #75 WRAP CVR (MR) $3.99 4/15/2015









FEB151032 CROSSED PLUS 100 #5 AMERICAN HISTORY X WRAP CVR (MR) $3.99 4/29/2015
FEB151038 CROSSED PLUS 100 #5 CGC NUMBERED ED (MR) $99.99 4/29/2015
FEB151033 CROSSED PLUS 100 #5 CROSSED CULTURE CVR (MR) $3.99 4/29/2015
FEB151037 CROSSED PLUS 100 #5 DESIGN SKETCH CVR PI 4/29/2015
For every ten copies purchased [any comb], retailers may purchase one copy of the Crossed +100 #5 Design Sketch Retailer Order Incentive cover.
FEB151035 CROSSED PLUS 100 #5 FUTURE TENSE CVR (MR) $3.99 4/29/2015
FEB151034 CROSSED PLUS 100 #5 NEW WORLD ORDER WRAP BAGGED CVR (MR) $5.99 4/29/2015
FEB151036 CROSSED PLUS 100 #5 RED CROSSED CVR PI 4/29/2015
For every three copies purchased [any comb], retailers may purchase one Crossed +100 #5 Red Crossed Retailer Order Incentive cover.







FEB151083 DARK GODS #6 DEITY CVR (MR) $3.99 4/29/2015
FEB151084 DARK GODS #6 NIGHTMARE RETAILER PI 4/29/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the Dark Gods #6 Nightmare Retailer Order Incentive cover.
FEB151082 DARK GODS #6 SIREN CVR (MR) $3.99 4/29/2015
FEB151081 DARK GODS #6 WRAP CVR (MR) $3.99 4/29/2015



FEB151066 GOD IS DEAD #32 CARNAGE WRAP CVR (MR) $3.99 4/15/2015
FEB151068 GOD IS DEAD #32 ENCHANTING CVR (MR) $3.99 4/15/2015
FEB151067 GOD IS DEAD #32 END OF DAYS CVR (MR) $3.99 4/15/2015
FEB151069 GOD IS DEAD #32 GILDED RETAILER CVR PI 4/15/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the God is Dead #32 Gilded Retailer Order Incentive cover.
FEB151065 GOD IS DEAD #32 ICONIC CVR (MR) $3.99 4/15/2015
FEB151072 GOD IS DEAD #33 CARNAGE WRAP CVR (MR) $3.99 4/29/2015
FEB151074 GOD IS DEAD #33 ENCHANTING CVR (MR) $3.99 4/29/2015
FEB151073 GOD IS DEAD #33 END OF DAYS CVR (MR) $3.99 4/29/2015
FEB151075 GOD IS DEAD #33 GILDED RETAILER CVR PI 4/29/2015
For every 3 copies purchased [any combination], retailers may purchase one copy of the God is Dead #33 Gilded Retailer Order Incentive cover.
FEB151071 GOD IS DEAD #33 ICONIC CVR (MR) $3.99 4/29/2015










FEB151063 UBER #24 BLITZKRIEG CVR PI 4/29/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the Uber #24 Blitzkrieg Retailer Order Incentive cover.
FEB151061 UBER #24 PROPAGANDA POSTER CVR (MR) $3.99 4/29/2015
FEB151062 UBER #24 WAR CRIMES CVR (MR) $3.99 4/29/2015
FEB151060 UBER #24 WRAP CVR (MR) $3.99 4/29/2015



FEB151079 WAR STORIES #7 BATTLE DAMAGE RETAILER PI 4/29/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the War Stories #7 Battle Damage Retailer Order Incentive cover.
FEB151078 WAR STORIES #7 GOOD GIRL NOSE ART CVR (MR) $3.99 4/29/2015
FEB151077 WAR STORIES #7 WRAP CVR (MR) $3.99 4/29/2015


BENITEZ PRODUCTIONS

FEB151087 LADY MECHANIKA TABLET OF DESTINIES #1 (OF 6) 10 COPY BE PI 4/22/2015
For every 10 copies ordered, retailers will receive 1 free Joe Benitez cover.

BOOM! STUDIOS

FEB151123 UFOLOGY #1
Initial orders matching or exceeding 125% of initial orders for Memetic #1 [AUG141144] will receive an additional 10% discount.

FEB151129 BILL & TED’S MOST TRIUMPHANT RETURN #2
Initial orders matching or exceeding 90% of initial orders on Bill & Ted’s Most Triumphant Return #1 [JAN151113] will receive an additional 5% discount.

FEB151131 CON JOB #2
Initial orders matching or exceeding 90% of initial orders on Con Job #1 [JAN151104] will receive an additional 5% discount.

FEB151132 HIT 1957 #2
Initial orders matching or exceeding 90% of initial orders on HIT:1957 #1 [JAN151099] will receive an additional 5% discount.

FEB151135 GEORGE PEREZ’S SIRENS PEN & INK #1
Initial orders matching or exceeding 150% of initial orders on HIT: Pen & Ink #1 [AUG141141] will receive an additional 5% discount.

FEB151160 MOUSE GUARD: LEGENDS OF GUARD VOLUME 3 #2
Initial orders matching or exceeding 90% of initial orders on Mouse Guard: Legends of the Guard Volume 3 #1 [JAN151140] will receive an additional 5% discount.

FEB151162 HALOGEN #2
Initial orders matching or exceeding 90% of initial orders on Halogen #1 [JAN151145] will receive an additional 5% discount.

FEB151169 GIANT DAYS #2
Initial orders matching or exceeding 90% of initial orders on Giant Days #1 [JAN151155] will receive an additional 5% discount.

adventure time craigFEB151190 ADVENTURE TIME #39 20 COPY CRAIG VAR PI 4/22/2015
For every 20 copies ordered, retailers will receive 1 Wes Craig variant cover free.

FEB151189 ADVENTURE TIME #39 SUBSCRIPTION STRAIN VAR $3.99 4/22/2015

FEB151187 ADVENTURE TIME MARCELINE GONE ADRIFT #4 20 COPY LOUP VA PI 4/8/2015
For every 20 copies ordered, retailers will receive 1 Celine Loup variant cover free.
FEB151186 ADVENTURE TIME MARCELINE GONE ADRIFT #4 SUBSCRIPTION DILL VA $3.99 4/8/2015

FEB151140 BIG TROUBLE IN LITTLE CHINA #11
For every 20 copies ordered, retailers will receive 1 Toby Cypress variant cover free.

FEB151130 BILL & TED MOST TRIUMPHANT RETURN #2 (OF 6) 10 CPY SCHOENING PI 4/8/2015
For every 10 copies ordered, retailers will receive 1 Dan Schoening variant cover free.

FEB151196 BRAVEST WARRIORS #31 SUBSCRIPTION BLACK VAR $3.99 4/8/2015
FEB151144 BURNING FIELDS #4 10 COPY ROSSMO VAR PI 4/29/2015
For every 10 copies ordered, retailers will receive 1 Riley Rossmo variant cover free.

FEB151142 CLUSTER #3 10 COPY SHALVEY VAR PI 4/1/2015
For every 10 copies ordered, retailers will receive 1 Declan Shalvey variant cover free.

FEB151148 DAWN OF PLANET OF APES #6 20 COPY GRAFFITI VAR PI 4/22/2015
For every 20 copies ordered, retailers will receive 1 End of Days Graffiti Design variant cover free.

FEB151146 DEEP STATE #5 10 COPY SHALVEY VAR PI 4/8/2015
For every 10 copies purchased retailers will receive 1 Artyom Trakhanov variant cover free.

EFNY LinsnerFEB151138 ESCAPE FROM NEW YORK #5 25 COPY LINSNER VAR PI 4/8/2015
For every 25 copies ordered, retailers will receive 1 Joseph Michael Linsner variant cover free.

FEB151194 GARFIELD #36 10 COPY IRVING VAR PI 4/1/2015
For every 10 copies ordered, retailers will receive 1 Frazer Irving variant cover free.

FEB151176 LUMBERJANES #13 20 COPY YEE VAR PI 4/15/2015
For every 20 copies ordered, retailers will receive 1 Reimena Yee variant cover free

FEB151174 MUNCHKIN #4 10 COPY PALMER VAR PI 4/15/2015
For every 10 copies ordered, retailers will receive 1 Evan Palmer variant cover free.

FEB151192 REGULAR SHOW #22 SUBSCRIPTION CHARM VAR $3.99 4/15/2015
FEB151154 SONS OF ANARCHY #7 CHARMING CA METALLIC STAMP CVR (MR) $14.99 4/29/2015
FEB151184 STEVEN UNIVERSE GREG UNIVERSE SPECIAL #1 ENGLE VAR CVR PI 4/29/2015
For every 10 copies ordered, retailers will receive 1 Coleman Engle variant cover free.


FEB151124 UFOLOGY #1 10 COPY 10 YEAR IRVING VAR PI 4/1/2015
For every 10 copies ordered, retailers will receive 1 Frazer Irving 10 Year Anniversary variant cover free.
FEB151125 UFOLOGY #1 20 COPY MAYBURY VAR PI 4/1/2015
For every 20 copies purchased, retailers will receive 1 Paul Maybury variant cover free.


BOUNDLESS COMICS

FEB151103 EMBER #0 ART NOUVEAU CVR (MR) $3.99 4/29/2015
FEB151104 EMBER #0 FIERY CVR PI 4/29/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the Ember #0 Fiery Retailer Order Incentive cover.
FEB151101 EMBER #0 SELFIE CVR (MR) $3.99 4/29/2015
FEB151102 EMBER #0 SULTRY CVR (MR) $3.99 4/29/2015
FEB151100 EMBER #0 WRAP CVR (MR) $3.99 4/29/2015




FEB151115 LADY DEATH (ONGOING) #23 WITCHCRAFT CVR $9.99 4/29/2015
FEB151116 LADY DEATH (ONGOING) #24 BAD TEACHER CVR $9.99 4/29/2015
FEB151118 LADY DEATH (ONGOING) #25 COUNTRY CVR (MR) $9.99 4/29/2015
FEB151117 LADY DEATH (ONGOING) #25 FIRED UP CVR $9.99 4/29/2015
FEB151120 LADY DEATH (ONGOING) #26 CEO CVR (MR) $9.99 4/29/2015
FEB151119 LADY DEATH (ONGOING) #26 VIP PREMIUM CVR (MR) $29.99 4/29/2015




FEB151111 LADY DEATH APOCALYPSE #3 ALTERNATE HISTORY CVR (MR) $3.99 4/29/2015
FEB151113 LADY DEATH APOCALYPSE #3 ART DECO CVR PI 4/29/2015
For every 3 copies purchased [any comb], retailers may purchase one copy of the Lady Death: Apocalypse #3 Art Deco Retailer Order Incentive cover.
FEB151110 LADY DEATH APOCALYPSE #3 AUXILIARY CVR (MR) $3.99 4/29/2015
FEB151114 LADY DEATH APOCALYPSE #3 CGC NUMBERED ED CVR (MR) $99.99 4/29/2015
FEB151112 LADY DEATH APOCALYPSE #3 PREMIUM PURE ART CVR (MR) $9.99 4/29/2015
FEB151109 LADY DEATH APOCALYPSE #3 SULTRY CVR (MR) $3.99 4/29/2015
FEB151108 LADY DEATH APOCALYPSE #3 WRAP CVR (MR) $3.99 4/29/2015






BROADSWORD COMICS

FEB151212 TAROT WITCH OF THE BLACK ROSE #80 STUDIO DLX ED (MR) $19.99 4/29/2015

COSMIC TIMES

FEB151227 METAL LOCUS #1 (OF 4) 5 COPY WALLER PI 4/22/2015
For every 5 copies ordered, retailers will receive 1 free Karl Waller Variant cover.

D. E./DYNAMITE ENTERTAINMENT

FEB151299 ARMY OF DARKNESS VOL 4 #5 (OF 5) 10 COPY HARDMAN B&W (N PI 4/1/2015
For every 10 copies ordered, retailers will qualify to order a Gabriel Hardman B&W variant cover.FEB151300 ARMY OF DARKNESS VOL 4 #5 (OF 5) 15 COPY SEELEY B&W PI 4/1/2015
For every 15 copies ordered, retailers will qualify to order a Tim Seeley B&W variant cover.
FEB151301 ARMY OF DARKNESS VOL 4 #5 (OF 5) 25 COPY TENORIO B&W (N PI 4/1/2015
For every 25 copies ordered, retailers will qualify to order a Nacho Tenorio B&W variant cover.
FEB151297 ARMY OF DARKNESS VOL 4 #5 (OF 5) CVR B SEELEY VAR $3.99 4/1/2015
FEB151298 ARMY OF DARKNESS VOL 4 #5 (OF 5) CVR C EXC SUBSCRIPTION VAR $3.99 4/1/2015





FEB151312 BLOOD QUEEN VS DRACULA #2 (OF 4) 10 COPY ANACLETO B&W (net) PI 4/1/2015
For every 10 copies ordered, retailers will qualify to order a Jay Anacleto Black & White variant cover.
FEB151313 BLOOD QUEEN VS DRACULA #2 (OF 4) 15 COPY NEVES B&W PI 4/1/2015
For every 15 copies ordered, retailers will qualify to order a Fabiano Neves Black & White variant cover.
FEB151311 BLOOD QUEEN VS DRACULA #2 (OF 4) CVR B EXC SUBSCRIPTION VAR $3.99 4/1/2015



FEB151307 BSG DEATH OF APOLLO #5 (OF 6) 10 COPY SMITH B&W PI 4/1/2015
For every 10 copies ordered, retailers will qualify to order a Dietrich Smith B&W variant cover.
FEB151308 BSG DEATH OF APOLLO #5 (OF 6) 15 COPY SYAF B&W PI 4/1/2015
For every 15 copies ordered, retailers will qualify to order a Ardian Syaf B&W variant cover.
FEB151309 BSG DEATH OF APOLLO #5 (OF 6) 25 COPY SMITH CYLON PI 4/1/2015
For every 25 copies ordered, retailers will qualify to order a Dietrich Smith Cylon Red variant cover.
FEB151304 BSG DEATH OF APOLLO #5 (OF 6) CVR B SMITH VAR $3.99 4/1/2015
FEB151305 BSG DEATH OF APOLLO #5 (OF 6) CVR C RAMONDELLI VAR $3.99 4/1/2015
FEB151306 BSG DEATH OF APOLLO #5 (OF 6) CVR D EXC SUBSCRIPTION VAR $3.99 4/1/2015







FEB151317 DJANGO ZORRO #6 (OF 7) 10 COPY FRANCAVILLA VIRGIN PI 4/15/2015
For every 10 copies ordered, retailers will qualify to order a Francesco Francavilla Virgin Art variant cover.
FEB151318 DJANGO ZORRO #6 (OF 7) 15 COPY MORITAT VIRGIN PI 4/15/2015
For every 15 copies ordered, retailers will qualify to order a Moritat Virgin art variant cover.
FEB151319 DJANGO ZORRO #6 (OF 7) 25 COPY LEE B&W PI 4/15/2015
For every 25 copies ordered, retailers will qualify to order a Jae Lee B&W variant cover.
FEB151315 DJANGO ZORRO #6 (OF 7) CVR B FRANCAVILLA VAR $3.99 4/15/2015
FEB151316 DJANGO ZORRO #6 (OF 7) CVR C EXC SUBSCRIPTION VAR $3.99 4/15/2015






FEB151325 JOHN CARTER: WARLORD OF MARS #6
For every 10 copies ordered, retailers will qualify to order a Bart Sears B&W variant cover.
FEB151326 JOHN CARTER: WARLORD OF MARS #6
For every 20 copies ordered, retailers will qualify to order an Ed Benes B&W variant cover.
FEB151327 JOHN CARTER: WARLORD OF MARS #6
For every 30 copies ordered, retailers will qualify to order an Emanuela Lupacchino Virgin variant cover.




FEB151243 JUNGLE GIRL SEASON 3 #1 (OF 4) 10 COPY CHO B&W PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Frank Cho Black & White variant cover.
FEB151244 JUNGLE GIRL SEASON 3 #1 (OF 4) 20 COPY CHO VIcho jungle girlRGIN PI 4/8/2015
For every 20 copies ordered, retailers will qualify to order a Frank Cho Virgin variant cover.
FEB151242 JUNGLE GIRL SEASON 3 #1 (OF 4) BLANK AUTHENTIX $10.00 4/8/2015



FEB151277 KING: FLASH GORDON #4
For every 10 copies ordered, retailers will qualify to order a Jonathan Lau Black & White art variant.
FEB151278 KING: FLASH GORDON #4
For every 20 copies ordered, retailers will qualify to order a Stephen Downey Exclusive Art variant cover.
FEB151279 KING: FLASH GORDON #4
For every 25 copies ordered, retailers will qualify to order a Stephen Downey Black & White Art variant cover.




FEB151293 KING JUNGLE JIM #4 (OF 4) 10 COPY LAU B&W PI 4/22/2015
For every 10 copies ordered, retailers will qualify to order a Jonathan Lau Black & White Art variant cover.
FEB151294 KING JUNGLE JIM #4 (OF 4) 20 COPY DOWNEY PI 4/22/2015
For every 20 copies ordered, retailers will qualify to order a Stephen Downey Exclusive Art variant cover.
FEB151295 KING: JUNGLE JIM #4
For every 25 copies ordered, retailers will qualify to order a Stephen Downey Black & White Art variant cover.




FEB151281 KING MANDRAKE MAGICIAN #4 (OF 4) 10 COPY LAU B&W PI 4/29/2015
For every 10 copies ordered, retailers will qualify to order a Jonathan Lau Black & White Art variant cover.
FEB151282 KING MANDRAKE MAGICIAN #4 (OF 4) 20 COPY DOWNEY PI 4/29/2015
For every 20 copies ordered, retailers will qualify to order a Stephen Downey Exclusive Art variant cover.
FEB151283 KING MANDRAKE MAGICIAN #4 (OF 4) 25 COPY DOWNEY B&W PI 4/29/2015
For every 25 copies ordered, retailers will qualify to order a Stephen Downey Black & White Art variant cover.




FEB151285 KING PRINCE VALIANT #4 (OF 4) 10 COPY LAU B&W PI 4/29/2015
For every 10 copies ordered, retailers will qualify to order a Jonathan Lau Black & White Art variant cover.
FEB151286 KING PRINCE VALIANT #4 (OF 4) 20 COPY DOWNEY PI 4/29/2015
For every 20 copies ordered, retailers will qualify to order a Stephen Downey Exclusive Art variant cover.
FEB151287 KING PRINCE VALIANT #4 (OF 4) 25 COPY DOWNEY B&W PI 4/29/2015
For every 25 copies ordered, retailers will qualify to order a Stephen Downey Black & White Art variant cover.




FEB151289 KING THE PHANTOM #4 (OF 4) 10 COPY LAU B&W PI 4/22/2015
For every 10 copies ordered, retailers will qualify to order a Jonathan Lau Black & White Art variant cover.
FEB151290 KING THE PHANTOM #4 (OF 4) 20 COPY DOWNEY PI 4/22/2015
For every 20 copies ordered, retailers will qualify to order a Stephen Downey Exclusive Art variant cover.
FEB151291 KING THE PHANTOM #4 (OF 4) 25 COPY DOWNEY B&W PI 4/22/2015
For every 25 copies ordered, retailers will qualify to order a Stephen Downey Black & White Art variant cover.




FEB151329 LADY RAWHIDE LADY ZORRO #2 (OF 4) 10 COPY CHIN B&W PI 4/29/2015
For every 10 copies ordered, retailers will qualify to order a Joyce Chin Black & White variant cover.

FEB151271 LEGENDERRY GREEN HORNET #3 (OF 5) 10 COPY DAVILA B&W (N PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Sergio Fernandez Davila Black & White variant cover.
FEB151361 LEGENDERRY GREEN HORNET #3 (OF 5) RARE DAVILA VIRGIN CVR $50.00 4/22/2015

FEB151273 LEGENDERRY RED SONJA #3 (OF 5) 10 COPY DAVILA B&W PI 4/22/2015
For every 10 copies ordered, retailers will qualify to order a Sergio Fernandez Davila Black & White variant cover.
FEB151362 LEGENDERRY RED SONJA #3 (OF 5) RARE DAVILA VIRGIN CVR $50.00 4/15/2015

FEB151275 LEGENDERRY VAMPIRELLA #3 (OF 5) 10 COPY DAVILA B&W PI 4/15/2015
For every 10 copies ordered, retailers will qualify to order a Sergio Fernandez Davila Black & White variant cover.
FEB151363 LEGENDERRY VAMPIRELLA #3 (OF 5) RARE DAVILA VIRGIN CVR $50.00 4/8/2015

FEB151261 LOOKING FOR GROUP #1 BLANK AUTHENTIX CVR $10.00 4/1/2015
FEB151260 LOOKING FOR GROUP #1 CVR B DREISDADT VAR $4.99 4/1/2015
FEB151360 LOOKING FOR GROUP #1 RARE DREISDADT VIRGIN CVR $50.00 4/8/2015

FEB151234 MASKS 2 #1 (OF 8) 10 COPY WORLEY MISS FURY PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Colton Worley Miss Fury variant cover
FEB151235 MASKS 2 #1 (OF 8) 15 COPY CHEN PI 4/8/2015
For every 15 copies ordered, retailers will qualify to order a Sean Chen variant cover.
FEB151236 MASKS 2 #1 (OF 8) 20 COPY HACK PI 4/8/2015
For every 20 copies ordered, retailers will qualify to order a Robert Hack variant cover.
FEB151237 MASKS 2 #1 (OF 8) 30 COPY GUICE B&W PI 4/8/2015
For every 30 copies ordered, retailers will qualify to order a Butch Guice Black & White variant cover.
FEB151238 MASKS 2 #1 (OF 8) 40 COPY LEE B&W PI 4/8/2015
For every 40 copies ordered, retailers will qualify to order a Jae Lee Black & White variant cover.
FEB151239 MASKS 2 #1 (OF 8) 50 COPY HARDMAN B&W PI 4/8/2015
For every 50 copies ordered, retailers will qualify to order a Gabriel Hardman Black & White variant cover.
FEB151233 MASKS 2 #1 (OF 8) BLANK AUTHENIX CVR $10.00 4/8/2015
FEB151231 MASKS 2 #1 (OF 8) CVR B LEE VAR $3.99 4/8/2015
FEB151232 MASKS 2 #1 (OF 8) CVR C EXC SUBSCRIPTION VAR $3.99 4/8/2015
FEB151357 MASKS 2 #1 (OF 8) RARE GUICE VIRGIN CVR $50.00 4/1/2015
FEB151358 MASKS 2 #1 (OF 8) RARE WORLEY MISS FURY VIRGIN CVR $50.00 4/1/2015















FEB151356 NEW VAMPIRELLA #11 25 COPY MAYHEW VIRGIN PI 4/8/2015
For every 25 copies ordered, retailers may order one Mike Mayhew Virgin Art variant at net cost of $5.00!
FEB151354 NEW VAMPIRELLA #11 CVR B FRISON VAR $3.99 4/8/2015
vampi buscemaFEB151355 NEW VAMPIRELLA #11 CVR C BUSCEMA EXC SUBSCRIPTION VAR $3.99 4/8/2015


FEB151331 PATHFINDER ORIGINS #3 (OF 6) CVR B GARCIA VAR $4.99 4/1/2015
FEB151332 PATHFINDER ORIGINS #3 (OF 6) CVR C EXC SUBSCRIPTION VAR $4.99 4/1/2015
FEB151333 PATHFINDER ORIGINS #3 (OF 6) CVR D FARAS ULTRA LTD ED VAR $19.99 4/1/2015

FEB151266 PS BLACKCROSS #2 (OF 6) 10 COPY WORLEY PI 4/1/2015
For every 10 copies ordered, retailers will qualify to order a Colton Worley variant cover.
FEB151267 PS BLACKCROSS #2 (OF 6) 15 COPY LOTAY VIRGIN PI 4/1/2015
For every 15 copies ordered, retailers will qualify to order a Tula Lotay Virgin variant cover.
FEB151268 PS BLACKCROSS #2 (OF 6) 25 COPY SHALVEY B&W PI 4/1/2015
For every 25 copies ordered, retailers will qualify to order a Declan Shalvey Black & White variant cover.
FEB151269 PS BLACKCROSS #2 (OF 6) 35 COPY HARDMAN B&W PI 4/1/2015
For every 35 copies ordered, retailers will qualify to order a Gabriel Hardman Black & White variant cover.
FEB151264 PS BLACKCROSS #2 (OF 6) CVR B SHALVEY VAR $3.99 4/1/2015
FEB151265 PS BLACKCROSS #2 (OF 6) CVR C EXC SUBSCRIPTION VAR $3.99 4/1/2015
FEB151364 PS BLACKCROSS #2 (OF 6) RARE SHALVEY VIRGIN CVR $50.00 4/8/2015









FEB151249 REANIMATOR #1 (OF 4) 10 COPY SEELEY B&W PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Tim Seeley Black & White variant cover.
FEB151250 REANIMATOR #1 (OF 4) 15 COPY MANGUM B&W PI 4/8/2015
For every 15 copies ordered, retailers will qualify to order a Andrew Mangum Black & White variant cover.
FEB151251 REANIMATOR #1 (OF 4) 25 COPY LEE B&W PI 4/8/2015
For every 25 copies ordered, retailers will qualify to order a Jae Lee Black & White variant cover.
FEB151248 REANIMATOR #1 (OF 4) BLANK AUTHENTIX CVR $10.00 4/8/2015
FEB151359 REANIMATOR #1 (OF 4) RARE FRANCAVILLA VIRGIN CVR $50.00 4/8/2015






FEB151338 RED SONJA VULTURES CIRCLE #4 10 COPY ANACLETO B&W PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Jay Anacleto B&W variant cover.
FEB151339 RED SONJA VULTURES CIRCLE #4 20 COPY GEOVANI B&W PI 4/8/2015
For every 20 copies ordered, retailers will qualify to order a Walter Geovani B&W variant cover.
FEB151336 RED SONJA VULTURES CIRCLE #4 CVR B GEOVANI VAR $3.99 4/8/2015
FEB151337 RED SONJA VULTURES CIRCLE #4 CVR C EXC SUBSCRIPTION VAR $3.99 4/8/2015




FEB151343 SHAFT #5 10 COPY COWAN B&W PI 4/8/2015
For every 10 copies ordered, retailers will qualify to order a Dennis Cowan and Bill Sienkiewicz B&W variant cover.
FEB151344 SHAFT #5 15 COPY GREENE B&W PI 4/8/2015
For every 15 copies ordered, retailers will qualify to order a Sanford Greene B&W variant cover.
FEB151345 SHAFT #5 25 COPY FRANCAVILLA VIRGIN PI 4/8/2015
For every 25 copies ordered, retailers will qualify to order a Francesco Francavilla Virgin variant cover.
FEB151341 SHAFT #5 CVR B FRANCAVILLA VAR (MR) $3.99 4/8/2015
FEB151342 SHAFT #5 CVR C GREENE EXC SUBSCRIPTION VAR (MR) $3.99 4/8/2015






FEB151350 TWILIGHT ZONE S&S #4 (OF 4) 15 COPY VILANOVA B&W PI 4/29/2015
For every 15 copies ordered, retailers will qualify to order a Vilanova B&W variant cover.
FEB151351 TWILIGHT ZONE S&S #4 (OF 4) 20 COPY LAU B&W PI 4/29/2015
For every 20 copies ordered, retailers will qualify to order a Lau B&W variant cover.
twilight zone francavillaFEB151352 TWILIGHT ZONE S&S #4 (OF 4) 25 COPY FRANCAVILLA VIRGIN PI 4/29/2015
For every 25 copies ordered, retailers will qualify to order a Francesco Francavilla Virgin variant cover.
FEB151348 TWILIGHT ZONE S&S #4 (OF 4) CVR B FRANCAVILLA VAR $3.99 4/29/2015
FEB151349 TWILIGHT ZONE S&S #4 (OF 4) CVR C LAU EXC SUBSCRIPTION VAR $3.99 4/29/2015






FEB151255 UNCANNY SEASON 2 #1 (OF 6) 10 COPY JOCK VIRGIN PI 4/1/2015
For every 10 copies ordered, retailers will qualify to order a Jock Virgin variant cover.
FEB151256 UNCANNY SEASON 2 #1 (OF 6) 20 COPY OLIVER VIRGIN PI 4/1/2015
For every 20 copies ordered, retailers will qualify to order a Ben Oliver Virgin variant cover.
FEB151257 UNCANNY SEASON 2 #1 (OF 6) 30 COPY CAMPBELL VIRGIN PI 4/1/2015
For every 30 copies ordered, retailers will qualify to order an Aaron Campbell Virgin variant cover.
FEB151253 UNCANNY SEASON 2 #1 (OF 6) CVR B OLIVER VAR $3.99 4/1/2015
FEB151254 UNCANNY SEASON 2 #1 (OF 6) CVR C EXC SUBSCRIPTION VAR $3.99 4/1/2015






DANGER ZONE

FEB158072 PUPPET MASTER #1 NEW DIMENSION PM 3 EX CVR (MR) $4.49 4/1/2015
FEB150896 PUPPET MASTER #2 TUNNELER PHOTO VAR (MR) $4.99 4/29/2015
FEB150895 PUPPET MASTER #2 TUNNELER SKETCH VAR (MR) $4.99 4/29/2015
FEB150894 PUPPET MASTER #2 TUNNELER VAR (MR) $4.99 4/29/2015


FEB150898 ZOMBIE TRAMP ONGOING #10 MENDOZA VAR (MR) $4.99 4/29/2015
FEB150899 ZOMBIE TRAMP ONGOING #10 RISQUE VAR (MR) $4.99 4/29/2015

ONI PRESS

FEB151522 KAIJUMAX #1
Match or exceed 50% of your order of Hellbreak #1 regular cover with your order of Kaijumax #1 and receive an additional 5% discount off your order of Kaijumax #1
FEB151525 HELLBREAK #2 10 COPY MOORE & RENZI PI 4/22/2015
For every 10 copies ordered receive one free Tradd Moore and Rico Renzi variant cover.
FEB151523 KAIJUMAX #1 10 COPY OMALLEY PI 4/8/2015kaijumax omalley
Retailers that order at least 25 copies of the regular cover may order as many copies of the Bryan Lee O’Malley Variant cover as they would like.




FEB151519 RICK & MORTY #1 10 COPY COLAS PI 4/1/2015
For every 10 copies ordered, retailers will receive one free Julieta Colas variant cover.
FEB151520 RICK & MORTY #1 30 COPY RYAN PI 4/1/2015
For every 30 copies ordered, retailers will receive one free Johnny Ryan variant cover.
FEB151521 RICK & MORTY #1 50 COPY ROILAND PI 4/1/2015
For every 50 copies ordered, retailers will receive one free Justin Roland variant cover.




TITAN COMICS

FEB151613 DOCTOR WHO 12TH #8 SUBSCRIPTION PHOTO $3.99 5/6/2015
FEB151605 DOCTOR WHO 9TH #2 (OF 5) 10 COPY SHEDD PI 4/15/2015
For every 10 copies ordered [reg & subscription cover combined], retailers may order one free Shedd cover variant.
FEB151604 DOCTOR WHO 9TH #2 (OF 5) SUBSCRIPTION PHOTO $3.99 4/15/2015
FEB151619 SCARLETT COUTURE #1 (OF 4) SUBSCRIPTION PHOTO $3.99 4/29/2015



VALIANT ENTERTAINMENT

FEB151641-1645 BLOODSHOT REBORN #1
Order the minimum number of copies of Bloodshot Reborn #1 (covers A-E, any combination) based on your DCD disc tier and total order fully returnable and will receive an 80% discount.
FEB151642 BLOODSHOT REBORN #1 CVR B SUAYAN $3.99 4/15/2015
FEB151643 BLOODSHOT REBORN #1 CVR C JOHNSON $3.99 4/15/2015
FEB151644 BLOODSHOT REBORN #1 CVR D LAROSA $3.99 4/15/2015
FEB151645 BLOODSHOT REBORN #1 CVR E BLANK CVR $3.99 4/15/2015
FEB151646 BLOODSHOT REBORN #1 CVR F 10 COPY VAL NEXT SUAYAN & MUL PI 4/15/2015
For every 10 copies ordered (any combination), retailers may order 1 Mico Suayan & Tom Muller Valiant Next Variant cover.
FEB151647 BLOODSHOT REBORN #1 CVR G 20 COPY LEMIRE PI 4/15/2015
For every 20 copies ordered (any combination), retailers may order 1 Jeff Lemire Variant cover.
FEB151648 BLOODSHOT REBORN #1 CVR H 60 COPY GUICE PI 4/15/2015
For every 60 copies ordered (any combination), retailers may order 1 Butch Guice Variant cover.
FEB151649 BLOODSHOT REBORN #1 CVR I 100 COPY B&W LAROSA PI 4/15/2015
For every 100 copies ordered (any combination), retailers may order 1 B&W Sketch Lewis LaRosa Variant cover.












FEB151665 DIVINITY #3 (OF 4) CVR B MULLER $3.99 4/22/2015
FEB151666 DIVINITY #3 (OF 4) CVR C 10 COPY GIL PI 4/22/2015
For every 10 copies ordered (any combination), retailers may order 1 Robert Gill Variant cover.
FEB151667 DIVINITY #3 (OF 4) CVR D 20 COPY LAROSA PI 4/22/2015
For every 20 copies of Divinity #3 ordered (any combination), retailers may order 1 Lewis LaRosa Variant cover. FEB151657 IMPERIUM #3 CVR B BRAITHWAITE $3.99 4/8/2015



FEB151658 IMPERIUM #3 CVR C 10 COPY NORD PI 4/8/2015
For every 10 copies ordered (any combination), retailers may order 1 Cary Nord Variant cover.
FEB151659 IMPERIUM #3 CVR D 20 COPY CHAR DESIGN BRAITHWAITE PI 4/8/2015
For every 20 copies ordered (any combination), retailers may order 1 Doug Braithwaite Character Design Variant cover.


FEB151669 IVAR TIMEWALKER #4 CVR B MESSINA $3.99 4/22/2015
FEB151670 IVAR TIMEWALKER #4 CVR C 20 COPY VILLALOBOS PI 4/22/2015
For every 20 copies ordered (any combination), retailer may order 1 Ramon Villalobos Variant cover.

FEB151651-1653 NINJAK #2
Orders of Ninjak #2 (covers A-C, any combination) that match or exceed 65% of orders for Ninjak #1 (JAN151636- JAN151640) will receive a 65% discount off of their order of Ninjak #2.
FEB151652 NINJAK #2 CVR B JOHNSON $3.99 4/22/2015
FEB151653 NINJAK #2 CVR C GUERRA $3.99 4/22/2015
FEB151654 NINJAK #2 CVR D 10 COPY ALLEN PI 4/22/2015
For every 10 copies ordered (any combination), retailers may order 1 Raul Allen Variant cover.
FEB151655 NINJAK #2 CVR E 20 COPY PASTORAS PI 4/22/2015
For every 20 copies ordered (any combination), retailers may order 1 Das Pastoras Variant cover.






QWMD_004_VARIANT_GRACEFEB151675 QUANTUM & WOODY MUST DIE #4 (OF 4) CVR B 20 COPY GRACE PI 4/29/2015
For every 20 copies ordered, retailers may order 1 Sina Grace Variant cover.

FEB151672 RAI #8 CVR B MACK $3.99 4/8/2015
FEB151673 RAI #8 CVR C 20 COPY SEARS PI 4/8/2015
For every 20 copies ordered (any combination), retailers may order 1 Bart Sears variant cover.

FEB151677 UNITY #17 CVR B HENRY $3.99 4/15/2015
FEB151678 UNITY #17 CVR C 20 COPY RYP PI 4/15/2015
For every 20 copies ordered (any combination), retailers may order 1 Juan Jose Ryp Variant cover.

FEB151661 X-O MANOWAR #35 CVR B MOLINA $3.99 4/1/2015
FEB151662 X-O MANOWAR #35 CVR C 10 COPY SANDOVAL PI 4/1/2015
For every 10 copies ordered (any combination), retailers may order 1 Rafa Sandoval Variant cover.
FEB151663 X-O MANOWAR #35 CVR D 20 COPY RYP PI 4/1/2015
For every 20 copies ordered (any combination), retailers may order 1 Juan Jose Ryp Variant cover.



ZENESCOPE ENTERTAINMENT

FEB151760 GFT GRIMM FAIRY TALES #109 BEOWULF B CVR MEGURO (MR) $3.99 4/8/2015
FEB151761 GFT GRIMM FAIRY TALES #109 BEOWULF C CVR KOTKIN (MR) $3.99 4/8/2015

FEB151779 GFT JUNGLE BOOK FALL WILD #5 (OF 5) B CVR LAISO (MR) $3.99 4/29/2015
FEB151780 GFT JUNGLE BOOK FALL WILD #5 (OF 5) C CVR DELARA (MR) $3.99 4/29/2015

FEB151769 GFT LITTLE MERMAID #3 (OF 5) B CVR ANDOLFO (MR) $3.99 4/22/2015
FEB151770 GFT LITTLE MERMAID #3 (OF 5) C CVR MENDONCA (MR) $3.99 4/22/2015

FEB151755 GFT OZ REIGN OF WITCH QUEEN #1 (OF 6) B CVR REYES (MR) $3.99 4/29/2015
FEB151756 GFT OZ REIGN OF WITCH QUEEN #1 (OF 6) C CVR MILLER (MR) $3.99 4/29/2015
FEB151757 GFT OZ REIGN OF WITCH QUEEN #1 (OF 6) D CVR PANTALENA (MR) $3.99 4/29/2015
FEB151758 GFT OZ REIGN OF WITCH QUEEN #1 (OF 6) E CVR CHATZOUDIS $5.00 4/29/2015
Initial orders on Return of the Witch Queen [any combination, minimum 25] that match or exceed 200% of initial orders on Grimm Fairy Tales #105 [OCT141789-91 all comb] will qualify to order 1 Chatzoudis Ultra Rare variant cover E.



FEB151772 GFT REALM WAR #10 (OF 12) B CVR CAFARO (AOFD) (MR) $3.99 4/29/2015
FEB151773 GFT REALM WAR #10 (OF 12) C CVR RICH (AOFD) (MR) $3.99 4/29/2015
FEB151774 GFT REALM WAR #10 (OF 12) D CVR LAISO (AOFD) (MR) $3.99 4/29/2015

FEB151766 GFT ROBYN HOOD ONGOING #9 PLAGUE B CVR MALSUNI $3.99 4/1/2015
FEB151767 GFT ROBYN HOOD ONGOING #9 PLAGUE C CVR QUALANO $3.99 4/1/2015

FEB151782 GFT TALES OF TERROR #10 B CVR GUERRERO (MR) $3.99 4/15/2015
FEB151783 GFT TALES OF TERROR #10 C CVR ERIC J (MR) $3.99 4/15/2015

FEB151776 GFT WHITE QUEEN #3 B CVR CAFARO (AOFD) (MR) $3.99 4/8/2015
FEB151777 GFT WHITE QUEEN #3 C CVR PANTALENA (AOFD) (MR) $3.99 4/8/2015

FEB151763 GFT WONDERLAND #34 WELL DREAMS B CVR EL TABANAS (MR) $3.99 4/15/2015
FEB151764 GFT WONDERLAND #34 WELL DREAMS C CVR WIMBERLY (MR) $3.99 4/15/2015


 

1 Comments on Collect Them All! You Won’t Believe How Many Variant Comics Ship in April 2015, last added: 3/25/2015
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2. The Retailer’s View: No Money, Mo’ Problems

There’s drywall dust chocking the air. The people around me are wearing masks and giving me side-eye. My eye wanders listlessly from the walls the exist in full to the walls that are nothing more than steal bones, to gnarled bits of flooring that have been torn from the ground. The place doesn’t look like much, but I really don’t care. In my mind, I can see what it will soon become, and the thought pulls at the corners of my mouth, forming a bewildered smile. In a few short weeks, it will be ready. In a few short weeks, it will be real. Soon.

I can’t wait.

Theme music!

The recap is probably needless at this point, but let’s do it anyway for those of you just joining us. At the end of last year, I tendered my resignation as the manager of a comic shop, and decided to start up my own. Since then, I’ve been tangled in a web of paperwork and bureaucracy as my partners and I pushed things forward little by little.

The amount of work it takes to start up a business is pretty staggering – or at least it has seemed that way to me. I knew it would be hard, but I had always assumed there would at least be a very linear sense to things, with one accomplishment leading you to the next, leading you to the next. That was quickly dispelled on day one when we decided to look at some properties. The logic behind this move was simple: you can’t plan a whole lot without knowing where you’re going, and what you might have to budget for. Unfortunately, a lot of the properties we were looking into wanted a sign that we were serious about opening a business before they’d talk turkey. Some even wanted a completed business plan before they’d budge even the slightest amount from their stance of “doing nothing”. Since this moment in time, I’ve learned that this isn’t really the norm – realtors actively want your business, and will usually work with you, according to your time and means. For whatever reason (I suspect something having to do with preconceptions about comic shops), this was not our initial experience. Regardless, I started to focus on getting the business plan together. I had already put together the broad strokes in my mind, but I needed to nail down the particulars. The most frustrating bit of that? A business plan requires you to know how much money you’re asking for, and where you will be located, and for that… well, we needed some realtors to give us the time of day.

Our empty bay, behind a car.

The fruit of this particular labour: our empty bay, behind a car, with the “coming soon” pieces of paper in the window.

As it turns out, that process is very much an accurate representation of starting a comic shop in general. From a pure business standpoint, banks want to make sure you have a business plan, a signed lease, and projections before they’ll even talk to you. One of the banks we spoke with then completely ignored the business plan and projections and ran numbers based off of personal finances – and not what the business currently owned. Another was shocked that we had a lease ready to enact despite asking for such in their funding instructions, and that they wanted an accurate lease quote in our projections.

Speaking of projections, do you know what else you need a confirmed location for? Proper insurance quotes. Insurance companies can’t give you a quote without knowing where you’ll be specifically, so they can determine your costs by measuring crime rates and building upkeep. You also can’t get a completely accurate quote for security or telephone and internet, and parking, and more. What I’ve learned from this is, this kind of preparation – the kind where you meticulously dig for accuracy – is not appreciated by banks. You can show up with a grab bag of inaccurate guesswork, and it will do you just as well as spending the time and effort to put the things they’ve been asking for together. All they really want is to be able to give a quick cursory glance at the numbers, and see that you don’t expect to make $100,000 in your first month(s) of business (which I was told is fairly common for some people’s projections) and that’s about it.

Now, most (if not all) of this is moot if you’re starting a business with a decent amount of money to your name. If you have money, banks, landlords and insurance people will gladly give you the thumbs up to make more money. After all, they know you’re good for it. Experience doesn’t seem to matter as much, so long as you have the bank to back up some inexperience. It’s a dumb Catch-22 where track record, experience and product meets indifference, and if I’m being truly honest? I didn’t realize how angry I was about all of this until I started writing this and the words started flowing out. I mean… from a business standpoint, I understand. It’s hard to bank on someone who doesn’t appear to have money, and you can’t readily toss money at someone who has little more than their word. I get that. But dammit, it still hurts when you put in the work, and spend years – years – amassing a collection, only to be told that you should have done nothing but dig a hole in your back yard and fill it with money, rather than build stock and gain experience.

One of our logos, by the incomparable Dylan Todd.

One of our logos, by the incomparable Dylan Todd.

Pity party aside, if you push hard enough, things will still work out. They have for me. Or at least they have so far. I always feel as though the plug is going to be pulled at any moment, that everyone is going to point at me and tell me what a fraud I am. But I felt that way when I didn’t co-own a business, so that’s not anything different. I’m sending in my first Diamond order today, which should be interesting. Before, I had the backing of a store and a customer base that had been around for almost 20 years. Now, I’m guessing wildly at numbers, going purely from my gut and sense of industry, and if I screw up big? Well… it could wreck things. There isn’t a large room for error, and its equal parts stressful and exciting.

As for the store’s physical location, things are going well. The renovations are proceeding quite rapidly, and we should be able to start moving things into the space in the beginning of April. Our landlord and our neighbours have been wonderful and supportive, and despite the fact that we’ve yet to open, I know of a small handful of customers who have stopped by the store to check things out and say “hello”. As the last bits of preparation give way to actual, tangible physical accomplishments, some of the stress and frustration is washing away. Soon, I’ll be back behind the counter, along with my wife and our third business partner, a new generation of store owners in a city that hasn’t had new blood in decades. The hope is to take all the old building blocks and make something new and vibrant, something vital and needed. Walking through the bones of what’s to come, I can’t help but feel a tingle of excitement. It’s happening. It’s going to happen. It’s starting right now… and with any luck, it won’t end anytime soon.

[Brandon Schatz has spent the past eight years working behind the comic book counter, and he will soon be opening Variant Edition in Edmonton, Alberta. In his spare time, he writes about the comics and culture. You can find him on twitter @soupytoasterson and at his website, Submetropolitan. The opinions expressed are those of Schatz and do not necessarily reflect those of The Beat.]

3 Comments on The Retailer’s View: No Money, Mo’ Problems, last added: 3/24/2015
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3. Star Clipper Comics has been resurrected in St. Louis

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It was a sad day for St. Louis comics fans when Star Clipper Comics closed down in January, but a happier day when owners of a local comics shop chain have resurrected the name with fixtures and employees.

Hoping to fill the void left by Star Clipper’s closure, Steve Unverferth and Tony Favello, co-owners of Fantasy Books, Inc., purchased the store’s fixtures for their Wash. Ave. store and even hired four of the Trujillos’ former employees. Unverferth and Favello didn’t have a name for their shop yet, but it was easy for Trujillo to see how this new store — a long, narrow space with hardwood floors that had formerly housed an art gallery and a dojo — could channel the spirit of its popular predecessor.


I’m told that the Fantasy Books chain doesn’t quite have the indie focus of the original Star Clipper, but hopefully some of the employees from the old shop can port over a bit of that sensibility. The new Star Clipper was set up with former owner Benjamin Trujillo’s full cooperation.

The new store opens in early April.

1 Comments on Star Clipper Comics has been resurrected in St. Louis, last added: 3/17/2015
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4. Kibbles ‘n’ Bits 3/13/15: Breaking the $5 barrier

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§ Ryan Holmberg’s obituary for Tatsumi Yoshihiro is a must read, not only as a personal remembrance of the man and who he affected the author, but as a history of how one creator can influence an entire medium. Tatsumi is obviously a great cartoonist and an important cartoonist, but the road was bumpy, sometimes misunderstood and went off in different directions. However, it’s thrilling to read about its early development:

The gekiga style caught on like wildfire. Within a couple of years, most artists working in the mystery genre were using the term and a Tatsumi-inflected language. One publisher after another began emulating the detective anthologies Tatsumi contributed to, namely Shadow (Kage, founded in 1956) and The Street (1957). For a time, Tatsumi edited these and similar publications, thus shaping the manga scene not only as an artist but also as a mentor and curator. Shadow, no. 12 (1957), and The Street, no. 12 (1957), art for both covers by Tatsumi Yoshihiro. In 1959, Tatsumi and many of his peers moved to Tokyo to be closer to the big publishing houses. There, he helped formed the Gekiga Studio (Gekiga Kōbō), an artist-run publishing collective based on profit-sharing and editorial control, with a view ultimately to self-publishing. Amongst the many publications produced by the Gekiga Studio was the mystery and gangland anthology Skyscraper (Matenrō) from Togetsu Shobō. The organization was short-lived, disbanding after just six months, but its influence was great. It catalyzed the formation of some of the manga industry’s first formal production studios. Its publications established its contributors’ reputations in Tokyo, paving the way for the creation of their own (again short-lived) publishing houses and subsequently their move into the big time of mass print magazines.


Holmberg notes that Tatsumi’s earliest groundbreaking work is not available outside of its earliest publications, which were rental comics, and not easily archived. It would be fascinating to compare Tatsumi’s development in the late 50s to the earlier but sort of contemporary EC comics, a similar step forward for US comics. Of course the US development was mutilated into silence by the comic book hearings, It’s a common US comics parlor game to wonder how comics would have developed without the code. Gekiga was influential but still a small part of the vast manga factory system. Anyway read and ponder.

§ Area woman will not be attending Wizard World Raleigh.

§ Joe Quesada has started a tumblr and kicks it off with some nice Daredevil process stuff—it’s mostly to promote the upcoming Daredevil Netflix series, but I hope Quesada can update it now and then ongoing.

§ Copacetic Comics found some copies of Rubber Blanket #3 by David Mazzucchelli in the warehouse. Hurry up before they’re gone!

Hello-Kitty-collection_T-shirts_Nendo_dezeen_468_0.jpg

§ Hello Kitty for HIM? YES. Japanese clothier Nendo has designed a line of men’s t-shirts featuring the iconic kitty, but the take is male like the Le Corbusier, take off. Because men love architecture.

Hello-Kitty-collection_T-shirts_Nendo_dezeen_468_9 (1).jpg

§ The Outhouse has reset its “Has DC Done Something Stupid” clock. One reason is those new costumes for the Big Three we showcased yesterday. Honestly, that’s just typical “we beginning, let’s change clothes!” stuff and after predictable outrage everyone will go back to their regular closet after a while.

Another reason is ire from normally good natured Walt Simonson over a disjointed reprint of his Orion stories.

However, I was dismayed when I began looking through the book and discovered that all of the backup stories for the issues, although included in the volume, have been separated from their lead stories and stripped of their context by putting them in the back of the Omnibus, in a separate section behind all the lead stories.  And they aren’t entirely in order in that section either.  

To say I was dismayed at these discoveries is probably too gentle a word, but what’s the point of going further? What’s done is done. It seems unlikely that there will be future collections of the same material. I feel it’s some of my best work, and I am very unhappy that the stories in this collection are never going to be read in the correct order by anyone except perhaps by extremely die hard fans of the work, or by people who simply go back and buy the original back issues.

The one bright note is that Dan Didio told me, after I spoke to him about the matter this afternoon, that if the book is reissued in paperback at some point down the road, he would do everything he could to see that all of the stories are printed in the correct order in that edition.


Simonson has published a “concordance” of sorts of the correct order.

That’s unfortunate, but sort of to be expected in all the moving tumult.

The final matter is the hints that DC will be raising the price of their comics to $4.99 at some point in the future. “Sending the trucks out with five bucks.” I know there is a lot of concern about profitability and all, and the last price rise was supposed to come with extra pages and all, but prices have been creeping up for a while across the board. $5 is not a cup of coffee. It’s a venti salted caramel with coconut milk and whipped cream. But when you get a venti salted caramel etc, it’s a treat, a special experience. Most regular periodical comics are very far from special experiences, but are most a tiny piece of the puzzle that will eventually get collected as part of a multi volume continuity experience. Not to sound snobby but I get all my periodical comics for free in one way or another but I often purchase smaller indie comics to support the creators. For $10 I can often get a small squarebound graphic novel of 40 pages or so with a complete, thoughtful story.

For instance, for a mere $5.99 you can purchase True Stories by Derf, a 40 page collection of his humorous strips for The City. Good value!

For $10 you can purchase Jeremiah by Cathy G. Johnson, a 160 page graphic novel about a young man growing up on a farm. It’s a beautifully realized piece about self-awareness, denial and other perennial themes. COMPLETE IN ONE VOLUME. 160 pages.

For $17.99 (less on Amazon) you can Buy Andre the Giant by Box Brown, a great biography of a fascinating historical figure.

And so on and so on. I haven’t even touched the digital side of things.

Anyway, $4.99 will be a tipping point for many readers. There are so many other options now, just in comics. I understand that economic factors play into this, some of them inevitable, but…yeah. Changing times .

5 Comments on Kibbles ‘n’ Bits 3/13/15: Breaking the $5 barrier, last added: 3/14/2015
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5. Cheep comics: Marvel reveals covers for $1 budget introductory line True Believers

This story first dropped in January but we must have been having blizzard or something. Anyway, in an effort to sell more comics, Marvel has introduced a line of bargain priced $1 introductory issues for a number of tried and true story lines. It’s called True Believer and the books go on sale in April.

The books go back to some classic story lines like Civil War, Planet Hulk—and just for the PS3 generation, Powers (debuting tonight!) Presumably these jump on board spots will enable new reads to join in the Secret Wars fun.

“True Believers are your perfect entry point to not only the Marvel Universe but the new Secret Wars Universe as well,” says Marvel SVP Sales & Marketing David Gabriel in a statement. “They’re a great way for retailers to promote and streamline consumers into Marvel’s extensive back list and the ideal way for fans to get caught up before the cataclysmic events of Secret Wars! We’re proud to present these great stories in this format, allowing fans to sample some of Marvel’s best and brightest gems.”

And here’s the lineup. For all you conspiracy freaks, the Spider-Man #1 is the Milea Morales issue…..

True_Believers_Infinity_Gauntlet

TRUE BELIEVERS: INFINITY GAUNTLET #1 (FEB150760)
Reprinting material from INFINITY GAUNTLET #1.
32 PGS./Rated T …$1.00 MSRP

True_Believers_Marvel_Zombies

TRUE BELIEVERS: MARVEL ZOMBIES #1 (FEB150761)
Reprinting MARVEL ZOMBIES #1.
32 PGS./Rated T+ …$1.00 MSRP
True_Believers_Age_of_Apocalypse
TRUE BELIEVERS: AGE OF APOCALYPSE #1 (FEB150762)
Reprinting material from X-MEN ALPHA.
32 PGS./Rated T …$1.00 MSRP
True_Believers_Civil_War
TRUE BELIEVERS: CIVIL WAR #1 (FEB150767)
Reprinting material from CIVIL WAR #1.
32 PGS./Rated T+ …$1.00 MSRP
True_Believers_Planet_Hulk
TRUE BELIEVERS: PLANET HULK #1 (FEB150764)
Reprinting INCREDIBLE HULK (2000) #92.
32 PGS./Rated T …$1.00 MSRP













True_Believers_House_of_M

TRUE BELIEVERS: HOUSE OF M #1 (FEB150765)
Reprinting HOUSE OF M #1.
32 PGS./Rated T+ …$1.00 MSRP

True_Believers_Old_Man_Logan

TRUE BELIEVERS: OLD MAN LOGAN #1 (FEB150766)
Reprinting WOLVERINE (2003) #66.
32 PGS./Parental Advisory …$1.00 MSRP

True_Believers_Armor_Wars

TRUE BELIEVERS: ARMOR WARS #1 (FEB150763)
Reprinting material from IRON MAN (1968) #225.
32 PGS./Rated T …$1.00 MSRP
True_Believers_Miles_Morales
TRUE BELIEVERS: MILES MORALES #1 (FEB150768)
Reprinting ULTIMATE COMICS SPIDER-MAN (2011) #1.
32 PGS./Rated T+ …$1.00 MSRP





True_Believers_Age_of_Ultron

TRUE BELIEVERS: AGE OF ULTRON #1 (FEB150769)
Reprinting AGE OF ULTRON #1.
32 PGS./Rated T+ …$1.00 MSRP

Powers_Firsts

POWERS FIRSTS #1 (FEB150770)
Reprinting POWERS #1.
32 PGS./Rated T+ …$1.00 MSRP

7 Comments on Cheep comics: Marvel reveals covers for $1 budget introductory line True Believers, last added: 3/11/2015
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6. Books A Million Selling Variants Online and Getting DC from Diamond

Princess-LeiaThis may well spoil things for people trying to flip variants on eBay, but it looks like Books A Million will let you order (and pre-order) variant covers off their website.  And it looks like they’re expanding how many different publishers they’re getting variants from:

And that Princess Leia link is for the sketch variant.  Yes, BAM now has variants and sketch variants for some of the Star Wars titles.  A Marvel variant will set you back $7.99, but a sketch variant is $9.99  Start saving your pennies, kids.

There are a lot more variants available than just those, with Marvel leading the way in terms of volume.  On the BAM site, the publisher of the comics is always listed as “Diamond Comic” or “Diamond Comic Magazine,” amusingly reminding use where these are coming from.  I’d take as a good sign for how BAM’s doing with non-returnable fare that they’re adding all these variants and from all sorts of publishers.

And then there’s DC.  BAM lists a few DC titles online.  Here’s Convergence #1.  It’s not listed as being an exclusive cover, but it’s got “Diamond Comic Magazine” as the publisher and an ISBN number:

  • ISBN-13: 9781492472070
  • ISBN-10: 1492472077

Here’s the link for Convergence: Suicide Squad #1, which BAM has listed as a hardcover (almost certainly an error).

DC did not get back to me about why some of their titles are showing up on BAM’s site as Diamond titles, but since they’re not listed as variants, it’s entirely possible they weren’t aware those listings existed.

In the meantime, if variants are your thing, you don’t have to pay a jacked up price for the BAM variants on eBay if the title in question is still available on their website.


Have you read Todd’s book Economics of Digital Comics?  You can also ignore him on Twitter at@Real_Todd_Allen

 

3 Comments on Books A Million Selling Variants Online and Getting DC from Diamond, last added: 3/1/2015
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7. MUST READ: Jim Zub on how creator owned comics economics have improved

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And when I say must-read, I mean MUST READ, as it really lays out fundamental changes in how the industry is working for creator owned books.. A few days ago I noted how an old post on the economics of Jim Zub on Skullkickers, his Image comics, had gotten a second life on Facebook with it’s very low numbers on comics profits. In the comment, Zub promised an update, and he’s delivered with an analysis of his new book, Wayward. As you can see from the above graph, it’s a HUGE change, and it’s all due to the rise of Image Comics:

The Image model has always been about investing in yourself and reaping the benefits of that investment if sales are strong. I knew that going in with Skullkickers back in 2010 and, even when our sales were borderline unprofitable, I stuck with the series as a way to establish myself as a writer and show people our team could produce a high quality comic month after month. Now, four and a half years later, I’m seeing the benefits of that consistency and the growing creator-owned market with my new Image series called Wayward.

Zub enumerates a number of ways Wayward has surpassed Skullkickers, including his larger profile in the industry at large, and the material being more suited to today’s market: “Cute supernatural teenage girls (surrounded by cats) kicking the shit out of monsters on the street of Tokyo plays to a bigger audience than a bro-centric slapstick violent D&D tale, especially in 2014-2015.” While you should read the whole thing, one particular bullet point is worth highlighting:

• Retailer Outreach: I’ve also done a ton of retailer outreach over the past four years. Having well regarded work is wonderful but only if retailers feel confident they can sell the books. As we headed towards the launch of Wayward, the crew at Image and I did a lot of communicating with retailers about the series, showing them exclusive artwork and previews, doing everything we could to prove to them that this was a series they could confidently sell to their customers. That lead to several comic shop and convention-exclusive variant covers for Wayward #1, bolstering our launch numbers by thousands of copies while creating extra interest in the series.

While some may see the “variant method” as a danger sign, I think the numbers on these variants are still low enough on an individual basis to avoid threatening overall comics sales. It’s also CRUCIAL that today’s retailers are more open to diverse material. I don’t like to live in the past, but some of my 90s conversations with retailers begging them to consider selling Simpsons comics spring to mind. But you know it was a different world 20years ago. It’s a different world than it was even FOUR years ago. While Zub notes that neither he nor Wayward artist/co-creator Steve Cummings are rolling in dough, they have enough to pay the rest of the team, and for Cummings to work on the book full time. AND they have a war chest to help promote and keep the book on its successful sales trajectory.

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Zub notes that the first Wayward trade paperback is coming out in March, so even his numbers post serves as a way to promote the next work.

Good sound tips all.

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Above: the triptych cover for Wayward #6-8 by Cummings.

4 Comments on MUST READ: Jim Zub on how creator owned comics economics have improved, last added: 2/24/2015
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8. ComicsPRO: Schanes and Kubert honored at “diversity” filled meeting

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The annual meeting for the retailer organization ComicsPRO wrapped up over the weekend. The meeting is closed to the press but retailer/newspaper columnist Matt Price has an informative series of posts on the event, which consists of meetings and publisher presentations. It was a transitional year for ComicsPRO following a scandal involving former treasurer Gary Dills, who resigned and saw one of his stores closed. But the organization seems to have rebounded in the midst of the general comics renaissance that is taking place.

According to Price, publishers acknowledged the seismic shift going on in the comics reading demographic:

The watchword for a lot of the ComicsPRO annual members meeting was “diversity,” as both publishers and retailers realized the demographics of their audience are shifting. There were a lot of newsbits and notes coming out of the meeting, but there didn’t seem to be many strong areas of dissension — publishers announced ways to work with retailers to mitigate risk and to let them know what content would be of most interest to which audiences.


New board members were also selected. Pete Dolan of Main Street Comics in Middletown, N.Y. was elected as president, replacing Thomas Gaul. Other board members include VP Carr D’Angelo of Earth 2 Comics; recording secretary, Chris Brady of Four Color Fantasies; and treasurer, Ralph Mathieu of Alternate Reality Comics. Brady and Jayme Foster of Southern Fried Comics in Hattiesburg, Miss., were elected to the board, joining the above plus Chicago Comics’ Eric Kirsammer.

The annual Industry appreciation awards were presented. Bill Schanes, formerly of Pacific Comics and Diamond and now an industry consultant, was selected as the living winner; hall of fame artist and educator Joe Kubert was selected posthumously.

In other news, the event included perhaps the last chance to fete outgoing sales guru Bob Wayne, whos, as we’ve noted many times before, is the most popular human on earth among comics retailers.

Archie unveiled the above comicsPRO exclusive cover to The Black Hood #1 (on sale this week) by Michael Gaydos.


Many more photos from the events from the twitter feed of Strange Adventure’s Calum Jonston

However undoubtedly the greatest optics of the event was the Fight Cub 2 severed arm giveaway, to promote theupcoming book by Chuck Palahniuk and Cameron Stewart. So many uses.

And some more random tweeting about the event.

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9. ComicsPRO: Papercutz teaming with Nickelodeon for Breadwinners and Sanjay and Craig

Or at least that’s what we got out of these extremely not hard to figure out teaser images:

sanjayPCUTZ.jpg

breadwinnersPCUTZ.jpg

Papercutz previously published comics based on the RABBIDS cartoon which aired on Nickelodeon. In addition they’ve had pretty massive success with their other kids titles such as Ninjago, Geronimo Stilton and so on. No reason to think this won’t work, too.

The ComicsPRO meeting is currently underway in Portland, OR, with publishers, retailers and a few miscellaneous types on hand to plot the future of comics. Although closed to press, news tends to leak out in a timely fashion. We’ll keep you posted on more development.

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10. Dark Horse Now At Books A Million Through Diamond

IMG_20150214_144203The last time we talked about Books A Million and Diamond, I told you’d I’d been advised to keep an eye on Dark Horse and, sure enough, Dark Horse had disappeared off the newsstand sections at both BAM and Barnes & Noble in my area.  I popped in again today and Dark Horse did have a presence at Books A Million in the bagged and boarded section of comics shipped from Diamond.  Rumor confirmed.

Also of interest on the rack was a sticker on an issue of Daredevil.   The third-oldest issue was 20% and as you can see from the photo, they’re also pushing their discount membership. (If you buy a $25 membership, you get 10% off in-store purchases.  Which means you need to spend $250 to break even.)  That was the only stickered comic I could find on the rack.  It could be they’re going to start discounting the older stock, and this would be one of the first ones they received.  Could be they’re experimenting on different comics to see if the extra discount has an effect.  With only one sticker, it’s hard to say.

There happened to be a staffer stocking magazines, so I asked her a few questions.  She referred to the Diamond comics as not being from the normal distributor service and said they were trying something different and seeing how it went.  As for the discount sticker, anything like that would be by instruction from management or the distributor.  I don’t think she meant Diamond in this case, but it reinforces the impression I’d been getting that this comics initiative through Diamond is being controlled rather tightly by the BAM corporate offices and not driven by individual store managers at this point.  The phrasing also gives me the impression that this is still in the experimental stage and not rolled out as a standard option at all BAMs yet.  I wouldn’t call a 20%/30% discount remaindering a comic, either.  Even with the cost of a bag and a board, that should still be above their break-even rate.

IMG_20150214_144207As it gets into 4 months of stocking comics, it should be come more clear what this particular store does with the unsold stock, stickers or otherwise.  In the meantime, its a question of what other publishers start showing up in the selection.


Have you read Todd’s book Economics of Digital Comics?  You can also ignore him on Twitter at@Real_Todd_Allen

3 Comments on Dark Horse Now At Books A Million Through Diamond, last added: 2/15/2015
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11. Thank You Comics in Highland Park to close

thankyou-10.png

This is a major bummer. Thank You Comics, the spinoff of Silverlake’s very successful Secret Headquarters, is closing at the end of the month according to their home page.

We appreciate your patronage the last couple of years. We have loved being a part of the neighborhood.

Make sure to visit our sister stores, Secret Headquarters (Silver Lake) and Dungeon Dungeon (inside The Last Bookstore) for all your comic book needs.

The space will be available on March 1st. For lease information please call (323) 570-2202.

Catch you on the flip,


Gift certificates are redeemable up until the closing.

Thank You opened in 2012 as a store focused on indies and GNS, and as you can see from their twitter background photo, they supported all the best stuff. Highland Park is a fairly trendy LA neighborhood so without knowing more about the situation it’s impossible to speculate on what closed the store.

As mentioned, Secrete Headquarters is still going strong though.

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12. You can now subscribe to Retrofit’s dynamite 2015 lineup

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If there’s such a thing as “a big micro press” Retrofit Comics might just apply. With a monthly schedule of small, attractive books by the premiere cartoonists working, they’ve put out some of the most notable comics of the past few years, including Wicked Chicken Queen by Sam Alden, Tom Hart’s Daddy Lightning, and Flocks by L. Nichols.

And now you can subscribe to the whole 2015 lineup, which is a stunner, including:

Olivier Schrauwen – Mowgli’s Mirror

Matt Madden – Drawn Out
Laura Knetzger – Sea Urchin
Laura Lannes
Box Brown – An Entity Observes All Things
Kate Leth
Yumi Sakugawa
Steven Weissman
Sophie Franz
Future Shock anthology – edited by Josh Burggraf
Andrew Lorenzi
Maré Odomo









Subscriptions for all 12 books are $75 and include PDF versions of each comic and TWO BONUS GIFTS AND a free 2014 Retrofit comic to give to a pal. PLUS, sign up before February 20th with codeword “earlybird” to get $10 off.

You can also buy a digital-only sub for $35.  Shipping is free within the United States and discounted shipping is available to Australia, Canada, Mexico, New Zealand, and the UK, for only $12. Shipping internationally otherwise is $36.

According to publisher Box Brown, “2015 is our most ambitious year to date. We’ve got 12 artists on the schedule and all kinds of surprises coming too. The first two books of our 2015 schedule are Mowgli’s Mirror by Olivier Schrauwen and Drawn Onward by Matt Madden. Both books are exceptional comics by masters of the craft. We’re planning this year to create books of all sizes as well. Steven Weissman’s book, coming out at San Diego Comic Con, will be over 100 pages. The rest of the 2015 artists are all extremely talented personal favorites: Laura Lannes, Kate Leth, Laura Knetzger, Yumi Sakugawa, Sophie Franz, Maré Odomo, Andrew Lorenzi, and a special collection of Future Shock anthology; edited by Josh Burggraf. Oh yeah! Also, we’re releasing a collection of my sci-fi comics (reprints and new work) called An Entity Observes All Things.”

Jared Smith, co-publisher of Retrofit Comics, said, “This is a big experiment for us, we are hoping we will get more subscribers by dropping the cost of the subscription and shipping. For it to work, we need to get lots of subscribers! One of the biggest problems with mailing so many print comics each year is how expensive shipping has become, especially internationally. We were able to get some great help with shipping from Matt Emery of Pikitia Press and Simon Moreton.”

If you have even the slightest interest in alternative comics, this is a great deal—and it enables retrofit to keep putting out important new works by some of the best cartoonists around.

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13. The Retailer’s View: Punching the Ouroboros

THE END IS WHERE YOU START FROM

At the end of last year, I tendered my resignation at the comic shop I was managing. During my last year of employment, I had grown to feel out of place in the company, and was eager to try something different. I thought I’d take some time off to write more. I didn’t. Instead, I realized that I didn’t want to stop working behind the counter – I just wanted to do it on my own terms.

At the beginning of this year, I announced that I’d be starting a comic shop. This, is the story of January.

COLD TURKEY

Leaving the old store was one of the hardest things I’ve ever done. As it turns out, the decision to leave was the easiest part of leaving. The hard part came in the form of things like not being able to process shipment or see all of my regulars. As weird as it sounds, I loved the work, all the way from figuring out how to order from a variant to matching customers to books that they were going to love. Right now, it still feels as though there’s a little part of my identity that’s missing, even as I fill that space with what’s to come. That said, I think I’m coping rather well. The wife has had to pull me out of a few funks and otherwise, the work of setting up a new shop is keeping me occupied. Quite honestly, everything would be fine if it wasn’t for the intensive detangling process it takes to set up a business.

gordian-knot

THE GORDIAN KNOT

Have you tried to set up a business before, faceless mass of readers? A few of you almost definitely have, and you’ve got a knowing grin slowly crawling across your face right now. Know that I hate you with admiration, in the way that a commenter would lovingly shake the hand of a comic creator were they to ever meet in person.

Anyway, laying down groundwork for a business is like trying to punch the face of an ouroboros or wrestle a gordian knot. Tasks require other tasks in order to be completed, everything pulling on itself at you gently try to work at the problem with great swinging fists. You need a business plan to do almost anything, but to get information for your business plan, you need a location. To get a location, you need to prove you have a viable concern before people will even talk to you beyond offering vague numbers. To do that, you need to work on your business plan, but your business plan can’t be completed until you get SPECIFIC numbers from a landlord. Also, the insurance folks won’t give you a good quote unless you give them a location. Specific to comics retail, Diamond won’t give you information regarding your retailer discounts until you have a business license, which you also need a location for, but again, you can’t really give the loan people and the landlord the business plan without those specific numbers.

This goes on and on and gets more complicated the further you dig inwards. Suffice to say, it takes a while to untangle. As it stands, we’re still waiting on a location to be locked down to my satisfaction, after which all things will move at a blistering hyper speed. Everything is ready and being held in place, I’m just waiting for the foundation to be ready before I set the weight of everything on top of it.

IN THE MEANTIME

There’s a lot to do when you’re in the “hurry up and wait” portion. First and foremost, it’s important to do your homework. Not only do you need to keep track of all the spinning plates, you need to keep track of where the industry is going, and grab numbers for that. You need to dig your hands into the area you think you’re going to open in and pull out everything you have. What’s the make of the population? How’s the economy? How might one area benefit you over another? Does that balance with the budget you have to pay the lease when you get those numbers? Do those locations have viable parking options? If not, do you need to talk to the community league about potential problems before an audit is done, and your business is deemed unsuitable for the space? What specific licenses and permits might you need in your specific region? There’s a hell of a lot to research and ask about while the larger cogs are slowly grinding and catching.

© DIsney

How is this relevant? Who cares. That right there, is shirtless Chris Pratt, and he is always relevant.

Aside from that kind of research, you should also consider what you should have in place for when you announce your store. First and foremost, you need a name. The earlier you have one, the better, because then everything you make will have that name on it. After that, get a website locked down. In this day and age, there is no excuse for a business not to have a website, even if it’s just a simple landing page with your location and hours on it. Build a website or have one built while things are happening. Make a list of all the things you want that site to do, and make sure it will do those things. Once that’s started, start grabbing social media accounts. Contemplate the ones that you might actually use on a regular basis (or those that you’ll begrudgingly use due to their ability to reach the audience you need) and start locking those down. In all instances, attempt to make sure you can match your business’ username across all platforms so that your customers don’t have to blindly feel around to find you on anything – they can just type a phrase, and find you everywhere.

Another thing you can do? Start up an inventory. Use whatever you have, and start cataloguing in some format. If you have a pretty sizeable comic collection, I’d suggest starting with pulling everything you have the stomach to part with. Try and put as many things that you own into the store’s inventory. If you’re having a tough time, try to contemplate the future. Do you think you’ll be successful? Successful enough to buy back many of your dearly departed items in a few years time? Then get rid of it. The more you can add to your store inventory, the better you look to loaners, and the less you’ll have to spend at start up. If you still can’t bring yourself to part with too much, you might have to ask yourself if you really think the business will be successful if you’re willing to hold back a lot of choice product that could be sold to keep you afloat.

Beyond that, there’s hundreds of other things to consider. Even though I’ve spent the better part of a month attempting to research and pin down everything, I can almost guarantee there are things that I’ll discover I’ve forgotten, and I will have to deal with the consequences that as they come. That said, if I’ve done any of this right, in a few months, I should be opening my doors to an audience built from years of hard work, and a few months of carefully metered anticipation.

Here’s hoping things work out.

[Brandon Schatz has spent the last eight years working behind the comic book counter, and he will soon be opening Variant Edition in Edmonton, Alberta. In his spare time, he writes about the comics and culture. You can find him on twitter @soupytoasterson and at his website, Submetropolitan. The opinions expressed are those of Schatz and do not necessarily reflect those of The Beat.]

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14. Archie Joins the Humble Bundle Bandwagon; Image Scores with 2nd Bundle

ALBV logo 285x300 Archie Joins the Humble Bundle Bandwagon; Image Scores with 2nd BundleBy Bruce Lidl

Following immediately on the conclusion of the second Image Comics Humble Bundle, Archie Comics has joined the Humble Bundle comics movement with its first release. Humble Bundles are curated collections of digital comics available under a “pay what you want” revenue model. Customers can choose their payment amount for the basic pack, or spend extra money for additional content. Customers can also choose what percentage of their payment goes to the publisher, to the Humble Bundle company and to a charity picked for the bundle, in this case either the Hero Initiative or the Comic Book Legal Defense Fund. Also, all Humble Bundle comic collections are sold in variety of formats, with absolutely no DRM restrictions embedded in them.

Past digital comics Humble Bundles have proven very popular and generated considerable revenue for publishers and charities. The first Image Humble Bundle in April 2014 received almost $400,000 in payments, while the just completed Image bundle got over $450,000, and appears to have been the highest grossing comics bundle so far.

Today’s Archie bundle contains Afterlife With Archie Magazine #1, The Fox: Freak Magnet, Sonic/Mega Man: Worlds Collide Vol. 1, and The Best of Archie Book One. Customers that pay more than the going average price also get The Death of Archie, Archie Meets KISS, The Best of Archie Book Two, Chilling Adventures of Sabrina #1, and Sonic/Mega Man: Worlds Collide Vol. 2., while those who pay $15 or more will receive all of the above plus Afterlife With Archie Vol. 1: Escape From Riverdale, Archie Comics Spectacular: Party Time, Archie: The Married Life Vol. 1, and Sonic/Mega Man: Worlds Collide Vol. 3. Other incentive titles will likely get added over the course of the bundle’s two week run.

At this point, the sole remaining publisher holdouts from Humble Bundle appear to be Marvel and DC. While initially designed for independent video gaming publishers, even rather large gaming companies have used Humble Bundle since its inception in 2010, including EA and THQ. Interestingly, Warner Brothers Interactive Entertainment participated in a gaming Humble Bundle in November 2013 that included comics themed games Batman: Arkham Asylum and Batman: Arkham City, distributed through the Steam gaming platform. Whether that might indicate a broader Warner Brothers/DC openness to the Humble Bundle philosophy remains to be seen.

3 Comments on Archie Joins the Humble Bundle Bandwagon; Image Scores with 2nd Bundle, last added: 1/22/2015
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15. Marvel and Image on the Newsstand: More Details Emerging About Diamond and Books A Million

bam star wars 219x300 Marvel and Image on the Newsstand: More Details Emerging About Diamond and Books A Million

BAM’s exclusive Star Wars #1 variant cover. Oh, yes, they’re part of the DM now.

When last we discussed what was going on with Diamond and Books A Million (BAM), it wasn’t entirely clear what was going on, other than there were comics on sale and they were coming from Diamond, bagged & boarded.  Interestingly, _nobody_ wanted to comment about their monthly comics being available at BAM.  Diamond would not give a written confirmation this was happening, although I got a verbal confirmation that BAM was a customer and the books were not returnable.

How often do publishers NOT want to tell you where you can buy their books?  Or a retail chain doesn’t want to tell you what they carry?

I did eventually get some information from that most notorious of informants, “the unnamed source.”  As usual, “unnamed” was in a position to clarify what was going on.  There are apparently around 70 BAM-owned stores getting shipments from Diamond.  All 23 of the “2nd & Charles” used book chain owned by BAM and 40-ish BAM stores.  This apparently started back around August, so it appears to be a rollout with my local store only coming online in December.

My source says 25-30 titles are being ordered and that lines up with what I’ve seen in person.  Most of the comics in the store near me appear to have 3 copies at most and as it goes into the second month of stocking the DM titles, there are multiple issues of some titles on the rack.  It’s a mix of Marvel, Image and IDW.  Heavier on the Marvel, if all the stores stock the same.

Now, going back to 2nd & Charles, I was informed that they were doing pull lists.  I called one up.  Sure enough, they had pull lists.  And I didn’t have to explain what a pull list was, either, which is interesting, since I’d consider that a DM-centric term.  I also asked if they could special order a comic?  The response was that they could make a request, but it wouldn’t necessarily get filled.  In contrast, I asked the local BAM if they could place a special order for me and they said they only got what the distributor sent them.

I surmise from those responses that the ordering for BAM is still fairly centralized, which would make a certain amount of sense if it isn’t completely rolled out and/or is still in a pilot stage.  (BAM didn’t return phone calls or emails on the topic.)

I also see BAM has their very own Star Wars #1 variant cover, so they’re being a fairly active participant in stocking Marvel.  Looked like a 10 copy order for my local, much heavier than anything else.

So, 250 BAM stores at 3 copies per title = 750 copies for anything they carry at such a time as it becomes a full rollout.  Maybe they order heavier on some things, maybe they don’t.  At what point the stores get the authority/ability to place special orders with Diamond is a very interesting question, since there’s no reason someone with an account shouldn’t be able to do so.

It may or may not be a coincidence that Dark Horse has disappeared off the newsstand at both BAM and Barnes & Noble in my area.  I’m waiting to see if Dark Horse turns up bagged & boarded at BAM.

I’m also waiting to see if Marvel, Image and IDW turn up at Barnes & Noble.  That’s pure speculation, but Hastings has a relationship with Diamond.  BAM has a relationship with Diamond.  I can’t imagine Diamond not trying to get some product placement on the Barnes & Noble newsstand.

The number of Direct Market comic shops is thought to be around 2600.  Adding in 250 BAMs bumps it around 9%, even if it’s a limited selection.  Barnes & Noble would be more like 750 locations.  We’ll see if it happens, but Diamond’s reach is getting wider with BAM and more places to buy is a good thing for anybody whose title gets picked up, although I suspect that DM retailers are not going to be particularly happy about this development.

——————

Have you read Todd’s book Economics of Digital Comics?  You can also ignore him on Twitter at @Real_Todd_Allen

4 Comments on Marvel and Image on the Newsstand: More Details Emerging About Diamond and Books A Million, last added: 1/21/2015
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16. Comichron: Comics sales overcame stinky winter to go up this year

BY JOHN JACKSON MILLER

[Reprinted with permission from Comichron]

With today’s release of December comics orders from Diamond Comic Distributors — and our subsequent analysis and estimates for December 2014 comics sales now posted — Comichron has drawn upon that information to project estimates for the Top Thousand Comics and the Top Thousand Graphic Novels for 2014. Click to see them.
201404AmazingSpiderManV3n1 Comichron: Comics sales overcame stinky winter to go up this yearThe tables are on the page just beneath the image links to individual months. As in past years, it is a large page, necessarily, so it may take a bit to load. Also as in the past, I have rounded off estimates to the nearest hundred comics.

Before launching into a discussion of what’s on the list, some more general thoughts on 2014, now that we’ve seen all the data:

• Last winter stank, but it didn’t matter. Headlines for comics sales in January, February, and March 2014 were dire in many places (though not here); the Direct Market was off 4% in the first quarter, overall, or about $5 million. But comics shops made that up in April alone. Across the next three quarters. the market was up 7.1%, or $28 million — allowing the final comics and graphic novel total sale for the year to be up more than 4%, or $23 million to $540.4 million.

It’s a good reminder that not all sales seasons are created equal (especially not as January 2014 had one of its weeks given to December 2013 in the accounting), and that the amount of volume in the market is what matters. It is also a good reminder as we look ahead to the figures for the first part of this year, which will be infused by Star Wars #1‘s blockbuster sales: its effect is likely to be even further amplified given the lower amount of releases to the market in the winter. The addition of a million-copy book to a market that might only see 6 or 7 million copies sold in January could be quite significant.

• 2014 was not the year of the blockbuster — despite a new record-setting comic book. As noted further below, Amazing Spider-Man #1 from April broke all sales records from the last fifteen years — but it was largely an outlier, as six months out of twelve the top-seller for the month was the book that leads the list when no blockbusters are around: Batman. (Not that Batman’s sales haven’t been blockbuster some months in the past, just that it is the typical industry leader in non-event months.) This seems to have played out in the charts in general, as we see in the Top Thousand and the larger indexes that the upper tier books didn’t carry as much weight this year, even as comics sales overall grew.

Here’s some visible evidence of the shape of the market, as seen on the lists. We find the following breakdowns for unit sales:

NUMBER OF COMIC BOOK ISSUES SELLING
AT LEAST THIS MANY COPIES DURING YEAR

 
200,000+ 100,000+ 75,000+ 50,000+ 25,000+ 10,000+ 2009 2 39 119 379 n.a. n.a. 2010 0 26 94 303 955 n.a. 2011 3 42 86 343 984 n.a. 2012 5 63 129 403 1100 2250 2013 6 64 178 390 1128 2430 2014 4 40 108 401 1195 2353
Another way to look at the above is: where does the 100,000-copy level start on the chart? In 2010, every book above 26th place sold that many copies or more; in 2014, six-figures started at 40th place.

As you can see, the upper tiers, above 75,000 copies, fell off dramatically from 2013 to 2014. But the next tiers bulked up. The best guess is that about 3,800 comics sold at least 5,000 copies — which makes sense, considering that’s about where the 300th place cutoff is each month these days.

Now to that list. The Top Thousand Comics account for around 52.07 million copies; that’s well over half of all the comics that Diamond sold. The figure is down from 54.21 million copies in 2013, though Diamond’s unit sales of comics overall were up 0.25%.  In 2012 the figure was 53.43 million copies; in 2011, it was 47 million copies, and in 2010, the total was 45.3 million copies.

Using our database to project sales for other issues, it appears that the Top 2,500 Comics for the year sold around 78 million copies, down from 79 million in 2013. So the farther down the list we go, the more the unit sales picture improves.

In full retail dollars, the Top Thousand Comics sold for $201.03 million, a $1 million drop from last year’s total of $202.02 million. (See the 2013 article here and charts here.) Again, since Diamond’s dollar sales for comics were up 4%, it’s clear that the highest-selling comics were not where the growth was last year — but rather, the titles selling fewer than 25,000 copies each. And it’s growth from 2012’s figure, which was $191.4 million. (See the 2012 article here and charts here.)

Doing the same estimating for the Top 2,500 Comics puts 2014 ahead of 2013, $294 million versus $288 million.

Once again this year, almost every single one of the Top 100 comics on the list had a “multiple order codes” notation from Diamond, meaning there were variant covers or reprints combined to make the main entry.

The Top Thousand Graphic Novels, led by Saga Vol. 3, went for $81.19 million, up from $79.03 million in 2013, from $71.4 million in 2012, and from $58.4 million in 2011. Combined, the Top Thousand Comics and Top Thousand Graphic Novel lists account for about 52% of the orders by dollars Diamond received in publishing last year, which was around $540 million. That percentage is down from 54% in 2013 and 55% in 2012. Again, the best-selling books are accounting for less and less, even as the pie grows larger.

TOP COMICS OF THE YEAR, DECADE, AND CENTURY


The renumbered Amazing Spider-Man #1 was the top seller of the year; Comichron estimates that, all told, around 559,200 copies of the issue, including all variants, were ordered by Direct Market retailers in North America. That’s enough to make it the highest-selling comic book of the 21st Century through the end of 2014; Marvel’s Star Wars #1, released last week, will easily surpass it, but we won’t see it on the list until Diamond releases its 2015 end-of-year data next year.

So it will be a short reign for the Spider-Man issue atop the list — less than a year. The issue takes the spot held for five years by the Obama Amazing Spider-Man #583, with orders of 530,500 copies in 2009. You can see the updated top-sellers by year here.

The entire Top Comics of the 21st Century list has been updated, and it has been split into lists for thedecade of 2000-2009 and the decade of the 2010s. One more comic book from 2014, Walking Dead#132, cracked the Top 10 for the Century, landing at #8. It’s the third year in a row an issue from the series has broken into the list, but this one comes with a dagger in our charts, noting that most of its sales came from a single gigantic purchase by the repackager Loot Crate. While the copies were sold by Diamond and can’t be separated out, it is worth some kind of footnote so readers in future years will know why this one issue ranked the way it did.

The Top 10 since 2000, up to 2014:

TEN MOST ORDERED COMIC BOOKS OF THE 21ST CENTURY (up to 2014)
  Comic-book Title Issue Ship Price Publisher Est. sales
1 Amazing Spider-Man (new series) 1 Apr-14 $5.99 Marvel 559,200
2 Amazing Spider-Man 583 Jan-09 $3.99 Marvel 530,500
3 Walking Dead (including Chromium edition) 100 Jul-12 $3.99 Image 384,800
4 Civil War 2 Jun-06 $2.99 Marvel 341,900
5 Civil War 3 Jul-06 $2.99 Marvel 337,000
6 Walking Dead 115 Oct-13 $2.99 Image 329,300
7 Civil War 1 Feb-13 $3.99 Marvel 328,500
8 Walking Dead† 132 Oct-14 $2.99 Image 326,300
9 Justice League of America 1 Feb-13 $3.99 DC 326,000
10 Captain America 25 Mar-07 $3.99 Marvel 317,700

Uncanny Avengers #1 and Civil War #4 were bumped from the Top 10.

Fourteen issues from 2014 made the Top 300 for the 21st Century list, once again fewer than last year. Five 2014 issues made the Top 100, and four made the Top 50.

THE PUBLISHERS
Who published the Top Thousand Comics this year? Here’s the breakdown:

Marvel: 512 (+20 from 2013)
DC: 407 (-3 from 2013)
Image: 57 (+8 from 2013)
Dark Horse: 14 (-4 from 2013)

Archie: 4
(+3 from 2013)
Titan: 3 (+3 from 2013)
IDW: 1
(-14 from 2013)
Valiant: 1 (unchanged from 2013)
Dynamite: 1 (unchanged from 2013)

That’s a pretty short list, with Aspen and Boom dropping out. Titan made the list, thanks to Doctor Who. Marvel picked up a bunch, while the biggest drop-off belonged to IDW, mostly for the reason that My Little Pony isn’t as high on the charts as it was in 2013.

And here’s the publisher breakdown of the Top Thousand Graphic Novels. Those with 10 or more entries:

DC: 393 (+31 from 2013)
Marvel: 251 (-37 from 2013)
Image: 115 (+19 from 2013)
Dark Horse: 88 (-3 from 2013) 
IDW: 36 (-6 from 2013)
Random House: 25 (+8 from 2013)
Boom: 19 (+7 from 2013)

Viz: 17 (+1 from 2013)
Oni: 10 (+1 from 2013)

Marvel’s loss is almost the size of DC’s gain, and Image picked up a lot. Random House and Boom also made headway into the list.

Walking Dead softcovers and hardcovers in the Top 2,500 added up to more than $6.5 million at retail — with comics bringing the total for the line up to nearly $10.8 million. That’s enough to give it a market share of exactly 2%, which would make it once again the seventh largest publisher for the year, after Dynamitewere it a separate firm.

COVER PRICES

The average cost of the comic books retailers ordered in the Top Thousand was $3.86, but that goes down to $3.79 when you extend the chart to the Top 2,500. The average comic book offered in 2014 only cost $3.72, so people are tending toward the more expensive comics. This may also explain why the books at the top of the charts aren’t pulling the same weight as they had before when it comes to number of units moved: the books atop the charts were more likely to cost more.With the December data, we now have a 20-year monthly track on comics sales. While average prices on the covers of all offerings (the black line) and the average price of all the comics retailers bought (the red line) have been increasing, we note that they haven’t been too far off what prices would have been if they followed inflation exactly. The green line below tracks what the average comic book at the end of 2014 — $2.25 — would have cost if it followed the inflation rate exactly:
 MonthlypricesvsCPI Comichron: Comics sales overcame stinky winter to go up this year

Since comics are linked to prices to other goods and services — like paper and ink, and what it costs to hire talent — it’s not too surprising that the average prices tend to have been a bit higher. And we can see that there have been times in which prices have increased faster than others: particularly 2008-2010, when major publishers tried to go from $2.99 to $3.99 in defiance of the general recession the rest of the economy was suffering. Comics publishers pulled back on price increases at that point. But generally, we might expect that a $2.25 comic book in 1994 ought to cost about $3.50 now — which it might if most publishers didn’t eschew half-dollar increments. We’re not far off of that.

To a degree, some of the perception of high comics prices comes from a lack of collective memory about what comics used to cost: look back on monthly changes over time and annual median prices since 1961 here. And the track of the green line above would be different depending on what year it started in: 1994 was a year in which paper supply was in great demand, and so that $2.25 baseline could already have been high. But there generally haven’t been many wild departures from inflation in the general economy in the last 20 years.

Repeating the end-of-year report, the comic shop market in North America ordered more than $540 million worth of comics and graphic novels in 2014, an increase of 4% over 2013. The final end-of-year report, bringing in outside channels and digital, will appear later this year. You can look back on the 2013 Overall charts here.

There are 23 other years of Diamond annual reports on the site, going back to 1991. You can also find comparatives for how the market as a whole did across that time by viewing our Yearly Comics Salespage.

ST TNG Takedown Cvr%2B100%2Bwide Comichron: Comics sales overcame stinky winter to go up this yearJohn Jackson Miller has tracked the comics industry for more than 20 years, including a decade editing the industry’s retail trade magazine; he is the author of several guides to comics, as well as more than a hundred comic books for various franchises. He is the author of several novels including Star Wars: Kenobi, Star Wars: A New Dawn, and the upcoming Star Trek: The Next Generation – Takedown, releasing January 27. Visit his fiction site athttp://www.farawaypress.com.

5 Comments on Comichron: Comics sales overcame stinky winter to go up this year, last added: 1/22/2015
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17. Sales Charts: Marvel and DC split top shares in December 2014 sales

Batman 37 Sales Charts: Marvel and DC split top shares in December 2014 sales

Yawn. Batman and Saga led the comics and graphic nvoels charts for Decembers 2014, as they so often do, according to just released stats from Diamond. Batman #37 was the best selling comics periodical, while Saga Vol. 4 led the GNs. Marvel and DC actually split the top publisher shares, with Marvel leading in dollars and DC in units. Image hovered around 10% in both units and dollars, with another strong month.

And after 2014’s slow start things picked up a lot: comics sales were up 4.03% over 2013, graphic novel were up 5.18% and the second half of 2014 was up sharply from the first half: 19.34% in comics and 10.54% in graphic novels.

While Saga’s strong showing is no surprise in GNs, maybe it is a little that the #2 GN was Captain America: Peggy Carter: Agent of SHIELD which reprinted a bunch of her appearances from the Golden Age on. That a TV tie-in should do well isn’t such a surprise, but in the past that hasn’t always worked for Marvel and of course, it’s yet another female led title doing well.

 

dollar share1 Sales Charts: Marvel and DC split top shares in December 2014 sales unit share1 Sales Charts: Marvel and DC split top shares in December 2014 sales

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 32.07% 34.10% DC COMICS 31.76% 36.17% IMAGE COMICS 9.89% 10.40% IDW PUBLISHING 6.10% 4.17% DARK HORSE COMICS 3.47% 2.95% BOOM! STUDIOS 2.66% 2.82% DYNAMITE ENTERTAINMENT 2.58% 2.26% EAGLEMOSS PUBLICATIONS 1.22% 0.22% ARCHIE COMICS 0.88% 0.91% AVATAR PRESS 0.86% 0.74% OTHER NON-TOP 10 8.50% 5.25%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC COMICS 102 36 1 139 MARVEL COMICS 77 24 0 101 IMAGE COMICS 52 18 0 70 IDW PUBLISHING 44 24 0 68 BOOM! STUDIOS 42 6 0 48 DARK HORSE COMICS 30 12 0 42 DYNAMITE ENTERTAINMENT 33 3 0 36 VIZ MEDIA 0 22 0 22 ACTION LAB ENTERTAINMENT 15 1 0 16 HACHETTE BOOK GROUP USA 0 16 0 16 OTHER 94 81 31 206

 

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
DECEMBER 2014 VS. NOVEMBER 2014
COMICS 1.77% 0.31%
GRAPHIC NOVELS -18.50% -21.51%
TOTAL COMICS/GN -5.14% -1.64%
DECEMBER 2014 VS. DECEMBER 2013
COMICS 6.67% 4.50%
GRAPHIC NOVELS -5.41% -8.39%
TOTAL COMICS/GN 2.83% 3.46%
CALENDAR YEAR 2014 VS. CALENDAR YEAR 2013
COMICS 4.03% 0.25%
GRAPHIC NOVELS 5.18% 5.28%
TOTAL COMICS/GN 4.39% 0.64%
FOURTH QUARTER 2014 VS. THIRD QUARTER 2014
COMICS -2.90% -1.57%
GRAPHIC NOVELS 6.31% 4.02%
TOTAL COMICS/GN -0.20% -1.16%
FOURTH QUARTER 2014 VS. FOURTH QUARTER 2013
COMICS 7.89% 7.05%
GRAPHIC NOVELS 7.56% 6.13%
TOTAL COMICS/GN 7.78% 6.98%
SECOND-HALF 2014 VS. FIRST-HALF 2014
COMICS 19.34% 18.58%
GRAPHIC NOVELS 10.54% 4.26%
TOTAL COMICS/GN 16.53% 17.36%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #37 $3.99 OCT140293-M DC
2 AMAZING SPIDER-MAN #11 $3.99 OCT140829-M MAR
3 S.H.I.E.L.D. #1 $4.99 OCT140813-M MAR
4 BATMAN ANNUAL #3 $4.99 OCT140297 DC
5 THOR #3 $3.99 OCT140862-M MAR
6 JUSTICE LEAGUE #37 $3.99 OCT140223-M DC
7 AMAZING SPIDER-MAN ANNUAL #1 $4.99 OCT140824-M MAR
8 AVENGERS AND X-MEN: AXIS #7 $3.99 OCT140781-M MAR
9 AVENGERS AND X-MEN: AXIS #9 $4.99 OCT140787-M MAR
10 AVENGERS AND X-MEN: AXIS #8 $3.99 OCT140784-M MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 4 TP (MR) $14.99 OCT140644 IMA
2 CAPTAIN AMERICA: PEGGY CARTER: AGENT OF SHIELD $7.99 OCT140823 MAR
3 JUST THE TIPS HC (MR) $12.99 SEP140590 IMA
4 THE MANHATTAN PROJECTS VOL. 5: THE COLD WAR TP $14.99 SEP140630 IMA
5 SUNSTONE VOLUME 1 TP (MR) $14.99 OCT140613 IMA
6 SUPERMAN UNCHAINED DELUXE EDITION HC $29.99 AUG140334 DC
7 BATMAN: THE JIRO KUWATA BATMANGA VOLUME 1 TP $14.99 SEP140283 DC
8 NEW 52: FUTURES END VOLUME 1 TP (N52) $39.99 SEP140303 DC
9 NIGHTWING VOLME 5: SETTING SON TP (N52) $16.99 SEP140309 DC
10 THE WALKING DEAD VOLUME 1: DAYS GONE BYE TP $14.99 NOV128157 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DREAM LOGIC HC $34.99 AUG140029 DAR
2 THE SHADOW DOUBLE NOVEL VOLUME 89 SC $14.95 SEP141909 SAN
3 THE SHADOW DOUBLE NOVEL VOLUME 90 SC $14.95 OCT141853 SAN
4 DOC SAVAGE DOUBLE NOVEL VOLUME 78 SC $14.95 SEP141908 SAN
5 DOCTOR WHO VISUAL DICTIONARY: UPDATED EXPANDED HC $25.00 OCT141845 DK
6 STAR TREK: SHIPS OF THE LINE: REVISED & UPDATED HC $30.00 SEP141911 POC
7 DOCTOR WHO: 12 DOCTORS 12 STORIES SLIPCASE EDITIOIN $24.99 JUN148309 PEN
8 SWORD ART ONLINE VOLUME 3: FAIRY DANCE $13.00 OCT141784 HAC
9 CATS OF TANGLEWOOD FOREST SC $8.00 OCT141850 HAC
10 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC COMICS BOMBSHELLS: HOLIDAY HARLEY QUINN STATUE JUL140302 DC
2 DC COMICS BOMBSHELLS: ZATANNA STATUE JUN140324 DC
3 DC COMICS DESIGNER SERIES 2: CAPULLO DELUXE BATMAN THRASHER ACTION FIGURE MAY140428 DC
4 LEGEND OF ZELA: WIND WAKER LINK NENDOROID MAY142613 GOO
5 BATMAN ARKHAM ORIGINS ACTION FIGURE 4-PACK JUL140295 DC
6 BATMAN BLACK & WHITE STATUE BY MICHAEL TURNER JUN140319 DC
7 METROID: OTHER M: SAMUS ARAN FIGMA ACTION FIGURE JUN132073 GOO
8 MARVEL SELECT: VENOM ACTION FIGURE AUG121762 DIA
9 DC COMICS DESIGNER SERIES 3: ZERO YEAR BATMAN ACTION FIGURE AUG140379 DC
10 GUARDIANS OF THE GALAXY PLATINUM LEGENDS ACTION FIGURES MAY142325 HAS


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION OCT128266 USA
2 MINECRAFT: OFFICIAL MOJANG COMBAT HANDBOOK HC FEB142547 SCH
3 MINECRAFT: OFFICIAL MOJANG CONSTRUCTION HANDBOOK HC FEB142548 SCH
4 LEGEND OF ZELDA MONOPOLY JUL142617 USA
5 MARVEL DICE MASTERS UNCANNY X-MEN AUG142843 NEC
6 TEENAGE MUTANT NINJA TURTLES RETRO MONOPOLY OCT142798 USA
7 FIREFLY CLUE OCT142797 USA
8 THE WALKING DEAD: YAHTZEE COLLECTOR’S EDITION OCT142799 USA
9 DC DECK BUILDING GAME 3: FOREVER EVIL JUN142618 CRY
10 DOCTOR WHO: DALEK YAHTZEE COLLECTOR’S EDITION OCT142796 USA

7 Comments on Sales Charts: Marvel and DC split top shares in December 2014 sales, last added: 1/19/2015
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18. Image Does Humble Bundle Once Again

humble3 300x269 Image Does Humble Bundle Once Again

By Bruce Lidl

Lost somewhat in the initial burst of news from last week’s ImageExpo was the announcement of a new Image Humble Bundle offering, beginning that morning and lasting until January 21. The “Humble Image Comics Bundle 2: Image Firsts” is a massive collection of digital comics that can be purchased for whatever price the consumer chooses. Included in the basic bundle are the beginning issues of a number of recent series, including Alex + Ada, Deadly Class, C.O.W.L., Elephantmen 2260 Book One, Minimum Wage, God Hates Astronauts, Genius, and Satellite Sam. Paying at least $15 also gets you the slightly higher profile titles The Manhattan Projects, The Wicked + The Divine, The Fuse, Velvet, Sex Criminals, Wytches, The Walking Dead Vol. 22: A New Beginning (#127-132), The Fade Out #1, Nailbiter, Stray Bullets, Southern Bastards, and Shutter. And finally, a stretch price of $18 brings The Walking Dead Compendium One (#1-48), East of West: The World, and Saga Book One (#1-18). For anybody at all interested in Image brand comics, the price truly cannot be beat, especially as the retail price of the comics would be over $300 according to Humble Bundle. Also, purchasers are strongly encouraged to mark a portion of their price paid towards charity, in this case the comics creator focused Hero Initiative. As of this evening, the Image bundle has generated almost $318,000, with over five days left to go.

The current offering is the third Humble Bundle to include Image titles. The first time Humble Bundle included any digital comics was the Image bundle in April 2014 that generated almost $400,000 revenue in two weeks, with titles including Saga, Walking Dead, Fatale, Invincible and Chew. Image imprint Skybound also did a special Comic-Con Humble Bundle in July 2014 as well, which was almost entirely Kirkman based titles such as The Walking Dead, Invincible, Thief of Thieves, and Super Dinosaur. That bundle alone generated $232,000.

Other comic publishers that have released Humble Bundles since April include Dark Horse, Oni, Dynamite, BOOM!, IDW, Top Shelf and Valiant. According to Kelley Allen, Director of Books for Humble Bundle, comics publishers are eager to work with them, and she has a number of ebook and comics bundles planned in 2015 alongside Humble Bundle’s traditional gaming focused offerings. The average revenue number for the comics based bundles so far has been $288,000 for the 14 day period. According to Allen, non-gaming bundles allow Humble to “break out from their core gaming audience” but from the comics perspective, they can also create “enormous crossover” by getting great comics in front of the very large Humble Bundle community. With a very clearly defined, and devoted, young male demographic, Humble Bundle chooses comics with both a logical appeal, like Transformers, Star Wars and The Walking Dead, but Allen also curates high quality titles that may stretch demographic borders. She “pushed very hard” to include titles like Sex Criminals in the latest Image bundle, trusting the Humble Bundle audience to appreciate an outstanding title, even without prior awareness.

humble1 222x300 Image Does Humble Bundle Once Again

While the Humble Bundles may help expand the reach of digital comics, they are also helping to encourage comics publishers to feel comfortable with forgoing DRM protections for their products. Humble Bundles, regardless of content, gaming or ebooks, do not use Digital Rights Management anti-copying technologies, both for philosophical reasons and from a practical standpoint. As Allen pointed out, why use DRM when the consumer could theoretically decide to purchase the content for one cent in any case? Even Dark Horse, which has been very reluctant to forgo DRM generally, was convinced to try not using it for their big Star Wars themed Humble Bundle in October and was rewarded with sales over $375,000 for the two week offering.

Fundamentally, the Humble Bundle “pay what you want” approach reflects exactly the insights independent game developers have learned over the years in regards to digital sales. Since their products are almost universally available to be pirated, often in formats that are actually *more* user friendly than the official versions, game creators have learned to embrace the concept of giving customers compelling reasons to purchase, in the recognition that they do not have to anymore. Distribution options like Steam and Humble Bundle provide explicit value beyond what a pirated version can give, whether through ease of use, personal connection to the creators, community recognition, charitable giving, etc. The Humble Bundle experiment really leverages the unique potential of digital distribution, as the pay what you want model could not really scale in a system that necessitated fulfillment and postage charges. With this almost “donation” type model there is no extra expense for the seller after the first sale, everything after that is essentially “profit.” And the possibility that the new readers exposed to the material may become fans, and go on to make further purchases, even print purchases in local comic books stores, only heightens the value of the Humble Bundle offering. We are likely to see a number of interesting comics based bundles in 2015 and we will learn if this kind of non-traditional sales can become a significant portion of publishers’ revenue, in much the same way digital has already established itself recently.

1 Comments on Image Does Humble Bundle Once Again, last added: 1/16/2015
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19. Marvel leads November Diamond sales with Spider-Men

Amazing Spider Man 9 Marvel leads November Diamond sales with Spider MenMarvel continued to dominate the top 10 and both units and dollars according to November sales figures released today by Diamond. Sales for the four-Wednesday week were down from five week October, but comics are up for the year overall, with periodical sales statistically flat down .11%. Dolalrs are up, but so are cover prices.

Image continued to have double digit sales and units, and the perennials Waking Dead and Saga were joined by the first collection of Gillen & McKelvie’s The Wicked and the Divine.

Spider-Men from across the multiverse are brought together to defeat the psychic vampire Morlun who hunts them in Marvel Comics’ Amazing Spider-Man #9, the first chapter of Dan Slott and Olivier Coipel’s “Spider-Verse” storyline and November 2014’s best-selling comic book according to information provided by Diamond Comic Distributors, the world’s largest distributor of comics, graphic novels, and pop culture merchandise.

With eight titles in the top ten, Marvel Comics was November’s top publisher, leading in both the dollar share (34.88%) and unit share (37.82%) categories. DC Entertainment had two titles in the top ten, led by Scott Snyder and Greg Capullo’s Batman #36 at #3, and was second in both market share categories with a dollar share of 27.47% and a unit share of 31.64%. Image Comics had a strong November as well, topping ten percent in both dollar share (10.62%) and unit share (11.06%). IDW Publishing was fourth with a 5.65% dollar share, and Dark Horse Comics was fifth with a 4.85% dollar share. Overall, November’s comic book and graphic novel sales were up by 5.47% over 2013 and year-to-date sales are up 4.52% but down by 18.40% from October due to four shipping weeks compared to October’s five.

dollar share Marvel leads November Diamond sales with Spider Men unit share Marvel leads November Diamond sales with Spider Men

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 34.88% 37.82% DC ENTERTAINMENT 27.47% 31.64% IMAGE COMICS 10.62% 11.06% IDW PUBLISHING 5.65% 4.53% DARK HORSE COMICS 4.85% 3.58% DYNAMITE ENTERTAINMENT 2.84% 2.54% BOOM! STUDIOS 2.73% 2.68% RANDOM HOUSE 1.20% 0.49% VIZ MEDIA 0.97% 0.36% EAGLEMOSS PUBLICATIONS LTD 0.77% 0.18% OTHER NON-TOP 10 8.01% 5.13%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

DC COMICS 95 29 0 124 MARVEL COMICS 76 37 0 113 IMAGE COMICS 74 13 0 87 IDW PUBLISHING 46 27 0 73 DARK HORSE COMICS 36 27 0 63 BOOM ENTERTAINMENT 41 6 0 47 DYNAMITE ENTERTAINMENT 33 10 0 43 VIZ LLC 0 31 0 31 RANDOM HOUSE 4 24 0 28 EAGLEMOSS 0 0 7 7 OTHER NON-TOP 10 94 97 25 216

 


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
NOVEMBER 2014 VS. OCTOBER 2014
COMICS -22.73% -22.12%
GRAPHIC NOVELS -8.49% -3.21%
TOTAL COMICS/GN -18.40% -20.73%
NOVEMBER 2014 VS. NOVEMBER 2013
COMICS 5.47% 5.84%
GRAPHIC NOVELS 14.44% 21.00%
TOTAL COMICS/GN 8.36% 7.03%
YEAR-TO-DATE 2014 VS. YEAR-TO-DATE 2013
COMICS 3.80% -0.11%
GRAPHIC NOVELS 6.16% 6.52%
TOTAL COMICS/GN 4.52% 0.39%

 

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AMAZING SPIDER-MAN #9 $4.99 SEP140823-M MAR
2 ALL-NEW CAPTAIN AMERICA #1 $3.99 SEP140810-M MAR
3 BATMAN #36 $3.99 SEP140247-M DC
4 AMAZING SPIDER-MAN #10 $3.99 SEP140828-M MAR
5 SPIDER-WOMAN #1 $3.99 SEP140833-M MAR
6 THOR #2 $3.99 SEP140857-M MAR
7 SUPERIOR IRON MAN #1 $3.99 SEP140798-M MAR
8 AVENGERS AND X-MEN: AXIS #4 $3.99 SEP140771-M MAR
9 AVENGERS AND X-MEN: AXIS #5 $3.99 SEP140774-M MAR
10 JUSTICE LEAGUE #36 $3.99 SEP140185-M DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOL. 22: A NEW BEGINNING TP (MR) $14.99 SEP140657 IMA
2 TEEN TITANS: EARTH ONE VOLUME 1 HC $22.99 JUL140221 DC
3 SAGA DELUXE EDITION VOLUME 1 HC $49.99 SEP140591 IMA
4 THE WICKED & THE DIVINE VOL. 1: THE FAUST ACT TP (MR) $9.99 SEP140684 IMA
5 SAGA VOLUME 1 TP (MR) $9.99 AUG120491 IMA
6 SERENITY: LEAVES ON WIND HC $19.99 JUL140058 DAR
7 AVATAR: THE LAST AIRBENDER VOL. 9: RIFT PART 3 TP $10.99 JUL140112 DAR
8 BATMAN ETERNAL VOLUME 1 TP (N52) $39.99 SEP140302 DC
9 THE WAKE HC (MR) $24.99 JUL140281 DC
10 DEADPOOL VOLUME 6: ORIGINAL SIN TP $17.99 SEP140932 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MINECRAFT: OFFICIAL MOJANG ESSENTIAL HANDBOOK HC $7.99 FEB142549 SCH
2 MINECRAFT: OFFICIAL MOJANG REDSTONE HANDBOOK HC $7.99 FEB142550 SCH
3 DOCTOR WHO: THE OFFICIAL ANNUAL 2015 $12.99 JAN148356 PEN
4 LEGEND OF ZELDA: HYRULE HISTORIA HC $34.99 SEP120055 DAR
5 DRAWING BEAUTIFUL WOMEN: THE FRANK CHO

METHOD SC (MR)

$19.95 AUG141888 PUB 6 THE ART OF DRAGON AGE: INQUISITION HC $39.99 JUN140054 DAR 7 THE OVERSTREET GUIDE TO GRADING COMICS SC $24.95 SEP141457 GEM 8 THE ART OF ROBERT E. MCGINNIS HC $34.95 SEP141849 RAN 9 POPULAR SKULLTURE: SKULL MOTIFS HC $19.99 JUL140131 DAR 10 THE WORLD ACCORDING TO THE JOKER HC $24.95 JUL141650 PUB

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN ANIMATED: THE NEW BATMAN ADVENTURES BATMAN FIGURE JUN140313 DC
2 DC COMICS: GOTHAM CITY GARAGE: CATWOMAN STATUE MAY140419 DC
3 BATMAN ANIMATED: BATMAN THE ANIMATED SERIES CATWOMAN FIG JUN140316 DC
4 DC COMICS: STARFIRE BISHOUJO STATUE APR142091 KOT
5 VOLTRON 30TH-ANNIVERSARY LION GIFT SET JAN141950 TOY
6 THE WALKING DEAD: RICK GRIMES RESIN STATUE AUG140714 TMP
7 BATMAN 75TH-ANNIVERSARY ACTION FIGURE 4-PACK SET 1 MAY140418 DC
8 THE DARK KNIGHT RETURNS: CALL TO ARMS STATUE “YEAR OF THE HORSE EDITION” JUL140300 DC
9 BATMAN: ARKHAM ASYLUM: POISON IVY STATUE JUN140323 DC
10 MARVEL COMICS: AVENGERS NOW: THOR ARTFX+ STATUE MAY142513 KOT


TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: THE FLASH BOOSTER BRICK AUG142838 NEC
2 MONOPOLY: THE WALKING DEAD SURVIVAL EDITION OCT128266 USA
3 DC HEROCLIX: THE FLASH FOIL BOOSTERS AUG142839 NEC
4 ADVENTURE TIME CARD WARS PACK 2: BMO VS. LADY RAINICORN APR148198 CRY
5 FIREFLY: YAHTZEE COLLECTORS EDITION JUL142616 USA
6 DC HEROCLIX: THE FLASH: ROGUES FAST FORCES 6-PACK AUG142840 NEC
7 MAGIC THE GATHERING TCG: KHANS OF TARKIR BOOSTER PACKS AUG142826 WZK
8 GAME OF THRONES PLAYING CARDS JAN120128 DAR
9 MARVEL DICE MASTERS: UNCANNY X-MEN JUN142654 NEC
10 D&D ICONS OF THE REALMS: TIAMAT PREMIUM FIGURE SEP142618 NEC

 

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20. The Retailer’s View // Top Sellers and Bottom Dwellers

A couple of news bits and a personal announcement to tackle this week, so let’s get right to it.

MILLION AIRS

About a week ago, Marvel started to make a big deal over Star Wars #1 eclipsing 1,000,000 pre-orders from various retail outlets. While the company hinted at some of this quantity coming from less traditional sources, the number is still quite impressive, boasting the best direct market numbers for a single printing of a single issue in over twenty years. Despite all of the headache inducing rabble that I’m about to detail, that’s a number everyone involved with the creation, sales and marketing of the series should be proud of.

Now if you’ll excuse me, I’m going to pound my head against my keyboard while I detail the variant structure of this particular release.

STAR WARS CHRISTOPHER PARTY var1 676x1028 The Retailers View // Top Sellers and Bottom Dwellers

Check it out, it’s Bucky O’Hare you guys. Shut up, it is too.

As you’ve probably heard by now, there are an impressive amount of variant covers being produced for this comic. To start, Marvel tossed a grand total of 13 wide-market variants on top of the regular comic for all retailers to order and obtain. These 13 books had qualifiers that ranged from “1 for every 15 copies ordered” to “1 for every 500 copies ordered”. Four of them required retailers to exceed 200% of their Original Sin #8 numbers in order to get any books in – which is probably the clearest indication of where Marvel wanted the book to be in terms of sales. Original Sin #8 clocked in at an estimated 90,478 copies sold, which means they were probably aiming at the 200,000 as a “worst case scenario”.

These alone wouldn’t have brought Star Wars #1 even close to the 1,000,000 mark – so where does all that extra push come from? Many are pointing in the vague direction of alternative distribution and awaiting news on what nerd box corporation sprung for a few hundred thousand copies – and while that’s probably part of the answer, a good chunk is also coming from the retailer exclusive variants Marvel offered retailers.

In one of their missives to the retail community, Marvel let it be known that any retailer or retail group could have their own variants produced. These variants would be completely unique and would potentially utilize some big name talent to create a unique image that would appear on a cover exclusive to that retailer. The catch? You had to order at least 3,000 copies and order 200% more of the regular cover than you did for Original Sin #8. It appears quite a few retailers have taken them up on this offer, as the total of variants floating out are currently sitting at 57. Now, some of these are black and white “sketch” variants of the retail exclusive variants, which you could seemingly produce as little as 1,500 copies of, but the point remains: Marvel went full variant crazy when pushing this book. Will it work for them? In the short term, of course. They’re going to have one of their biggest January’s in a long time thanks to Star Wars alone, probably, and there will almost assuredly be enough product on the shelves to meet whatever demand might arise. In the long term? When a company digs this deep into variants and qualifiers, I always worry about the long lingering after effects. The practice of asking retailers to potentially overextend themselves to chase rare items almost always ends with product chocking out storage space and back issue bins. It manipulates the regulatory curve of supply and demand, and takes cash on hand and turns it into dead weight that’s harder to turn over, both of which can and will result in various levels of hardships. Too much of this and a store, a company, or an industry breaks. And wouldn’t that be fun.

FAILURE TO LAUNCH

Last week, the DC solicitations for March revealed a culling for the company, and the internet had some words about it. Because of course it did. The company is heading into their big move across the country with quite a few stagnant books and a line-wide crossover eating up their publishing schedule. In short, it was the right call to dust a large portion of their books in order to arrive back in June with a refocused creative direction. That said, the sheer volume of titles on the chopping block still makes this feel like a defeat of some kind.

ConvergencePromo 1200 545ac8e14697f7.11375445 1000x540 The Retailers View // Top Sellers and Bottom Dwellers

What DC needs here is for their PR department to pick up the copious amount of slack that’s roped on the floor. I know they’re already having a hard time convincing people that Convergence is going to be a big, important thing with the structure they chose, but they really shouldn’t be spending too much time and effort on that. Convergence is a crossover series, and it’s been designed as a two-month respite from The New 52 universe. Each and every one of their 40 two part minis seem to nudge the reader in the ribs and say, “Hey, remember when this was happening?” – and it’s going to do very little in the way of drawing a wide audience. June, on the other hand, stands a chance to be spectacular, and the company should be teasing it now. As it stands, DC looks like it’s flailing as a large chunk of their newly launched books limp to an end, and others that were a bit long in the tooth drop along side them. They need to come out and say this is all in service of something, or else people are going to run with a less positive narrative. It’s all about perception, and right now, DC is losing the battle. Here’s hoping they win the war.

ON A PERSONAL NOTE

As of December 31st, I will no longer be the manager of a comic shop. After spending a little over 8 years at Wizard’s Comics, I’m moving on to a different role within this great industry. Unfortunately, I can’t tell you what that is yet – but I thought it would be pertinent to let you all know of this change, as it will clearly effect what I write for this site. A hint regarding the future: while I won’t be a store manager, I will still be writing similar articles about the industry for Comics Beat, and they will start on January 12th. You might be surprised. You probably won’t be.

Until then, you’ll probably see me contribute the odd news post or opinion piece here or there, but otherwise, I will be busy putting together the next phase of my life – so if we don’t talk until then, have a fantastic holiday season!

10 Comments on The Retailer’s View // Top Sellers and Bottom Dwellers, last added: 12/25/2014
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21. Rough calculations suggests 2% of millennials read comics

megahex fc Rough calculations suggests 2% of millennials read comics

Millennials, can’t live with ‘em, can’t get a vanilla soy macchiatto without ‘em. Among the many charges levied against these lazy, disengaged kids is that they ever grow up and read too many comic books. BUT IS THAT TRUE? Commentator Kevin Drum—who I normally adore—does some back of the envelope calculations and concludes that only 2% of millennials are comics readers. For the numerically inclines out there (translation: Torsten) here are his envelope calculations:

1. Diamond Comic Distributors sold about 84 million comics in 2013. Diamond is damn near a monopoly, but it’s not a total monopoly, and that number is only for the top 300 titles anyway. So let’s round up to 100 million.

2. That’s about 8 million per month. Some comic fans buy two or three titles a month, others buy 20 or 30. A horseback guess suggests that the average fan buys 5-10 per month.

3. That’s maybe 1.5 million regular fans, give or take. If we figure that two-thirds are Millennials, that’s a million readers.

4. The total size of the Millennial generation is 70 million. But let’s be generous and assume that no one cares if teenagers and college kids are still reading comics. Counting only those over 22, the adult Millennial population is about 48 million.

5. So that means about 2 percent of adult Millennials are regular comic book readers. (If you just browse through your roomie’s stash sporadically without actually buying comics, you don’t count.)

As back of the envelope stuff goes, this feels…pretty accurate. There are a bunch of comics distro sources not included in even the rough diamond estimate, but even that would only boost it to 3%.

However, my own extremely solipsistic personal observations indicate that even if people in their 20s and 30s don’t purchase so many comics, they sure know about them. Does a single copy of Ghost World or Hyperbole and a Half purchased count as being a comics reader?

15 Comments on Rough calculations suggests 2% of millennials read comics, last added: 12/30/2014
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22. ImageExpo 2015 in Depth

imageexpo logo4 300x190 ImageExpo 2015 in Depth

By Bruce Lidl

As has become a tradition at Image Comic’s semi-annual event, the announcements of upcoming titles came fast and furious today at ImageExpo. After a suitably rousing “state of the company” presentation by Image publisher Eric Stephenson, the stage at San Francisco’s Yerba Buena Center saw a procession of comic luminaries hyping new titles they promise will appear in 2015. On the evidence, Image will likely continue to rise in sales and market share, although the central roles of The Walking Dead and Saga in propelling those gaudy numbers remained an unspoken undercurrent to the show.

Stephenson trumpeted Image’s 2014 performance, which included “double digit year over year growth from 2013” (33% improvement in revenue, 25% in units), a 10.41% market share in the comics direct market and 16.48% market share for graphic novels in the book market. One area of somewhat smaller growth was digital, which Stephenson mentioned in passing and with a graphic that lacked scale or numbers. Despite its vagueness, the digital sales chart seemed to indicate roughly 10-15% growth from 2013. Surprisingly, however, the graph showed a slight dip in digital sales from 2012 to 2013, that was not commented on in the keynote, but Image’s Ron Richards told me outside the talk that it was merely a reflection of “The Walking Dead on TV” phenomenon, and not the natural growth of the category. To keep the digital sales momentum going into 2015, the second Image Humble Bundle was released prior to the opening of the ImageExpo, with a ton of Image backlist titles available digitally in the “pay what you want model.” In fact, Humble Bundle co-sponsored the ImageExpo this year, and has very high hopes for the bundle, particularly after it generated almost $90,000 in the first eight hours of the offer.

IMG 20150108 103958 300x225 ImageExpo 2015 in Depth

The new book announcements included original Image founder Todd MacFarlane’s Spawn books #250 and #251, with Spawn Resurrection #1 sandwiched in between. Declaring himself a “proud papa” of what Image had grown into over the last 23 years, MacFarlane refused to cede all the creative acclaim to his younger Image colleagues. He teased Savior, a a new title depicting the arrival of a Christ-like figure in today’s world. Recognizing a reputation for erratic release schedules, MacFarlane flashed an slide with eight issues worth of pages already completed.

James Robinson made a cameo appearance to announce his title Heaven and to reassure that Airboy is still on the way. Brandon Graham and Emma Rios told the audience about a couple of their collaborations, including 8house and Island, the later a large format “heavy metal” anthology that will include a number of rotating contributors. Emma Rios also brought out Kelly Sue DeConnick to update their plans for Pretty Deadly’s second arc which takes the title’s setting from the American West to the battlefields of World War I, and is expected to arrive in September.

Unlike last year’s event, ImageExpo 2015 highlighted a number of female creators, with Emi Lenox following Rios and DeConnick on stage to announce her autobiographical project, Tadaima, about her visit to her mother’s Japan. Lenox also talked about her collaboration with Jeff Lemire, Plutona, a Stand By Me influenced book about children discovering the corpse of a super-hero, . Other female creators announcing new books at ImageExpo included Marjorie Liu with Monstress and Alex De Campi with No Mercy, the latter scheduled for April.

Jeff Lemire returned to discuss his new book with Scott Snyder, AD: After Death which takes a deep, conceptual look at what the world would be like when “death is cured” and people can live forever. Brian Buccellato intrigued with his Kickstarter-originated Son of the Devil, an exploration of deadly cults and their legacies, and Eric Canete and Jonathan Tsuei discussed Run Love Kill, a project that started over a decade ago, but will now arrive with “robots, dinosaurs and ass-kicking.” The dynamic British duo of Kieron Gillen and Jamie McKelvie will be continuing their successful Wicked+Divine series into a third arc with a number of guest artists, and they promised Phonogram 3 for August 2015. Gillen will also be writing The Ludocrats, with art by David LaFuente for Image this year. Chip Zdarsky “crashed” the proceedings in an unannounced surprise appearance to hype his Howard the Duck title (for Marvel), but really to announce Katara, a sci-fi comedy title done with Kagan McLeod, and just to generally lighten up the festivities in his inimitable Zdarsky-style.

Another surprise appearance proved impossible for Darwyn Cooke to arrange, but he announced via audio message his first wholly creator owned title, Revengeance, a crime thriller with Mickey Spillane influences set in the 1980s. Following the Cooke audio portion, Skottie Young spoke of his new title, I Hate Fairyland, about a girl trapped in a fantasy wonderland for thirty years. The tone of the title is probably best expressed by its original working title, Fuck Fairyland.

WeStandonGuard 194x300 ImageExpo 2015 in Depth

While last year’s ImageExpo felt somewhat like the Robert Kirkman show, the explosive success of Saga in 2014 made Brian K. Vaughn’s appearance a natural highlight of this year’s event. In addition to that book, Vaughn will be producing two more books in 2015 for Image, the first entitled We Stand on Guard, a limited series positing a US invasion of Canada with giant robots, drawn by Steve Skroce, and Paper Girls, an on-going series with young newspaper deliverers as the protagonists, drawn by Cliff Chiang, and referred to by Vaughn as “his most personal and weird writing.”

4 Comments on ImageExpo 2015 in Depth, last added: 1/10/2015
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23. Must buy: Economics of Digital Comics by Todd Allen

full dpi front cover Must buy: Economics of Digital Comics by Todd Allen

Disclosure: Todd Allen is a long-time contributor to this site, so read the following as advanced log-rolling if you will.

That said, the book he kickstarted over the summer, Economics of Digital Comics is out. I have an early digital copy and this is really a book everyone in the comics business should read, especially people going into various digital models, from crowdfunding to subscription to pay what you want. Allen casts a cynical eye on most of this stuff, and runs numbers to show what works and what doesn’t. But he also looks at print costs, and the economies of other channels to give a strong overview of what we talk about when we talk about selling comics in 2014. The book has new interviews with digital players and statistics on what webcomics earn from advertising, how much it costs to print books, what the big players take out of various delivery methods and more. All footnoted. And an introduction by Mark Waid, who has become something of the spokesman for Generation Digital.

I’ll have some more to say about specific parts of the books (including some that I disagree with) but this is definitely a conversation starter for what I suspect will be a very long talk about making money making comics in 2015, as a lot of people look at the most optimistic outlooks and weigh them against reality.

And here’s where to buy it:

In print — $19.99, or digital $9.99

Amazon/Kindle:
B&N 

Or just go DIY with Gumroad in various digital formats (and yes the book talks about all of these) for $9.99

Interactive PDF 
ePub3 for iBooks 
ePub3 for Kobo 
ePub2 for basic eReaders

0 Comments on Must buy: Economics of Digital Comics by Todd Allen as of 12/31/2014 10:39:00 AM
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24. The Retailer’s View: This Time, It’s Personal

I was pacing the store shovelling mouthfuls of poutine into my mouth. The store’s owner and my replacement were going over initial order numbers for February, talking about comics I wouldn’t be around to sell. I wanted to interrupt on almost every line order to chime in with advice, but I know that wouldn’t be helpful. I know what to order if I’m around to sell comics. I don’t know what to order when I’m gone. This was why the poutine was important. It was the only thing keeping me from burbling over and offering opinions I had no reason to give.

sss 15 The Retailers View: This Time, Its Personal

Because: Canada.

It was a few days before Christmas, and I was having trouble letting go. I’d been at the store for over eight years, and had taken quite a bit of ownership over the culture of it, from the general atmosphere, right down to the ordering process. I wanted it to stay the same… but it can’t. It won’t. It shouldn’t.

Comic shops are like thumbprints, their make-up determined largely by parentage and circumstance. It starts at the root with the owner or manager of the shop, and the kind of experience that they want to build. While an owner should always endeavour to be inclusive when marketing to their customers, even the most delicate hand and even-tempered sales tactics give way to taste. People find it easier to market to those with similar tastes, and will sometimes do so without thought. For instance, when you hear the words “I’ve never read a comic before, what do you recommend?” – what is your first thought? What is your go-to book? I used to respond by asking what genres they were looking for, or what movies, tv shows or books they liked to read before moving onto the next step, but even then, personal bias would bubble up in my recommendations and would inevitably affect my sales and clientele.

Beyond that, there is a myriad of other things that affect the shape and feel of the store. Some of it comes down to what you’ll tolerate in the walls of your shop. What kind of jokes do you allow to pass? Is judgement passed on what is purchased, either positively or negatively? How active is the sales staff when you walk into the shop? Do they leave customers to their own devices? Do they say hello or offer a helping hand unprompted? When a customer offers up a fact, is it contested when it’s wrong? If so, how and when? Are female customers noted? Are they treated similarly to a male customer, or does the atmosphere change? The answers to all of these questions and hundreds more affect who walks through the doors of a shop, and with what frequency. It will affect everything – what is purchased, how it’s purchased, when, why and by whom.

Going further out from there, a store’s location will often affect what is sold almost as much as who is selling and how. At my old digs, we had three locations at one point, and each couldn’t have been more different from each other in terms of demographic. They were owned by the same three guys, but each sold product in vastly different ways. The stores located in more residential areas did far more in items like Pokemon cards and superhero comics than the one located close to one of the local universities, where Magic the Gathering and indie fare was more appreciated. By and large, the people who worked at any location for any long stretch of time fit in with the vision the owners had for the stores and what the location demanded almost naturally. Going against the grain didn’t mean you were a poor worker, but it did mean that you didn’t quite connect with the product and the customers, and that you eventually found your way to other opportunities.

identity crisis 1 cover 106071 667x1028 The Retailers View: This Time, Its Personal

Having an identity crisis can be hazardous to your shop’s health. (flips a table, yelling) METAPHORS!

A word of gentle advice to all those working at comic shops: it might be a pretty great gig, and you might enjoy what you’re selling, but always ask yourself if you fit. Are you constantly railing against the customer flow or the direction of the store? Is it causing audible distress or cognitive dissonance in the shop? If so… well, don’t quit, but at the very least, attempt to examine what you’re looking for. While shops can be changed, they have to be willing to change, and you have to be willing to put in the hard work to make it so. Almost everyone has a breaking point – even owners – and sometimes the best thing to do for the store and the industry in that situation is to recalibrate and reassess. That’s what I did.

At the end of 2014, I tendered my resignation as manager at my old shop. Since people have and will ask me, I didn’t leave because I don’t like the owners or the business or the people who frequent the store – I left because I felt as though I didn’t fit what the store wanted to be. Originally, the intent was to take some time away from the front lines and to just be a fan of the medium for a while – which probably begs the question, why am I still writing Retailer’s View columns. Whelp, the answer is simple: I took a look at stepping out from behind the counter, and decided that it felt too uncomfortable at this point in my life. I like standing behind a counter and slinging recommendations. I like shaping my corner of the comic book industry, and matching people with books they’re going to enjoy.

So I’m starting a new comic shop.

As you might have already guessed, the next few Retailer’s View articles will be about some of the hoops you have to jump through to get a store started. It’s not going to be a soup to nuts thing, as a lot of what I would have to say is specific to the time and place we’re setting things up. That said, you’re going to get a look at the retail experience from a place not often explored: right from the ground floor. Already, it’s a little strange and pretty scary, but armed with the knowledge I’ve amassed over the past eight plus years of working behind the counter and a whole lot of product, I think things will work out. Regardless, even during this state of gestation, I can see the importance of personality and location, and what it will mean for the new venture moving forward. It starts right at the beginning, in the very foundations, and it will inevitably grow from there. Hopefully in time, I’ll get to show you all what it becomes.

Until next time.

[Brandon Schatz has spent the last eight years working behind the comic book counter, and he will soon be starting a store of his own. In his spare time, he writes about the comics and culture. You can find him on twitter @soupytoasterson and at his website, Submetropolitan. The opinions expressed are those of Schatz and do not necessarily reflect those of The Beat.]

8 Comments on The Retailer’s View: This Time, It’s Personal, last added: 1/13/2015
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25. St. Louis’s Star Clipper Comics to close

58867 10151457870084006 1506496155 n St. Louiss Star Clipper Comics to close

This is really sad. In a letter to customers, Ben and A.J. Trujillo, the owners of Star Clipepr COMis in Stalous, have announced the store is closing, with a liquidation sale beginning on Saturday. Opened in 1988, and going through three ownership changes, Star Clipper was always in front of retailing trends, and the Trujillos had definitely built up a great relationship with their community—as evidenced by the outpouring of support on their FB page—carrying a wide selection of comics for adults and kids, with a strong emphasis on female customers. Recent signings include Neal Adams, Cullen Bunn, Chris Samnee, Michael DeForge, Kate Leth, Tim Lane, Jeff Weigel, so you can see how eclectic their domain was.

As for the reasons for the closing, they are laid out in a excellent, detailed piece in St. Louis Magazine

“The decision’s been a long time coming,” Ben Trujillo confirmed yesterday. “It’s been bandied about for almost two years. The economy tanked in 2008, and we weathered that fairly well. There’ve been changes in the demographics of the area and in comic readers in general, which has made things unpredictable, as we buy products on an unreturnable basis. And with the social things happening in St. Louis, those’ve impacted business, as well. It’s sad to be the people who are shutting it down, but we feel a great sense of ownership and don’t necessarily see someone else’s custodianship here.”

To date, the news about Star Clipper’s end was kept tight, with only workers and, according to Trujillo, “a few select customers” knowing. (The Trujillos are the business’ third owners in 27 years.)

“Everyone’s been really disappointed and sad,” he said. “Everyone’s really disappointed. Surprisingly, a lot have said that they’ll stop reading comics. Or they’ve said that they’ll move to reading digitally. For a lot of people, it’s a shock. They see the store and have no idea what’s happening behind-the-scenes.

 
This is certainly a blowtogood comics and good comics customers in the St. Louis area. I had the great pleasure of working with Carol Denbow back in the Friends of Lulu Days, one of Star Clippers former owners, and a very ahead of her time retailer. I always thought of the shop as being out ahead of the curve. This store will be missed.

[Photo via the Star Clipper FB page]

6 Comments on St. Louis’s Star Clipper Comics to close, last added: 1/18/2015
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