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Viewing: Blog Posts Tagged with: sheila ruth, Most Recent at Top [Help]
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1. ARCs: Just Like the Hardcover, Only Free! Part 2

In December, 2007 and again in April, 2009 I did some guest blogging at ForeWord Magazine's ShelfSpace Blog. While ForeWord Magazine is going strong, they have discontinued doing that guest blogging. So, I am going to rerun those posts here at Tea Cozy. Any edits to remove confusion about things like dates is in brackets.

ARCs: Just like the Hardcover, only Free!

Part Two: What's the big deal?

Last week, I wrote about what an ARC is: an advance version of a book, printed to create buzz, reviews, and sales.

Let's talk about what an ARC isn't: the final published version of the book.

Once again, I spoke with Brian Farrey, a Flux Acquisitions Editor; Andrew Karre, Editorial Director for Carolrhoda Books, a division of Lerner Publishing Group; Sheila Ruth, Publisher, Imaginator Press; and fantasy author Sarah Prineas.

Despite the language that appears on ARCs, some bookstores seem to think an ARC is the final book. Stories abound of people who order a book via an online bookstore, and discover that they've been sold an ARC.

Some libraries, likewise, seem to think that an ARC is "good enough" for their patrons.

Keep in mind, I am not talking about informal galley groups with patrons and students. Sarah Prineas sees positives in sharing ARCs with young readers, as long it's not a formal sharing. "I think it's great when teachers and librarians share ARCs with their most enthusiastic kid readers, and with each other. They're the ones who fall in love with books, and their excited comments after reading an ARC can, in turn, get others excited. That's what "buzz" is all about!"

I am talking about libraries that make ARCs part of their formal collection, complete with spine label.

Oh, some librarians I spoke to said "never!" But others told me of seeing ARCs in collections, or waiting to be processed, and educating both directors and technical staff of why ARCs shouldn't be on the shelf. Suzi Steffen of Oregon is an avid library user. She checked out a recent nonfiction book from her local public library. "I was shocked & pretty annoyed to see it's an ARC."

On a professional library listserv, a librarian justified adding ARCs to her permanent collection because low budgets meant fewer materials. I wonder – as budgets continue to fall, with other people adopt this "but I cannot afford the final book" attitude?

And really, what's the harm? It's just a few typos, right? Isn't putting books – even if they are ARCs – into the hands of customers the most important thing?

Brian Farrey explains that "in theory, there aren't many substantial changes between ARC and final copy. Most changes are to correct typos, clarify text (eliminate confusing or inconsistent plot points/character traits)."

Andrew Karre says that while "ideally, very few changes are made--mostly proofreading and adding details like bios, art, design tweaks, dedications, etc. In practice, a lot can change. I've seen covers change, major plot points change, and even titles."

Publishing is a business; and like any business, many factors go into the process and a tight timeline exists. An ARC is needed at a certain time, ready or not. Andrew explains, "Book publishing can be a bit like that famous I Love Lucy episode in the candy factory. The conveyor belt generally does not stop for anything."

Typos do matter. Sheila Ruth agrees, saying "even such minor errors reflect badly on a book, because they make the book look unprofessional."

I've read ARCs with grammar and spelling errors, knowing that those things would be corrected in the published book. But to read them in what is the final version of the book can take the reader away from the story and creates the impression that the writer and publisher are sloppy.
One young adult author I spoke with e

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2. ARCs: Just Like the Hardcover, Only Free! Part 1

In December, 2007 and again in April, 2009 I did some guest blogging at ForeWord Magazine's ShelfSpace Blog. While ForeWord Magazine is going strong, they have discontinued doing that guest blogging. So, I am going to rerun those posts here at Tea Cozy. Any edits to remove confusion about things like dates is in brackets.

ARCs: Just like the Hardcover, only Free!

Part One: What is an ARC?

Lurk at a few book listservs or read some book blogs, and you begin to see one word over and over: ARC. Soon, you realize that people are reading books before the publication date by getting these things called "ARCs". What are they? And how come these people are getting them?

I asked several people to share their publishing wisdom about ARCs: Brian Farrey, a Flux Acquisitions Editor; Andrew Karre, Editorial Director for Carolrhoda Books, a division of Lerner Publishing Group; Sheila Ruth, Publisher, Imaginator Press; and fantasy author Sarah Prineas.

What, exactly, is an ARC?

At its most simple, an ARC is an Advance Reading Copy. Or Advanced Reader Copy. And it's also called a galley. Yes, even amongst the experts there are variations on this answer!

Andrew Karre explains that an ARC "is a promotional piece and a sales tool." Brian Farrey adds, "it's primarily a marketing/publicity tool aimed at generating advance interest and excitement for a forthcoming title."

Brian Farrey clarifies that technically speaking, a galley is a version of the book that is made up to six to twelve months before the book's release while the ARC appears four to six months prior to release. Farrey notes that many people use the terms ARC and galley interchangeably. "[Galleys] are for hot, hot, hot books where the publisher wants to generate buzz," Farrey says. "They're meant to get people talking about the book itself, not necessarily to generate reviews (although that does happen too)." With the recent cutbacks in publishing, Farrey speculates that we will start seeing fewer galleys and more ARCs; and that they will be done digitally, via PDF.

Brian Farrey says that both galley and ARC are "typically printed on low quality paper and materials (they're not meant to last; they're meant to be read once and tossed)." Galleys often do not have any cover art, while ARCs usually do.

Sheila Ruth, Publisher, Imaginator Press, notes that technology has also impacted the production of ARCs. Full color covers are the "result of improvements in technology reducing the cost and improving the quality of digitally printed color."

It's more than just appearances and quality of paper. Andrew Karre explains that "the text can be at various stages of editorial development," observing that "ideally it's a close-to-final manuscript that's only lacking proofreading." Farrey points outs, "there will be typos and other errors." The ARC is not meant to be the final book, but rather "give a feel for the final book."

Fantasy author Sarah Prineas illustrates how the difference between an ARC can be more than a misspelled word: "the ARC quite often is an earlier iteration of the book, so might contain a lot of sentence level and continuity errors and infelicities of prose that will be caught in a later copy edit. Another difference is that if a book has internal illustrations, these will often be either missing from the ARC or present only as rough sketches."

How do you tell the ARC from the finished book? As Karre says, "All ARCs have some variation on a banner that says "Not for Sale: Advance Uncorrected Proof."" If that's not evidence enough, "instead of reader-focused backcover and flap copy, it … has details of release date and promotional plans as well as copy more akin to catalog copy, where the audience is librarians and buyers, rather than readers."

As explained

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3. Authors, Bloggers, Publishers: A Panel Conversation, Kidlitcon 09

Authors, Bloggers, Publishers (and ARCS): A Panel Conversation.

I cannot say much about this one -- because I was on the panel/moderating it.

Instead, I'd just like to thank the panelists for making this such a great panel and so much fun!

So thank you to Laura Lutz, Paula Chase-Hyman, and Sheila Ruth.


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© Elizabeth Burns of A Chair, A Fireplace & A Tea Cozy

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