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British author, Fiona Robyn, is going to start blogging her next novel, THAW, on March 1, 2010. The novel, which will be in the form of the the main character’s diary, will chronicle three months during which Ruth is contemplating suicide.
To help spread the word she’s organizing a “Blogsplash” where blogs will publish the first page of Ruth’s diary simultaneously with a link to the blog.
It is certainly an interesting way to get attention and the viral marketing aspect of it is sure to create some media attention. We will have to wait and see if THAW makes the desired splash.