Make your coins count!  During the month of May you can magically turns your spare change into books for kids in need!

Coinstar’s partner, Change Making Change, is featuring First Book as their “charity of choice” throughout the month of May.

Have a coin jar or a jumble of noisy pennies in your pocket? Have your kids been filling their piggy banks? Drop off those coins and help a child from a low income family receive new books!  It’s a great way to encourage your kids to help other children – which is what Change Making Change is all about.

To participate, go to a Coinstar kiosk, select the Coins that Count donation option and then pick Change Making Change as the recipient. Just empty those jars and piggy banks right into the hopper. All donations to Change Making Change throughout May will benefit First Book (and all donations are fully tax deductible).

Coinstar machines can be found at most local grocery stores. To find the Coinstar nearest you, click here.

After you make your donation, follow us on Facebook and Twitter to watch the First Book magic in action!

The post Coinstar + Spare Change = Books for Kids! appeared first on First Book Blog.

Our guest blogger today is author Tony Medina, whose book “DeShawn Days”, from Lee & Low Books, is part of First Book’s Stories For All Project.

“As a child in the Throgs Neck Housing Projects in the Bronx, I did not grow up with books. The only person I saw reading was my grandmother, who occasionally read mass-market paperback fiction and her Bible that was as big as a phone book. If the Bible fell from the top of the dresser where she kept it, it could take your kneecap off and crush your foot in the process! The only time I recall being exposed to children’s books was at school when the teacher took us to the school library and the librarian allowed us to take out Curious George books.

It was as an adult that I really began to appreciate children’s books. I remember being fascinated by the marriage of art and text. The stories and poems were depicted so beautifully and richly that it seemed as if they blended together seamlessly, creating a world by which even adults would be captivated. I knew right then that I wanted to be part of that magic. I thought, if I as a grownup can be taken with the majesty of these portable art galleries and museums, children must truly love them.

Soon after, I began buying children’s books and taking some out from the library. I not only found myself interested in the wonderful stories and poems, I wanted to teach myself how to write them—by reading them. The more I browsed through shelves in bookstores and libraries, the more I noticed that many of the books I came across did not speak to or from the point of view of a kid like me from the projects. I yearned to read about what a child from the ’hood had to say about his life and his world. I remember reading an interview with the African American novelist and Noble Prize-winner Toni Morrison, She said she wrote the books she wanted to read. That nugget of wisdom stayed with me as I made my way to fulfilling my dream of becoming a writer.

By the time I decided to write my own children’s books, a child’s voice began to present itself in my mind. It belonged to a kid named DeShawn Williams, and he was talking about his life growing up in the projects. Not surprisingly, his words seemed to mirror my experiences as a child. Poems in DeShawn’s voice began to take hold of me and I began to write them down. Before I knew it, DeShawn was telling me about the people he loved and lived with: his mother, who was in college; his grandmother, who helped raise him; his uncle, who stood-in for his absent father; his cousin Tiffany, who was like his sister, even though they fought like crazy; and his best friend from school, Johnny Tse, who taught him Karate, which he assumed was from China, but finds out was from Japan. Thus, DeShawn Days, my first book for children, was born.

There was no greater feeling than to see the publication of DeShawn Days, which was initially embraced in manuscript form by my editor and subsequently published by multicultural children’s book publisher, Lee & Low Books. At that time, no books like DeShawn Days were around. The only thing that topped seeing DeShawn Days out in the world was sharing it with children, particularly children who came from a world similar to DeShawn’s. I remember encountering a youngster who had the same name—DeShawn—who was also being raised by his grandmother. This boy exclaimed about me, the author, “How does he know about my life?”

This experience made me realize in a real way, outside of my own literary aspirations, the power of books: how they can matter and make a profound difference in a child’s life, especially when they speak to and from the child’s own experiences and validate his or her life.”

To learn more about our awesome Stories For All Project partner, Lee & Low Books, check out their blog.

The post The Stories for All Project: African American Author Tony Medina on Connecting Multicultural Books with Children of Color appeared first on First Book Blog.

First Book is a nonprofit social enterprise that provides new books to programs and schools serving children in need. Dedicated volunteers around the country (called First Book “Advisory Boards”) raise funds in their communities to provide brand-new books to local schools and programs, and YOU can be a part of that.

Learn New Skills

Volunteering with First Book means you can gain new skills, adding professional value to resumes and college applications. There are a wide range of skills that you can develop, including community outreach, partnership building, fundraising, event planning and grant writing.

Meet New People

When you volunteer, you get to meet new people who share the same interests. Volunteering can lead to networking opportunities or even new friends! You will have all kinds of things to talk about as you discuss why you decided to volunteer with First Book when meeting and interacting with fellow volunteers.

Community Ties

By volunteering your time with a First Book Advisory Board in your community, you are furthering First Book’s mission and getting books into the hands of kids in your local area.  Advisory Board members can impact the quality of education for local programs and classrooms by providing books and resources.

It’s Good For You

When you are looking for something new to do that’s good for you, volunteering keeps you busy and active. According to health and fitness website, Greatist.com, a past study has shown that “People who volunteered for selfless reasons and to create valuable relationships decreased the risk of mortality.” Not only does volunteering give you a sense of fulfillment, but also wellness.

You Make A Difference

If you offer your time and volunteer with First Book then you will be helping us get brand-new books into the hands of more kids in need. Together we can transform the lives of children in need and elevate the quality of education.

Find out more information about how you can volunteer with First Book by clicking here. 

The post Lose Ten Pounds & Get More Dates: Five Reasons to Volunteer with First Book appeared first on First Book Blog.

Our guest bloggers today are students from Holy Family Catholic School located in Toronto, Canada. Holy Family is an elementary school that recently signed up with First Book Canada, and they’ve already received over 1,000 books for their small school.

Forget the electronic games, nothing beats spending time with a fun book. That’s what the students at Holy Family Catholic School discovered when First Book Canada donated a variety of exciting books to the students of the school.

“I like the books I got because the topics were interesting,” said Daniel, a third-grade student at Holy Family. “My books were Traitor’s Gate, Ancient Rome and Medieval Times. These books are my favourites. Thank you First Book Canada, I hope you will send more cool books to us.”

The books included fiction as well as nonfiction catering to readers of various reading levels and ages.  The older students at Holy Family shared in the joy of reading and were similarly appreciative.

“First Book Canada has given kids around Canada an opportunity to read different books on different topics,” said Micah, a sixth-grade student. “Every book tells a story. Even kids from JK were given a chance to get a head start on reading. Most importantly, First Book Canada has let us learn information we never knew before. Thank you for giving our school a chance to turn the TV off and open a book.”

The post Students at Holy Family Catholic School Receive Over 1,000 Books appeared first on First Book Blog.

Our guest blogger today is author Joseph Bruchac, whose book “Jim Thorpe’s Bright Path”, from Lee & Low Books, is part of First Book’s Stories For All Project.

What does a book mean to a child? A book all his or her own? I can’t remember a time when I didn’t have books. I was raised by my grandparents in a house full of books that belonged to my grandmother. I loved to pull the books off the shelves and look through them, even when I didn’t understand most of the words.

But what meant the most to me was having my own books. It wasn’t easy to get books when I was a child. This was long before Borders, Barnes & Noble, and ordering books online. We lived in a small rural town, far from the nearest bookstore. One of the most exciting things for me was when my grandmother drove me to Glens Falls, twenty miles away, where there was a bookstore with a small children’s section. For the two dollars saved from my monthly allowance, I could buy a book—usually about nature—such as one of those in the Old Mother West Wind series by Thornton W. Burgess. All the way home I’d sit in the back of our old blue Plymouth, clutching that new book, eager to open its pages and be lost in the world it created for me.

That was more than sixty years ago. Do books still hold that sort of magic for children? Is having a book of one’s very own meaningful to a child in the 21st century when mobile devices make it possible to connect with the world in ways unimaginable in my childhood?

I firmly believe the answer is yes. It’s not just because I write books for young readers. My belief is based on what I’ve seen and continue to see when I visit schools. Kids cherish their books. Sometimes they express it to me in person or through letters and e-mails that they write to me, saying how much they’ve enjoyed a book, asking questions, and even offering suggestions for additional books I ought to write about the same character. When I see fifty excited third graders standing in line waiting for their chance to have their books signed by the author, I am certain that connection between children and a personal copy of a book is still strong.

I’ve seen this connection in children from every conceivable ethnic and economic background. It’s been my good fortune to be able to frequently visit schools on Indian reservations and in inner cities. There, rather than having a home full of books, children’s own first book may be the only one in the house.

Several years ago I did author visits to schools on the Pine Ridge Lakota Reservation in South Dakota. Pine Ridge is perhaps the most economically disadvantaged community in the United States, situated far from any place where jobs can be found. Even the water on most of the rez is undrinkable and pure water must be brought in by tanker trucks. Levels of alcoholism, suicide, and abuse are shockingly high. Yet some of the finest people I’ve ever met still live on Pine Ridge.

I was being taken around by one of the school bus drivers. As we passed his house—a single story dwelling not much larger than an average two-car garage—he turned to me.

“Know how many kids we have living with us?”

I shook my head.

“Eleven,” he said. “Only four of them are ours. The rest are all kids who were homeless.”

I just nodded. He wasn’t looking for praise, simply letting me know how things were. The traditional Lakota way is to view all children as your own, to care for any child in need.

Then he smiled. “Today,” he said, “every one of those kids is going to get a book.”

And later that day, when one of those children handed me her copy of my book Jim Thorpe’s Bright Path, she said, “I really like where this book takes me.”

The post The Stories for All Project: Native American Author Jim Bruchac on Growing Up on the Reservation and the Power of Books appeared first on First Book Blog.

Since Hurricane Sandy struck the East Coast last fall, First Book has been working to help local schools, community programs and families rebuild their lost libraries.

Now, thanks to our friends at Random House, we have the resources to rebuild tens of thousands of home and classroom libraries: over one million brand-new, high-quality kid’s books.

We just need to get the word out.

Help us by sharing this blog post with anyone you know who works with children in need, and tell them to sign up with First Book today.

Recognizing the wide-ranging impact of this storm on many aspects of children’s lives, schools and programs do not have to have been physically damaged by the storm to apply for books. Any school or program that was affected by the storm or serves children in need in one of the 13 affected states is encouraged to sign up to receive books.

NOTE: The books are available to schools and programs in the 13 states designated by FEMA as being affected by Hurricane Sandy: Connecticut, Delaware, Massachusetts, Maryland, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Virginia, West Virginia, and Washington, DC.

The post One Million Books Available Now for Schools and Programs in States Affected by Hurricane Sandy appeared first on First Book Blog.

Yesterday morning, Andrew Meyer, the operations manager for the First Book Marketplace, sent an email to the First Book staff sharing his thoughts about a young foreign service officer killed in Afghanistan while bringing books to children in need.

I was touched by Andrew’s email, and asked him if I could share it on the First Book blog.

Anne Smedinghoff (Photo from washingtonpost.com)

Many of you probably heard that six Americans were killed in a suicide attack in Afghanistan this past Saturday. It seems that we have something in common with at least one of them: Anne Smedinghoff, a 25-year-old foreign service officer from Chicago. Anne was killed while delivering textbooks to children at a school.

Certainly we’re far from the chaos of Afghanistan, but I can’t help but feel a kinship with this young woman. I know as well as anyone that this business — this business of doing good — can be extremely challenging: long hours, increasing demand, lower salaries, uncertain funding sources, etc.

But never forget that we are all doing our part to increase knowledge and level the playing field. We are contributing to a movement that will have an impact centuries from now.

I’ve had a lot of time to reflect on life since my wife’s passing back in September and I know that when my time comes I hope to be comforted by the fact that I’ve done my part to make the world just a little bit better.

The post Young Diplomat Killed While Bringing Books to Kids appeared first on First Book Blog.

It’s been 50 years since the original author of Amelia Bedelia, Peggy Parish, debuted the popular children’s book series. Peggy passed away in 1988 but her Amelia Bedelia legacy lives on. Herman Parish, Peggy’s nephew, took over the series after Peggy’s passing.

First Book recently interviewed Herman Parish about Amelia Bedelia turning 50 and why books are important for young readers.

First Book:  How was a beloved character like Amelia Bedelia created? Was there any inspiration?

Herman Parish, current author of the of Amelia Bedelia children’s book series

Herman Parish:  My Aunt Peggy Parish would often take things literally, not continually as Amelia Bedelia does, but enough times that one could understand how she could have come up with the character naturally. Peggy also drew inspiration from the class of third graders she taught. She would ask them to do something and a student would ask “Do you mean for us to do what you said?” When Peggy thought back on her exact words, she realized that if they were taken literally, there could be a problem. That got her to thinking that there might be a story there.

A couple of years after Peggy passed away, I heard an intriguing tale that may offer a clue as to why she made Amelia Bedelia a housekeeper. I was visiting Peggy’s hometown of Manning, South Carolina and spoke with one of her cousins. They had been playmates at their Grandparents house, where a big dinner was served every Sunday. The Grandparents were named — surprise, surprise — Mr. & Mrs. Rogers.

Mrs. Rogers had both a cook and a housekeeper. There was also a younger housekeeper whose main job was to look after the children because she was hopeless at housework. Peggy’s cousin recalled a time when this young housekeeper had to fill in for the older one. Mrs. Rogers told her to “sweep around the room.” This young housekeeper did just what she was told: she swept the edges of the room clean, but left the center of the room untouched. All of the children laughed at her mistakes. I asked this cousin if he had ever reminded Peggy about this maid. He said that when he did, Peggy did not say anything — she just smiled.

First Book:  50 years. Would you or your aunt ever think this series would continue on for so long?

Herman Parish:  Peggy Parish passed away in November of 1988. All during that spring and summer, she and Amelia Bedelia were celebrated at national meetings and conventions of teachers and librarians because it was Amelia Bedelia’s 25^th Birthday. So Peggy must have had a sense that the character she created would live on long after she was gone. I’m sure that Amelia Bedelia will be around long after I am gone, taking the world at face value as she does exactly what she is told to do.

First Book:  Why are books so important for young readers?

Herman Parish:  I’ll tell you what my Aunt Peggy Parish thought because I agree with her. She believed that there was a very narrow window when a child would be or could be interested in reading. If you missed that opportunity, it was very difficult to engage them later. She felt that reading was important because a child’s imagination can take them anywhere. It opens them up to all sorts of possibilities in their own lives.

First Book: Over 40% of children in the US do not have age-appropriate books in their homes, nor in classrooms or programs they attend due to the fact that they simply cannot afford new books. As someone who writes children’s books, how does this affect you?

Herman Parish:  Well, I would be optimistic about it. I would say that whatever could be done to get just one book into the hands of those 40% would give them a big boost make a huge difference to them. Also, whatever books they get would be cherished and recalled fondly for years to come.  As a writer, I do my best to write the best books that I can. That way, if one of those children in the 40% happen to read one of my books, they will have fun. Reading what you like to read one book at a time will develop the habit of simply liking to read, which will be with them for the rest of their lives. I only hope that children would find my books fun to read, which would encourage them to keep reading and seek out other books they would enjoy.

First Book:  What was your favorite children’s book?

Herman Parish:  My Aunt Peggy sent me a copy of The Cat in the Hat when it was first published. At that time, my father was in the Air Force and we were stationed in England. I remember thinking that the Cat himself must be an American because he was so brash and bold, which is how the British saw us. I identified with this character as a role model, as I was born in Texas and wore cowboy boots and jeans in the first grade at an otherwise tame British primary school. The other kids probably thought that I was the Cat!

Amelia Bedelia books are available on the First Book Marketplace, a website exclusively for educators and program leaders that work with kids in need.

Last year First Book made it a goal to reach more kids in need by doubling the number of local schools and community programs in our national network, from 25,000 to 50,000.

We’ve reached that number! Over 50,000 Title I classrooms, early childhood education programs, afterschool programs, museums and libraries, housing authorities, faith-based organizations, military family support programs, health clinics and others are signed up with First Book, and every one of them now has permanent, ongoing access to a steady stream of brand-new, high-quality books and educational resources.

That’s terrific news, and we’re grateful to all the partners and supporters that helped us get there.

But we’re not knocking off work just yet. There are 30 million children in the United States living in low-income homes, and access to books is scarce for far too many of them. There are over 1.3 million programs and classrooms still waiting for us, and we need to reach them all.

Help make that happen! If you know someone who works with kids from low-income families, tell them about First Book. Forward them this blog post, or send them to our website, where they can sign up.

It’s quick, it’s free, and we have brand-new books just waiting for them.

Today’s guest blog post is from Ann Shaw, Director of Philanthropy for Pi Beta Phi Fraternity. Ann has held this volunteer role for the past six years. She received her Bachelor of Arts from the University of Arkansas and her Master’s in Education from the University of New Orleans. Ann taught for over 25 years as an early childhood teacher and is passionate about literacy.

Ann Shaw, Director of Philanthropy for Pi Beta Phi Fraternity

In 1987, the U.S. Congress designated March as Women’s History Month to ensure that the history of American women would be recognized and celebrated in schools, work places and communities throughout the country.

Pi Beta Phi Fraternity for Women was founded in 1867 by 12 students at Monmouth College in Monmouth, Illinois who were the pioneers of the women’s fraternal movement. While our country was rebuilding after the Civil War, few women attended college. The women of Pi Beta Phi were visionaries of their time not only because they founded the Fraternity and patterned it after the men’s fraternal organizations of that time, but also because they were philanthropically minded and wished to better society.

Pi Beta Phi members continued their philanthropic interests by creating a school in 1912 in the remote Appalachian Mountain hamlet of Gatlinburg, Tennessee to provide formal education. In November 2012, Pi Beta Phi members celebrated 100 years of literacy service in Gatlinburg. From their original mission to the continuing legacy of Pi Beta Phi Elementary School and the Arrowmont^® School of Arts and Crafts, Pi Beta Phis are proud of their commitment to literacy not only in Gatlinburg but across the United States and Canada.

Kyle Zimmer, president and CEO of First Book, reads to girls at a local DC program

In the next 100 years, Pi Phi’s Read. Lead. Achieve.^® literacy platform will continue to provide direction for Pi Phi’s mission “to lead the way to a more literate society” through its partnership with First Book, Champions are Readers program, Arrow in the Arctic, Fraternity Day of Service and local initiatives.

Kyle Zimmer, president and CEO of First Book, is a visionary too, as she had the dream to put books into the hands of undeserved children through the inception of First Book. Both organizations work to end illiteracy and realize the importance of reading and how it is a predictor of success in school and life.

Both organizations work to end illiteracy and realize the importance of reading and how it is a predictor of success in school and life.

Pi Phi strives to lead the way to a more literate society and has supported First Book’s mission financially and through the volunteer efforts of our members. First Book and Pi Beta Phi are making a difference in the lives of children through their philanthropic efforts to create rich literacy environments, improve interest in reading and encourage children to be readers.

While we celebrate the accomplishments of women during National Women’s History Month, let us remember not only the women who have made significant accomplishments to better society but those women who read to their children, surround their children with books and encourage their children to love reading.

Pi Phi recently made a special edition of the title, Remember the Ladies: 100 Great American Women available to First Book’s schools and programs. If you work with kids from low-income families, sign your program or classroom up with First Book.

This week, many of our partners and recipient groups are celebrating AmeriCorps Week to recognize the service of the AmeriCorps members working within their organizations to elevate the quality of education for the children they serve. Here at First Book, we’re proud to have some AmeriCorps alums on our staff and as volunteers working to help get more books out to the kids who need them most.

Charlette Kremer was an AmeriCorps VISTA member serving at Lewis-Clark State College (LCSC) in Lewiston, Idaho, in 2005. One of her first assignments was to establish a First Book College Advisory Board. Today, Charlette is the director of the Lewis-Clark Service Corps, which is the department where she served, and her staff now oversees First Book-LCSC, which provides books to four counties in Idaho and one in Washington. “Just last week, the Advisory Board met and awarded over $8,000 in books to nine organizations,” she said. “That brings our total to more than 48,000 books in just seven years. It’s a legacy for which I am very proud.”

Jonelle McCoy is a current AmeriCorps member serving in youth mentoring program at LCSC, but because of her experience working with students in the community struggling with literacy, she said she “jumped at the chance to volunteer” with First Book-LCSC. Her AmeriCorps service has given her the opportunity to work directly with students in the community struggling with literacy.

“It’s clear to me that the books we are giving to schools and agencies will make reading more accessible to hundreds of pre-K and elementary students in our local and satellite communities,” Jonelle said. “My hope is that one day soon there won’t be a need for my service, but until that day comes, volunteering with First Book remains a powerful way to impact and support early readers before they become the youth I see struggling in middle school.”

We’re proud to support AmeriCorps and the Corporation for National and Community Service with access to new, high-quality books and educational resources for the kids they serve across the country!

Carol Rasco, president and CEO of Reading Is Fundamental (RIF), recently answered some questions about the importance of the RIF and First Book partnership that has been established for many years. 

Q: RIF and First Book are sometimes thought of as competitors rather than partners. Could you put this myth to rest and explain the importance of this partnership?

Carol Rasco:  RIF and First Book have been close partners for many years. The missions and values of both our organizations are closely aligned, as we both strive to ensure that children in need have the high-quality books and resources they need to be successful.

Far from being competitors, we are strong collaborators! Through our continually growing partnership, more than 1,000 RIF programs across the country are able to access new, quality books for their kids through the First Book Marketplace. At the same time, many of the programs in First Book’s network use our resources for teachers, parents and community volunteers. These materials are developed based on Common Core Standards and cover multicultural favorites and science, technology, engineering, the arts and math themes.

We consider ourselves soldiers in the same war to close the gap of inequity when it comes to educational materials for kids in poverty, and we will continue fighting side by side to get more books into the hands of kids in need.

Q:  How have First Book and RIF worked together in the past?

Carol Rasco:  For over a decade, First Book has served as a distributor in the RIF Ready Pack program, providing access to low-cost collections of high-quality titles for RIF programs nationwide, through the First Book Marketplace.

In recent years, First Book and RIF have collaborated on numerous special projects such as the distribution of 600,000 new books nationwide in 2010-2011, a joint effort to support programs affected by Superstorm Sandy by providing 1,500 new books to Sandy affected areas in 2012, and, most recently, First Book won the bid to distribute 120,000 books for RIF’s Multicultural STEAM reading collection.  I also currently serve, and have served for several years, on First Book’s Advisory Council.

Q:   What are RIF and First Book currently working on together?

Carol Rasco:  RIF and First Book have recently joined together to distribute one million, brand-new books to RIF programs across the country, thanks to RIF’s long-time partnership with Macy’s! To date 500,000 new books have been distributed to RIF programs serving kids with the highest levels of need and the remaining 500,000 books will be dispersed, through the First Book Marketplace, prior to summer break. This initiative has allowed RIF to maximize our resources and acquire books for our programs through First Book at a cost way below retail price.  In addition, the distribution of these books has focused on key times when kids are out of school and in high need for resources, including summer break, when so many children in low-income areas are without the education tools they need to prevent learning loss over the summer months.

Q:   What are RIF’s plans for this partnership going forward?

Carol Rasco:  We know we can count on First Book’s ongoing support for our RIF programs and we are excited to continue growing our partnership and developing more creative initiatives to get high-quality books into the hands of kids in need!

At First Book, we want to see all kids become strong readers, the critical step to succeeding in school and in life. But all too often the children we work with have books with characters and stories that aren’t relevant to their lives. And that makes it harder to turn them on to reading.*

So today we’re taking an extraordinary step toward remedying this problem: The Stories for All Project.

We are not the first people to complain and worry about this issue. So we knew if we were actually going to make a difference we needed a market-driven solution. In short, we needed to put our money where our mouth is.

We reached out to the publishing industry with the offer to purchase $500,000 worth of books featuring voices that are rarely represented in children’s literature: minorities, characters of color, and others whose experiences resonate with the children we serve. The response was overwhelming. In fact, we received so many great proposals that we decided to double our commitment, purchasing $500,000 worth of new titles from both HarperCollins and Lee & Low Books — $1 million worth of books altogether. We’ll be able to offer hundreds of thousands of new books to the kids we serve.

With these major purchases, First Book is continuing to harness market forces to create social change; by aggregating the untapped demand for books and resources in thousands of low-income communities, we’re helping to create a new market for the publishing industry. When that happens, they respond by publishing more titles with more relevant content. Everyone really does win, and that’s how you make real, systemic change both possible and sustainable.

This is an exciting step! But it’s just the beginning. The Stories for All Project will include more titles reflecting diverse communities, including minorities, LGBTQ and special needs populations. We’re also convening a leadership council of noted authors, illustrators and other leaders to help us create content, and reach out to even more schools and programs so that we can reach the children and teachers who are waiting for us..

Join us! If you work with children from low-income neighborhoods, or know someone who does, sign up with First Book today. We have books for you too.

* In a recent survey of more than 2,000 educators from First Book schools and programs, 90 percent of respondents agreed that the children in their programs would be more enthusiastic readers if they had access to books with characters, stories and images that reflect their lives and their neighborhoods.

Kyle Zimmer is the president and CEO of First Book.

First Book works tirelessly throughout the year to provide new, high quality books to students in need.  One of the true pleasures of this work is to know that volunteers, organizations, and communities across the country are working toward the same goal.

Recently, we received a wonderful letter that highlighted the incredible creativity of one such group.

MJR Marketplace Digital Cinema 20 in Sterling Heights, Michigan, does an annual movie promotion event to benefit an organization of their choice. This year, the movie theater used its promotion for The Hobbit: An Unexpected Journey to help bring books to kids through First Book.

During the movie’s opening weekend, several of the theater’s managers and staff created a wonderful display of Bilbo Baggins’ iconic home, Bag End. One employee went above and beyond to dress up as Gandalf the Grey himself and posed in photographs with patrons for a small donation.

As a result of their hard work and imaginative fundraising, the night turned out to be a huge success. They combined the donations from the weekend with the funds from a year-long soda can recycling program to raise a total of $1,384.66 to help put books in the hands of low-income students.

The staff successfully combined the excitement of a fan base for a movie premiere with the compassion of their audience to help students across the country. It serves as a high bar for the rest of us and makes us think: what are some creative ways we could help the students in our own communities?

If the tale of The Hobbit has taught us anything, it’s that you can never underestimate the impact of a small band of friends.  In the wise words of Gandalf the Grey: “I found it is the small everyday deeds of ordinary folk that keep the darkness at bay.  Small acts of kindness and love.”  In this case, let’s pretend the ‘darkness’ he is referring to is illiteracy. First Book could not be happier to have such great friends, with innovative ideas, along to way to create a generation of successful readers!

“Every dollar we invest in high-quality early education can save more than seven dollars later on – by boosting graduation rates, reducing teen pregnancy, even reducing violent crime.” — President Barack Obama

I was grateful to hear the president talk about early childhood education tonight, and the enormous impact it has on our nation.

Lack of access to education and resources for America’s most vulnerable children is a national crisis, every bit as serious as immigration reform, gun control and the national debt. But unlike so many other complex problems, this is one we know how to solve.

We have been talking about these children for generations. All that’s lacking is the political will.

Although the issues we face are complex, we know that early childhood education is the most straightforward solution; every study shows that there’s nothing more valuable than turning a child into a reader at an early age. They enter school with greater knowledge and vocabularies; they do better not just on reading tests, but on math tests. They have the foundation they need to succeed — in school and in life.

We know what happens otherwise. As President Obama alluded to, kids who drop out of high school are far more likely to be jobless, become teen parents, or end up in prison, and far less likely to become informed, engaged citizens. While we debate endlessly, an entire generation of leaders, thinkers, engineers, artists and writers is being lost to us for lack of opportunities and resources.

Children from low-income neighborhoods are the most vulnerable. 80 percent of the preschools and after school programs serving children in need do not have a single book for the children they serve. In some of the poorest neighborhoods in the country there is only one book available for every 300 children.

First Book, the organization I lead, is committed to helping the 30 million American children living in low-income neighborhoods become success stories. We work with local educators and community leaders across the country to supply them with new, high-quality books. They understand the needs of the children and families in their community, and First Book provides them with the books and educational resources they need.

So I urge all of you to get involved right now. If you work with kids in need at a Title I school, Head Start center or community program, sign up with First Book today to get new, high-quality books for your kids. You can also volunteer, or donate to support our work.

This is a crisis, but it’s one that we can solve. And — if we work together — we will.

Kyle Zimmer is president and CEO of First Book.

For the third year in a row, our friend Mo Willems, beloved children’s author & illustrator, will be providing brand-new Elephant & Piggie books and activity kits to kids in need!

The books and activity kits will go to second grade students in New Orleans, Springfield and Holyoke, Mass. (These places have special meaning for Mo; he grew up in New Orleans and now resides in Massachusetts.)

Mo’s Elephant & Piggie characters inspired First Book to create Friendiversary, an annual  celebration of friendship and reading.  After all, who better exemplifies the meaning of friendship than Elephant & Piggie?

You can help second-graders across the country celebrate Friendiversary on Feb. 26!  Click here to donate.

For every $33 donated, 10 second grade students will receive their own Mo Willems books and activity kits for the celebration.

Happy Friendiversary!

Every year, First Book provides close to ten million brand-new books to local schools and community programs across the country. To make that happen, we rely on the generosity of thousands of individual donors, grants from charitable foundations, and the revenue-generating (and someday self-sustaining) power of own First Book Marketplace.

But the most significant source of funding for First Book’s ever-growing programs is the support of our corporate partners – the companies that are investing in their communities every day by ensuring that kids from low-income families have the books and resources they need to become success stories.

One example of how First Book works hand-in-hand with socially responsible companies is our partnership with SunTrust Mortgage.

SunTrust Mortgage has made it possible for us to put a lot of books into the hands of a lot of kids. But they don’t just write us a check. They get involved in lots of ways, both big and small.

• SunTrust Mortgage employees – over 4,000 of them – have contributed over $500,000 to First Book since 2005. That generosity has put 400,000 brand-new books into classrooms and home libraries.
• SunTrust Mortgage sponsored a “Click Challenge” last year online; funds for 8,700 books were donated in a single week.
• SunTrust Mortgage employees volunteer their time as well. Recently they hand-delivered 1,500 books to John B. Cary Elementary School, Westover Hills Elementary School and G.W. Carver Elementary School, all Title I schools in Richmond, VA.

Now, for the eighth year in a row, our friends at SunTrust Mortgage have stepped up with $50,000 that will provide more new books and resources to the educators and children we work with.

Thanks to everyone at SunTrust Mortgage. We couldn’t do it without you.

Click here (or on the flyer above) to sign up! Feel free to share this link, or download the graphic and share.

The spirit of friendship and the power of reading were in full force at Peck Full Service Community School, a Title I School in Holyoke, MA, yesterday.

The school eagerly awaited the arrival of beloved children’s author and illustrator, Mo Willems: Elephant and Piggie posters decorated the hallways and windows of the school while the receptionist tried her hand at sketching the characters, and every available Mo Willems book was checked out of the school library.

Click here to see Mo celebrating Friendiversary!

As second-grade students entered the library to celebrate Friendiversary with Mo Willems himself, costumed Elephant and Piggie characters greeted the students at door. After a grand entrance, Mo read two of his books – There Is A Bird on Your Head! and I Am Invited To a Party! He then conducted a Q&A with the second graders who asked him all sorts of questions. “Why did you work for Cartoon Network?” asked one of the students. “Do you have a pet pigeon?” asked another.

Mo then informed the second graders that they would each be taking home their very own Friendiversary book and the library erupted with deafening screams of excitement. Students immediately began opening their books, each of which were personally signed by Mo. Smiles were on every face and many were sharing and showing their books to friends.

Friendiversary doesn’t have to be celebrated in February, it can be celebrated at any time of the year! Here’s how you can throw your very own Friendiversary party:

• Get Friendiversary books for the second grade students in your program.
• Invite everyone to a party!
• Read together with friends and celebrate Friendiversary, an annual celebration of friendship and reading.

At First Book, we love celebrating Friendiversary each year, partly because we love Mo Willems, but mostly because it’s one more way to get new, quality books into the hands of kids in need, and seeing those kids become excited readers is what we’re all about.

Happy Friendiversary!