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(from Karen Cioffi Writing and Marketing)

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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. The Google Panda Algorithm, Your Website, and Duplicate Content

Although Google’s newest algorithm update had to do with Penguin (website links), Panda is something you should also be paying attention to. Panda was developed to make sure sites produce high-quality content aimed to benefit the reader with new or fresh information. ‘Poor’ (fluff or no-value) quality content will cause a drop in search ranking for the site. This ‘poor’ quality content

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2. The Shotgun Social Media Strategy

Convince and Convert (Digital Marketing Advisors) had an interesting article by Jay Baer on how to create a more effective social media strategy. Most marketers know that the majority of social media channels don’t send (share) your posts to everyone on your list or to your connections. So, if you post something to Facebook, the majority of your FB connections won’t see your post. We’re

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3. Content Marketing - Are Long Sentences in Your Blog Posts Good or Bad for Your Rankings?

I’ve been getting more involved in my website analytics lately. Due to this, I found an interesting ranking element I didn’t know about – sentence length. I know about sentence length in regard to writing for children, but had no idea it was a ranking element for your website. Apparently, long sentence reduce content clarity. This has me thinking and editing as I’m writing – adding more

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4. 3 Power-Packed Elements to SEO Ready Content

There is much to know about SEO ready content. The most important thing is to create content that search engines will find valuable enough to use as the results of a search query. Below are three power-packed elements needed to create this type of content. 1. Create ‘shareable’ and keyword optimized content. The ‘old’ SEO involved optimizing keywords that search engines would find,

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5. Social Media Marketing and Time Management

There’s a great quote at BufferSocial, “Social media shouldn’t be a time waster. It should be a money maker.” I absolutely love this quote. If you’re like me, you spend time and effort keeping up with your social media channels. Post to Twitter. Post to GooglePlus. Post to Facebook. Post to StumbleUpon. Post to Pinterest. Post to LinkedIn. Post to . . . Then analyze what’s working and tweak

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6. Blogging with External Links - More Value to the Reader and More Ranking Power

There are so many tips, tricks, and strategies to blogging ‘effectively.’ Anyone can blog. It’s simple - you just type away, publish the post, and share it. But, to blog effectively, you need to pay attention to lots and lots of blogging strategies to make the post more valuable to the reader and make it search engine friendly. One technique to add a power-punch to your blog posts is to

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7. Email Marketing and The Evergreen System (it has to do with autoresponders)

How do you create a marketing system that converts, and one that keeps working without any effort after the initial setup? It’s called the ‘evergreen system’ or the ‘autopilot system.’ And, it involves email marketing and autoresponders. I’m in the process of creating this type of system. I’m hoping to have it up and running in the new year. Interestingly, each pro marketer has their own

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8. Have You Had Your Content Hijacked? Protection Strategies You Need to Know

I write a lot. I have probably close to, or over, 1500 articles and blog posts floating in cyber space. In fact, there may be 2000 or more. Some have my byline, others I've ghostwritten. When you have that much content out there, you have to expect some of it will get hijacked, even though it's not ethical. An article at Problogger, delves into this topic and gives 3 tips you can use to

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9. Be SUPER Careful of the Content Marketing Strategies You Use – A Tip on Penguin 3.0

OH, BOY. I’ve been hit by Google’s Penguin 3.0. I haven’t received a formal notification, but my Global and U.S. Alexa rankings are rising. The lower these number the better. As an ethical writer and marketer, I work hard to maintain my online presence and build a strong and reliable platform – a platform that helps others through high quality information. Well, what worked yesterday,

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10. Those Most Adaptable to Change Succeed – Marketing in the Digital Age

"It's not the strongest nor most intelligent that survives; the most adaptable to change wins." While Charles Darwin wasn't thinking of marketing in the digital age when he said these words, they couldn't be more appropriate to the quick and ever-changing climate of online marketing. I'm a writer as well as an online marketer and writing is an evergreen topic. There are steadfast rules that

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11. 4 Power-Packed Tips on Streamlining Your Product Creation Process

Everywhere you look, there’s a product or service being offered, especially online. The internet has made selling and the ability to earn money available to all. If you’re not creating your own products to sell, you should be. I get it though. You might think creating one product a bit daunting. And, to create multiple products may seem completely overwhelming. Well, think again. Don’t let

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12. Business Success: Fine-Tune Your Content Marketing with Attribution Reports (know where and how conversion happens)

You’re sitting at your laptop, typing away. You know content is the absolute King of the internet jungle. And, you know inbound marketing is the best way to bring traffic to your website. But, which of your content efforts are producing the most benefit. In other words, what post or website page or other strategy, or what combination of efforts are the ‘conversion powerhouses?’ You scratch

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13. Content Marketing - Don't Make These Landing Page Mistakes and What to do If You Have

Just about everyone knows the importance of having a website. And, the landing page is the first thing a visitor will see. So, it better be reader and search engine optimized. As a website owner there are certain mistakes that you need to look out for. Here are 5 of them: 1. Overwhelming content You don't want a website landing page that has too much content or information. Keep it simple

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14. Did You Write a Book? Sell It Through Your Blog

How to Sell Books Through Blogs Guest Post by Kim Staflund In today's digital environment, selling books through blogs is viable and preferable for many authors. Here's more information on how to sell your published books through blogs. • Interest: You need an audience that has an interest in your book. A series of blogs can help to not just develop, but engage that audience. Let them know

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15. Content Marketing - Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out)

I recently read an interesting blog post at Social Media Examiner. Its focus was on how to increase social media shares. If you’re a content marketer, this should be of interest to you. It sure is to me. Today’s marketing is about discoverability and shareability. This means you need to be involved with social media marketing. All the search engines ‘watch’ how you do on the social networks.

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16. Social Medai Marketing - Did You Know You Can Now Include a CTA in Your Facebook Cover Photo?

One thing that you as a marketer can count on is online marketing is constantly changing, especially social media. Jeff Bullas has a great article on a new Facebook ruling that marketers will love. You're now allowed to include a CTA (call-to-action) in your header. How 'marketing cool' is that. The first thing a visitor will see when he lands on your page is the header. Now Facebook

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17. Written A Business Book? 13 Steps To Push It To Bestseller Status

Written A Business Book? Use These Steps To Nudge It Toward Bestseller Status Guest Post by Douglas Kruger Work hand-in-hand with your publisher and you can ensure that your business book sells out. Here are 13 ways new authors can nudge their books toward bestseller status: 1. Take ownership from Day One Start with the right outlook. This is your baby. The more deeply involved you are

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18. Content Marketing- 5 Powerful Traffic-Generating Strategies

The greatest way to drive traffic to your website is through content marketing. If you’re not sure what content marketing is, it’s simply a marketing strategy using content to create inbound traffic to you and your website. It’s also the strategy of using effective copywriting techniques to motivate your readers to take a desirable action. Content marketing includes copywriting, SEO writing,

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19. Content Marketing – Add Screenshots to Your Blog Posts to Increase Reader Engagement and Understanding

Visuals convert. And, the purpose of your content marketing efforts is to do just that: Convert attention to interest, visitors to readers, readers to subscribers, subscribers to customers. Think of screenshots as an image on steroids. The screenshot not only provides a visual which is engaging to readers, but it also provides clarity. It’s laser-focused to enhance the reader’s understanding

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20. Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation

Content curation is the process of using the content of bloggers with authority on your own site. BUT, you don’t simply reprint it with their byline (which not all bloggers allow anyway), you write your own lead-in to the curated content and then link to the source. The 10 step process is easy. 1. You read an interesting and/or helpful article on another blog (preferably a blog with authority

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21. Productive and Profitable Content Creation - STOP Doing THAT and Start Doing THIS (Content Daily)

Guest Post by Jeff Herring Profitable Content Creation is the foundation of being successful online over the long haul. And you do want to be successful online for a long time, right? Pay no attention to those who say the time of content creation is over. Think about it: while they are saying this, what are they doing? Creating content! At the same time, there are many practices online

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22. Social Media Marketing Tips - Twitter Dos and Don'ts

Social media marketing, as part of your content marketing strategy, is a crucial element for your success. According to Mashable.com, "Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their

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23. Content Marketing – 7 Powerful Benefits of the WordPress Content Management System

Before the benefits are listed, you may want to know what a content management system (CMS) is. The CMS is what allows you to manage the content on your website. According to Small Business.Yahoo, “It stores all of your documents, images, videos, and any other type of online content in an organized way.” Another feature of the CMS is it allows you to have more than one administrator or editor.

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24. Social Media Marketing with Twitter - 59 Free Tools to Fit Any Need

Social media marketing is a must for all businesses. And, of late I've found that Twitter is a great avenue to broaden your reach and bring traffic to your website. At Buffersocial, there's a very useful post on free Twitter tools and apps that you should definitely read. Without further ado, here's the link; 59 Twitter Tools and Apps to Fit Any Need Hope you find it helpful! ~~~~~ MORE

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25. Perseverance is the Key to Marketing Success

There are many quotes that stress the importance of perseverance, but I think this one says it all. It may be your next actionable step, it may be tomorrow, it may be next month or next year. If you continue working toward your marketing goals you will reach them. The problem arises when doubt, a lack of self-confidence, or discouraging words make their way into your focus and thoughts.

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