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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Copy Editing, Line Editing, Substantive Editing

According to Merrian-Webster, editing is the process of preparing "(something written) to be published or used : to make changes, correct mistakes, etc., in (something written)." In other words, it's the process of making your content, manuscript or other writing sparkle. It makes the content publishable. If you’re a marketer, healthcare professional, or business owner chances are you will

0 Comments on Copy Editing, Line Editing, Substantive Editing as of 8/20/2014 6:51:00 AM
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2. Email Marketing and Call-to-Actions (CTAs)

By Karen Cioffi Email marketing is pretty straight-forward. And, it's important to realize it falls under the content marketing umbrella. As an email marketer you send out emails in order to create a relationship with your subscribers, build trust, and ultimately sell what you’re offering. It may be a book or other product. It may be a service. Whichever it is, the saying goes, ‘people buy

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3. Content Marketing - Lose the Heavy Hand

The marketing landscape has changed. In fact, it's been changing for a while now. Rather than focusing your marketing strategy on 'hard selling', you need to work on engaging and informing your visitors, readers, and subscribers. Your audience needs to be a part of the discussion. This builds trust and loyalty which in turn motivates people to say YES to what you're offering. This also help

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4. Content Marketing - Why A Different Name Can Increase Your Product Price By 1000 Percent

Guest post by Sean D'Souza' Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book and positioned it at $229, you’re actually getting your audience to compare your

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5. Social Media Marketing - Twitter is ‘Out of the Gate’ and on the Heels of Facebook

Twitter is getting ambitious. In fact, it’s recent changes show just how ambitious . . . and just how much they want to be like Facebook. A couple of recent changes include: The Twitter Header – you can now upload your own unique header on your account. I like this feature because if you take advantage of it (and use it right) your readers and visitors will quickly know what you’re about.

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6. Social Media Marketing - Should You Use Twitter Auto-Direct Messaging?

Have you ‘followed’ someone on Twitter and then received a Direct Message (DM) from that person? I don’t get them from everyone I follow, but I do from some. And, it’s annoying. AutoDMs These new connection messages are usually autoDMs. The autoDMs are messages that are setup to be sent automatically under certain criteria - usually when a new connection is made. It may be: A welcome

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7. Tips on Content Writing - Think Like a Newsman

This is a guest post that focuses on news articles, but it's important information for the content marketer also. The same strategies are used to create content that first grabs the readers' attention then turns that attention to interest then closes the deal. Tips on Writing For the Newspaper: Think of the Pyramid Guest Post by Janice Gillgren The simplest way to build a news story is by

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8. Content Marketing Success - Attitude, Aptitude, Altitude

I absolutely love this quote - it gets to the heart of what really matters. Whether it be in everyday life, health, love, or business, it's all about your attitude. According to the Washington Times, Hilary Hinton "Zig" Ziglar was "the man of a million motivational maxims." He motivated "three generations of American business strviers" and had an international speaking career that spanned

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9. Content Marketing and Animation - A Successful Combination

I'll start by saying I'm not very tech savvy, so having free programs or software that allows me to look more knowledgeable than I am, is super great. Inputting images and infographics, video, SlideShare presentations, and animations into your posts and website pages is becoming more and more essential. To make your content marketing effective you now need to use all these elements (at least

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10. Simple Trick to Overcome Writing Procrastination

Using Bookends to Overcome Procrastination Guest post by Mary Jo Guglielmo 'If and When' were planted, and Nothing grew.  ~ProverbProcrastination………….who me? I know how to get things done; I also know how to procrastinate. As a writer, sometimes procrastination has to do with feeling lost in a project, other times it’s about not being satisfied with a draft.  Personally, I'm pretty

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11. Content Marketing - A 20-Point Website Checklist

By Karen Cioffi Writing SEO content, in a way, goes hand-in-hand with website optimization. There are a number of similar elements. Having an idea of how to optimize a website will make your content marketing efforts much more successful.  Here is a checklist of 20 elements, just about everything you need to be aware of, in website optimization: 1. Keywords / Keyword Phrases – words that

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12. Content Marketing Success - You have to walk the walk

There are so many amazing quotes out there that focus in on what needs to be done and does it in a sentence or two. The quote above from Anatole France, does just that. It reminds me of the Bible quote: "Faith without works is dead." No matter how much planning you do, if you don't take actionable steps, you won't get anywhere. And, if you can't dream it or believe you can accomplish it,

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13. Marketing Ideas - Commit to Learning Just Half-Hour a Day - See What Happens

Why You Should Commit 30 Minutes To Daily Learning (Without Fail) Guest post by Sean D'Souza I own a sieve. It's called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn't remember almost 90% of what I'd read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should

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14. New Twitter Analytics Help Fine Tune Your Content Marketing Efforts

By Karen Cioffi It’s crazy. Every time you turn around yet another social media site is adding some other marketing tool. While they’re great tools, will it ever be enough? Don’t get me wrong, it’s a very useful tool. It’ll be on a new enhanced dashboard where you can track your organic tweet activity. An organic tweet is one that originates from your blog that is targeted to a specific

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15. Content Marketing – Creative and Unique Ads by Jeep

By Karen Cioffi You have to admit that as the years come and go it becomes more difficult to create something new, something unique. And, as content marketers, that's what we have to try to do. Whether it's our own unique spin on a topic or we discover a new, easier way to get results. We strive to keep the content flowing - to make it easily readable, shareable, interesting (unique), and

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16. Content Marketing Success – You Can Do It, You Can Do It, You Can . . .

The saying goes: If you think you can’t, you won’t. If you think you can, YOU WILL. These words are powerful. Whether you're working at content marketing or you're a freelance writer, or whatever it is you do, your thoughts can control whether or not you are successful. The guest post below was written for the copywriter, but the message is valid for everyone and every industry. A Little

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17. Content Marketing and Your Website - 2 Tips to Powerful Product Pages

Most people think of content marketing as blogging and article writing. While this is a large part of the strategy, there is lots more involved. Another essential content marketing element is the copy on your website, especially your product page. Why is your website copy super important? Simple: Words are powerful. Words can sell. Tip #1 Your Product Description A well thought-out and

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18. Marketing Your Way to Success with Simple Changes to Your Routine

The power of successful-minded habits is amazing. But, it takes work to create those habits.  The good news is that simply changes can see huge results. One little change can be to start your day reading a positive statement. It might be: My Efforts Will See Positive Results.  Put on your thinking cap and see what simple changes you can make. And, doing the changes daily will result in

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19. The Ghostwriter - Help for Your Writing Needs

He's Invisible...He's Powerful...He Helps Writers...He's the Ghostwriter! What’s the essential characteristic of a ghost? Invisibility. Well, that’s exactly what a ghostwriter is…invisible. And, the ghostwriter is a powerful tool and a huge help to writers who can’t seem to get their ideas into content or stories. Or, for writers who don’t have the time to write the articles themselves. Or,

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20. Great Insights from Top Books on Business

I love quotes. They can inspire, motivate, encourage, lift, and so much more. Some of the most inspirational quotes are business quotes, such as "Chance favors the prepared mind." (Louis Pasteur) I recently came across an articles with 53 quotes, or vital principles/insights, from some of the top books on business. Some of the authors covered are: Timothy Ferriss, Robert Kiyosaki, Steven

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21. Yet Another Content Marketing Visibility Snafu – Google Changes its Search Results Appearance (no more Authorship photos and more)

In content marketing it really is ‘never ending.’ That goes for social media marketing also. The powers that be, in this case Google+ and Facebook, seem to want to make things more difficult for content marketers. Okay, the Facebook (FB) change is about money. In the beginning of the year, FB changed their algorithm reducing your page updates visibility. According to Search Engine Watch, “

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22. Content Marketing with Article Directories and Ghostwriters (two strategies to save you time)

With everyone so busy these days, most marketers are looking for strategies to help get more done in less time. Well, there are a few ways to do this – two of them are using article directories and ghostwriters. Using Article Directories Taking advantage of article directories is a great way to add relevant content to your site. You can visit the vast number of directories out there in

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23. Book Marketing - Better Check Your Amazon Book Categories

Social media is such a useful tool - if you don't get carried away with it and waste too much precious time. Why it's useful is you can find fresh content at your finger tips from those you follow, connect with, or like. That's how I found a must-read post, "Big Changes on Amazon Categories" from Author Marketing Experts. I found it at GooglePlus. It seems Amazon made changes to its book

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24. Email Marketing - New Canadian Anti-Spam Law May Affect You

As of July 1st, a new Canadian law went into place, the Canadian Anti-Spam Legislation (CASL). The purpose of this law is to protect the privacy rights of individuals.  According to the iContact blog: The new legislation applies to anyone who sends mail to recipients in Canada, and requires senders of email to have or to obtain permission from those recipients to send them marketing messages

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25. Websites for Writers - Best of 2014

Writers become writers by learning their craft and by writing. And, in today's 'everything at your fingertips' internet age, it's easier than ever to develop your skills through websites that offer writing tips, websites that offer online writing courses, and so on. In my blogging research, I came across a great post at The Write Life. It has 100 helpful writing sites on different genres,

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