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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Did You Write a Book? Sell It Through Your Blog

How to Sell Books Through Blogs Guest Post by Kim Staflund In today's digital environment, selling books through blogs is viable and preferable for many authors. Here's more information on how to sell your published books through blogs. • Interest: You need an audience that has an interest in your book. A series of blogs can help to not just develop, but engage that audience. Let them know

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2. Content Marketing - Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out)

I recently read an interesting blog post at Social Media Examiner. Its focus was on how to increase social media shares. If you’re a content marketer, this should be of interest to you. It sure is to me. Today’s marketing is about discoverability and shareability. This means you need to be involved with social media marketing. All the search engines ‘watch’ how you do on the social networks.

0 Comments on Content Marketing - Is Your Social Media Marketing Increasing Your Website Traffic? (Tools to help you find out) as of 10/20/2014 8:00:00 AM
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3. Social Medai Marketing - Did You Know You Can Now Include a CTA in Your Facebook Cover Photo?

One thing that you as a marketer can count on is online marketing is constantly changing, especially social media. Jeff Bullas has a great article on a new Facebook ruling that marketers will love. You're now allowed to include a CTA (call-to-action) in your header. How 'marketing cool' is that. The first thing a visitor will see when he lands on your page is the header. Now Facebook

0 Comments on Social Medai Marketing - Did You Know You Can Now Include a CTA in Your Facebook Cover Photo? as of 10/17/2014 7:46:00 AM
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4. Written A Business Book? 13 Steps To Push It To Bestseller Status

Written A Business Book? Use These Steps To Nudge It Toward Bestseller Status Guest Post by Douglas Kruger Work hand-in-hand with your publisher and you can ensure that your business book sells out. Here are 13 ways new authors can nudge their books toward bestseller status: 1. Take ownership from Day One Start with the right outlook. This is your baby. The more deeply involved you are

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5. Content Marketing- 5 Powerful Traffic-Generating Strategies

The greatest way to drive traffic to your website is through content marketing. If you’re not sure what content marketing is, it’s simply a marketing strategy using content to create inbound traffic to you and your website. It’s also the strategy of using effective copywriting techniques to motivate your readers to take a desirable action. Content marketing includes copywriting, SEO writing,

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6. Perseverance is the Key to Marketing Success

There are many quotes that stress the importance of perseverance, but I think this one says it all. It may be your next actionable step, it may be tomorrow, it may be next month or next year. If you continue working toward your marketing goals you will reach them. The problem arises when doubt, a lack of self-confidence, or discouraging words make their way into your focus and thoughts.

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7. Social Media Marketing with Twitter - 59 Free Tools to Fit Any Need

Social media marketing is a must for all businesses. And, of late I've found that Twitter is a great avenue to broaden your reach and bring traffic to your website. At Buffersocial, there's a very useful post on free Twitter tools and apps that you should definitely read. Without further ado, here's the link; 59 Twitter Tools and Apps to Fit Any Need Hope you find it helpful! ~~~~~ MORE

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8. Content Marketing – 7 Powerful Benefits of the WordPress Content Management System

Before the benefits are listed, you may want to know what a content management system (CMS) is. The CMS is what allows you to manage the content on your website. According to Small Business.Yahoo, “It stores all of your documents, images, videos, and any other type of online content in an organized way.” Another feature of the CMS is it allows you to have more than one administrator or editor.

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9. Social Media Marketing Tips - Twitter Dos and Don'ts

Social media marketing, as part of your content marketing strategy, is a crucial element for your success. According to Mashable.com, "Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their

0 Comments on Social Media Marketing Tips - Twitter Dos and Don'ts as of 10/3/2014 8:33:00 AM
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10. Productive and Profitable Content Creation - STOP Doing THAT and Start Doing THIS (Content Daily)

Guest Post by Jeff Herring Profitable Content Creation is the foundation of being successful online over the long haul. And you do want to be successful online for a long time, right? Pay no attention to those who say the time of content creation is over. Think about it: while they are saying this, what are they doing? Creating content! At the same time, there are many practices online

0 Comments on Productive and Profitable Content Creation - STOP Doing THAT and Start Doing THIS (Content Daily) as of 10/1/2014 6:07:00 AM
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11. Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation

Content curation is the process of using the content of bloggers with authority on your own site. BUT, you don’t simply reprint it with their byline (which not all bloggers allow anyway), you write your own lead-in to the curated content and then link to the source. The 10 step process is easy. 1. You read an interesting and/or helpful article on another blog (preferably a blog with authority

0 Comments on Content Marketing - 10 Simple Steps and 5 Powerful Benefits to Content Curation as of 9/29/2014 6:11:00 AM
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12. Content Marketing – Add Screenshots to Your Blog Posts to Increase Reader Engagement and Understanding

Visuals convert. And, the purpose of your content marketing efforts is to do just that: Convert attention to interest, visitors to readers, readers to subscribers, subscribers to customers. Think of screenshots as an image on steroids. The screenshot not only provides a visual which is engaging to readers, but it also provides clarity. It’s laser-focused to enhance the reader’s understanding

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13. Facebook Won’t Be Free for Much Longer – Monthly Fees are in the Works

We all had to know that sooner or later FREE social media networking would come to an end. Well, that end it coming soon. According to sources, including National Report, Facebook has plans to implement a $2.99 monthly fee to all its users. This fee is to begin this November. In a press conference in California this past weekend, Mark Zuckerberg broke the news. Rising costs are no match for

0 Comments on Facebook Won’t Be Free for Much Longer – Monthly Fees are in the Works as of 9/24/2014 6:50:00 AM
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14. Content Marketing - Just How Fast Can You Write an Article? (8 tips on how to speed up your article writing)

I don't know about you, but I can take a while to write an article, usually an hour and then some. Even if I have an idea, I still try to add extra value into the article by doing a bit of research and getting 'social proof' to back up what I'm saying. For this article I decided to time it, so I can see just how long it takes me to create a top-notch, error-free (relatively) piece of content.

0 Comments on Content Marketing - Just How Fast Can You Write an Article? (8 tips on how to speed up your article writing) as of 9/22/2014 5:38:00 AM
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15. Social Media Marketing - Oh that Facebook (your visibility is diminishing even more)

For a while now I’ve found it a bit pointless to focus on Facebook as part of my social media marketing efforts. It’s been a while since the reigning king of the social media world reduced the visibility results of your postings. Now, they have a new algorithm reducing your posts’ visibility to around 2% of your fanbase, more likely less. I don’t get it. Okay, well maybe I do. They want you

0 Comments on Social Media Marketing - Oh that Facebook (your visibility is diminishing even more) as of 9/19/2014 7:12:00 AM
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16. Recent Hacking - This Time 5 Million Gmail Addresses and Passwords Compromised

Last week hackers got into Gmail addresses and passwords. This is just another in frequent hacking occurrences. It's getting pretty scary out there in cyberspace lately. Luckily for those affected by this hack, Google took care of it - no fuss, no mess. The hack was, if I understand correctly, a result of a hack of WordPress.com. The Gmail addresses and passwords from WordPress made Gmail

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17. Online Marketing and Writing - 10 Safety Tips to Protect Your Email Account

Have you gotten emails from accounts that have been hacked? Has your email account been hacked? Has one of your social media accounts be hacked? Hacking is everywhere and in everything. Today, a lot of business is conducted via email, so it’s essential to do your best to prevent hackers from getting a hold of your account. Or, make it as difficult as possible for them to figure your password

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18. Content Marketing - How to Get Millions of Views with Slideshare

The title is not an exaggeration. You have the potential to get millions of views by using some clever and common sense marketing strategies . . . and Slideshare. I came across this great Slideshare presentation by Board of Innovation. The author gives usable tips on how to market your content to get people to share it. Since having your content shared has lots of benefits, it’s something you

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19. Content Marketing - Keep the Details Focused (don’t offer too much information)

I read such a helpful article by Will Newman at AWAI. It’s about offering too much information and the unwanted results it can cause. Now, if you’re a marketer there are two camps on the length of copy you should write. One camp says shorter is better because people are in too much of a hurry. They want the gist of what you’re offering along with the benefit and cost. The other camp says

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20. Content Marketing – 5 Must Read Articles and Resources

 Every day, I read such informative articles on content marketing - articles that help me in my marketing, and articles that offer great resources for blogging, writing, email marketing, social media marketing, and more. ~~~~~ Today, I have 5 content marketing reads that are sure to help you move forward. 101 Writing Resources That Will Take You From Stuck to Unstoppable 14 Must-Have Free

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21. Blogging and Conversion – How to Get More Juice out of Your Efforts

I’m always reading marketing blogs and one of my favorites is HubSpot.com. In a recent post on ‘squeezing more conversions out of our blog,’ the author offered some interesting tips on doing this – four tips actually. 4 Blog Conversion Tips 1. Get a “subscriber banner” up on your website. I really like this idea because it’s immediately visible, front and center when someone lands on your

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22. A Dozen Ways to Build Your Confidence as a Writer

Guest post by Suzanne Lieurance, the Working Writers Coach It's tough being a writer, especially if you're just starting out. Rejection can easily tear down what little self-confidence you have, so here are a dozen ways to build your confidence as a writer: 1. Do Something First Thing Every Morning That Makes You Feel Good About Yourself. It might even make you feel powerful. Go for a jog,

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23. Build Your Authority Through Books and By-Pass Marketing

Whether you're an author, writer, or have a home business you should have a book under your belt. Books are one of the most powerful authority building tools. And, they can be created with little or no money, though services like CreateSpace. Since bookstores don't have the same draw as they once did, to sell that book you need to think out of the box. You need to think about by-pass marketing

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24. Email Marketing – My Switch to GetResponse (for better subscriber opt-in boxes)

Email marketing falls under the content marketing umbrella. It’s permission based content along with ‘some’ (minimal) promotion that you send through emails to your subscribers’ inboxes. But, in order to create and build a list, and market to it, you need an email marketing service provider. There are lots and lots of these providers online, such as: MailChimp GetResponse Constant Contact

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25. Book Marketing - Tips and Tidbits on Bookstores

The New Yorker (online) has a fascinating article titled, "The Bookstore Brain." It's by Sam Sacks who writes the Fiction Chronicle for the Wall Street Journal and is an editor at Open Letters Monthly. I came upon this article while doing research for another article on by-pass marketing for selling books and became engrossed. It's an inside look at book stores and how they determine which

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