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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Social Media Marketing - Oh that Facebook (your visibility is diminishing even more)

For a while now I’ve found it a bit pointless to focus on Facebook as part of my social media marketing efforts. It’s been a while since the reigning king of the social media world reduced the visibility results of your postings. Now, they have a new algorithm reducing your posts’ visibility to around 2% of your fanbase, more likely less. I don’t get it. Okay, well maybe I do. They want you

0 Comments on Social Media Marketing - Oh that Facebook (your visibility is diminishing even more) as of 9/19/2014 7:12:00 AM
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2. Recent Hacking - This Time 5 Million Gmail Addresses and Passwords Compromised

Last week hackers got into Gmail addresses and passwords. This is just another in frequent hacking occurrences. It's getting pretty scary out there in cyberspace lately. Luckily for those affected by this hack, Google took care of it - no fuss, no mess. The hack was, if I understand correctly, a result of a hack of WordPress.com. The Gmail addresses and passwords from WordPress made Gmail

0 Comments on Recent Hacking - This Time 5 Million Gmail Addresses and Passwords Compromised as of 9/17/2014 6:50:00 AM
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3. Online Marketing and Writing - 10 Safety Tips to Protect Your Email Account

Have you gotten emails from accounts that have been hacked? Has your email account been hacked? Has one of your social media accounts be hacked? Hacking is everywhere and in everything. Today, a lot of business is conducted via email, so it’s essential to do your best to prevent hackers from getting a hold of your account. Or, make it as difficult as possible for them to figure your password

0 Comments on Online Marketing and Writing - 10 Safety Tips to Protect Your Email Account as of 9/15/2014 6:24:00 AM
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4. Content Marketing - How to Get Millions of Views with Slideshare

The title is not an exaggeration. You have the potential to get millions of views by using some clever and common sense marketing strategies . . . and Slideshare. I came across this great Slideshare presentation by Board of Innovation. The author gives usable tips on how to market your content to get people to share it. Since having your content shared has lots of benefits, it’s something you

0 Comments on Content Marketing - How to Get Millions of Views with Slideshare as of 9/12/2014 7:10:00 AM
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5. Book Marketing - Tips and Tidbits on Bookstores

The New Yorker (online) has a fascinating article titled, "The Bookstore Brain." It's by Sam Sacks who writes the Fiction Chronicle for the Wall Street Journal and is an editor at Open Letters Monthly. I came upon this article while doing research for another article on by-pass marketing for selling books and became engrossed. It's an inside look at book stores and how they determine which

0 Comments on Book Marketing - Tips and Tidbits on Bookstores as of 9/10/2014 8:42:00 AM
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6. Email Marketing – My Switch to GetResponse (for better subscriber opt-in boxes)

Email marketing falls under the content marketing umbrella. It’s permission based content along with ‘some’ (minimal) promotion that you send through emails to your subscribers’ inboxes. But, in order to create and build a list, and market to it, you need an email marketing service provider. There are lots and lots of these providers online, such as: MailChimp GetResponse Constant Contact

0 Comments on Email Marketing – My Switch to GetResponse (for better subscriber opt-in boxes) as of 9/8/2014 7:52:00 AM
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7. Build Your Authority Through Books and By-Pass Marketing

Whether you're an author, writer, or have a home business you should have a book under your belt. Books are one of the most powerful authority building tools. And, they can be created with little or no money, though services like CreateSpace. Since bookstores don't have the same draw as they once did, to sell that book you need to think out of the box. You need to think about by-pass marketing

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8. A Dozen Ways to Build Your Confidence as a Writer

Guest post by Suzanne Lieurance, the Working Writers Coach It's tough being a writer, especially if you're just starting out. Rejection can easily tear down what little self-confidence you have, so here are a dozen ways to build your confidence as a writer: 1. Do Something First Thing Every Morning That Makes You Feel Good About Yourself. It might even make you feel powerful. Go for a jog,

0 Comments on A Dozen Ways to Build Your Confidence as a Writer as of 9/4/2014 10:54:00 PM
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9. Blogging and Conversion – How to Get More Juice out of Your Efforts

I’m always reading marketing blogs and one of my favorites is HubSpot.com. In a recent post on ‘squeezing more conversions out of our blog,’ the author offered some interesting tips on doing this – four tips actually. 4 Blog Conversion Tips 1. Get a “subscriber banner” up on your website. I really like this idea because it’s immediately visible, front and center when someone lands on your

0 Comments on Blogging and Conversion – How to Get More Juice out of Your Efforts as of 9/1/2014 7:23:00 AM
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10. Content Marketing – 5 Must Read Articles and Resources

 Every day, I read such informative articles on content marketing - articles that help me in my marketing, and articles that offer great resources for blogging, writing, email marketing, social media marketing, and more. ~~~~~ Today, I have 5 content marketing reads that are sure to help you move forward. 101 Writing Resources That Will Take You From Stuck to Unstoppable 14 Must-Have Free

0 Comments on Content Marketing – 5 Must Read Articles and Resources as of 8/29/2014 8:11:00 AM
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11. Content Marketing - Keep the Details Focused (don’t offer too much information)

I read such a helpful article by Will Newman at AWAI. It’s about offering too much information and the unwanted results it can cause. Now, if you’re a marketer there are two camps on the length of copy you should write. One camp says shorter is better because people are in too much of a hurry. They want the gist of what you’re offering along with the benefit and cost. The other camp says

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12. Marketing Your Way to Success with Focus, Definition, and Differentiating Elements

I read a great email from Suzanne Lieurance’s The Morning Nudge. This particular ‘nudge’ was about having a clear vision and it gave me the inspiration for this article. For a clear vision in regard to your business, you need to analyze three things:  1. Who you are 2. What you have to offer 3. Who your target market is Interestingly, many, especially new smaller businesses, don’t really

0 Comments on Marketing Your Way to Success with Focus, Definition, and Differentiating Elements as of 8/25/2014 8:23:00 AM
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13. Book Promotion - Great List of Websites That Will Promote Your eBook

Whether you're an author, a marketer,  or a business owner with your own ebook, this is something you should checkout. James Calbraith (author / publisher) has an amazing list of 90 websites where you can promote your ebook. He notes though that the "majority of these sites advertise books when they’re free, as part of KDP Select or Smashword promo. If you want to promote a paid book, you

0 Comments on Book Promotion - Great List of Websites That Will Promote Your eBook as of 1/1/1900
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14. Copy Editing, Line Editing, Substantive Editing

According to Merrian-Webster, editing is the process of preparing "(something written) to be published or used : to make changes, correct mistakes, etc., in (something written)." In other words, it's the process of making your content, manuscript or other writing sparkle. It makes the content publishable. If you’re a marketer, healthcare professional, or business owner chances are you will

0 Comments on Copy Editing, Line Editing, Substantive Editing as of 8/20/2014 6:51:00 AM
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15. Email Marketing and Call-to-Actions (CTAs)

By Karen Cioffi Email marketing is pretty straight-forward. And, it's important to realize it falls under the content marketing umbrella. As an email marketer you send out emails in order to create a relationship with your subscribers, build trust, and ultimately sell what you’re offering. It may be a book or other product. It may be a service. Whichever it is, the saying goes, ‘people buy

0 Comments on Email Marketing and Call-to-Actions (CTAs) as of 8/18/2014 9:11:00 AM
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16. Content Marketing - Lose the Heavy Hand

The marketing landscape has changed. In fact, it's been changing for a while now. Rather than focusing your marketing strategy on 'hard selling', you need to work on engaging and informing your visitors, readers, and subscribers. Your audience needs to be a part of the discussion. This builds trust and loyalty which in turn motivates people to say YES to what you're offering. This also help

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17. Content Marketing - Why A Different Name Can Increase Your Product Price By 1000 Percent

Guest post by Sean D'Souza' Is a sum of $229 expensive? It really depends, doesn’t it? What’s the $229 for? Is it for a book? A half day event? A workshop? An online workshop? A course? A set of 8 DVDs? What always matters isn’t the content itself, but the packaging So, for instance, let’s say you took a book and positioned it at $229, you’re actually getting your audience to compare your

0 Comments on Content Marketing - Why A Different Name Can Increase Your Product Price By 1000 Percent as of 8/13/2014 8:35:00 AM
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18. Social Media Marketing - Twitter is ‘Out of the Gate’ and on the Heels of Facebook

Twitter is getting ambitious. In fact, it’s recent changes show just how ambitious . . . and just how much they want to be like Facebook. A couple of recent changes include: The Twitter Header – you can now upload your own unique header on your account. I like this feature because if you take advantage of it (and use it right) your readers and visitors will quickly know what you’re about.

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19. Content Marketing Success - You have to walk the walk

There are so many amazing quotes out there that focus in on what needs to be done and does it in a sentence or two. The quote above from Anatole France, does just that. It reminds me of the Bible quote: "Faith without works is dead." No matter how much planning you do, if you don't take actionable steps, you won't get anywhere. And, if you can't dream it or believe you can accomplish it,

0 Comments on Content Marketing Success - You have to walk the walk as of 7/25/2014 6:42:00 AM
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20. Content Marketing - A 20-Point Website Checklist

By Karen Cioffi Writing SEO content, in a way, goes hand-in-hand with website optimization. There are a number of similar elements. Having an idea of how to optimize a website will make your content marketing efforts much more successful.  Here is a checklist of 20 elements, just about everything you need to be aware of, in website optimization: 1. Keywords / Keyword Phrases – words that

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21. Simple Trick to Overcome Writing Procrastination

Using Bookends to Overcome Procrastination Guest post by Mary Jo Guglielmo 'If and When' were planted, and Nothing grew.  ~ProverbProcrastination………….who me? I know how to get things done; I also know how to procrastinate. As a writer, sometimes procrastination has to do with feeling lost in a project, other times it’s about not being satisfied with a draft.  Personally, I'm pretty

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22. Content Marketing and Animation - A Successful Combination

I'll start by saying I'm not very tech savvy, so having free programs or software that allows me to look more knowledgeable than I am, is super great. Inputting images and infographics, video, SlideShare presentations, and animations into your posts and website pages is becoming more and more essential. To make your content marketing effective you now need to use all these elements (at least

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23. Content Marketing Success - Attitude, Aptitude, Altitude

I absolutely love this quote - it gets to the heart of what really matters. Whether it be in everyday life, health, love, or business, it's all about your attitude. According to the Washington Times, Hilary Hinton "Zig" Ziglar was "the man of a million motivational maxims." He motivated "three generations of American business strviers" and had an international speaking career that spanned

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24. Tips on Content Writing - Think Like a Newsman

This is a guest post that focuses on news articles, but it's important information for the content marketer also. The same strategies are used to create content that first grabs the readers' attention then turns that attention to interest then closes the deal. Tips on Writing For the Newspaper: Think of the Pyramid Guest Post by Janice Gillgren The simplest way to build a news story is by

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25. Social Media Marketing - Should You Use Twitter Auto-Direct Messaging?

Have you ‘followed’ someone on Twitter and then received a Direct Message (DM) from that person? I don’t get them from everyone I follow, but I do from some. And, it’s annoying. AutoDMs These new connection messages are usually autoDMs. The autoDMs are messages that are setup to be sent automatically under certain criteria - usually when a new connection is made. It may be: A welcome

0 Comments on Social Media Marketing - Should You Use Twitter Auto-Direct Messaging? as of 8/8/2014 8:56:00 AM
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