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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Is Social Sharing the No. 1 Ranking Strategy? List of WordPress Plugins Just in Case

What’s the number 1 online marketing strategy today? It’s social media sharing. Uh, well, maybe . . . most probably. Rumors and murmurings are filtering through the internet world insinuating that ‘sharing’ is now more powerful than backlinks. I did some research as to whether this is true or not, but couldn’t find any concrete evidence. But, if it’s not true yet, it probably will be the

0 Comments on Is Social Sharing the No. 1 Ranking Strategy? List of WordPress Plugins Just in Case as of 1/30/2015 5:19:00 AM
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2. The Top 5 Email Messages Formats

Email marketing should be a part of your inbound marketing strategy. It’s one of the best ways to reach and connect with subscribers, customers, readers, and so on. Email marketing is a direct marketing through digital means. It’s better than other direct marketing because it’s permission-based. This means the individual on your list willingly gave you his email address so you can send him

0 Comments on The Top 5 Email Messages Formats as of 1/28/2015 6:03:00 AM
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3. News and Updates

NEWS Today is Monday, January 26th. There's a wicked snow storm just getting started here and it's predicted we're going to get 2-3 feet. Along with the snow and winds, there will most probably be power outages. Since I'm not sure how long we might be without power, I'm letting you know that if I'm not responding on social media or elsewhere online, that's the reason. I'm scheduling this to

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4. Video Marketing – Hosted or Self-Hosted

Video marketing is a must today. It should be a part of your content marketing strategy. Using video is a great way to generate visibility and motivate visitors to take action. And, almost just as important, video keeps visitors on your site longer. Why does this matter? Google and other search engines keep tract of this website metric. The longer a visitor stays on your site, the better. But

0 Comments on Video Marketing – Hosted or Self-Hosted as of 1/26/2015 6:27:00 AM
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5. Graphics and Social Media Marketing

Graphics are an essential part of your marketing. This is especially true of social media marketing. As you scroll through your accounts, have you noticed that attractive and grabbing images catch your eye? That’s what you want – the ‘grabbing’ factor. Maximize Social Business posted an interesting article on the top tools to use to create great images. There are seven that will get your posts

0 Comments on Graphics and Social Media Marketing as of 1/23/2015 6:53:00 AM
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6. 10 Must-Know Security Tips to Protect Your Content, Websites, Social Media Accounts, Email Accounts, and More

With the New Year here, it's important to know some safety tips for your online accounts. It seems more and more businesses and people are getting hacked. The most recent I heard of was a savvy pro-marketer. All his computer files, programs, and other data was actually held ransom. He paid the hackers $500 to get everything back. Sounds crazy, right? Well, unfortunately, this is a way of

0 Comments on 10 Must-Know Security Tips to Protect Your Content, Websites, Social Media Accounts, Email Accounts, and More as of 1/21/2015 6:43:00 AM
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7. Businesses Need Content Writers

It's true. No matter what the business. No matter what the size. All business runs on content. This means all businesses need writers. And, you know what? If you can write content that is optimized and formatted properly, you can be one of those writers. Here are a few statistics from Social Media Today: CMOs think custom content is the future of marketing. Nearly 50% of companies have

0 Comments on Businesses Need Content Writers as of 1/19/2015 5:35:00 AM
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8. Self-Talking Yourself Into Being a Better Writer, A Better Marketer

I’ve long believed the benefits of positive thinking and positive projection. Now, in line with these philosophies, there is positive self-talk. In an article at NPR.com, “Why Saying is Believing,” it explains the importance of not only talking to yourself, but how you talk to yourself. Researchers delved into the influence that referring to the ‘self’ has on how the individual thinks, feels,

0 Comments on Self-Talking Yourself Into Being a Better Writer, A Better Marketer as of 1/16/2015 6:23:00 AM
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9. Is It Possible to Get More Visibility Juice Out of Your Social Network Shares?

I’ve written about optimizing your blog posts, but I don’t think I included metadata for more visibility. Metadata, according to BoostBlogTraffic.com, is “data about data.” You can’t get any simpler than that. What this means is you have the opportunity, within your blog post optimization tools, to explain what your post is about. Here’s where you can find the description tools in Blogger

0 Comments on Is It Possible to Get More Visibility Juice Out of Your Social Network Shares? as of 1/14/2015 6:52:00 AM
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10. What is Website Optimization and the SERP?

I’m sure there are hundreds and hundreds (maybe even more) of definitions of website optimization. One of those definitions is from Webopedia.com: Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google

0 Comments on What is Website Optimization and the SERP? as of 1/12/2015 6:14:00 AM
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11. Is Facebook Worth Your Social Media Marketing Time? What About Twitter?

I never used Facebook like most other marketers. While I have a page, I don't hold my breath expecting traffic . . . or money from it. This is not to say I don't post to it regularly, but the platform has too many hurdles to jump over to make it worth my time and effort (for me anyway). What are some of the hurdles with Facebook? To start, I don't like the fact that they track every one of

0 Comments on Is Facebook Worth Your Social Media Marketing Time? What About Twitter? as of 1/9/2015 3:46:00 PM
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12. Goal Setting: It’s Not About Ideas – It’s About Making Ideas Happen

"It's not about ideas. It's about making ideas happen." ~Scott Belsky We’ve just entered a brand new year. This is the time to think about where you’ve been and where you’re heading. It’s time for ideas. According to Business Dictionary, an idea is “a thought or collection of thoughts that generate in the mind.” They’re usually derived from intent, but they can also be unintentional.

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13. Create and Publish an Optimized Blog Post to WordPress

I have a few Slideshare presentations under my belt now. Slideshare is a great way to create a 'video' without the 'video necessary' tech stuff. The way I create a Slideshare presentation is to first create a PowerPoint presentation. Once that's complete, I simply upload it to Slideshare. It's so easy and quick. My newest presentation is on creating and publishing a WordPress blog post. Since

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14. New Year GIFT

Today is the first day of the rest of your life and the beginning of a new year -make it all it can be! HAVE A HEALTHY, HAPPY, AND PROSPEROUS NEW YEAR! Here's a useful gift for the New Year! Content Marketing in to 2015 – Top Six Strategies ~~~~~

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15. 2014 Coming to a Close – 2015 Just Before Us, Bright and Shiny

Tomorrow is a New Year that brings amazing things: opportunity for a fresh start, renewed hope, possibilities, and even new beginnings. Mark Twain said, “Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover.” Make

0 Comments on 2014 Coming to a Close – 2015 Just Before Us, Bright and Shiny as of 1/4/2015 12:42:00 AM
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16. Why You Absolutely Need a Website as Part of Your Content Marketing

Before I get into why you absolutely need a website as part of your content marketing strategy, according to TechTerms.com, the definition of a website is: A Website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages. For example,

0 Comments on Why You Absolutely Need a Website as Part of Your Content Marketing as of 12/31/2014 10:56:00 AM
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17. Self-Absorption, Reflection, and Giving (moving your marketing goals from you to your audience)

There’s a great article at Boost Blog Traffic. It’s by Jon Morrow and it’s on unleashing your power. The article was posted on Thanksgiving and what grabbed me about it was the words ‘gluttony’ and ‘selfishness.’ I’ve long been concerned about today’s ‘me’ attitude. I know people who consider their birthdays a week-long event. Who even take off from work on their birthdays. I know a

0 Comments on Self-Absorption, Reflection, and Giving (moving your marketing goals from you to your audience) as of 12/30/2014 2:48:00 AM
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18. Happy Holidays

Tis the Season! WISHING ALL A HEALTHY, HAPPY, AND SAFE HOLIDAY SEASON Below is a little video I created for you from all of us at Writers on the Move. (For those who don't already know, I'm the founder and manager of Writers on the Move. We're a marketing group using cross-promotion, content marketing, and social media marketing to increase our visibility, authority, and conversion.)

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19. 5 Power-Packed Email Marketing Strategies

If you haven’t noticed yet, the world is wired (and wireless). Just about everyone is online. Seriously, ‘the proof is in the pudding’. Numbers show that 90% of all adults are online. So, how do you get noticed by all those possible leads? Well, the first step is inbound marketing strategies. And, within that strategy, you should be utilizing you subscriber list. To do this, you need to send

0 Comments on 5 Power-Packed Email Marketing Strategies as of 12/8/2014 7:13:00 AM
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20. Writing Books and Making Money – 7 Must-know Strategies of Successful Authors

I listened to a teleseminar by Steve Harrison of Quantum Leap recently. He has helped a number of heavy-hitters, such as Peggy McCall and Guy Kawasaki. The focus of the call was on the differences between ‘rich authors’ and ‘poor authors.’  Of the differences Harrison gave, below are some of the most important. 7 Strategies and Tips that Successful Authors Use and Unsuccessful Authors

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21. Social Media Marketing - Basic Twitter Terms (including Favorites and Twitter Analytics)

I've been using Twitter a lot lately as part of my social media marketing strategy. Thought I'd shed some light on some of Twitter's terms. Basic Twitter Terms and Definitions The most common term on the social network is “Retweet.” This is the process of clicking on the ‘retweet’ button of a tweet you like or find valuable. By clicking on that button, you are sharing that tweet with your

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22. Twitter as Part of Your Social Media Marketing Strategy – Process, Tips, and Benefits (A Case Study)

Information is all around us. And, that information can help us create, build, and tweak our marketing strategy. In a recent article (I can’t remember where I read), it talked about social media marketing. In particular, it gave tips on using Twitter. The one tip I remember is to tweet eight to 10 times a day. I put this strategy to the test in two ways: 1. I created a new Twitter account

0 Comments on Twitter as Part of Your Social Media Marketing Strategy – Process, Tips, and Benefits (A Case Study) as of 12/15/2014 5:46:00 AM
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23. Get Traffic to Your Website with Inbound Marketing - New eClass

It’ll soon be a new year and with that I’ll be offering a NEW online marketing e-class through WOW! Women on Writing. As valued readers and visitors to this website, I want to keep you in the loop. Just like the marketing arena is ever changing, so are my classes. The reason is to keep up with all those changes. Beginning January 5, 2015, I’m offering a new 4-week e-class: GET TRAFFIC TO

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24. Social Media Marketing and an Unethical Twitter Practice

I’m not sure if this has happened or is happening to others, but on a few occasions, I’ve found my Twitter account associated with a post, page, or product I've never heard of. My immediate impression is this is an unethical social media marketing practice. Now I may be mistaken, but it seems to me the accounts connecting ‘my account’ to promotional material is doing it purely to make others

0 Comments on Social Media Marketing and an Unethical Twitter Practice as of 12/23/2014 2:18:00 AM
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25. Website Optimization – What Colors Should You Use to Evoke the Visitor Response You Want

Colors are all around us. They inspire us, they sooth us, they motivate us, they can even anger us. They can even be healing.  Colors can be viewed as non-verbal communication. According to Psychology.About.com , colors are “a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions.” So, it’s easy to see that colors are a critical

0 Comments on Website Optimization – What Colors Should You Use to Evoke the Visitor Response You Want as of 12/26/2014 1:50:00 AM
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