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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Mobile-Friendliness and Google Search Rank Signals (more reasons to have a ready website)

Effective April 21, Google is expanding its use of mobile-friendliness as a ranking signal. What’s this mean for you? Well, if your website isn’t mobile-friendly yet, you’ll be making a mad-dash to do so before the 21st. If you don’t, you will lose your search ranking. Does it really matter? You bet. As an example, suppose Website “A” has done its homework. It’s mobile-friendly. Suppose

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2. Using Images in Your Content Marketing is a Sure Way to Boost Engagement

Images are similar to colors in that they can evoke emotions and even actions. In an interesting article on eight types of images, at CopyBlogger, the author explains how each type has its own psychological influences.(1) Before the types listed in the article are divulged, it’s important to know why images are so important. According to Web Marketing Group, “Ninety percent of information that

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3. Tools to Help You Monitor Your Social Media Network Efforts

If you’re including social media marketing in your business plan, and you absolutely should be, you need to take some time to find out what type of results (ROI) you’re getting. Bufferapp.com has a post with 19 FREE social media analytical tools that will help you keep an eye on things. I’ll admit I don’t go waist-deep into analytics, but I do monitor my websites and social media efforts. I’d

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4. How Social Media Marketing Helps a Storefront Business

Guest post by Matthew Yeoman We’ve all had that experience of being on a social media profile for a brand we like, looking at their content, and then having the urge to get up and head to their store. I usually get this thought when I’m looking at food or sneakers. My example, and the examples that you can think of in your head, are the first pieces of proof that social media marketing can

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5. Make the Most of Business Opportunities Without Getting Overwhelmed

Today, everyone is pressed for time. There just doesn’t seem to be enough hours in the day. You may be trying to squeeze writing and marketing time in while working full time and taking care of a family. You may be trying to s-t-r-e-c-h time to get as much done as possible. You may be trying to do it all. Well, before you take on too much and finally break the ‘camel’s back,’ take a step

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6. Growing Your Twitter Following and Maintenance

In a recent post at The Social Ms, it explained that the heavy-hitter social influencers use a particular strategy to get the right followers and lots and lots of followers. The Strategy It’s the “follow-unfollow” strategy and it’s in two parts. 1. What this simply means is you follow heavy-hitters in the hope they’ll follow back. But, there’s another strategy to this, you become visible to

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7. The Apple Watch and Content Marketing

Apple ‘officially’ launched its new product, the Apple Watch. While Apple isn’t the first to create and market a wearable computer, it is the company that is expected to take the market to a new level. The first to create and market a ‘computer’ watch was Google with its Android Wear technology. The site explains that the ‘watch’ “organizes your information, suggests what you need, and shows

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8. Is Your Website Mobile-Friendly? Better Be Sure

If you haven’t updated your website theme yet, you should do it today. Why, you ask? In an article over at Boost Blog Traffic (BBT), it noted that in January of 2014, “mobile Internet usage exceeded desktop usage for the first time in history.” And, that was a year ago! Here are a couple of other statistics from BBT: 65% of emails get opened first on a mobile device. 76% of Facebook’s

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9. What is Social Media Proof? Is it Important?

Before social media networking, social proof came in the form of reviews, testimonials, recommendations, referrals, word-of-mouth, and so on. This form of ‘proof’ came through word-of-mouth or written. Now, it’s all about social proof. But what exactly is this new strategy? According to TechCrunch, “Put simply, it’s the positive influence created when someone finds out that others are

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10. 3 List Building Strategies for Success in Today’s Market

You've heard it over and over, what worked before isn’t working now. I attended a webinar by online marketer Clay Collins. It was about the newer strategies for successful list building. They've been around for a while now, but many haven't taken that step forward and gotten on board. As with most marketing strategies, once they become overused they become old and tired. What used to work

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11. 3 Super-Tips That Will Help Ensure Your Emails Get Delivered and Opened

Email marketing is a powerful high conversion tool. It’s one of the elements of inbound marketing and brings your content and offerings right to your ‘signed-up’ audience. What makes this marketing strategy so powerful is that you’re communicating with people who willing gave you their email addresses in order to receive YOUR information. But, even though you have those email addresses, you

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12. An Analysis of Twitter Favorites

Taking a close look at Favorites, three information science specialists conducted a survey of 606 participants to determine the reasons behind Twitter Favorites. The study consisted of two questions: 1. The first questions wanted to know why the user Favorited a Tweet. 2. The second question asked for “a specific explanation for the last tweet the user had favorited.” Based on the results,

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13. Email Live Feed – Can it Get Any Better for Marketing and Any Scarier for Privacy?

GetResponse just launched a new email marketing tool, Global View. With this tool, you can see when your subscriber opens your email AND where. Talk about big brother. If GetResponse has this feature, you can be sure the other email marketing services either have it already or will be getting it soon. The Pros This is great for the marketer. You can instantly track who’s opening and clicking

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14. Social Media Marketing - The Event of the Year

The Social Media World 2015 event is taking place March 25th to March 27th. And, it is the event of the year. For most of us, it’s really not feasible to drop everything and go to San Diego (although, it’d be great if you could). I know I'd love to. So, to make sure you don’t miss out on anything. To make sure you have an opportunity to partake of this important marketing event, Social Media

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15. LinkedIn - The Underused Social Media Network

We all know that social media marketing is a must for at least five reasons: 1. Increased visibility 2. Increased traffic and rankings 3. Building authority 4. Making connections 5. Finding potential clients / customers (leads) The biggies in the social network channels are Facebook and Twitter, with Pinterest, Google+ and LinkedIn following behind. But, should this be the case? LinkedIn in

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16. Once You Have Social Network Followers, Then What?

One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.I’ll call the subscriber John Doe for this article.The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them.The first thing

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17. Business Success - Do You Really Have the Power? (8 steps to help you get there)

I read a great article over at Matt Lloyds Blog. It explained why some are able to create a successful online business and other can’t. It was a l-o-n-g article, but it was interesting. To break it down and give you the gist of what Matt said, we do have the power. We are in control of whether we become successful or not. We have to stop making excuses and playing the ‘woe is me’ card. Stop

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18. 4 Social Media Marketing Tips To Being More Productive

An article at Social Media Examiner discusses the habits of social media marketers that help boost productivity. The post is interesting and covers six tips - I’ll cover four of them here. 1. Number one is a give-in: you need to know your audience and cater to them. This goes for any form of marketing – you need to know who your audience is and what they need or want. It’s pointless to send

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19. 5 Super Tips to Monitor and Test for Social Media Marketing Success

Do You Monitor and Test Your Social Medial Marketing Strategies? (If not, uh oh) In a recent e-class I instruct on Inbound Marketing, a student was a bit discouraged because her social media efforts weren’t working. She was trying to drive traffic to her website through a particular network, but the traffic hasn’t showing up. This is a common complaint. But, not everything will work for

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20. Achieve Your Goals with Three Must-Have Psychological Assets

Goal setting, writing goals, marketing goals, life goals . . . everyone has heard of these terms, these strategies to creating and achieving goals. But, what’s involved in actually creating and achieving those goals? How do you get from an idea or desire to its fulfillment? To begin, you need to have the ‘right stuff.’ You need three essential elements. The first of which is confidence. 1.

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21. If You're Not in the Writing Field, Do You Still Need Strong Writing Skills?

In a study at Grammerly.com, they analyzed 448 freelance professionals to determine if writing skills matter in finding jobs and earning more. The method they used was to review professionals' profiles on Elance (an online staffing platform). Grammerly checked for basic grammar errors (spelling, punctuation, grammar) in the profiles. The study included professionals in the following categories:

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22. Twitter is Moving on Up – It's Hooking up with Google Again

According to Bloomberg Business, Twitter has reached a deal with Google to have its Tweets appear in Google’s search results. This is huge news for businesses that use Twitter as part of their social media marketing. As of February 4th, the deal wasn’t made public. Some of the technicalities were being worked out. But, the author, Sarah Frier, said, “In the first half of this year, tweets

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23. Stop Congress from Interfering with Our Internet

On Feb 26 the FCC will vote to save net neutrality or let Comcast and other ISPs create Internet slow lanes. Some members of Congress, on behalf of their Cable donors, are trying to stop the FCC from protecting the Internet we love. There isn't much time to stop them, contact them now. This is every internet user's problem and fight. Get involved now! var _cd_options = { animation: 'ad' };

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24. Create a PowerPoint Presentation - Repurose It Into a Slideshare

Visuals are powerful. They’re one of the highest converting marketing tools there are. Along with video and animations, Slideshares are a great content marketing and inbound marketing tool. They help boost visibility, website traffic, and authority. Don’t think you can create one? Well, it’s easier than you think. The Slideshare presentation below has step-by-step instructions on creating

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25. Google’s Panda Crawls Your Pages Looking for Ranking Factors (Good or Bad)

Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda. What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.” This is exactly how I feel and I’m

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