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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Content Marketing Success - You have to walk the walk

There are so many amazing quotes out there that focus in on what needs to be done and does it in a sentence or two. The quote above from Anatole France, does just that. It reminds me of the Bible quote: "Faith without works is dead." No matter how much planning you do, if you don't take actionable steps, you won't get anywhere. And, if you can't dream it or believe you can accomplish it,

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2. Marketing Ideas - Commit to Learning Just Half-Hour a Day - See What Happens

Why You Should Commit 30 Minutes To Daily Learning (Without Fail) Guest post by Sean D'Souza I own a sieve. It's called my brain. I distinctly remember listening, then reading a book and then months later I listened to it once again. And I couldn't remember almost 90% of what I'd read and, mind you, listened to, earlier. With such a terrible memory, it does cross my mind that I should

0 Comments on Marketing Ideas - Commit to Learning Just Half-Hour a Day - See What Happens as of 7/25/2014 12:50:00 AM
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3. New Twitter Analytics Help Fine Tune Your Content Marketing Efforts

By Karen Cioffi It’s crazy. Every time you turn around yet another social media site is adding some other marketing tool. While they’re great tools, will it ever be enough? Don’t get me wrong, it’s a very useful tool. It’ll be on a new enhanced dashboard where you can track your organic tweet activity. An organic tweet is one that originates from your blog that is targeted to a specific

0 Comments on New Twitter Analytics Help Fine Tune Your Content Marketing Efforts as of 7/22/2014 6:05:00 AM
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4. Content Marketing – Creative and Unique Ads by Jeep

By Karen Cioffi You have to admit that as the years come and go it becomes more difficult to create something new, something unique. And, as content marketers, that's what we have to try to do. Whether it's our own unique spin on a topic or we discover a new, easier way to get results. We strive to keep the content flowing - to make it easily readable, shareable, interesting (unique), and

0 Comments on Content Marketing – Creative and Unique Ads by Jeep as of 7/18/2014 7:53:00 AM
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5. Content Marketing Success – You Can Do It, You Can Do It, You Can . . .

The saying goes: If you think you can’t, you won’t. If you think you can, YOU WILL. These words are powerful. Whether you're working at content marketing or you're a freelance writer, or whatever it is you do, your thoughts can control whether or not you are successful. The guest post below was written for the copywriter, but the message is valid for everyone and every industry. A Little

0 Comments on Content Marketing Success – You Can Do It, You Can Do It, You Can . . . as of 7/16/2014 6:39:00 AM
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6. Content Marketing and Your Website - 2 Tips to Powerful Product Pages

Most people think of content marketing as blogging and article writing. While this is a large part of the strategy, there is lots more involved. Another essential content marketing element is the copy on your website, especially your product page. Why is your website copy super important? Simple: Words are powerful. Words can sell. Tip #1 Your Product Description A well thought-out and

0 Comments on Content Marketing and Your Website - 2 Tips to Powerful Product Pages as of 7/14/2014 8:19:00 AM
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7. Marketing Your Way to Success with Simple Changes to Your Routine

The power of successful-minded habits is amazing. But, it takes work to create those habits.  The good news is that simply changes can see huge results. One little change can be to start your day reading a positive statement. It might be: My Efforts Will See Positive Results.  Put on your thinking cap and see what simple changes you can make. And, doing the changes daily will result in

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8. Websites for Writers - Best of 2014

Writers become writers by learning their craft and by writing. And, in today's 'everything at your fingertips' internet age, it's easier than ever to develop your skills through websites that offer writing tips, websites that offer online writing courses, and so on. In my blogging research, I came across a great post at The Write Life. It has 100 helpful writing sites on different genres,

0 Comments on Websites for Writers - Best of 2014 as of 7/9/2014 6:33:00 AM
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9. Email Marketing - New Canadian Anti-Spam Law May Affect You

As of July 1st, a new Canadian law went into place, the Canadian Anti-Spam Legislation (CASL). The purpose of this law is to protect the privacy rights of individuals.  According to the iContact blog: The new legislation applies to anyone who sends mail to recipients in Canada, and requires senders of email to have or to obtain permission from those recipients to send them marketing messages

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10. Book Marketing - Better Check Your Amazon Book Categories

Social media is such a useful tool - if you don't get carried away with it and waste too much precious time. Why it's useful is you can find fresh content at your finger tips from those you follow, connect with, or like. That's how I found a must-read post, "Big Changes on Amazon Categories" from Author Marketing Experts. I found it at GooglePlus. It seems Amazon made changes to its book

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11. Content Marketing with Article Directories and Ghostwriters (two strategies to save you time)

With everyone so busy these days, most marketers are looking for strategies to help get more done in less time. Well, there are a few ways to do this – two of them are using article directories and ghostwriters. Using Article Directories Taking advantage of article directories is a great way to add relevant content to your site. You can visit the vast number of directories out there in

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12. Yet Another Content Marketing Visibility Snafu – Google Changes its Search Results Appearance (no more Authorship photos and more)

In content marketing it really is ‘never ending.’ That goes for social media marketing also. The powers that be, in this case Google+ and Facebook, seem to want to make things more difficult for content marketers. Okay, the Facebook (FB) change is about money. In the beginning of the year, FB changed their algorithm reducing your page updates visibility. According to Search Engine Watch, “

0 Comments on Yet Another Content Marketing Visibility Snafu – Google Changes its Search Results Appearance (no more Authorship photos and more) as of 6/30/2014 7:07:00 AM
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13. Great Insights from Top Books on Business

I love quotes. They can inspire, motivate, encourage, lift, and so much more. Some of the most inspirational quotes are business quotes, such as "Chance favors the prepared mind." (Louis Pasteur) I recently came across an articles with 53 quotes, or vital principles/insights, from some of the top books on business. Some of the authors covered are: Timothy Ferriss, Robert Kiyosaki, Steven

0 Comments on Great Insights from Top Books on Business as of 6/27/2014 6:13:00 AM
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14. The Ghostwriter - Help for Your Writing Needs

He's Invisible...He's Powerful...He Helps Writers...He's the Ghostwriter! What’s the essential characteristic of a ghost? Invisibility. Well, that’s exactly what a ghostwriter is…invisible. And, the ghostwriter is a powerful tool and a huge help to writers who can’t seem to get their ideas into content or stories. Or, for writers who don’t have the time to write the articles themselves. Or,

0 Comments on The Ghostwriter - Help for Your Writing Needs as of 6/25/2014 7:49:00 AM
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15. Email Marketing - Two Power Tips to Optimizing Your Email List Opt-in for Better Conversion

In a prior article, I discussed the bare-bottom basics of email marketing. It’s about understanding the value of your subscribers and offering a really, really helpful freebie. Along with appreciating subscribers and offering a great freebie, in order to get subscribers on your email list you need to word your opt-in text just right. Today’s audience knows they can get just about anything

0 Comments on Email Marketing - Two Power Tips to Optimizing Your Email List Opt-in for Better Conversion as of 6/23/2014 9:07:00 AM
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16. 25 Amazing Tools for Learning, Learning, Learning

The internet is busting-at-the-seams with information, a lot of it free. There are websites that offer unbelievable tools for you to learn just about anything: coding, tech stuff, playing a guitar, health strategies, content marketing . . . it goes on and on and on. I found a great article at Lifehack.org that gives a list of 25 amazingly useful websites. I'm sure they'll be at least one that

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17. 5 Must-Use Tips on Writing a Powerful Thriller (and most other fiction stories)

In Brian Klems' Writer’s Digest Column on Writing, I read a great article titled, "The 5 C’s of Writing a Great Thriller Novel.” While I’m not a thriller writer, the information in this article is applicable to just about all fiction writing. There are fundamentals elements needed in all fiction to make it reader engaging and friendly. In other words, to make it ‘page turning good.’ The

0 Comments on 5 Must-Use Tips on Writing a Powerful Thriller (and most other fiction stories) as of 6/18/2014 7:57:00 AM
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18. Email Marketing – The Subscriber Email List Bare-Bottom Basics

The subscriber email list has been called ‘Golden.’ And, it is. It’s the foundation of building relationships with your audience, building trust and authority, and selling what you’re offering. This list is so important that everyone selling something online uses an email service, like iContact or Aweber, to manage their subscribers. The email list is BIG business. Unfortunately, most people

0 Comments on Email Marketing – The Subscriber Email List Bare-Bottom Basics as of 6/16/2014 4:21:00 PM
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19. Content Marketing - Twitter Tools That Will Help You Boost Your Retweets

Today, content marketing and social media marketing go hand-in-hand. They are the perfect fit for the famous line in the old song "Love and Marriage:" You can't have one without the other.The social element of networks like Twitter, Facebook, and GooglePlus, allow the writer/marketer to bring his content to the public, to his or his company's audience.And, without content, there would be NO

0 Comments on Content Marketing - Twitter Tools That Will Help You Boost Your Retweets as of 5/23/2014 8:14:00 AM
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20. Do You Still Need a Website as the Core of Your Online Platform?

Almost two years ago I wrote an article titled, “Do You Really Need an Author Website?” In that article I explained the need for a website and included a couple of statistics proving that need. Since then, social media has exploded. It’s become more powerful than ever, and more and more people and businesses are using it as an integral part of their marketing strategy. In fact, social media

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21. Freelance Writing - Don't Overspice Your Copy

Guest post by Will Newman I wouldn’t be a copywriter if it weren’t for the computer. You might be in the same boat. The computer has allowed me to get around my terrible typing skills. I’m a hunt-and-peck typist. So, sometimes – no, make that frequently – my fingers hit the wrong keys. Thank goodness Word flags those typos. The computer has also made editing orders of magnitude easier than

0 Comments on Freelance Writing - Don't Overspice Your Copy as of 5/28/2014 8:22:00 AM
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22. Content Marketing - 10 Tips on Creating Landing Pages That Boost Clicks and Encourages Shaing

What's the number one purpose of content marketing, if you're in business (and if you're a writer, marketer, author, solopreneur, or business owner, you're in business)? To ultimately sell what you're offering. To get to that point, you need to generate visibility, reader engagement, shareability, and increase your search engine ranking. A major part of creating this 'sales stew' is the

0 Comments on Content Marketing - 10 Tips on Creating Landing Pages That Boost Clicks and Encourages Shaing as of 5/30/2014 9:23:00 AM
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23. Content Marketing - Tim Ferriss on Blogging

Blogging is a must-do content marketing strategy. While this is a fact, bloggers have their own style and process. In a video with Tim Ferrisss, the author of NY Times best seller The Four Hour Work Week, he discussed his blogging habits and thoughts on what works and what doesn’t. To start, Tim believes you blog to gain access to an audience. He doesn’t have a focused topic - he pretty much

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24. Content Writing - Boost Your Copy with Subheadings and Make Them Pack a Wallop

Subheads: Now the Rest of the Story Guest post by Will Newman [In a prior article on content writing,] we discussed why subheads are important.  Today, a quick lesson in how to make them as strong as possible. There’s not a lot to this – as long as you understand what makes strong, compelling headlines. First, a “cheat” for writing strong subheads … One of the core secrets of writing

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25. Social Media Marketing - Twitter Follow Limits

As a writer/marketer, it’s important to make connections. The more ‘relevant’ connections the better. Part of these connections should be through social networks, such as GooglePlus, Facebook, and Twitter.Being able to share your blog posts, as part of your content marketing efforts, with those connections is how you bring traffic to your website, boost your authority, and increase your

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