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Viewing Blog: Karen Cioffi Writing and Marketing, Most Recent at Top
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Writing tips, content marketing tips, and other helpful information.
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1. Social Media Marketing - 5 Must-Know Tips to Getting Started

Most business owners have some kind of social media marketing in place. This is true for big business, small business, and home businesses. But, if you haven’t really gotten your foot in the door, below are five steps to get an audience going. 1. Open an account in social networks you think will work well with your business. There are lots of networks to choose from. A couple of the biggies

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2. Images in Tweets - The Results are In

Images really do work. Studies prove that they boost social engagement. I’ve been reluctant in this area. There’s Facebook and Pinterest, and even Google+ that have lots of images. I hoped Twitter would remain image free. That wish was short-lived as more and more images appeared in Twitter posts. But, it’s more than a trend. Tweets with images get more retweets, the golden marketing

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3. Adobe Flash Player - You Need the Newest Version

Just a heads up: According to Norton.com community, hackers have created a vulnerability in the Adobe Flash Player. Symantec has confirmed its existence. This vulnerability is considered critical in that attackers could take control of an affected computer remotely. Because of this, it's essential that you have the latest version of the Flash Player. Unless users install the patch or upload

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4. Boosting Your Subscriber List – Spice Up the Giveaway

Marketing, including email marketing, is all about research and testing . . . and the offer. Through research and experience, I’ve realized, and I’m sure lots of other marketers have also, that it’s getting more difficult to increase your mailing list. Thousands of marketers, if not more, are vying for the same prospect you are. So, you need an edge. You need something that will make that

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5. What is a Retweet Worth? Should You Buy Them?

Have you seen those tweets soliciting Twitter followers and retweets? I sure have. Buying Twitter followers is a No-No. It’s like buying a list of subscribers for your email list. It’s just unethical. But, what about buying retweets? I hadn’t even thought about this until I read an article at Devumi. (1) It listed the Pros and Cons of taking advantage of this strategy. And, they sell the

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6. Headlines in an Ever Changing Marketing Landscape

If you use social media networks to publish your content, you should realize that one title or headline won’t have the same click-power as others. And, even if it’s effective now, it doesn’t mean it’ll be click worthy a month or so down the road. If you’ve read about writing effective titles, you know they need to almost instantly grab the reader. Along with that, it must have enough

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7. Working Social Media - Keep it Going Strong with Consistency

There’s a commercial on TV that shows someone doing one sit up; someone eating one blueberry; and someone eating one piece of broccoli The gist of the ad is that you can’t simply do just one of something to expect good health. Interestingly, I don’t remember what brand it was or what the marketer was trying to sell. But, that’s beside the point. What I took away is it takes ‘more than one.’

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8. Do You Really Need That Word? (5 Tips to Effective Writing)

Today’s writers are well aware of this concept of writing tight. This is applicable whether your write nonfiction or fiction. It’s all about writing lean and mean – make every word count. But, in copywriting this concept is even more important. Copywriting is about using words strategically to motivate the reader to take the action you want. In an article at AWAI (American Writers and

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9. Links in Blog Posts are Good, Right? Well . . .

I read an interesting article at Larry Maguire’s blog. It’s about using links in your blog posts. We all know that external links and deep links are important for SEO, but should there be a limit? I’ve seen posts that have links (external and deep) in almost every other sentence. But, is this type of 'link stuffing' helpful? And, what on earth is the purpose? There are at least three

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10. Is the Twitter Background Real Estate Important?

I’ll admit I hadn’t thought about Twitter backgrounds. I did have a Twitter header created, but again hadn’t given the background a second thought. Then I read an article at Devumi Blog. Devumi explains that having a customized background does a number of things, including giving you another place to put your logo. Other benefits include: 1. Brand uniformity, including your color scheme 2.

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11. Tip of the Day - Knowledge is Power

No matter what you're into, what niche or industry you're in, knowledge is power. As content writing and marketing is in the turbulent marketing waters,  I'm always reading, taking courses, and joining pros in their membership groups. It's work, time consuming, and can be expensive. But, what's the alternative? As a business owner you MUST keep up with what's going on in your industry.

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12. 6 Power-Tips to Easier Content Curation

I’ve written about content curation before, telling how useful a marketing tool it is. Well, it still is. Generating content on a regular basis is a must. In fact, in a study on blogging frequency, it noted that businesses that posted 16+ articles per month had 4 ½ times more leads than businesses that posted under 4 times per month. For smaller companies with 1-10 workers, posting 11+ times

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13. Start Your Small Business Today - 4 Excuse Busters

You want to start a home or small business. Or, maybe you want to take an existing business to the next level.  But, but, but. You’re just not sure you can. You think about and think about it. Do you have the drive? Do you have the money? Do you the skills and/or knowledge? Do you have a business plan? The questions can go on and on. You know what this is called, don't you?

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14. The ‘Miss You’ Emails

Lately, I’ve seen a few ‘Miss You’ emails from marketers. These are from marketers whose emails I haven’t opened in a while or emails that I’ve opened, but haven’t clicked on any links. Hey, I’m busy. I scan my emails and save lots and lots of them to read later. I often though don’t get the chance to go back and read them, because a new batch of emails arrives in my inbox the next day.

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15. The Marketing Soup – Persuasion, Leads, Strategies, and Adaptability

Since the 1950s, the foundation of marketing has been the Four Ps: Product, Price, Place, and Promotion. While the internet has changed and marketing strategies have taken on a new look, and many new ones have popped up, these four elements are still at the helm of an effective marketing plan. With this is in mind, Danny Brown has developed his own marketing strategy: PITS (Persuasion,

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16. Social Media Results - How Do You Know If You’re Reaching Your Goals?

Social media is one of the top marketing strategies. Just about everyone is taking the time to work Facebook, Twitter, GooglePlus, LinkedIn, Pinterest, and so on. But, how do you know if your social media efforts are generating results? It’s true that working social media will boost website traffic and will create connections and engagement, but is that enough? Will these benefits translate

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17. The Money is In the Details – Writing Copy Right

In a great article from AWAI, the author said, “The money is in the details. Every product has a story, history, and a process with which it's created in addition to its inherent features and benefits. And just like with acting, incorporating them will generate a hugely compelling piece.” So, what exactly does this mean? Well, think of Anthony Hopkins’ role as Hannibal Lecter. Do you think

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18. The Three Most Powerful Subscriber Optin Strategies (For Bloggers)

We all know about the subscriber optin box. It’s the portal to your email list. But, how’s it going with the sidebar optin and/or the feature box optin? If you’re like most of us marketers, could be better. So, if these two optin strategies aren’t bearing the fruits you’d like, what else could you do? Three newer optin strategies are here, knockin’ down barriers and getting you inside

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19. Publishing on Social Media Networks - 3 Powerhouse Optimization Tips

Some social networks, like Facebook, LinkedIn, and GooglePlus, have optimization features for shared blog posts. It’s kind of how you’d optimize your blog posts on your website. Below is a list of 3 social network features to be aware of (and take advantage of): 1. The post title. Along with creating a keyword effective and powerful blog post title, you need to keep the characters to 40.

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20. Your Email’s Lifespan and Other Must-Know Tidbits

Email marketing is a must. It’s the only way to develop a relationship with your audience. It’s like visiting each one of your subscribers daily, once a week, or monthly. You visit however many times you and your subscribers feel is right. This marketing strategy builds trust. Now, although you may be sending your emails faithfully, are they being opened? If not, that relationship becomes

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21. Refine and Broaden Your Keywords for Better Content Marketing Results

Keywords are what help search engines categorize and index your content. And, it’s what online searchers use to find what they’re looking for. Yes, search engines go by lots of other things to rank your content, but when it comes to searchers, they use keywords. I know I use them personally and for my writing research all the time. But, how do you come up with words or phrases that are what

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22. Crowdsourcing and Content Marketing

Yep. There’s another marketing term and strategy, crowdsourcing. It’s important not to confuse crowdsourcing with crowdfunding Crowdfunding is the practice of funding your project through donations from people – a large number of people. Crowdsourcing does use lots of people, but to generate ideas, not funds. An article at CBSNews.com, explains, Despite the jargony name, crowdsourcing

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23. How Quick Does Your Site Load? Does Speed Matter?

I've written about some of the website metrics Google looks at as factors for ranking your site. There's page views, time on site, bounce rate, and there's page speed. I found a great infographic that talks about page speed and why it's so important and it's shareable (I love shareable content!). Unfortunately though, the image wouldn't size properly for this blog (appeared too small), so I'll

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24. An Absolute Must-Avoid Landing Page Tip

This is just a quick tip on the importance of a simple website. I found the webpage below through a Tweet. I clicked on the link because I wanted to read the article, but guess what? The crazy-hectic background and left sidebar made me look here, there . . . I didn't know where to look. And, that was it for the article. I quickly exited the site. The article may have been exceptional, I’ll

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25. Social Media Marketing - Quantity or Quality?

We’ve kind of been trained to think that all marketing numbers matter, especially when it comes to social media. How many Twitter followers do you have? How many Facebook followers or fans do you have? What about Google+ or Pinterest? While these numbers used to be important and in some instances still are (even if just for show), quantity isn’t all it used to be. I’ve seen Twitter users

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