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Writing tips, content marketing tips, and other helpful information.
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1. Email Live Feed – Can it Get Any Better for Marketing and Any Scarier for Privacy?

GetResponse just launched a new email marketing tool, Global View. With this tool, you can see when your subscriber opens your email AND where. Talk about big brother. If GetResponse has this feature, you can be sure the other email marketing services either have it already or will be getting it soon. The Pros This is great for the marketer. You can instantly track who’s opening and clicking

0 Comments on Email Live Feed – Can it Get Any Better for Marketing and Any Scarier for Privacy? as of 3/4/2015 5:09:00 AM
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2. Social Media Marketing - The Event of the Year

The Social Media World 2015 event is taking place March 25th to March 27th. And, it is the event of the year. For most of us, it’s really not feasible to drop everything and go to San Diego (although, it’d be great if you could). I know I'd love to. So, to make sure you don’t miss out on anything. To make sure you have an opportunity to partake of this important marketing event, Social Media

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3. LinkedIn - The Underused Social Media Network

We all know that social media marketing is a must for at least five reasons: 1. Increased visibility 2. Increased traffic and rankings 3. Building authority 4. Making connections 5. Finding potential clients / customers (leads) The biggies in the social network channels are Facebook and Twitter, with Pinterest, Google+ and LinkedIn following behind. But, should this be the case? LinkedIn in

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4. Once You Have Social Network Followers, Then What?

One of my email subscribers asked me about Staged. It’s a social media engagement service that gets you Followers. But, unless you have the budget, it can get expensive since there’s a monthly fee.I’ll call the subscriber John Doe for this article.The other part of John’s question was that although the service did get him a lot of Followers on Twitter, how could he monetize them.The first thing

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5. Business Success - Do You Really Have the Power? (8 steps to help you get there)

I read a great article over at Matt Lloyds Blog. It explained why some are able to create a successful online business and other can’t. It was a l-o-n-g article, but it was interesting. To break it down and give you the gist of what Matt said, we do have the power. We are in control of whether we become successful or not. We have to stop making excuses and playing the ‘woe is me’ card. Stop

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6. 4 Social Media Marketing Tips To Being More Productive

An article at Social Media Examiner discusses the habits of social media marketers that help boost productivity. The post is interesting and covers six tips - I’ll cover four of them here. 1. Number one is a give-in: you need to know your audience and cater to them. This goes for any form of marketing – you need to know who your audience is and what they need or want. It’s pointless to send

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7. Google’s Panda Crawls Your Pages Looking for Ranking Factors (Good or Bad)

Josh Bachynski, over at the TheMoralConcept.net, wrote an amazing post on Google’s Panda. What I love is in his opening line, he admonishes Google Panda for being, lack of a better word, unethical, “Google sets the Panda SEO rules according to their subjective standards which they do not outright publish other than a list of vague, unhelpful, questions.” This is exactly how I feel and I’m

0 Comments on Google’s Panda Crawls Your Pages Looking for Ranking Factors (Good or Bad) as of 2/18/2015 7:23:00 AM
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8. Create a PowerPoint Presentation - Repurose It Into a Slideshare

Visuals are powerful. They’re one of the highest converting marketing tools there are. Along with video and animations, Slideshares are a great content marketing and inbound marketing tool. They help boost visibility, website traffic, and authority. Don’t think you can create one? Well, it’s easier than you think. The Slideshare presentation below has step-by-step instructions on creating

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9. Stop Congress from Interfering with Our Internet

On Feb 26 the FCC will vote to save net neutrality or let Comcast and other ISPs create Internet slow lanes. Some members of Congress, on behalf of their Cable donors, are trying to stop the FCC from protecting the Internet we love. There isn't much time to stop them, contact them now. This is every internet user's problem and fight. Get involved now! var _cd_options = { animation: 'ad' };

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10. Twitter is Moving on Up – It's Hooking up with Google Again

According to Bloomberg Business, Twitter has reached a deal with Google to have its Tweets appear in Google’s search results. This is huge news for businesses that use Twitter as part of their social media marketing. As of February 4th, the deal wasn’t made public. Some of the technicalities were being worked out. But, the author, Sarah Frier, said, “In the first half of this year, tweets

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11. If You're Not in the Writing Field, Do You Still Need Strong Writing Skills?

In a study at Grammerly.com, they analyzed 448 freelance professionals to determine if writing skills matter in finding jobs and earning more. The method they used was to review professionals' profiles on Elance (an online staffing platform). Grammerly checked for basic grammar errors (spelling, punctuation, grammar) in the profiles. The study included professionals in the following categories:

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12. Achieve Your Goals with Three Must-Have Psychological Assets

Goal setting, writing goals, marketing goals, life goals . . . everyone has heard of these terms, these strategies to creating and achieving goals. But, what’s involved in actually creating and achieving those goals? How do you get from an idea or desire to its fulfillment? To begin, you need to have the ‘right stuff.’ You need three essential elements. The first of which is confidence. 1.

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13. 5 Super Tips to Monitor and Test for Social Media Marketing Success

Do You Monitor and Test Your Social Medial Marketing Strategies? (If not, uh oh) In a recent e-class I instruct on Inbound Marketing, a student was a bit discouraged because her social media efforts weren’t working. She was trying to drive traffic to her website through a particular network, but the traffic hasn’t showing up. This is a common complaint. But, not everything will work for

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14. Blogging- Does Anyone Read What You Write?

The Harvard Business Review (HBR) has an interesting article on blogging without getting the results you want. Without any one bother to read what you write. It explains that while there are tons of articles focused on how to write a quality article, there’s not much on distribution strategies. The article lists seven tips on creating and implementing a ‘smart’ distribution plan. The first

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15. 3 Major Don’ts in Your Email Opt-in

Email marketing is getting tougher. People don’t even want to find emails in their inbox. Most people actually open their emails and quickly scan through them to find ones they can delete. The less they have to open the better. It doesn’t stop there either. People are very reluctant to sign up for more emails going to their inboxes. Emails are just overwhelming and time consuming. Because of

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16. Is Social Sharing the No. 1 Ranking Strategy? List of WordPress Plugins Just in Case

What’s the number 1 online marketing strategy today? It’s social media sharing. Uh, well, maybe . . . most probably. Rumors and murmurings are filtering through the internet world insinuating that ‘sharing’ is now more powerful than backlinks. I did some research as to whether this is true or not, but couldn’t find any concrete evidence. But, if it’s not true yet, it probably will be the

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17. The Top 5 Email Messages Formats

Email marketing should be a part of your inbound marketing strategy. It’s one of the best ways to reach and connect with subscribers, customers, readers, and so on. Email marketing is a direct marketing through digital means. It’s better than other direct marketing because it’s permission-based. This means the individual on your list willingly gave you his email address so you can send him

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18. News and Updates

NEWS Today is Monday, January 26th. There's a wicked snow storm just getting started here and it's predicted we're going to get 2-3 feet. Along with the snow and winds, there will most probably be power outages. Since I'm not sure how long we might be without power, I'm letting you know that if I'm not responding on social media or elsewhere online, that's the reason. I'm scheduling this to

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19. What is Website Optimization and the SERP?

I’m sure there are hundreds and hundreds (maybe even more) of definitions of website optimization. One of those definitions is from Webopedia.com: Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google

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20. Is It Possible to Get More Visibility Juice Out of Your Social Network Shares?

I’ve written about optimizing your blog posts, but I don’t think I included metadata for more visibility. Metadata, according to BoostBlogTraffic.com, is “data about data.” You can’t get any simpler than that. What this means is you have the opportunity, within your blog post optimization tools, to explain what your post is about. Here’s where you can find the description tools in Blogger

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21. Self-Talking Yourself Into Being a Better Writer, A Better Marketer

I’ve long believed the benefits of positive thinking and positive projection. Now, in line with these philosophies, there is positive self-talk. In an article at NPR.com, “Why Saying is Believing,” it explains the importance of not only talking to yourself, but how you talk to yourself. Researchers delved into the influence that referring to the ‘self’ has on how the individual thinks, feels,

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22. Businesses Need Content Writers

It's true. No matter what the business. No matter what the size. All business runs on content. This means all businesses need writers. And, you know what? If you can write content that is optimized and formatted properly, you can be one of those writers. Here are a few statistics from Social Media Today: CMOs think custom content is the future of marketing. Nearly 50% of companies have

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23. 10 Must-Know Security Tips to Protect Your Content, Websites, Social Media Accounts, Email Accounts, and More

With the New Year here, it's important to know some safety tips for your online accounts. It seems more and more businesses and people are getting hacked. The most recent I heard of was a savvy pro-marketer. All his computer files, programs, and other data was actually held ransom. He paid the hackers $500 to get everything back. Sounds crazy, right? Well, unfortunately, this is a way of

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24. Graphics and Social Media Marketing

Graphics are an essential part of your marketing. This is especially true of social media marketing. As you scroll through your accounts, have you noticed that attractive and grabbing images catch your eye? That’s what you want – the ‘grabbing’ factor. Maximize Social Business posted an interesting article on the top tools to use to create great images. There are seven that will get your posts

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25. Video Marketing – Hosted or Self-Hosted

Video marketing is a must today. It should be a part of your content marketing strategy. Using video is a great way to generate visibility and motivate visitors to take action. And, almost just as important, video keeps visitors on your site longer. Why does this matter? Google and other search engines keep tract of this website metric. The longer a visitor stays on your site, the better. But

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