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Viewing Blog: Galley Cat (Mediabistro), dated 5/17/2012
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1. Cubes: Check Out IPG’s ‘Desk of the Future’

In this episode of “Cubes,” we tour the worldwide headquarters of IPG Mediabrands, the media holding company responsible for $34 billion in global revenue from advertising agencies such as Universal McCann. IPG’s work includes the Geico Gecko and Volkswagen’s pint-sized Darth Vader.

The IPG headquarters is home to a cutting edge media lab full of “Minority Report”-esque marketing technology, and the office includes a high-tech workspace dubbed “the desk of the future” and a skyway stretching 10 stories above the street that was once used by the Gimbels department story, the building’s previous tenant.

For more mediabistroTV videos, check out our YouTube channel, and be sure to follow us on Twitter: @mediabistroTV

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2. Andrew Shaffer’s Ultimate BEA Party Guide

BookExpo America (BEA) arrives New York City’s Jacob Javits Center in early June.

To prep for the conference, 50 Shames of Earl Grey author Andrew Shaffer (a.k.a. EvilWylie) has compiled the “Ultimate BEA Party Guide,” collecting all the parties planned for the week. You can email the author to add your party.

Follow this link to explore Shaffer’s comprehensive list. Which parties will you attend? Besides the parties, what BEA panels are you excited about?

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3. Kyle MacDonald Selling Dewritten Book on Etsy

Kyle MacDonald–the writer who bartered his way from one red paperclip to a new house–is selling a “dewritten book” for $345.67 on Etsy.

Inspired by the newspaper blackout poetry of Austin Kleon, MacDonald created a new book by cutting, scribbling and drawing on a copy of Be Excellent at Anything: The Four Keys To Transforming the Way We Work and Live by Tony Schwartz, Jean Gomes & Catherine McCarthy.

Check it out: “The process was largely therapeutic. It was far more interesting to ‘write’ things than simply read the pre-existing book! … Anyhow, after 3 weeks, 5 felt pens and 100 hours of work later, I eventually finished de-writing the entire 352 page book, which I’ve renamed “Be Anything” … As it stands, the original book is a completely unique one-off artifact consisting of more than 350 unique drawings and phrases.” (Via Reddit)

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4. Barack Obama Fails ’50 Shades Of Grey’ Pop Culture Test

As part of his campaign efforts, president Barack Obama was on The View, where he took a pop culture quiz. It turns out that the president has never heard of the top selling erotica book, 50 Shades of Grey.

When asked the question, “what is the controversial sex book that’s on millions of women’s bedside tables?” He says that he doesn’t know, but “I’ll ask Michelle when I get home.”

We’ve embedded the video above for you to see for yourself.

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5. Jean Craighead George Has Died

Newbery Medal winner Jean Craighead George has passed away. She was ninety-two-years-old.

George (pictured, via) enjoyed a career in children’s book publishing that spanned more than six decades. She won the Newbery for Julie of the Wolves in 1973. Next year, Penguin Young Readers Group will posthumously publish The Eagles are Back (the final installment of a picture book trilogy) and Ice Whale (a young adult novel written in collaboration with her son, Craig George).

Here’s more from her biography: “In the 1940s she was a reporter for The Washington Post and a member of the White House Press Corps. After her children were born she returned to her love of nature and brought owls, robins, mink, sea gulls, tarantulas – 173 wild animals into their home and backyard. These became characters in her books and, although always free to go, they would stay with the family until the sun changed their behavior and they migrated or went off to seek partners of their own kind.”

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6. How To Sell Your Self Published Book in Bookstores

The American Booksellers Association has posted a very useful article explaining how self-published authors can sell their books at a few independent bookstores around the country. We’ve posted links to those helpful resources below, but you should read the whole article.

If your bookstore has an option for self-published authors, share a link in the comments section–we will update our article with more resources. Watermark Books and Cafe owner Sarah Bagby explained how self-published writers can add books at her Wichita, Kansas bookstore. Check it out:

“No questions asked, we’ll take five copies of a book on consignment,” said Bagby. The terms are 60/40, and the store keeps the books on the shelves for 90 days. “If they sell, we’ll get back to the author right away and reorder. If they don’t, the author needs to pick up their books.” … A second Watermark program offers tiered event options, which can cost from $50 to $500. Elements include a signing, newsletter inclusion, and front-of-store title placement, or a reading and signing, 100-postcard mailing to the author’s list, a four-color 11″ x 17″ poster hung in the store, and more. (Via Victoria Strauss)

continued…

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7. More UK Children Under 10 Read eBooks On Laptops & PCs

More children under the age of ten in the UK are reading eBooks on laptops, according to a new report from Bowker Market Research. However, more kids aged eleven to fifteen are reading eBooks on Kindles.

We’ve embedded a Bowker chart above–the research (completed in March 2012) asked readers in the UK about their use of digital content.

Check it out: “The latest results from Understanding the Digital Consumer show that among adult readers of e-books there has been a huge increase in the use of the Kindle device, with 40 percent of e-readers using it most often.  The Kindle has surpassed both desktops and laptops (collectively used most often by 45 percent as measured in February 2011) and other e-readers (used most often by 6% in February 2011).” continued…

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8. Wes Anderson’s ‘Moonrise Kingdom’ Script Coming as UK eBook

UK readers can buy a digital copy of the screenplay for Moonrise Kingdom, the upcoming Wes Anderson movie. The script was written by Anderson and Roman Coppola.

To help American readers prepare for the film, we’ve made a Spotify playlist of music from the soundtrack. It is filled with inspiring music to keep you writing all day. Click here to listen to the playlist (made with a help from The Playlist and Margot Stephenson).

The Bookseller has more: “[It] will include the complete text of the screenplay, a 2,000-word interview with Anderson, and 30 colour images from the film. It will be priced £4.99 and will be available across all devices.”

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