What do you think? New Penguin House logo? #PenguinHouse #RandomPenguin twitter.com/ShelfAwarenessâ€¦
â€” Shelf Awareness (@ShelfAwareness) October 26, 2012
It's official - Penguin and Random House are merging their book business into "Penguin Random House."
The initial reaction has focused mainly on the combined power the new behemoth will have to combat Amazon, though surely there are benefits in consolidation as well as the companies wind down print operations in the transition to the e-book era.
For authors, it will be interesting to see whether Penguin and Randon House imprints will continue to bid separately on projects or whether there will be a single house bid. If it's the latter, that will have large implications as competition is reduced.
And, well, I guess this means I'm soon to be a Penguin Random House author.
What do you think of the merge?
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