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About me: "Well, I work at the most succulent plum of children's branches in New York City. The Children's Center at 42nd Street not only exists in the main branch (the one with the big stone lions out front) but we've a colorful assortment of children's authors and illustrators that stop on by. I'm a lucky fish. By the way, my opinions are entirely my own and don't represent NYPL's in the least. Got blame? Gimme gimme gimme!"
1. Sordid Taglines: Doing Children’s Lit Classics a Wrong

Moving house, home, and family does something to a woman’s brain. If that woman is me, it makes her ponder great intricacies of life, to say nothing of ballsy marketing plans. And today it all began with this book:

LittlePrincess5

I suspect that we Americans are generally more familiar with The Secret Garden as our preferred Frances Hodgson Burnett classic than this little number. Still, it shows up on the occasional Summer Reading List and occasionally gets adapted into films, for good or for ill. As long as you can bust through the child reader’s expectation that the book is going to be about an actual princess, you’re generally in the clear.

Still and all, it got me to thinking. Originally published in 1905 the book is technically in the public domain. And so I wondered what an enterprising soul might do with it if they wanted to hock it to the masses. How could you sell it to 21st century child readers in the most blatant, shameless manner possible? The answer? Kooky taglines, my friend.

With that in mind, here is a crazy conglomeration of famous children’s books with brassy, ridiculous taglines, possibly more likely to cause perturbation amongst the adult masses than interest with child readers. It’s the B-movieazation of classic children’s literature. And I love it.  Here they are, along with some of the odder images I’ve found over the years of these books.

A Little Princess: One orphan has the power to conjure up magic in an attic. But is any of her spellcasting true?

LittlePrincess14

The Little Prince: In the desert, no one can draw you a sheep.

littleprincestatue

Holes: Treasure, blood, revenge and more.

Holes8

Half Magic: Be careful what you wish AND WISH for.

HalfMagic2

When You Reach Me: Sometimes the life you save is your own.

WhenYouReachMe3

One Crazy Summer: Fight the power.

OneCrazySummer

A Wrinkle in Time: Science, God, Magic and one crazy pulsating brain.

WrinkleInTime5

The Secret Garden: You only THINK you’re alone.

SecretGarden3

Harriet the Spy: You only THINK you’re alone.

HarrietSpy4

Charlotte’s Web: You only THINK . . . oh, fine fine. The idea’s played itself out.

WilberCharlotteStatue

Any you’d care to come up with as well?

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6 Comments on Sordid Taglines: Doing Children’s Lit Classics a Wrong, last added: 8/4/2015
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